Electric Pickup Vehicle Market Research Report By Powertrain Type (Battery Electric Pickup Vehicles, Hydrogen Fuel Cell Pickup Vehicles, Plug-In Hybrid Electric Pickup Vehicles), By Payload Capacity (Light Duty, Medium Duty, Heavy Duty), By Vehicle Size (Compact Pickup, Midsize Pickup, Full-Size Pickup), By Battery Capacity (Low Capacity, Medium Capacity, High Capacity) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Global Electric Pickup Vehicle Market Overview

As per MRFR analysis, the Electric Pickup Vehicle Market Size was estimated at 3.94 (USD Billion) in 2023. The Electric Pickup Vehicle Market Industry is expected to grow from 4.66(USD Billion) in 2024 to 30.01 (USD Billion) by 2035. The Electric Pickup Vehicle Market CAGR (growth rate) is expected to be around 18.45% during the forecast period (2025 - 2035).

Key Electric Pickup Vehicle Market Trends Highlighted

The Electric Pickup Vehicle Market is being driven by the demand for sustainable transportation solutions and the increasing environmental concerns. In addition to providing incentives for the adoption of electric vehicles (EVs), governments in a variety of countries are enacting more stringent emissions regulations. This transition not only seeks to diminish the carbon footprint but also motivates consumers and manufacturers to transition to electric alternatives, particularly in the pickup segment, which has been dominated by fossil fuel vehicles. Innovation in battery technology and charging infrastructure presents a substantial opportunity for expansion.

Charging capabilities will be improved to accommodate consumers who prioritize convenience as electric pickup models become increasingly popular. Particularly in regions with inadequate infrastructure, it is imperative to prioritize the development of a charging network that is user-friendly. 

Furthermore, the increasing demand for utility vehicles that are versatile has the potential to establish pathways for the increased market penetration of electric pickups that are specifically designed for different sectors, such as agriculture and construction. In recent years, there has been a discernible trend toward the incorporation of advanced technologies into electric instruments. Consumers are captivated by features such as automation, connectivity solutions, and improved safety measures.

These innovations are being driven by collaborative efforts among automakers, technology firms, and energy providers, which are ensuring that vehicles satisfy the evolving preferences of modern consumers. Additionally, manufacturers are increasingly emphasizing global markets as a result of the proliferation of regional initiatives that promote the electrification of transportation networks. The electric utility vehicle sector is a promising segment in the broader automotive landscape, as evidenced by the dynamic evolution seen in these developments.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Pickup Vehicle Market Drivers

Growing Environmental Consciousness

There is a significant increase in environmental awareness globally, driving consumers toward electric vehicles, including electric pickup vehicles. According to the Global Environmental Facility, emissions from gasoline and diesel vehicles are responsible for approximately 30% of total greenhouse gas emissions. With increasing pressure to reduce carbon footprints, governments are implementing stricter emissions regulations. For instance, the European Union has proposed a mandate to cut carbon emissions for new vehicles to zero by 2035.

This shift toward sustainability creates a large market opportunity for the Electric Pickup Vehicle Market Industry, as consumers and businesses alike are seeking greener alternatives that align with their environmental goals.

Government Incentives and Regulations

Governments across the globe are offering substantial incentives to boost the electric vehicle market. For example, in the United States, the federal government has extended tax credits for electric vehicle purchases, as reported by the Internal Revenue Service, aiding consumers in offsetting the initial costs associated with electric pickup vehicles. In addition, policies targeting the reduction of CO2 emissions have gained traction, such as those implemented in Canada that require all new light-duty cars and trucks to be zero-emission by 2035.

These regulations are creating a more favorable environment for the Electric Pickup Vehicle Market Industry, further accelerating adoption and growth.

Advancements in Charging Infrastructure

The expansion of charging infrastructure is crucial for the growth of the Electric Pickup Vehicle Market Industry. Recently, the International Energy Agency highlighted that the number of publicly available electric vehicle charging stations has increased dramatically, reaching over 1.8 million globally in 2020. This access enables consumers to easily transition to electric pickup vehicles without the concern of charging availability. Many companies, such as Tesla and ChargePoint, are investing heavily in expanding their networks, meeting consumer demand and enhancing confidence in electric vehicle ownership, thus driving market growth significantly.

