Data Protection as a Service Market Research Report By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Service Type (Backup as a Service, Disaster Recovery as a Service, Archiving as a Service, Storage as a Service), By End User (Small and Medium Enterprises, Large Enterprises, Government), By Industry Vertical (Healthcare, Retail, Financial Services, Education) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Data Protection As-A-Service Market Summary

As per MRFR analysis, the Data Protection as a Service Market Size was estimated at 6.56 (USD Billion) in 2023. The Data Protection as a Service Market Industry is expected to grow from 7.33 (USD Billion) in 2024 to 25 (USD Billion) by 2035. The Data Protection as a Service Market CAGR (growth rate) is expected to be around 11.8% during the forecast period (2025 - 2035). The market is driven by increasing cyber threats, regulatory compliance, and the growing adoption of cloud solutions.

Key Market Trends & Highlights

The Data Protection as a Service Market is experiencing significant transformations due to various factors.

• Market size in 2024 is expected to reach 7.33 USD Billion.
• Public Cloud segment projected to grow from 3.0 USD Billion in 2024 to 10.5 USD Billion by 2035.
• Rising demand for Backup as a Service is critical for ensuring data integrity.
• North America is expected to dominate the market with a valuation of 2.5 USD Billion in 2024.

Market Size & Forecast

2023 Market Size: USD 6.56 Billion

2024 Market Size: USD 7.33 Billion

2035 Market Size: USD 25 Billion

CAGR (2025-2035): 11.8%

Largest Regional Market Share in 2024: North America.

Major Players

Key players include IBM, Veritas Technologies, Commvault, Druva, NetApp, Veeam Software, Amazon Web Services, Microsoft, Acronis, Zerto, Cohesity, Hyland, Rubrik, Carbonite, Arcserve.

Key Data Protection as a Service Market Trends Highlighted

Various industries are experiencing stringent regulations and an increase in data intrusions, which is causing a substantial evolution in the Data Protection as a Service Market. Organizations are emphasizing data security and compliance in response to the increasing prevalence of cyber threats. This awareness is a critical market driver, compelling businesses to pursue innovative solutions that guarantee data integrity and availability. In this market, there is a significant trend toward the adoption of cloud-based solutions, which offer scalable and adaptable options for managing data protection requirements. Additionally, the capabilities of conventional backups and disaster recovery services are being improved by the incorporation of advanced technologies like artificial intelligence and machine learning into data protection services.

The increasing demand for hybrid cloud solutions presents an opportunity to investigate, as they enable businesses to reconcile on-premises and cloud data management, thereby meeting a variety of regulatory and operational requirements. The global increase in remote work and digital transformation initiatives necessitates the development of comprehensive data protection strategies that can readily adjust to evolving environments. Recent trends have underscored the significance of data privacy and transparency, as consumers become increasingly cognizant of the potential uses of their data. Companies are beginning to provide services that are more transparent, which is fostering trust among users. Additionally, it is imperative to offer data protection solutions that adhere to a variety of international standards and regulations as businesses become more global.In general, the Data Protection as a Service Market is undergoing a rapid transformation, which is fueled by these trends and the necessity for innovative methods to protect data in a digital environment that is constantly evolving.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Data Protection as a Service Market Drivers

Increasing Cybersecurity Threats

The surge in cybersecurity threats globally is one of the most significant drivers for the Data Protection as a Service Market Industry. In 2021 alone, cyberattacks increased by 31% compared to the previous year, as reported by the International Telecommunication Union (ITU). This notable rise in threats has prompted organizations and governments worldwide to prioritize data protection solutions to mitigate the risks of breaches and data loss. Key players like Microsoft and IBM are continuously investing in advanced security measures and data protection services to cater to the rising demand.

Furthermore, a report by Cybersecurity Ventures estimates that global cybercrime damages will reach $10.5 trillion annually by 2025, further emphasizing the need for robust Data Protection as a Service solutions. with increasing investments and emphasis on cybersecurity, the market for Data Protection as a Service is poised for significant growth.

