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The essential oils market has witnessed significant trends and transformations in recent years, reflecting a growing consumer interest in natural and holistic wellness solutions. One prominent trend shaping the market is the increasing demand for essential oils in the personal care and aromatherapy sectors. Consumers are increasingly turning to essential oils for their purported health benefits, including stress relief, improved sleep, and mood enhancement. This surge in interest has led to a proliferation of products containing essential oils, such as skincare and haircare items, as well as diffusers and scented candles.
Moreover, the essential oils market has experienced a shift towards sustainable and eco-friendly practices. With a rising awareness of environmental issues, consumers are seeking products that align with their values. This has prompted many companies in the essential oils industry to adopt sustainable sourcing methods, organic farming practices, and eco-friendly packaging. Transparency in the supply chain has become crucial, as consumers are now more informed and discerning, demanding information about the origin and production of essential oils.
Another noteworthy trend is the diversification of essential oil blends and applications. Manufacturers are increasingly experimenting with unique combinations of essential oils to create distinctive blends that cater to specific consumer preferences or address particular health concerns. Blends designed for relaxation, energy boost, or immune support have gained popularity. Additionally, essential oils are finding their way into unconventional products, such as cleaning supplies and insect repellents, expanding their applications beyond traditional uses.
The e-commerce boom has also played a significant role in shaping the essential oils market trends. Online platforms provide consumers with easy access to a wide variety of essential oils, enabling them to explore and purchase products from the comfort of their homes. This has contributed to the democratization of the essential oils market, allowing small and niche brands to reach a global audience. Moreover, the digital landscape has facilitated consumer education, with ample resources available online to guide users on the proper usage and benefits of different essential oils.
Regulatory developments have impacted the essential oils market as well. The industry is subject to regulations governing the production, labeling, and marketing of essential oil products. As awareness of the therapeutic properties of essential oils grows, regulatory bodies have become more vigilant in ensuring that manufacturers adhere to safety standards and provide accurate information to consumers. This has led to increased scrutiny of labeling claims and the promotion of responsible marketing practices within the essential oils industry.
Looking ahead, the essential oils market is poised for continued growth, driven by the ongoing consumer interest in natural and holistic wellness solutions. The market is expected to witness further innovation in product formulations, packaging, and sustainability practices. As consumers seek authenticity and transparency, companies that can effectively communicate their commitment to quality, sustainability, and ethical practices are likely to thrive in this dynamic and evolving market. Overall, the essential oils market reflects a broader societal shift towards health-conscious and environmentally friendly choices, shaping the industry's trajectory for the foreseeable future.
Essential Oils Market Highlights:
Global Essential Oils Market Overview
Essential Oils Market Size was valued at USD 8.1 billion in 2023. The essential oils industry is projected to grow from USD 8.8 Billion in 2024 to USD 15.2 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024 - 2032). Demand for usage in general use, medical therapy, and soaps need for air care and aromatic items are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Essential Oils Market Trends
- Growing Consumer Demand for Natural Ingredients Will Drive Market Growth
In light of the growing concern over artificial food additives and their potentially harmful long-term effects, essential oils play a critical role in the natural preservation of foods. Ethereal oils have demonstrated antibacterial effects in foods like meat products, fish, fresh meat, milk, dairy products, and cooked rice in a number of clinical studies involving concentrations of 0.5 to 20 microliters per gramme. Utilizing preservation techniques along with such oils has created a significant synergy. Therefore, it is anticipated that the market for ethereal oils will benefit further from the increased focus on research and development in ethereal oils' incorporation as a food additive. Regarding ingredient formulations, the food and beverage industry is going through a gradual but significant transition. Ethereal oils are a vital ingredient of choice for food processors due to the growing customer preference for natural and organic products. The consumer's awareness of the negative health effects of synthetic chemicals added for flavour applications has steadily increased. Therefore, producers are urged to use natural ingredients to enhance the aesthetic appeal of food products while also enhancing their nutritional and functional qualities.
Moreover, essential oil therapy is another name for aromatherapy. Customers are now more picky about how they use personal care products than they were ten years ago. Although there are many products that are similar, high-quality goods and affordable prices will increase product loyalty and satisfy customers. Therefore, it is anticipated that increasing spending on research and development of better products, processes, services, and technologies will have a positive impact on market growth. The hospitality and tourism sectors' strong growth incentives have made more of aromatherapy's advantages accessible to regular consumers. The market for ethereal oils has been further boosted by this trend and the increased use of natural active ingredients in pharmaceutical and cosmetic formulations.
Segment Insights
Essential Oils Type Insights
The essential oils market segmentation, based on type, includes orange oil, lemon oil, peppermint oil, corn mint oil, citronella oil, spearmint oil, clove leaf oil and eucalyptus oil. The orange oil sector dominated the essential oils industry in 2021. Orange oil is an essential oil obtained from the rind of the citrus sinensis fruit. Orange oil is a byproduct of the evaporation of orange juice. Rising living standards and discretionary income are expected to boost sales of orange oil.
The lemon oil segment is expected to develop at the quickest rate between 2022 and 2030. Lemon essential oil is well renowned for its invigorating, zesty aroma. Throughout the forecast period, demand for natural food flavors such as lemon essential oil is predicted to expand in emerging markets such as India and China. This reason is propelling the segment's expansion. “
Essential Oils Application Insights
The essential oils market segmentation, based on application, includes food & beverages, personal care, aromatherapy, air care and others. The market for aromatherapy is anticipated to increase quickly during the anticipated timeframe. The body, spirit, and mind all benefit from using essential oils in aromatherapy, which enhances both physical and emotional well-being. Using essential oils during therapy and massages can help treat chronic health issues like dementia, increase feelings of relaxation, enhance sleep quality, and eliminate tension, despair, and anxiety, among other things. Innovative technologies are being introduced by major players in the personal care sector to include essential oils in their product lines.
Figure 1: Essential Oils Market, by Application, 2022 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Essential Oils Regional Insights
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. In 2022, Europe essential oil dominated the market with a 45.80% revenue share. This is due to the large population and different unexplored markets, which are anticipated to entice significant players to develop and establish their operations and distribution facilities in this region. The presence of organizations such as the European Federation of Essential Oils (EFEO) throughout Europe has aided the expansion of the business. EFEO was established to promote and protect the interests of stakeholders along the market value chain.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ESSENTIAL OILS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
In terms of market share, North American essential oils are anticipated to be the second-most dominant region. Given the rising demand for cosmetic products containing natural ingredients, the launch of new products, and rising disposable income, the demand for the product in the region is anticipated to grow significantly over the coming years. Further, the German essential oils industry held the largest market share, and the UK essential oils market was the fastest growing market in the North American region
The Asia-Pacific Essential Oils Market is expected to grow at the fastest CAGR from 2022 to 2030. This region's growth is mostly driven by manufacturers' increasing focus on product innovation and greater investment in research for the development of innovative technologies. Furthermore, population growth, rising disposable incomes and increased urbanization are all contributing to market expansion. Moreover, China essential oils industry held the largest market share, and the India market of essential oils was the fastest growing market in the Asia-Pacific region
Essential Oils Key Market Players & Competitive Insights
Leading industry players are investing heavily in R&D to expand their product ranges, which will help the essential oils market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. Competitors in the essential oils sector must supply cost-effective things to expand and thrive in a more competitive and rising market climate.
Manufacturing locally to cut operational costs is one of the main business methods used by producers in the essential oil industry to benefit customers and develop the market sector. The essential oil sector has recently given medicine some of the most important advantages. Major players in the essential oil industry like G Baldwin & Co, doTerra, Rocky Mountains Oil, Young Living Essential Oils, Mountain Rose Herbs, and others are attempting to increase market demand by funding R&D projects.
doTerra is a multi-level marketing company established in Pleasant Grove, Utah that offers essential oils and other complementary items. doTerra was formed in 2008 by executives from Young Living and other companies. The company's goods are marketed through independent distributors known as Wellness Advocates, who use a multi-level marketing scheme to sell them. People are compensated for their own sales as well as the sales of others in their firm. In October 2022, DoTERRA announced the release of additional natural and sustainably derived essential oils. Eucalyptus essential oil and guaiac wood essential oil are among the latest essential oils.
