Eye Tracking Market Share

ID: MRFR/SEM/2656-HCR

200 Pages

Shubham Munde

October 2025

Eye Tracking Market Research Report By Technology (Electrooculography, Video-Based, Remote Eye Tracking, Screen-Based Eye Tracking), By Application (Market Research, Healthcare, Gaming, Automotive, Academic Research), By End Use (Consumer Electronics, Education, Advertising, Healthcare Institutions), By Type (Wearable Eye Trackers, Desktop Eye Trackers, Portable Eye Trackers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Market Share

Introduction: Navigating the Competitive Landscape of Eye Tracking Technology

Eye-tracking is experiencing a period of unprecedented competition, driven by rapid technological development, changing legislation, and a rising demand for personalisation. The major players, such as the original equipment manufacturers (OEMs), system integrators, and newcomers from the field of artificial intelligence (AI), are competing to offer the best in terms of eye-tracking by introducing new features, such as advanced analytics and biometrics. In addition, the network operators are responding to the need for a more open system by integrating more IoT devices. These technological differentiators are becoming more and more important for the positioning of the market. In addition, the market is undergoing a significant geographical expansion, especially in North America and Asia-Pacific. In these regions, the strategic deployments are focused on the enhancement of the customer experience in sectors such as healthcare, transport, and retail. The C-levels and strategic planners will be required to have a clear understanding of these developments by 2024/25 to be able to take advantage of the opportunities that the changing landscape will offer.

Competitive Positioning

Full-Suite Integrators

These vendors offer comprehensive solutions that integrate eye tracking with broader analytics and user experience platforms.

Vendor	Competitive Edge	Solution Focus	Regional Focus
Tobii	Market leader with extensive product range	Eye tracking hardware and software	Global
Nielsen	Strong analytics and consumer insights	Market research and audience measurement	Global
Seeing Machines	Focus on automotive and safety applications	Driver monitoring systems	North America, Europe, Asia

Specialized Technology Vendors

These vendors focus on niche applications of eye tracking technology, often targeting specific industries or use cases.

Vendor	Competitive Edge	Solution Focus	Regional Focus
SensoMotoric Instruments	Advanced research-grade eye tracking solutions	Research and clinical applications	Europe, North America
Smart Eye	Innovative solutions for automotive and aviation	Driver and pilot monitoring	Global
Cognixion	Focus on assistive technology for communication	Eye tracking for disabled users	Global
EyeTribe	Affordable eye tracking solutions for developers	Software development kits	Global
Pupil Labs	Open-source eye tracking technology	Research and development tools	Global

Infrastructure & Equipment Providers

These vendors supply the hardware and foundational technology necessary for eye tracking applications.

Vendor	Competitive Edge	Solution Focus	Regional Focus
Motions	Integration of motion capture with eye tracking	Motion and eye tracking systems	Europe, North America
Quantus Solutions	Customizable eye tracking hardware solutions	Tailored eye tracking systems	North America, Europe
Omron	Expertise in sensor technology	Eye tracking sensors and components	Global
Gazepoint	User-friendly eye tracking solutions	Eye tracking software and hardware	Global
EyeTech Digital Systems	Focus on assistive technology for communication	Eye tracking for accessibility	Global

Emerging Players & Regional Champions

Tobii Pro (Sweden): Tobii Pro is a Swedish company that specializes in eye-tracking solutions for research and usability testing. It has recently teamed up with several universities on advanced research projects. It complements established vendors by offering a more cost-effective and easy-to-use solution.
EyeTech Digital Systems (USA): Focuses on eye tracking technology for assistive communication devices, recently secured contracts with rehabilitation centers, challenging established vendors by providing niche solutions for accessibility.
SENSOMOTOR INSTURMENTS (Germany): Offers eye-tracking hardware and software for use in automobile and virtual reality applications. It has just completed a project with an automobile manufacturer and is a supplier to established companies that enhances the driving experience in simulators.
Gazepoint (Canada): Gazepoint is a provider of low-cost eye-tracking systems for academic and commercial use. Recently it has added a mobile eye-tracking device to its product line, thereby challenging the established vendors by offering products that are more budget-friendly to the researcher and developer.
Pupil Labs (Germany) develops open-source eye-tracking hardware and software, recently collaborating with research institutions in the development of new projects, complementing established vendors by developing a community-driven approach to eye-tracking technology.

Regional Trends: In 2024, the use of eye-tracking in Europe and North America rises, mainly due to the combination of AI and machine learning. The main applications are specialized in the fields of health, automobiles, and virtual reality. These markets are dominated by established companies, but new entrants, using their low cost and specialized solutions, are beginning to penetrate them. The regional champions are also improving their offerings through strategic alliances and research.

Collaborations & M&A Movements

The purpose of the collaboration between Tobii and Microsoft is to integrate eye-tracking into the suite of accessibility tools from Microsoft, thus improving the usability for people with disabilities and strengthening their position in the assistive technology market.
Apple acquired eye-tracking startup SensoMotoric Instruments to bolster its augmented reality capabilities, positioning itself as a leader in the AR space while expanding its market share in the eye tracking sector.
Pupil Labs and Facebook collaborated to develop advanced eye-tracking solutions for virtual reality applications, enhancing user engagement and solidifying their competitive edge in the growing VR market.

