Denim Market Trends

Global Denim Market Overview

Denim Market Size was valued at USD 66.67 Billion in 2023. The Denim market industry is projected to grow from USD 71.12 Billion in 2024 to USD 111.75 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.81% during the forecast period (2024 - 2032). The variety of denim items and marketing techniques used on social media sites, as well as the expanding prevalence of denim clothing are the key market drivers accelerating market expansion.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Denim Market Trends

• Growing trend of clothing made of denim fabric is driving the market growth

Global Market CAGR for denim is being driven by the rising number of people demanding to wear clothes made of denim fabric. Before rapidly gaining fame as a fabric used in many apparel forms, denim was initially produced for business attire. Today, denim is a basic and fashionable wardrobe essential. Production of denim garments is a successful industry. Two key factors that are expected to drive the market's growth during the anticipated period are the growing urbanization and the rising popularity of denim shirts. The expanding market for flexible denim jeans produced by fusing cotton with synthetic fiber is also projected to speed the expansion of the denim industry.

Due to its comfort, durability, and ease of wear, jeans made from denim continue to be quite popular among young people. The expanding market is anticipated to grow more quickly in the approaching years due to the rising demand for denim clothes. Denim is always being updated by both well-known fashion brands and cutting-edge bespoke tailors. These days, it has actually outgrown its origins in work clothes and the fabric itself. Fashion-forward varieties of denim like ring denim, stretch denim, and two-ply denim are currently available on store shelves and aimed at the wealthy niche market. While white denim is a timeless choice, colored jeans are the newest fashion. During the period covered by the forecast, market growth is expected to be constrained by factors such as rising demand for reasonably priced wool apparel, the existence of substitutes on the market, fluctuations in the price of raw materials, and changing consumer tastes. period. Additionally, social barriers for women, especially in Middle Eastern countries like Dubai, Saudi Arabia, and other countries, as well as the rising popularity of loose-fitting clothing, particularly in the outfit segment, and the voluntary adoption of simple lifestyles are likely to restrain the growth of the market for denim.

The market for premium jeans is also driven by social media marketing initiatives from major industry participants and accessories related to denim like bags and shoes. It is also anticipated that social media platforms would have a positive effect on the market. The expanding textile market around the world is also expected to severely hinder the expansion of the denim jeans market.

It is also anticipated that the market for denim growth would be supported by the government's enhanced efforts to enhance product manufacturing. On the other hand, it is anticipated that over the projected period, the popularity of affordable wool apparel would limit the market's growth. Additionally, there are many chances for expansion because to the accessibility of raw materials and the advancement of denim apparel. Thus, result in driving the Denim market revenue.

Denim Market Segment Insights                                                    

Denim Distribution channel Insights

The Denim market segmentation, based on distribution channel includes online and offline. The offline segment dominated the market, the increase in specialized shops and fashion clothes stores, as well as the availability of high-quality, reasonably priced goods, all of which draw more customers. Additionally, customers choose to visit branded stores and make in-store purchases. According to data from the 2021 Denim Survey conducted by CCI & Cotton Incorporated among 1,000 customers in the UK between the ages of 18 and 60, 50% of U.K. consumers want to buy denim jeans in stores.

Denim End User Insights

The Denim market segmentation, based on End User, includes Men, Women, and Children. Men category generated the most income. the market for men's clothing's increased acceptance of jeans with patches and studs. As they have changed and gained more acceptances among men all over the world, denim jeans have continued to be a mainstay of clothing for manual labor. Straight leg, tapered leg, slim fit, and skinny jeans are the most popular men's denim jean cuts, and these cuts are also the ones that sell the best among men as a group.

Figure 1: Denim Market, by End User, 2022&2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Denim Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Denim market area will dominate this market, owing to the expansion of the women's clothing business. Additionally, the growth of the region's denim market would be further aided during the projection period by the increase in revenue from retail sales in the apparel sector.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, South Korea, and Brazil, Australia.