Rising Demand for Fleet Electrification

There is a noticeable trend of fleet operators electrifying their vehicles, which presents a significant driver for the Electric Pickup Vehicle Market Industry. According to a report by the Global Fleet Champions initiative, 39% of fleet operators stated they plan to invest in electric vehicles within the next five years. Major logistics organizations, like Amazon, have committed to using electric delivery vehicles in their fleets to meet sustainability goals, pushing the market forward.

This demand creates an opportunity for manufacturers of electric pickup vehicles to cater specifically to commercial fleets, boosting market growth and expanding product offerings.

Electric Pickup Vehicle Market Segment Insights

Electric Pickup Vehicle Market Powertrain Type Insights  

The Electric Pickup Vehicle Market showcases a robust segmentation in terms of Powertrain Type, which encompasses Battery Electric Pickup Vehicles, Hydrogen Fuel Cell Pickup Vehicles, and Plug-In Hybrid Electric Pickup Vehicles. By 2024, the market for Battery Electric Pickup Vehicles is valued at 2.8 USD Billion, representing a dominant position within this segment, which is expected to expand significantly to 18.0 USD Billion by 2035. This remarkable growth illustrates the shifting consumer preference towards fully electric solutions, driven by advancements in battery technologies and a growing emphasis on sustainability.

Hydrogen Fuel Cell Pickup Vehicles, which are valued at 1.1 USD Billion in 2024 and expected to rise to 6.0 USD Billion by 2035, hold a significant role as they offer longer ranges and quicker refueling times compared to their battery counterparts, appealing to both commercial and recreational users. On the other hand, Plug-In Hybrid Electric Pickup Vehicles, while currently valued at 0.76 USD Billion in 2024 and anticipated to grow to 6.0 USD Billion by 2035, serve as an essential transitional technology, blending traditional combustion engines with electric power, catering to customers who prioritize flexibility in energy sources and are cautious about fully committing to electric-only options.

The evolving market trends, including government incentives for cleaner vehicles, infrastructure development for charging stations, and rising fuel costs are crucial drivers for the increased adoption of these powertrain technologies. Each type of powertrain serves a unique segment of the market, reflecting the diverse needs of consumers and industries, which continually influences the overall dynamics of the Electric Pickup Vehicle Market, with significant implications for manufacturers and policymakers alike.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Pickup Vehicle Market Payload Capacity Insights  

The Electric Pickup Vehicle Market, specifically focusing on the Payload Capacity segment, is evolving significantly with increasing demand for reliable and sustainable transportation solutions. By 2024, the overall market is set to achieve a valuation of 4.66 USD Billion, reflecting the rising consumer preference for electric vehicles. The Payload Capacity segment is crucial as it encompasses varying categories such as Light Duty, Medium Duty, and Heavy Duty vehicles. Light Duty electric pickups cater to urban environments and light commercial use, making them a vital aspect of the market due to their versatility and fuel efficiency.

Medium Duty options serve medium-sized businesses and logistics sectors, which are increasingly adopting electric alternatives to reduce operational costs and meet sustainability goals. Heavy Duty electric pickups are gaining traction in construction and heavy transport sectors, highlighting their significance in addressing larger capacities and facilitating the shift towards electrification in traditionally diesel-powered niches. The Electric Pickup Vehicle Market is characterized by growing regulatory support, technological advancements, and an expanding charging infrastructure, propelling significant market growth and creating opportunities for innovation and investment in various payload capacity vehicles.

Electric Pickup Vehicle Market Vehicle Size Insights  

The Electric Pickup Vehicle Market is experiencing notable growth, with the overall market expected to reach a valuation of 4.66 billion USD in 2024 and further escalating towards 30.0 billion USD by 2035. This growth reflects a compound annual growth rate (CAGR) of 18.45 from 2025 to 2035. Within the market, vehicle size plays a crucial role in shaping consumer preferences and industry dynamics. The market segmentation includes Compact Pickup, Midsize Pickup, and Full-Size Pickup, each serving distinct consumer needs and applications. Compact Pickups are gaining traction for their versatility and fuel efficiency, attracting urban drivers seeking a balance of size and capability.