Regulatory Compliance Requirements

The evolving landscape of regulatory compliance is critical in driving the growth of the Data Protection as a Service Market Industry. Regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States require organizations to adhere to stringent data protection and privacy laws. According to a survey conducted by the International Association of Privacy Professionals (IAPP), 68% of organizations representing various industries worldwide reported investing in data protection measures to comply with these regulations.

Non-compliance can lead to hefty fines, which incentivize organizations to adopt Data Protection as a Service solutions. Notable companies like Oracle and Cisco provide tailored services that help organizations meet compliance requirements while protecting their data assets.

Cloud Adoption Trends

The rapid adoption of cloud computing technologies has significantly fueled growth in the Data Protection as a Service Market Industry. According to a study by the European Cloud Alliance, the usage of cloud services has accelerated by over 45% in the last year alone across various sectors. As organizations migrate their data and applications to the cloud, the demand for Data Protection as a Service solutions that secure and manage cloud data has surged.

Industry leaders such as Amazon Web Services (AWS) and Google Cloud are continuously expanding their service offerings in data protection to meet this demand. The ongoing trend towards cloud adoption shows that organizations are increasingly recognizing the need for comprehensive data protection solutions, further driving market growth.

Data Protection as a Service Market Segment Insights

Data Protection as a Service Market Deployment Model Insights

The Data Protection as a Service Market shows significant growth opportunities, particularly within its Deployment Model segmentation, which comprises Public Cloud, Private Cloud, and Hybrid Cloud offerings. By 2024, the entire market is set to reach a valuation of 7.33 USD billion, with the Deployment Model playing a pivotal role in shaping market dynamics. The public cloud segment, valued at 2.93 USD billion in 2024, is becoming a major force due to its ability to enhance scalability and cost efficiency for organizations worldwide. By 2035, this segment is projected to grow to 10.43 USD billion, thereby reflecting the increasing reliance on shared infrastructure and resources that public cloud solutions provide.

The private cloud segment, with a valuation of 2.2 USD Billion in 2024 and expected to grow to 8.05 USD Billion by 2035, is notable for its focus on security and compliance, making it particularly appealing to enterprises handling sensitive data. This segment holds significant importance as global regulations around data privacy become stricter, compelling businesses to ensure data protection while maintaining control over their IT environments. The hybrid cloud segment, similarly valued at 2.2 USD Billion in 2024 and anticipated to increase to 6.52 USD Billion by 2035, represents a unique blend of public and private cloud offerings, providing organizations with flexibility and enhanced disaster recovery capabilities.

This segment serves as a bridge for businesses looking to leverage the benefits of both worlds, facilitating more efficient data management strategies. Overall, the significant growth trajectory in these segments of the Data Protection as a Service Market underscores the essential role that various deployment models play in ensuring data security and continuity within the global economy, reflecting trends of digital transformation and increasing cyber threats faced by organizations across sectors.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Data Protection as a Service Market Service Type Insights

The Data Protection as a Service Market is evolving rapidly, particularly in the Service Type segment, which plays a crucial role in the overall landscape of data management solutions. By 2024, this market is expected to be valued at 7.33 USD billion, with significant growth projected in the subsequent years. Within this segment, various service offerings such as Backup as a Service, Disaster Recovery as a Service, Archiving as a Service, and Storage as a Service demonstrate their importance in providing comprehensive data protection strategies.

Backup as a Service is essential for organizations seeking reliable solutions to ensure data integrity and recoverability, while Disaster Recovery as a Service stands out for its ability to minimize downtime and enable quick restoration after data loss events. Archiving as a Service is significant for compliance and regulatory needs, allowing businesses to manage data retention efficiently. Storage as a Service complements these offerings by providing scalable storage solutions that can adapt to fluctuating data demands. The increasing amount of data generation and a growing emphasis on cybersecurity drive the demand for robust data protection services globally, making this segment a pivotal area of focus for organizations aiming to secure their digital assets effectively.

