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Dental Equipment Market Share

ID: MRFR//6753-HCR | 90 Pages | Author: Rahul Gotadki| November 2024

The dental equipment market encompasses a wide range of products and services, including dental chairs, imaging systems, instruments, and consumables. Before diving into positioning strategies, it's crucial to understand the dynamics of this market, including technological advancements, regulatory requirements, and competitive landscape. One key aspect of market share positioning is identifying target segments within the dental industry. These segments may include general dentistry practices, orthodontic clinics, oral surgery centers, and dental laboratories. Each segment may have unique needs and preferences, requiring tailored positioning strategies. With numerous players in the dental equipment market, product differentiation is essential for standing out. Companies can differentiate their offerings through factors such as innovative features, ergonomic designs, ease of use, and compatibility with existing systems. Establishing a strong brand reputation is critical for gaining market share in the dental equipment industry. Brands can build credibility through factors like quality certifications, testimonials from satisfied customers, and endorsements from reputable dental professionals or associations.


Price positioning plays a significant role in attracting customers while maintaining profitability. Companies can adopt various pricing strategies, such as premium pricing for high-end equipment with advanced features, value pricing for entry-level products targeting cost-conscious buyers, or competitive pricing to gain market share in price-sensitive segments. Choosing the right distribution channels is crucial for reaching target customers effectively. Dental equipment companies may utilize a combination of direct sales teams, authorized distributors, and online platforms to maximize market coverage and accessibility. Expanding into new geographic regions can unlock additional growth opportunities. Companies can tailor their positioning strategies to cater to the specific needs and preferences of different markets, considering factors like local regulations, cultural differences, and competitive landscapes.


Providing excellent customer support and service is essential for building long-term relationships with customers. Companies can differentiate themselves by offering comprehensive training programs, prompt technical assistance, and responsive after-sales support. With rapid technological advancements in the dental industry, integrating cutting-edge technology into equipment offerings can be a powerful positioning strategy. This could include features such as digital imaging capabilities, CAD/CAM integration, and AI-driven diagnostics to enhance efficiency and patient outcomes. Increasingly, environmental sustainability is becoming a priority for both dental practitioners and patients. Positioning products as environmentally friendly through initiatives like eco-friendly materials, energy-efficient designs, and recyclable packaging can appeal to environmentally conscious buyers.


Collaborating with key stakeholders in the dental ecosystem, such as dental associations, key opinion leaders, and educational institutions, can enhance brand visibility and credibility. Partnerships can involve joint marketing campaigns, co-development projects, or exclusive distribution agreements. Staying ahead of the competition requires continuous innovation. Dental equipment companies should invest in research and development to introduce new products, improve existing ones, and anticipate emerging trends to maintain relevance and leadership in the market. Finally, successful market share positioning requires ongoing monitoring of market trends, customer feedback, and competitor activities. Companies should be agile and adaptable, willing to adjust their strategies based on changing market dynamics to seize opportunities and mitigate threats effectively.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2020
Forecast Period   2022-2030
Growth Rate   11.7%

Global Dental Equipment Market Overview


Dental Equipment Market Size was valued at USD 11.20 Billion in 2023. The Global Dental Equipment industry is projected to grow from USD 11.92 Billion in 2024 to USD 19.57 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.62% during the forecast period (2024 - 2032).


Dental Equipment Market Overview


Dental equipment refers to the instruments dental professionals use to treat dental conditions. These include tools to remove, procure, examine, and manipulate teeth and their neighboring oral structures. Periodontal disease and dental caries are considered the major dental conditions affecting most of the population. The global market for dental equipment has registered enormous growth in recent years. The market's growth is mainly credited to the development of new dental materials.


Furthermore, the demand for minimally invasive procedures, increasing use in surgical procedures, emerging aspect of cosmetic dentistry, and advancements in dental materials and procedures are also projected to boost the market's growth in the coming years. Moreover, the digitalization of dental equipment is expected to boost the demand for this equipment across the globe. On the other hand, the lack of reimbursement for dental procedures and the high cost of dental imaging systems are likely to restrict the market's growth over the forecasted era.

Dental Equipment Market Segment Insights


The dental equipment market has been segmented based on product, treatment, and end user.


Dental Equipment Product Insights


The market of dental equipment, based on product has been segregated, into dental radiology equipment, dental lasers, systems & parts, laboratory machines, hygiene maintenance devices, and others. By dental radiology equipment, the market has been sub-segmented into intra-oral, extra-oral. By dental lasers, the market of dental equipment has been sub-segmented into diode lasers and carbon dioxide lasers. By system & parts, the market of dental equipment has been sub-segmented into CAD/CAM, cast machine and others. The systems & parts sub-segment is expected to hold the largest market as there has been an increase in demand for CAD/CAM. CAD/ CAM system is more in demand as it minimizes the time for dental procedures. Improvement in diagnosis is expected to drive the dental equipment market growth. Moreover, dentists and laboratory technicians use new tools that are developed for computer-aided design and digital impression.


Dental Equipment Treatment Insights


The dental equipment market, by treatment, has been classified as orthodonticsendodontics, periodontics, and prosthodontic. Among these, the prosthodontic sub-segment is the largest in terms of value and is predicted to achieve more revenue in the dental equipment market. This is due to the rising geriatric population, increased concern in terms of appearance that require prosthesis in dental cases. For instance, according to the World Health Organization (WHO), in February 2018, between 2015–2050 the geriatric population is predicted to double from 12% to 22%.


