Motorcycle Apparel Market Size was valued at USD 85.5 Billion in 2022. The Motorcycle Apparel market industry is projected to grow from USD 89.1 Billion in 2024 to USD 123.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.20% during the forecast period (2024 - 2032). Sales of two-wheelers are rising in emerging and developing nations, and strict government regulating measures have been implemented, are the key market drivers enhancing the market growth.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The growth of the motorcycle apparel market is being driven by the rising demand for clothing such as shoes, jackets, helmets, and other accessories. The market demand is increasing as a result of government programs and procedures encouraging the use of protective clothing to avoid accidents. The people may now purchase contemporary clothes thanks to rising per capita incomes. New industrial companies are becoming more prevalent, and their applications and innovations are assisting the market's continued growth. By lowering its production rate and revenue during the epidemic, the supply chain disruption put the market under pressure. However, the major industrial players have created cutting-edge tactics to control the market's expansion.
The rise in traffic accidents is a significant factor in the market's expansion. Due to the deterioration of the infrastructure supporting road transportation and the growing number of vehicles using the roads, there have been more accidents on the roads in recent years. There are frequently several injuries and impairments as a result of traffic accidents. For instance, a slipped disk can cause traumatic spinal injuries as a result of a quick hit to the spinal cord. The World Health Organization (WHO) estimates that approximately 1.35 million people die in traffic-related incidents each year, and between 20 million and 50 million people suffer non-fatal injuries.
Furthermore, numerous chronic health issues that can cause a variety of disabilities are frequently brought on by traffic accidents. As a result, the increased awareness of the effects of traffic accidents is motivating individuals to adopt varied motorcycle clothing. In order to reduce distractions, motorcycle riders all around the world are utilizing more and more add-on items like visors and helmet screens. The acceptance of motorcycle clothing has been boosted by all of these causes. Due to these factors, the market will expand throughout the forecasted period.
In the market for motorcycle racing apparel, smart helmets are becoming more and more popular. The demand and desire for smart products are being driven by factors like developments in smart technology and rising consumer knowledge of the same, which has forced manufacturers in the market to innovate and introduce smart helmets. Smart helmet demand is being driven by the functionality and convenience they offer, despite the fact that they cost a little more than standard helmets. Advanced noise cancellation, audio multitasking, an integrated camera, Bluetooth 4.1 connectivity, and other functions are some of the features found in smart helmets. Thus, driving the Motorcycle Apparel market revenue.
The Motorcycle Apparel market segmentation, based on Product Type, includes helmets, jackets, gloves, shoes, pants, base layers, and others. In 2022, the helmets category will rule the world market. This can be related to the growing use of helmets for protection when riding motorcycles in emerging and developing countries. These countries' laws and regulations are becoming increasingly strict, which is fostering market expansion on the whole.
The Motorcycle Apparel market segmentation, based on End Use, includes on road motorcycle apparel and off-road motorcycle apparel. Due to the rising popularity of two-wheelers in developed, developing, and emerging nations, the on-road motorcycle apparel segment led the motorcycle apparel market in 2022.
The Motorcycle Apparel market segmentation, based on distribution channel, includes store based and non-store based. In 2022, the store-based segment dominated the whole market. This is because these shops have a large selection of affordable and expensive motorbike gear products. The regular distribution of reduced clothes products by such retailers would also increase consumer demand for the goods.
Figure 1: Motorcycle Apparel Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Motorcycle Apparel market dominated this market in 2022 (45.80%). Some of the biggest motorcycle producers, including Bajaj, Hero, Honda, and TVS, are located in Asia-Pacific. These manufacturers sell their models on a scale in regions like Africa and Latin America. OEMs, like TVS and Royal Enfield, entered the riding gear business and put the gears on display in the showrooms to improve the purchasing experience for customers. Recent years have seen a sharp rise in motorcycle sales, notably in the Asia-Pacific region's sports bike market. Moreover, China’s Motorcycle Apparel market held the largest market share, and the Indian Motorcycle Apparel market was the fastest growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: MOTORCYCLE APPAREL MARKET SHARE BY REGION 2022 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Motorcycle Apparel market accounts for the healthy market share in 2022. Due to a rise in motorcycle sales, recreational riding, bike racing competitions, and traffic congestion, there is a significant demand for riding gear in Europe. The demand for riding accessories like jackets, helmets, shoes, and gloves has increased as a result. Further, the German Motorcycle Apparel market held the largest market share, and the U.K Motorcycle Apparel market was the fastest growing market in the European region
The North America Motorcycle Apparel Market is expected to register significant growth from 2024 to 2032. People that favor bikes for commuting, road excursions, expeditions, and motorcycle sportswear motorcycle gear in North America. Additionally, as a result of the increased disposable income in the area and rising household final consumption, the population's purchasing power will rise as well, accelerating the demand for bikes and motorcycle apparel. The US contributed significantly to the market in North America in 2021. Further, the U.S. Motorcycle Apparel market held the largest market share, and the Canada Motorcycle Apparel market was the fastest growing market in the North America region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Motorcycle Apparel market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Motorcycle Apparel industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Motorcycle Apparel industry to benefit clients and increase the market sector. In recent years, the Motorcycle Apparel industry has offered some of the most significant advantages to medicine. Major players in the Motorcycle Apparel market, including Safety helmets Zhuhai MFG Co., Ltd., Dunham Sports, Foshan Nanhai Xinyuan Helmets Co., Ltd., Chih Tong Helmet Co., Ltd., Vega Helmet United States, KIDO, Spartana ProGear Co., Lanxi Yema Motorcycle Fittings Co., LTD., HJC Helmets, FOSHAN SCOYCO EXTREME SPORTS PRODUCT CO., LTD, HEHUI-INVESTED GROUP, DragonRider, and Venom Moto, are attempting to increase market demand by investing in research and development operations.