Data Protection as a Service Market End User Insights

The Data Protection as a Service Market has showcased significant growth in the end-user segment, with the overall market expected to reach a valuation of 7.33 billion USD by 2024 and progressing to 25.0 billion USD by 2035. This growth reflects the increasing demand for robust data security solutions across various sectors. Small and Medium Enterprises (SMEs) are recognizing the necessity for comprehensive data protection strategies as cybersecurity threats continue to rise, thereby driving a significant portion of market growth. Large Enterprises also play a crucial role, as their extensive data databases require advanced security measures to mitigate risks and protect sensitive information.

Furthermore, Government entities are increasingly investing in data protection as a service to comply with regulatory requirements and bolster national security frameworks. This sector's emphasis on data governance underscores its importance within the Data Protection as a Service Market, as it often sets industry standards. Overall, these End Users are poised to navigate challenges such as budget constraints and evolving cyber threats while simultaneously seizing opportunities to enhance their data security posture through innovative service offerings and technologies.

Data Protection as a Service Market Industry Vertical Insights

The Data Protection as a Service Market industry is characterized by robust growth and diversification across various verticals. With the complete market valued at 7.33 billion USD in 2024 and projected to reach 25.0 billion USD by 2035, it exhibits a strong trajectory influenced by increasing data security concerns. The Healthcare sector plays a crucial role, focusing on compliance with regulations and patient confidentiality, making advanced data protection essential. Retailers are also recognizing the importance of safeguarding customer data, particularly with the rise of e-commerce, and are experiencing significant adoption of data protection solutions to enhance customer trust.

The Financial Services industry is another major player, where data integrity and security are paramount due to stringent regulations governing financial transactions. Education, too, is increasingly prioritizing data protection to safeguard sensitive student information and uphold institutional integrity. As these sectors continue to generate vast amounts of data, the emphasis on robust data protection solutions will drive market growth, creating numerous opportunities along the way. Overall, the Data Protection as a Service Market segmentation highlights the critical need for tailored solutions across these key industries, reflecting the global trend towards prioritizing data security and compliance.

The Data Protection as a Service Market is showing a significant upward trend across various regional segments, with a total valuation projected at 7.33 USD Billion in 2024 and growing to 25.0 USD Billion by 2035. North America leads this segment, holding a substantial market value of 3.0 USD Billion in 2024 and is expected to reach 10.7 USD billion by 2035, largely driven by the presence of major technology firms and a robust cybersecurity framework. Europe follows closely, with a valuation of 2.0 USD Billion in 2024, projected to expand to 7.3 USD billion by 2035, emphasizing the region’s commitment to data protection regulations and compliance initiatives.

Meanwhile, Asia Pacific's market is valued at 1.5 USD Billion in 2024 and is forecast to grow to 4.8 USD Billion, as rapidly digitizing economies recognize the importance of data protection. In South America, the market starts at 0.5 USD billion in 2024, rising to 1.8 USD Billion, indicating a growing awareness of data security challenges. The Middle East and Africa show a valuation of 0.33 USD billion in 2024, moving to 1.4 USD billion by 2035, reflecting the region's gradual enhancement of data protection frameworks. Collectively, these regional insights highlight varying growth dynamics and underlying factors driving the Data Protection as a Service Market revenue across different regions, which is essential for businesses aiming to navigate the complexities of data security.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Data Protection as a Service Market Key Players and Competitive Insights

The Data Protection as a Service Market has become a rapidly evolving landscape, influenced by the growing need for organizations to secure their data against increasing cyber threats and the demand for compliance with regulatory frameworks. Businesses across various sectors are realizing the importance of data protection solutions that provide not only backup and recovery but also comprehensive governance of their data environments. The market is characterized by a mix of established players and emerging startups that offer innovative solutions tailored to meet the diverse requirements of organizations. In this competitive scenario, companies are focusing on service differentiation, technological advancements, and strategic partnerships to enhance their market presence and deliver value-added services to their customers.