Dental Equipment End User Insights


The dental equipment market, based on end user has been classified as hospitals & clinics, dental laboratories, and others. Out of these, the hospitals segment is the largest end user of dental equipment and is anticipated to hold a major market share in the market. This is due to the increase in the number of hospitals. Also, the majority of dental procedures are been performed in hospitals as compared to dental laboratories.


Dental Equipment Regional Insights


The dental equipment market has been divided by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The dental equipment market in the Americas has further been branched into North America. The European market has been sub-divided into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, Italy, Spain, the UK, and the rest of Western Europe. The market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia Pacific. The dental equipment market in the Middle East & Africa has been divided into the Middle East and Africa.


Key Players


The key players in dental equipment market are: 



  • Sirona Dental Systems, 

  • Henry Schein, Inc., 

  • Danaher Corporation, 

  • Dentsply International, Inc., 

  • GC Corporation, 

  • Biolase Inc., 

  • Carestream Health Inc., 

  • Patterson Companies Inc., 

  • KaVo Dental, 

  • A-dec Inc., 

  • Midmark Corporation, 

  • 3M,

  • Bien-Air Medical Technologies.


Dental Equipment Market Regional Insights

The dental equipment market in America is projected to be the largest during the forecast period owing to the technological advancements, rising geriatric population, increase in a number of dentists and dental clinics, and increase in the number of dental procedures. For instance, according to WHO, in September 2018, around 3.58 billion people were affected by tooth decay in permanent teeth, which is the most prevalent condition in dental disorders.


The market in Europe showed a substantial amount of growth. The dental equipment market growth in this region can be attributed to the favorable reimbursement scenario, rise in government expenditure on healthcare, and rise in the geriatric population.


The market in Asia-Pacific is expected to be the fastest in the dental equipment market due to the growing demand for dental procedures, less stringent regulations, adoption of innovative technologies, and rise in medical tourism. Moreover, there has been an increase in oral cancers such as cancer of the oral cavity, cancer of the lip. According to WHO, in September 2018, the incidence of oral cancer is prevailing as one of the top three of all the cancers.


The dental equipment market in Middle East & Africa is expected to grow at a substantial rate due to the increase in the demand for dental procedures in the region.


Recent Developments


November 2023: Dentsply Sirona announces the launch of its new Primus CAD/CAM system, a dental chair that integrates with a CAD/CAM system for the creation of crowns, bridges, and other dental restorations. The Primus CAD/CAM system is designed to provide dentists with a more efficient and streamlined way to provide same-day dental restorations.Align Technology acquires OrthoMap, a company that develops 3D-printed dental aligners. The acquisition will allow Align Technology to expand its product offerings and provide patients with a wider range of treatment options.3M announces the launch of its new MProJet dental crown system, a 3D printing system that can print dental crowns in about 30 minutes. The MProJet system is designed to provide dentists with a faster and more affordable way to provide same-day dental crowns.


September 2023: Several companies announce new partnerships to develop and commercialize new dental equipment and technologies. These partnerships aim to develop new products and technologies that can improve patient care, reduce healthcare costs, and train dental professionals.A new study published in the journal Dentistry, Oral Surgery & Maxillofacial Pathology finds that dental implants are safe and effective for the treatment of missing teeth. The study found that dental implants have a high success rate and can improve patient quality of life.Another study published in the journal Oral Health & Dentistry finds that a new type of dental adhesive is more effective than traditional adhesives at bonding dental restorations to teeth. The study found that the new adhesive is stronger and more durable than traditional adhesives.


February 2022: A leading manufacturer of dental imaging and CAD/CAM equipment, Planmeca USA, has introduced a new wet/dry chairside mill – the Planmeca PlanMill 35. The latest Planmeca PlanMill 35 is one of the three vital components of the Planmeca FIT CAD/CAM system, all of which have been significantly enhanced. The latest mill is perfect for any dental practice seeking to offer single-visit dentistry to their patients.


Doctors can experience freedom in material selection from composites, glass and hybrid ceramics, zirconia, and more. Improvements to the Planmeca Emerald S involve a remarkable growth in scanning speed, ease of use, and improved accuracy.


Dental Equipment Market Segmentation


Dental Equipment Product Outlook





  • Systems & Parts


    • CAD/CAM

    • Cast Machine

    • Others




  • Laboratory Machines


    • Ceramic Furnaces

    • Others




  • Hygiene Maintenance Devices

  • Others


Dental Equipment Treatment Outlook



  • Orthodontic

  • Endodontic

  • Periodontics

  • Prosthodontic


Dental Equipment End User Outlook



  • Hospitals & Clinics

  • Dental Laboratories

  • Others


Dental Equipment Market Region Outlook



  • Americas


    • North America

    • US

    • Canada




  • Europe


    • Western Europe


      • Germany

      • France

      • Italy

      • Spain

      • UK

      • Rest of Western Europe


    • Eastern Europe




  • Asia-Pacific


    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific




  • Middle East & Africa


    • Middle East

    • Africa



Intended Audience



  • Medical equipment companies

  • Research and development (R&D) companies

  • Government research institutes

  • Academic institutes and universities

  • Venture capitalists

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