Commercial vehicles and motorbikes are produced and marketed by Eicher Motors Ltd (EML). It sells accessories for motorcycles as well as clothing, soft goods, and spare parts. EML is also an expert in the production of mid-size adventure and leisure motorcycles. The business sells motorcycles under the Royal Enfield label. Bullet, Classic, Interceptor, Thunderbird, Continental GT, and Himalayan are among its product lines. The business also develops, produces, and sells dependable, fuel-efficient vehicles and buses. It also sells buses, heavy-duty trucks, Volvo trucks, and medium-duty vehicles. Additionally, the business makes personal utility vehicles. It runs businesses across South Asia, the Middle East, Europe, the US, and the UK. The headquarters of EML are located in Gurugram, Haryana, India. The Italian riding apparel company Alpinestars and the Royal Enfield brand, a product of Eicher Motors, joined together in May 2022 to produce a line of high-performance and protective riding clothes.
Alpinestars is an Italian company based in Asolo that produces apparel and safety equipment for racing and action sports. With fashion design hubs in Italy and California, its product lines include specific items for mountain biking, surfing, mountain racing, MotoGP, motocross, motorcycling, Formula One, WEC, V8 Supercars, NASCAR, and other motorsports. Alpinestars introduced the next-generation Tech-Air 3, Tech-Air 10, and Tech-Air Off-Road V2 automated Airbag Systems in January 2022. For commuters and road riders, the Tech-Air 3 airbag system is an over-jacket airbag system that may be used in any weather. The rider's entire back, chest, shoulders, and hips are covered by the Tech-Air 10 airbag system, which provides body protection for road riders, track day riders, and racers. On the muddier side of the racetrack, racers are protected by Tech-Air Off-road V2.
Key Companies in the Motorcycle Apparel market include
For Instance, July 2021 The highly anticipated Fly Racing 2022 moto gear range was released. With cutting-edge technologies including the ground-breaking RHEON technologies, BOA Fit Systems, and robust stretch fabrics, the 2022 gear range is unveiled.
For Instance, November 2022 With the launch of a new product line for street motorcyclists, 509, a power sports gear manufacturer, hopes to expand the market.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 85.5 Billion |
| Market Size 2023 | USD 89.1 Billion |
| Market Size 2032 | USD 123.8 Billion |
| Compound Annual Growth Rate (CAGR) | 4.20% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, End Use, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Safety helmets Zhuhai MFG Co., Ltd., Dunham Sports, Foshan Nanhai Xinyuan Helmets Co., Ltd., Chih Tong Helmet Co., Ltd., Vega Helmet United States, KIDO, Spartana ProGear Co., Lanxi Yema Motorcycle Fittings Co., LTD., HJC Helmets, FOSHAN SCOYCO EXTREME SPORTS PRODUCT CO., LTD, HEHUI-INVESTED GROUP, DragonRider, and Venom Moto |
| Key Market Opportunities | Product development |
| Key Market Dynamics | Increasing sales of two wheelers in developing and emerging economies and stringent government regulation initiatives |
Frequently Asked Questions (FAQ) :
The Motorcycle Apparel market size was valued at USD 85.5 Billion in 2022.
The market is projected to grow at a CAGR of 4.20% during the forecast period, 2024-2032.
Asia Pacific had the largest share of the market.
The key players in the market are Safety helmets Zhuhai MFG Co., Ltd., Dunham Sports, Foshan Nanhai Xinyuan Helmets Co., Ltd., Chih Tong Helmet Co., Ltd., Vega Helmet United States, KIDO, Spartana ProGear Co., Lanxi Yema Motorcycle Fittings Co., LTD., HJC Helmets, FOSHAN SCOYCO EXTREME SPORTS PRODUCT CO., LTD, HEHUI-INVESTED GROUP, DragonRider, and Venom Moto
The Helmet Product Type dominated the market in 2022.
The On Road Motorcycle Apparel End Use had the largest share in the market.
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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