Europe Motorcycle Apparel Market Research Report: By Product Type Outlook (Helmets, Jackets, Gloves, Shoes, Pants, Base Layers, Others), By End Use Outlook (On-Road Motorcycle Apparel, Off-Road Motorcycle Apparel) and By Distribution Channel Outlook (Store Based, Non-Store-Based) - Forecast to 2035

Europe Motorcycle Apparel Market Overview:

Europe Motorcycle Apparel Market Size was estimated at 23.21 (USD Billion) in 2023. The Europe Motorcycle Apparel Market Industry is expected to grow from 24.18(USD Billion) in 2024 to 38.68 (USD Billion) by 2035. The Europe Motorcycle Apparel Market CAGR (growth rate) is expected to be around 4.362% during the forecast period (2025 - 2035).

Key Europe Motorcycle Apparel Market Trends Highlighted

The motorcycle apparel market in Europe is experiencing notable trends fueled by a rising fascination with motorcycle culture and a heightened focus on safety and comfort. There is a noticeable shift in consumer preferences towards materials that are high-quality and durable, offering both protection and enhanced comfort for extended rides. With the ongoing evolution of urban mobility, a growing number of riders are in search of adaptable clothing that seamlessly transitions between biking and everyday wear, highlighting the demand for designs that are both fashionable and practical. The emergence of sustainability as a significant market driver is noteworthy. European consumers are increasingly interested in eco-friendly materials and ethical production practices. Companies that prioritize eco-friendly materials and production methods are poised to capture the interest of riders who are mindful of their environmental impact. Furthermore, the growth of online shopping has facilitated brands in connecting with consumers, enabling a more personalized shopping journey where individuals can discover particular products that align with their preferences. Recently, technological advancements have been significantly influencing market trends. The rise of innovations like smart apparel, which incorporates wearable technology to monitor health metrics or improve safety, is becoming increasingly prevalent. The transition towards integrating technology is further enhanced by an increasing interest in electric motorcycles across Europe, which may impact apparel design to meet the specific requirements of electric bike riders.

Furthermore, the influence of social media and riding communities is driving trends toward personalised and custom gear, as riders share their experiences and preferences online. This shift provides opportunities for brands to cater to niche markets and foster deeper connections with their customers in the competitive European landscape. Overall, the European Motorcycle Apparel Market is becoming more dynamic and responsive to the evolving needs and desires of its consumers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Motorcycle Apparel Market Drivers

Increasing Popularity of Motorcycling as a Leisure Activity

The Europe Motorcycle Apparel Market Industry is benefitting from the growing trend of motorcycling as a leisure activity. The European Motorcycle Industry has reported a significant rise in motorcycle registrations, with approximately 1.2 million new motorcycles registered across Europe in 2022. This increase reflects a growing interest in motorcycling for recreation, tourism, and weekend rides. Organizations such as the European Association of Motorcycle Manufacturers (ACEM) highlight this trend, demonstrating the increasing number of motorcycle riders in Europe.This growing user base translates into a heightened demand for motorcycle apparel, including jackets, helmets, and protective gear, leading to a resilient growth trajectory for the European Motorcycle Apparel Market Industry. The appeal of motorcycle tours is also supported by government initiatives in several European countries to promote safer riding practices, further solidifying motorcycling as a prevalent activity in the region.

Technological Advancements in Motorcycle Apparel

Advancements in technology for motorcycle apparel are significantly impacting the Europe Motorcycle Apparel Market Industry. Innovations such as smart helmets, equipped with Bluetooth connectivity and heads-up display technologies, are attracting consumers seeking enhanced safety features. The European Union has mandated improved safety standards for motorcycle gear, compelling manufacturers to adopt new technologies and materials in their products.As a result, brands are developing high-performance apparel that offers better protection and comfort, addressing rising consumer expectations for safety. These technological developments have incentivized consumers to invest in premium motorcycle gear, thus propelling growth in the market leading up to 2035.

Government Policies Promoting Motorcycle Safety

Regulatory changes across Europe are increasingly emphasizing motorcycle safety, which in turn supports the growth of the Europe Motorcycle Apparel Market Industry. The European Commission has proposed regulations requiring advanced safety gear for motorcyclists, including mandatory anti-lock braking systems (ABS) and advanced protective apparel. Reports show that enhanced safety measures can reduce accidents by as much as 40%. With increasing safety regulations, there is a corresponding rise in demand for high-quality motorcycle apparel designed to meet these specifications.Organizations like the European Commission are pivotal in enforcing these policies, thereby fostering a more safety-conscious riding culture in the region, leading to an uptick in apparel sales.