Figure 2: DENIM MARKET SHARE BY REGION 2022 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Denim market accounts for the second-largest market share, the area is one of the biggest fashion hotspots in the world, and it frequently holds celebrity and influencer events with a focus on fashion. Further, the German Denim market held the largest market share, and the UK Denim market was the European region's fastest-growing market

The Asia-Pacific Denim Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because the presence of corporations is expanding quickly in China, Japan, and other Asian nations. Additionally, the growing rate of youth population adoption of western clothing is favoring the desire for denim jeans in Asia Pacific countries. Moreover, China’s Denim market held the largest market share, and the Indian Denim market was the fastest growing market in the Asia-Pacific region.

Denim Key Market Players& Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Denim market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Denim industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Denim industry to benefit clients and increase the market sector. In recent years, the Denim industry has offered some of the most significant advantages to clothing industry. Major players in the Denim market, including Levi Strauss & Co., V.F. Corp., Kering S.A., Pepe Jeans S.L., PVH Corp., Bestseller A/S, The Gap, Inc., H&M Hennes & Mauritz AB, U.S. Polo Assn., and others, are attempting to increase market demand by investing in research and development operations.

Levi's brand is known across the world for its denim trousers, Levi Strauss & Co. is an American apparel manufacturer. People from various walk of life, including performers, miners, and Nobel Prize winners, have all worn Levi's. Albert Einstein's leather jacket was produced by Levi Strauss & Co., and both Marlon Brando and Einstein wore Levi's. With its clothing, advertising, and storefront presence, among other strategies, Levi's employs a number of techniques to keep rivals out of its market. It differs from competing products, among other things, by its woven designs and garment labels. In addition, various word marks, including "Levi's," "Red Tab," "Orange Tab," "Silver Tab," "501," "505", "517," "550," "569," and "Dockers," have been fenced off. In 2020, a new capsule range of jeans and jackets was unveiled by Levi's and Royal Enfield together. The denim is highly durable and has a high abrasion resistance. This collection's features were specifically chosen in its design.

The Gap, Inc., also referred to as Gap Inc. or just Gap, is an American retailer of apparel and accessories with locations all over the world. Donald Fisher and Doris F. Fisher launched Gap in 1969; the company is based in San Francisco, California. The largest specialized retailer in the country is Gap Inc., which also ranks third ly in terms of spots behind Inditex Group and H&M. Gap will have roughly 95,000 employees as of the beginning of 2023. The name "Gap" is a trademark owned by Gap Inc. The initial trademark for The Gap was a service mark for goods and services provided by retail clothing stores. When The Gap first opened, it catered to the younger generation, with its name alluding to the generational divide of the day. In 2021, a joint venture between Gap and the British clothing retailer Next was launched; under it, next would be in charge of running the Gap UK website and setting up Gap concessions in some of its stores. As a result of the agreement, Gap will continue to be present on UK high streets even when its own stores close. In November 2022, Baozun declared its intent to acquire Gaps' China division and that it would keep running franchisees of the brand's stores in both China and Taiwan.

• Levi Strauss & Co.


• F. Corp.


• The Gap, Inc.


• H&M Hennes & Mauritz AB


• Kering S.A.


• Pepe Jeans S.L.


• PVH Corp.


• Bestseller A/S


• S. Polo Assn.

Denim Industry Developments

April 2022: Tulip, a leader in the field of cloud-based mobile solutions, teamed up with AG Adriano Goldschmied, Inc. to offer retail technological solutions that break down boundaries, forge genuine connections with customers, and create tailored purchasing experiences for AG customers. AG Adriano Goldschmied, Inc. is a luxury denim and knitwear company of the well-known leading businesses present in the world market for denim jeans are.

September 2019: for the production of environmentally friendly denim items, Closed GmbH, a key player in the fashion industry, teamed together with the Italian denim manufacturer Candiani S.p.A. Material, dyeing, and washing considerations were all taken into account.

March 2022: H&M Hennes & Mauritz AB created a new denim line named the "capsule collection" in partnership with suppliers who employ recycling water technologies in order to conserve water during the production process. The collection features dungarees, thin jeans, miniskirts, high-waisted straight jeans, low-waisted flares, dungarees, and denim shirts, all of which are influenced by the late 1990s and Y2K trends.

Denim Market Segmentation

Denim Distribution Channel Outlook

• Online


• Offline

Denim End User Outlook

• Men


• Women


• Children

Denim Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America