Commvault stands out in the Data Protection as a Service Market due to its strong focus on data management and protection. The company has developed a robust portfolio of solutions that emphasize not only backup and recovery but also data visibility and insights, helping organizations to make informed decisions regarding their data assets. Commvault's strengths lie in its advanced technology capabilities, including support for cloud, on-premises, and hybrid environments, which allow customers to choose the deployment that best fits their needs. Moreover, its comprehensive support and customer-centric approach enhance customer satisfaction and loyalty. Through continuous innovation and timely updates, Commvault maintains its competitive edge, positioning itself as a trusted choice for enterprises seeking reliable data protection services.

Veritas Technologies is a formidable player in the Data Protection as a Service Market, known for its extensive suite of solutions designed to address complex data management needs. The company provides key products such as Veritas NetBackup and Veritas CloudPoint, which cater to a wide range of data environments and emphasize backup, recovery, and archiving capabilities. Veritas has carved a significant market presence in this domain by focusing on robust reliability and scalability, which are crucial for enterprises managing large volumes of data. Its strengths include a solid track record of success in various industries, as well as strategic mergers and acquisitions that have bolstered its technological capabilities and expanded its service offerings. By continuously enhancing its platform and focusing on integration with cloud services, Veritas aims to meet the ever-evolving data protection demands of organizations globally, ensuring customers can effectively manage their data protection needs amidst changing market dynamics.

Key Companies in Data Protection as a Service Market Include

• Commvault


• Veritas Technologies


• Acronis


• Veeam Software


• Oracle


• Microsoft


• KeepItSafe


• IBM


• Cohesity


• Amazon Web Services


• Rubrik


• Cloudian


• Dell Technologies

Data Protection as a Service Market Industry Developments

The Data Protection as a Service Market has seen significant developments recently.In June 2025, AWS introduced the AWS European Sovereign Cloud, which is exclusively operated by EU residents and is governed by EU law.JetStor has launched Infinite, a data-platform-as-a-service that integrates native protection and compliance infrastructure, in May 2025.In April 2025, HPE introduced threat-adaptive security for HPE Private Cloud Enterprise, which includes air-gapped management to meet DORA requirements.

Core Threat Detection and Response, an AI-powered module that integrates with Microsoft Security, was released by OpenText in February 2025.Broadcom delivered quantum-resistant network encryption for in-flight storage traffic in January 2025, in accordance with the CNSA 2.0 and EU DORA mandates.The largest pure-play provider was established by Cohesity in December 2024, following the completion of its USD 7 billion acquisition of Veritas enterprise backup.

Data Protection As A Service Market Segmentation Insights

Data Protection as a Service Market Deployment Model Outlook

• Public Cloud


• Private Cloud


• Hybrid Cloud

Data Protection as a Service Market Service Type Outlook

• Backup as a Service


• Disaster Recovery as a Service


• Archiving as a Service


• Storage as a Service

Data Protection as a Service Market End User Outlook

• Small and Medium Enterprises


• Large Enterprises


• Government

Data Protection as a Service Market Industry Vertical Outlook

• Healthcare


• Retail


• Financial Services


• Education

Data Protection as a Service Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Report Attribute/Metric	Details
Market Size 2023	6.56(USD Billion)
Market Size 2024	7.33(USD Billion)
Market Size 2035	25.0(USD Billion)
Compound Annual Growth Rate (CAGR)	11.8% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Commvault, Veritas Technologies, Acronis, Inc., Veeam Software, Oracle, Microsoft, KeepItSafe, IBM, Cohesity, Amazon Web Services, Rubrik, Cloudian, Dell Technologies
Segments Covered	Deployment Model, Service Type, End User, Industry Vertical, Regional
Key Market Opportunities	Cloud migration acceleration, Increased regulatory compliance demands, Rising cyber threats and data breaches, Demand for scalable storage solutions, Growth of remote workforce data protection
Key Market Dynamics	increasing data privacy regulations, rising cloud adoption rates, growing cyber threat landscape, demand for cost-effective solutions, emphasis on compliance and governance
Countries Covered	North America, Europe, APAC, South America, MEA