Europe Motorcycle Apparel Market Segment Insights:

Motorcycle Apparel Market Product Type Outlook Insights

The Product Type Outlook segment of the Europe Motorcycle Apparel Market reveals a diverse array of protective gear essential for riders. Helmets continue to play a crucial role in ensuring safety, often being the most heavily regulated segment due to stringent safety standards across many European nations. Jackets, known for their durability and weather resistance, combine style with functionality, appealing to both casual riders and seasoned motorcyclists. As safety and visibility gain importance among consumers, gloves designed for grip and tactile sensitivity have seen increased demand, reflecting a focus on both protection and comfort.Footwear, specifically shoes and boots that support ankle protection while ensuring comfort during long rides, is also gaining traction in the market. Pants designed specifically for motorcyclists provide an essential layer of protection against abrasions, which resonates well with safety-conscious consumers. Base layers that promote moisture-wicking and temperature regulation are becoming more popular as riders seek comfort in varying weather conditions. The "Others" category captures niche products that may not fit into the primary classifications but are increasingly recognized for their specific functionalities.Collectively, these segments reflect not only the growing emphasis on safety and performance in the motorcycle apparel industry but also the increasing consumer expectations for style and comfort. The landscape of the motorcycle apparel market in Europe is being shaped by innovation and evolving rider preferences, thus driving significant market growth and attracting various manufacturers focused on meeting the diverse needs of riders. The Europe Motorcycle Apparel Market segmentation highlights a trajectory that suggests sustained interest in expanding product offerings and enhancing safety features as the motorcycle culture continues to thrive in the region.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Motorcycle Apparel Market End Use Outlook Insights

The Europe Motorcycle Apparel Market showcases a diverse End Use Outlook, primarily categorized into On-Road and Off-Road Motorcycle Apparel. On-Road Motorcycle Apparel holds a significant share due to the rising number of urban commuters and recreational riders seeking safety and comfort during travel. This segment is characterized by a high demand for protective gear, including jackets, gloves, and helmets, which enhance rider safety and comply with stringent safety regulations prevalent in various European countries. Conversely, Off-Road Motorcycle Apparel plays a crucial role, catering to the adventurous spirit of riders engaging in motocross and trail riding.This segment emphasizes durability and flexibility, offering specialized gear that can withstand rugged terrains and adverse conditions. With increasing participation in off-road sports across Europe, this segment is witnessing a notable surge. The combination of both segments highlights the broad appeal of motorcycle apparel, driven by the growing motorcycle culture, advancements in fabric technology, and a heightened awareness of safety standards among consumers. These factors contribute to the dynamic growth of the Europe Motorcycle Apparel Market, presenting ample opportunities within each category for manufacturers and retailers to innovate and expand their offerings.

Motorcycle Apparel Market Distribution Channel Outlook Insights

The Distribution Channel Outlook for the Europe Motorcycle Apparel Market reveals key dynamics contributing to its growth. Store-Based channels have historically played a vital role in the purchase experience, providing consumers with the opportunity to physically interact with products, enhancing trust and customer satisfaction. Meanwhile, Non-Store-Based channels, encompassing online and e-commerce platforms, have rapidly gained traction due to the convenience and broader accessibility they offer, appealing to a tech-savvy audience. The rise of digital shopping is transforming consumer habits, allowing for easier comparisons and a wider selection of motorcycle apparel.Additionally, as urban mobility trends surge, the demand for specific types of apparel, such as protective gear, rises, leading to diverse product availability in both distribution types. Enhanced logistics and delivery solutions are further driving the effectiveness of Non-Store-Based approaches, making them increasingly significant within the market. The integration of multichannel strategies by retailers signifies an effort to capture a larger share of the Europe Motorcycle Apparel Market revenue, illustrating how both channels complement each other, ultimately benefiting consumers through improved access and choice.As market growth continues to evolve, continuous adaptation to these distribution trends will be essential for stakeholders within the industry.