Midsize Pickups offer a blend of power and utility, appealing to those requiring performance alongside daily usability. Full-Size Pickups represent a significant portion of the market, providing maximum towing capabilities and comfort, which are essential for both personal and commercial use. The rising demand for sustainable and electric solutions within these vehicle categories is driven by factors such as savvy consumer choices toward eco-friendly alternatives, advancements in battery technology, and increasing regulatory support for clean energy vehicles, positioning the Electric Pickup Vehicle Market as a pivotal segment in the automotive industry transition towards electrification.

Electric Pickup Vehicle Market Battery Capacity Insights  

The Electric Pickup Vehicle Market's Battery Capacity segment plays a crucial role in shaping market dynamics, with the overall market expected to be valued at 4.66 billion USD in 2024. As the demand for electric vehicles rises, understanding battery capacity becomes pivotal for delivering efficiency and performance. Battery capacities can be categorized into varying levels such as Low Capacity, Medium Capacity, and High Capacity. High Capacity batteries are particularly significant, as they enable longer ranges and powerful performance, catering to consumer preferences for utility and reliability.

Meanwhile, Medium Capacity batteries find balance, offering a compromise between range and cost which appeals to a broader audience. Low Capacity batteries, while representing a smaller portion of the market, are essential for urban applications where shorter ranges suffice, making them relevant in specific use cases. Overall, the Electric Pickup Vehicle Market segmentation shows a clear trajectory towards efficiency, with each battery capacity offering unique advantages that align with evolving consumer demands and sustainability goals amidst increasing global regulations on emissions.

Electric Pickup Vehicle Market Regional Insights  

The Electric Pickup Vehicle Market revenue showcases a diverse landscape across various regions, with North America leading significantly. In 2024, North America is valued at 2.0 USD Billion, expected to rise to 12.0 USD Billion by 2035, showcasing strong consumer demand and infrastructure for electric vehicles. Europe follows as a key player, with a value of 1.2 USD Billion in 2024 and projecting growth to 8.0 USD Billion in 2035, driven by stringent environmental regulations and a shift towards sustainable transportation. South America, with a valuation of 0.4 USD Billion in 2024, is expected to reach 2.5 USD Billion by 2035, although the market remains at a nascent stage.

In Asia Pacific, valued at 0.86 USD Billion in 2024, the anticipated growth to 5.0 USD Billion in 2035 reflects the region's increasing urbanization and government incentives. Lastly, the Middle East and Africa, currently at 0.2 USD Billion in 2024, is expected to grow to 2.5 USD Billion by 2035, demonstrating rising interest in electric models amid evolving energy policies. The market growth across these regions is influenced by rising fuel costs, technological advancements, and enhanced consumer awareness of electric vehicles, thus shaping the future of the Electric Pickup Vehicle Market industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Pickup Vehicle Market Key Players and Competitive Insights

The competitive landscape of the Electric Pickup Vehicle Market is rapidly evolving as consumer demand for sustainable transportation options increases. Key industry players are investing heavily in research and development to innovate electric pickup solutions that cater to a broad range of customer needs, from personal use to commercial applications. 

The market is characterized by heightened competition, with various manufacturers striving to differentiate their offerings through advanced technologies, battery efficiencies, and unique design features. Additionally, external factors such as government regulations promoting electric vehicles are driving both established automotive companies and new entrants to enhance their product portfolios and expand their market presence globally. As automakers pivot towards electrification, the market is witnessing a potential shift in consumer preferences, affecting everything from pricing to the range of available features.

Lordstown Motors has carved out a niche in the Electric Pickup Vehicle Market by focusing on commercial fleet solutions, primarily targeting the needs of businesses looking for electric alternatives to traditional pickup trucks. The company’s Endurance pickup truck has been positioned to provide a sustainable and efficient solution for various commercial applications. Lordstown Motors combines its manufacturing capabilities with strategic partnerships to enhance its technological advancements. 

The company emphasizes its strengths, such as an efficient production process designed for scalability and cost-effectiveness, which is important in the competitive landscape. By aligning its products with the specific requirements of fleet operators, Lordstown Motors aims to establish a strong foothold, with increasing recognition for its commitment to delivering fleet-focused electric vehicles in an evolving market.

Rivian has emerged as a significant player in the Electric Pickup Vehicle Market, with its focus on delivering high-performance electric trucks and SUVs. The company has garnered attention for its R1T electric pickup, which boasts advanced features and impressive off-road capabilities, appealing to outdoor and adventure enthusiasts. Rivian’s strength lies in its strong brand identity and innovative approach to electric vehicle design, along with a robust commitment to sustainability reflected in its supply chain and manufacturing processes. 

The company has successfully established strategic partnerships with major corporations and has garnered substantial funding through various investments, further solidifying its market presence. Additionally, Rivian's plans for expansion, including potential mergers and acquisitions, position it strongly within the global landscape, enabling the company to broaden its reach and enhance its offerings, solidifying its vision to lead in the electric pickup sector.

Key Companies in the Electric Pickup Vehicle Market Include:

• Lordstown Motors


• Rivian


• BYD


• Workhorse Group


• Tesla


• Canoo


• Fisker


• Bollinger Motors


• Ford


• Lucid Motors


• General Motors

Electric Pickup Vehicle Industry Developments

The Electric Pickup Vehicle Industry is witnessing significant developments as major automakers expand their electric vehicle offerings. Ford continues to ramp up its production of electric F-Series models, with plans to invest heavily in its electric vehicle infrastructure by 2025. In October 2023, Lordstown Motors announced a collaboration with a prominent technology firm to enhance its electric pickup functionalities, further solidifying its position in the market. 

Meanwhile, Tesla has reported an increase in pre-orders for its Cybertruck, showcasing strong consumer interest. Additionally, General Motors is pushing forward with its plans to produce electric versions of the Chevy Silverado, and Volkswagen is advancing its electric pickup initiatives with new concepts and prototypes. 

The growth of these companies within the Electric Pickup Vehicle Industry reflects an increasing demand for sustainable transportation solutions, garnered by rising environmental concerns and government initiatives favoring electric mobility.

Electric Pickup Vehicle Market Segmentation Insights

Electric Pickup Vehicle Powertrain Type Outlook

• Battery Electric Pickup Vehicles


• Hydrogen Fuel Cell Pickup Vehicles


• Plug-In Hybrid Electric Pickup Vehicles

Electric Pickup Vehicle Payload Capacity Outlook

• Light Duty


• Medium Duty


• Heavy Duty

Electric Pickup Vehicle Vehicle Size Outlook

• Compact Pickup


• Midsize Pickup


• Full-Size Pickup

Electric Pickup Vehicle Battery Capacity Outlook

• Low Capacity


• Medium Capacity


• High Capacity

Electric Pickup Vehicle Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Report Attribute/Metric	Details
Market Size 2023	3.94(USD Billion)
Market Size 2024	4.66(USD Billion)
Market Size 2035	30.01 (USD Billion)
Compound Annual Growth Rate (CAGR)	18.45% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Lordstown Motors, Rivian, BYD, Workhorse Group, Tesla, Canoo, Fisker, Bollinger Motors, Ford, Lucid Motors, General Motors
Segments Covered	Powertrain Type, Payload Capacity, Vehicle Size, Battery Capacity, Regional
Key Market Opportunities	Rising demand for sustainable transport, Advancements in battery technology, Expansion of charging infrastructure, Government incentives for EV adoption, Increasing consumer preference for utility vehicles
Key Market Dynamics	Growing consumer demand, Government incentives, Advancements in battery technology, Increasing charging infrastructure, Competitive pricing strategies
Countries Covered	North America, Europe, APAC, South America, MEA