Denture Adhesive Market Analysis

Denture Adhesive Market (Global, 2024)

Introduction

The denture paste market is about to undergo a great change, as the public becomes more aware of the importance of dental hygiene. And with the population growing older and more toothless, the need for a reliable denture paste is becoming more and more important. The quality of the paste is a vital factor in the comfort and usability of dentures, and consequently in the quality of life of denture wearers. The paste manufacturers are therefore investing in new products and new methods of application, as they seek to meet the increasingly diverse requirements of the denture wearer. Also, the influence of the Internet and social media are changing customer preferences. Customers are better informed and want reliable and high-quality pastes. The denture paste market is changing. It is important to understand the new market conditions and the underlying customer behaviour, the competitive strategies and the regulatory framework if the various companies are to exploit the emerging opportunities.

PESTLE Analysis

Political

The denture adhesives market in 2024 is influenced by many political factors, such as government policies and regulations, and health care policy. The United States government has allocated $ 1.5 billion to improve access to dental care for senior citizens, which directly affects the demand for denture adhesives. The European Union has also implemented stricter regulations on medical devices, including dental products, and requires manufacturers to comply with the Medical Device Regulation (MDR) that will be enforced in May 2021. , the product registration time and market entry strategy will be affected.

Economic

In 2024, the market for denture glue will be characterized by a rising level of disposable income and an increase in health spending. In the United States, health spending is expected to reach $4.3 trillion, a significant portion of which will go to dental care. As for those over the age of 65, their average annual income is estimated at around $50,000, which will have an impact on their purchasing power for dental products, including denture glue. This favorable economic context will encourage consumers to spend on quality denture care solutions.

Social

In 2024, social trends showed a growing concern for oral hygiene among the aging population. About seventy percent of adults over the age of sixty-five now use some sort of denture, and thus there was a growing demand for denture adhesives. Natural and hypoallergenic products are also in high demand, and about forty-five percent of consumers prefer denture adhesives made with organic ingredients. So manufacturers are adapting their products to meet this demand.

Technological

The denture-fixing market in 2024 is largely influenced by technological advancements. The formulation of denture-fixing adhesives has resulted in the development of products with longer-lasting hold and improved comfort. For example, the introduction of bioadhesive technology has resulted in the development of products that adhere effectively in a moist environment, with some products achieving a hold time of up to 12 hours. Moreover, the use of 3D printing in the manufacture of custom-made dentures is gaining popularity, with an estimated 20 per cent of dental practices adopting this technology to enhance patient satisfaction.

Legal

In 2024, the legal factors affecting the denture adhesives market include the need to meet international standards and regulations. The denture adhesives are classified as class II medical devices. The FDA processed about 1,200 510(k) applications for dental products in 2024, which reflects the regulatory oversight of this sector. The ongoing litigation on the safety of products and the protection of consumers is also pushing companies to improve their quality control measures to avoid litigation.

Environmental

In 2024, considerations of the environment will have a greater influence on the market for denture adhesives. The growing awareness of the effects of plastic waste is putting increasing pressure on manufacturers to adopt sustainable production practices. About one-third of the products for denture adhesives are already being developed with eco-friendly packaging, and companies are investing in biodegradable materials to reduce their carbon footprint. In addition, the authorities are encouraging manufacturers to reduce the use of harmful chemicals in denture products, aiming to reduce the use of non-biodegradable substances by a quarter by 2025.

Porter's Five Forces

Threat of New Entrants

The market for denture cement has moderate barriers to entry, including regulatory requirements and the need for significant R&D investment. But even though the market is dominated by established brands, new entrants can find opportunities by focusing on niche segments or by developing new products. Brand loyalty and the trust consumers have in existing products, however, are likely to pose a challenge to new entrants.

Bargaining Power of Suppliers

The bargaining power of the suppliers in the market for denture adhesives is relatively low. There are numerous suppliers of the raw materials used in the production of denture adhesives, which leads to a very competitive situation. If the manufacturers are not satisfied with the price or terms of one supplier, they can easily change to another.

Bargaining Power of Buyers

The market for denture cement is one in which buyers have a high degree of bargaining power. This is due to the wide range of products and brands available. Price comparisons are easy to make and consumers can easily change to a competing brand. This makes manufacturers compete on price and quality. The availability of online platforms increases consumers’ ability to make an informed choice.

Threat of Substitutes

The threat of substitutes in the denture-fixing market is moderate. There are other solutions to denture fixation, such as dental implants and other fixing products, but they will not completely replace denture-fixing products for all consumers. However, developments in dental technology and a growing awareness of the alternatives could challenge the traditional denture-fixing products.

Competitive Rivalry

The competition in the denture-fixing market is keen, with several established brands vying for market share. On the basis of quality, price, marketing and service, companies compete on various fronts. A large number of players and the constant introduction of new products intensify the competition, making it all the more important for companies to maintain their market position.

SWOT Analysis

Strengths

• Established consumer base with a growing demand for denture care products.
• Innovative formulations improving adhesion and comfort for users.
• Strong brand loyalty among leading manufacturers.

Weaknesses

• Limited awareness of product benefits among potential users.
• Perception issues related to the effectiveness of denture adhesives.
• Higher price points for premium products may deter budget-conscious consumers.

Opportunities

• Increasing aging population leading to higher denture usage.
• Expansion into emerging markets with rising dental care awareness.
• Potential for product diversification, including natural and hypoallergenic options.

Threats

• Intense competition from both established brands and new entrants.
• Economic downturns affecting consumer spending on non-essential health products.
• Regulatory changes impacting product formulations and marketing.

Summary

The denture-fixing market will be characterized by a strong customer base and a range of new products, which will be the basis for growth. However, a lack of awareness and price sensitivity will limit the market's development. Opportunities will be found in the growing elderly population and the development of new markets. Threats will come from competition and economic fluctuations, which will require strategic positioning and flexibility from the manufacturer.