Europe Motorcycle Apparel Market Key Players and Competitive Insights:

The Europe Motorcycle Apparel Market is characterized by a diverse landscape of brands competing for consumer attention in a sector that continues to thrive amid rising safety awareness and increasing motorcycle usage across various demographics. The competitive insights reveal a dynamic environment where innovation, style, and functionality play crucial roles in determining market leaders. Manufacturers are increasingly focusing on materials and manufacturing techniques that enhance safety and comfort while also catering to aesthetic preferences. With various segments in motorcycle apparel, including protective gear, casual wear, and accessories, companies are continually striving to differentiate themselves through brand reputation, product quality, and customer engagement. The market is segmented into a variety of price points to address the needs of both budget-conscious consumers and premium buyers, creating opportunities for both well-established brands and new entrants to capture market share.AGV has solidified its position as a dominant player in the Europe Motorcycle Apparel Market, known for its high-quality helmets that seamlessly combine innovative technology with stylish designs. With a strong presence across the European region, AGV leverages its expertise in developing products that ensure rider safety and comfort. The company has cultivated a reputation through continuous investment in research and development, leading to enhanced product features like superior ventilation, lightweight materials, and advanced impact protection. AGV's strengths lie in its commitment to maintaining high safety standards and its established relationships with professional riders and teams, which further bolster brand credibility. This strategic positioning allows AGV to maintain a competitive edge, driving customer loyalty and expanding its presence in various European markets.On the other hand, Spidi has carved a niche for itself in the Europe Motorcycle Apparel Market by focusing on high-performance riding gear that blends functionality with fashion. With a comprehensive range of products including jackets, pants, gloves, and suits, Spidi caters to the diverse needs of motorcyclists, whether for casual riding or high-octane performance. The company's strength is derived from its continuous pursuit of innovation, evidenced by its use of advanced materials and multi-layer technologies designed to enhance rider protection and comfort. Spidi's market presence is further solidified through strategic partnerships and collaborations to expand its product lines and reach a broader audience. Additionally, Spidi has engaged in key mergers and acquisitions to enhance its capabilities and market offerings within Europe, allowing the brand to strengthen its position and leverage synergies in design and distribution.

Key Companies in the Europe Motorcycle Apparel Market Include:

• AGV


• Spidi


• Schuberth


• Arai


• FOX Racing


• Icon


• Oxford Products


• Richa


• Klim


• Alpinestars


• Bell Helmets


• Dainese


• Trojan


• REV'IT!


• Rukka

Europe Motorcycle Apparel Market Industry Developments

In recent developments within the Europe Motorcycle Apparel Market, significant growth was noted in the demand for high-performance protective gear, driven by an increase in motorcycle sales and a growing awareness of safety among riders. Companies like Alpinestars and Dainese have introduced innovative lines featuring advanced materials and technologies aimed at enhancing rider comfort and safety. In June 2023, Schuberth announced a partnership with a tech company to integrate smart technology into their helmets, reflecting the market's push towards smart and connected devices. Meanwhile, AGV has expanded its product range with eco-friendly materials, catering to an environmentally conscious consumer base. The market has also witnessed various mergers and acquisitions, including the acquisition of Richa by a larger brand for greater market penetration in March 2023. Companies like Klim and Icon have seen a surge in market valuation due to their expanding product lines and enhanced brand loyalty. In the past few years, notable events like the introduction of the EU's guidelines for motorcycle protective equipment in January 2022 have shaped industry standards, influencing product offerings across brands. This evolving landscape continues to push companies in the market towards innovation and sustainability.

Europe Motorcycle Apparel Market Segmentation Insights

Motorcycle Apparel MarketProduct Type Outlook

Helmets

Jackets

Gloves

Shoes

Pants

Base Layers

Others

Motorcycle Apparel MarketEnd Use Outlook

On-Road Motorcycle Apparel

Off-Road Motorcycle Apparel

Motorcycle Apparel MarketDistribution Channel Outlook

Store Based

Non-Store-Based

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	23.21(USD Billion)
MARKET SIZE 2024	24.18(USD Billion)
MARKET SIZE 2035	38.68(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.362% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	AGV, Spidi, Schuberth, Arai, FOX Racing, Icon, Oxford Products, Richa, Klim, Alpinestars, Bell Helmets, Dainese, Trojan, REV'IT!, Rukka
SEGMENTS COVERED	Product Type Outlook, End Use Outlook, Distribution Channel Outlook
KEY MARKET OPPORTUNITIES	Sustainable materials adoption, Customization and personalization trends, Growth of e-commerce platforms, Increased female rider participation, Advances in smart textiles technology
KEY MARKET DYNAMICS	growing safety awareness , increasing disposable income , rise in motorcycle popularity , innovation in fabric technology , changing fashion trends
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe