Exterior Insulation Finish System Market Share

Exterior Insulation Finish System Market Share Analysis

The Exterior Insulation and Finish System (EIFS) market has witnessed dynamic growth in recent years, and companies within this industry are adopting various market share positioning strategies to stay competitive. One common strategy is product innovation as a form of differentiation. They develop insulation and finishings that are cutting edge so that they can outperform traditional options with improved products. These businesses introduce advanced materials and technologies which can attract customers looking for better performance, energy efficiency, durability among others. It helps to create some new niche by giving a leading position in the industry for those applying this approach.

Additionally, in the EIFS market, firms are prone to creating strong brand identities. The building of a reputable brand means that effective marketing is done which emphasizes on the product’s quality and reliability as well as its successful project implementations. A robust brand image will help build customer trust and loyalty thus influencing their purchase decisions. In a market with many entrants, a well-known brand remains an important asset for gaining and expanding the market share.
Apart from that also EIFS players engage in geographical diversification as part of their strategic moves. For instance, venturing into new regions or countries helps companies exploit emerging markets characterized by increased construction activities. This calls for adjusting to local regulations; preferences, standards in constructions when adopting this strategy.
However Exterior Insulation And Finish System (EIFS) are highly popular materials used across Europe building industry. That is why European heads agreed on 20% reduction of CHG emission by 2020 since 2007.This was legally binding agreement between European Union requiring at least 20% reduction of CHG emissions. The US added to reduce GHG by 17% by year 2020 then most countries started declaring emission controls for GHG adaption acts. Due to this reason the Exterior Insulation And Finish System came into demand and contributed greatly towards its expansion.
Nevertheless, these demands increase energy consumption leading to higher costs attached to it. So according to the U.S. Department of Energy researches about 40 % energy loss is attributed to air infiltration problems. Using EIFS can reduce air infiltration thus making homes energy efficient. Consequently, the Exterior Insulation And Finish System market has been experiencing a growth in its trends, which is shown by an increase of 14.2% in 2015.