Firmenich SA is a private Swiss firm that manufactures fragrances and flavors. It has 10,000 employees spread throughout 46 production sites and six research and development facilities. For over 125 years, the firm has been producing perfumes and a variety of well-known flavors. It is the largest privately held corporation in the field and ranks second globally. In May 2022, a merger deal with DSM was struck to form DSM-Firmenich, a leader in beauty, nutrition, and wellbeing products. The merger is scheduled to be completed by the middle of 2023. In May 2020, Firmenich announced the completion of its acquisition of Les Derives Résiniques et Terpeniques, a leader in the discovery and delivery of high-quality, renewable, and naturally derived ingredients. Firmenich would be positioned as a leader in renewable ingredients for perfumery and other uses as a result of this acquisition.
Key Companies in the essential oils market includes
- G Baldwin & Co doTerra
- Rocky Mountains Oil
- Young Living Essential Oils
- Mountain Rose Herbs
- Ryohin Keikaku Co. Ltd. among others
Essential Oils Industry Developments
September 2023- dōTERRA disclosed the launch of various new essential oils and essential oil blends at their global convention on September 23rd, as well as supplements to their sleep and gut health systems. dōTERRA remains a company with the target to offer high-quality products and sustainably sourced essential oils. Emily Wright, the President and Founding Executive, said that their yearly convention continues to be a time when we gather in excitement and fellowship. Part of the enthusiasm is around new product announcements. They work tirelessly during the year to research and develop new adding to the dōTERRA product range, and the anticipation before a product is disclosed is felt by everyone. The vigorous energy once they are disclosed from the stage is unmatched. The latest product is Birch oil. The addition is especially exciting because of the long and extensive process to guarantee that the birch oil would be 100% unadulterated and pure. dōTERRA is delighted to have developed the world's first commercial-scale birch distillery offering 100% Birch essential oil to the world. With dōTERRA taking a sustainable technique to bring pure Birch to life, SEAL Awards identified dōTERRA as a winner of the Environmental Initiative Award. The senior director of business development, Mike Mangelson, said that 2023 implies 15 years of dōTERRA, which means they have some very special products lined up for this year's convention. He further added that their global convention is a time to gain education and experience with their new products. Guests can get a hands-on experience at their product stage and come to understand the uses, advantages, and science behind each of the new products at their general sessions. New product broadcasts always bring the largest and smartest energy
In July 2022, Plant Treatment Inc. will offer three new essential oil products. The inclusion of new products is aimed at expanding its business portfolio and raising brand awareness.
In September 2022, Robertette launches a brand-new essential oil online sales platform. The platform currently offers a wide choice of essential oils, vegetal oils, and floral waters, with absolute CO2 extracts and other products on the way in the near future.
In April 2022, Innovative Fragrances Inc., an Atlanta-based developer and compounder of fragrance compounds serving a diverse set of end markets including home fragrance, personal care, candles, and other air fresheners, has been acquired by Phoenix Flavors and Fragrances, a leading developer and compounder of high-performance flavors and fragrances. The company's goal of becoming a market-leading developer of high-performance flavors and fragrances, supported by a strong team of perfumers and regulatory experts to suit the unique requirements and needs of customers, is aligned with the acquisition of IFI.
Essential Oils Market Segmentation
Essential Oils Type Outlook
- Orange Oil
- Lemon Oil
- Peppermint Oil
- Corn Mint Oil
- Citronella Oil
- Spearmint Oil
- Clove leaf Oil
- Eucalyptus Oil
Essential Oils application Outlook
- Food & Beverages
- Personal Care
- Aromatherapy
- Air Care
- others
Essential Oils Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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