Denture Adhesive Market Trends

Introduction

The denture-fixing market is undergoing a significant evolution as we enter the year 2024, driven by a confluence of macro-factors, such as technological developments, regulatory pressures and changing consumer habits. The evolution of adhesives and application methods is enhancing the effectiveness and the experience of using the products, while regulatory pressures are requiring manufacturers to focus on the safety and compliance of their products. Furthermore, the changing habits of consumers are reshaping the competitive landscape in favour of more natural and sustainable products. These trends are strategically important for the industry as they not only influence product development and marketing strategies but also shape the overall market, and so it is vital for the players to understand these emerging dynamics.

Top Trends

1. Increased Demand for Natural Ingredients
   Among denture pastes, those based on natural ingredients are gaining in popularity, thanks to health-conscious trends. Procter & Gamble, for example, is reformulating its products with plant extracts, in response to a 30% increase in the use of natural products. This trend is leading to the development of new products based on natural ingredients, with the potential to create a whole new market based on natural products.
2. Technological Advancements in Adhesive Formulations
   In the field of adhesion, the performance of the products is constantly being improved by the development of new adhesives, as 3M does in the field of water-repellent and long-lasting adhesions. Recent studies show that a 50% increase in adhesion time can be achieved by the use of new formulations. This trend is likely to drive competition, forcing other manufacturers to adopt similar technology in order to remain relevant in the market.
3. Rise of E-commerce Distribution Channels
   The shift to e-commerce has had a major impact on the denture-fixing market, with e-sales up by a staggering 40 per cent over the past year. Companies are increasingly turning their attention to the Internet, as seen with Colgate-Palmolive’s increased digital marketing efforts. This trend is expected to continue, and the only way for traditional retailers to remain competitive is to adapt.
4. Focus on Consumer Education and Awareness
   There has been an increasing emphasis on educating the public about the proper care of dentures, led by the American Dental Association. In fact, research shows that consumers who are educated are more likely to buy premium products. This is driving manufacturers to invest in educational content that will build brand loyalty and customer retention.
5. Personalization of Dental Care Products
   The trend towards individual dental care is growing, with companies developing denture adhesives adapted to individual needs. Among the companies at the forefront is Dentsply Sirona, which offers products for different patient profiles. This personalization could lead to a rise in customer satisfaction and loyalty, and change the product development strategies of the companies in the market.
6. Sustainability and Eco-friendly Packaging
   The green packaging is now a priority for companies such as GlaxoSmithKline. Recent research has shown that 70 per cent of consumers prefer brands that put the environment first. This trend will affect production processes and push companies to find new ways to reduce the impact of their packaging on the environment.
7. Integration of Smart Technology
   The development of smart dental products is already underway. Denture glues are being developed that give real-time feedback on fit and wear. This innovation would enhance the patient’s experience and compliance. According to a study,15 a smart product can increase the level of engagement by 15%. In the future, developments may lead to more interactivity and a greater ease of use.
8. Expansion into Emerging Markets
   Sales of denture adhesives are increasingly being influenced by emerging markets, the Asia-Pacific region in particular. Strategically, companies are now focusing on these markets. The fact that recent investments by companies like J&J in local production are evidence of this. These markets are expected to grow and thus create opportunities for companies. Nevertheless, this requires companies to develop marketing strategies that are tailored to local needs.
9. Regulatory Changes and Compliance
   DENTAL INDUSTRY STANDARDS ARE BEING IMPROVED, and the way denture adhesives are manufactured and marketed is changing. Recent changes in the Food and Drug Administration’s regulations have led manufacturers to increase their compliance efforts, which could increase operating costs. However, as companies work to meet the new standards and maintain product efficacy, competition may intensify.
10. Increased Focus on Oral Health Research
    The focus of research on dental medicine is also aimed at establishing new connections between dentistry and the natural sciences. In this area, Ivoclar Vivadent is investing heavily in clinical studies of denture-fixing products. In the latest studies, the adhesive properties of denture fixation products were found to be of great benefit to the general health of the mouth, resulting in a 20% increase in product effectiveness. This trend is expected to lead to further developments in research and development and to changes in marketing strategies.

Conclusion: Navigating the Denture Adhesive Landscape

The denture adhesive market is highly competitive and fragmented, with both the major players and new entrants competing for market share. Region-wise, the trend is towards greater demand for new products, especially in North America and Europe. In addition, the consumers’ preference is shifting towards the products which are sustainable and easy to use. Hence, the vendors are strategically deploying advanced capabilities such as AI for targeted marketing, automation for efficient production, and product innovation to meet the diverse needs of the consumers. The future of the market will be shaped by the companies that focus on the integration of sustainable practices and advanced technology. Therefore, it is essential for the decision-makers to invest in these capabilities to stay ahead of the competition.