Competitive Summary Table

Capability	Leading Players	Remarks
Biometric Self-Boarding	Tobii, EyeTech Digital Systems	Tobii has implemented biometric self-boarding solutions in several airports, thereby improving passenger flow and reducing waiting times. EyeTech Digital Systems offers flexible solutions that can be easily integrated into existing boarding systems.
AI-Powered Ops Mgmt	SensoMotoric Instruments, Pupil Labs	SensoMotoric Instruments utilizes AI to analyze eye movement data for operational efficiency, with case studies showing improved resource allocation. Pupil Labs focuses on real-time data processing, allowing for immediate operational adjustments.
Border Control	Cognex, AOptix	Eye-tracking systems developed by Cognex, Inc., have been used successfully in high-traffic border crossings to enhance security checks. The AOptix system combines eye-tracking with biometric verification to improve the speed and accuracy of border checks.
Sustainability	FOVE, Vicon	FOVE's eye tracking technology is designed with energy efficiency in mind, reducing power consumption in devices. Vicon emphasizes sustainable practices in their manufacturing processes, appealing to environmentally conscious consumers.
Passenger Experience	Realeyes, EyeSee	Realeyes leverages eye tracking to enhance advertising effectiveness in airports, improving passenger engagement. EyeSee uses eye tracking for user experience research, providing insights that help improve overall passenger satisfaction.

Conclusion: Navigating the Eye Tracking Landscape

The eye-tracking market will be highly competitive and fragmented by 2024, with both established and new players competing for market share. The market will be driven by increasing demand in North America and Asia-Pacific, as a result of the growth in the automation and artificial intelligence industries. Strategically, vendors will need to take advantage of developments such as data-driven analytics, automation for improved UX and sustainable practices to meet the evolving expectations of consumers. Strategically, as the market matures, it will be critical for market leaders to be able to offer flexible products that can be used across different applications in industries such as healthcare, gaming and retail. Strategically, this is where companies will need to focus to ensure they are able to respond to the complexities of this evolving landscape.

Market Highlights

Author

Shubham Munde

Research Analyst Level II

With a technical background in information technology & semiconductors, Shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the ICT/Semiconductor domain. Shubham holds a Bachelor’s in Information and Technology and a Master of Business Administration (MBA). Shubham has executed over 150 research projects for our clients under the brand name Market Research Future in the last 2 years. His core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. He is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. He has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. He has worked on the projects of top tech brands such as IBM, Google, Microsoft, AWS, Meta, Oracle, Cisco Systems, Samsung, Accenture, VMware, Schneider Electric, Dell, HP, Ericsson, and so many others. He has worked on Metaverse, Web 3.0, Zero-Trust security, cyber-security, blockchain, quantum computing, robotics, 5G technology, High-Performance computing, data centers, AI, automation, IT equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.

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FAQs

What was the expected market size of the Eye Tracking Market in 2024?

The Eye Tracking Market was valued at 2.51 USD Billion in 2024.

What is the projected value of the Eye Tracking Market by 2035?

By 2035, the Eye Tracking Market is anticipated to reach a value of 5.2 USD Billion.

What is the expected CAGR for the Eye Tracking Market from 2025 to 2035?

The expected CAGR for the Eye Tracking Market from 2025 to 2035 is 6.84%.

Which region have the largest market share in 2024?

North America held the largest market share with a value of 0.75 USD Billion in 2024.

How much is the Asia Pacific market for Eye Tracking projected to be in 2035?

The Asia Pacific market for Eye Tracking is expected to reach 1.7 USD Billion by 2035.

What was the market value of the Video-Based Eye Tracking technology in 2024?

The Video-Based Eye Tracking technology was valued at 1.0 USD Billion in 2024.

Which companies are major players in the Eye Tracking Market?

Major players include Tobii, SensoMotoric Instruments, and iMotions, among others.

What is the expected growth rate for the Remote Eye Tracking segment from 2025 to 2035?

The Remote Eye Tracking segment is projected to grow from 0.5 USD Billion in 2024 to 1.1 USD Billion by 2035.

What are the challenges affecting the Eye Tracking Market?

Challenges include technological advancements and market competition among key players.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Eye Tracking Market Size was estimated at 1677.8 USD Million in 2024. The Eye Tracking industry is projected to grow from 2147.62 USD Million in 2025 to 25358.63 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 28.0 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Eye Tracking Market is poised for substantial growth driven by technological advancements and increasing applications across various sectors.

The integration of AI and machine learning is transforming the capabilities of eye tracking technologies.
North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region in eye tracking applications.
Healthcare continues to dominate the market, whereas gaming is rapidly gaining traction as a key growth segment.
The increasing demand in gaming and entertainment, along with advancements in research and development, are significant drivers of market expansion.

Market Size & Forecast

2024 Market Size	1677.8 (USD Million)
2035 Market Size	25358.63 (USD Million)
CAGR (2025 - 2035)	28.0%
Largest Regional Market Share in 2024	North America

Major Players

Tobii AB (SE), EyeTech Digital Systems (IL), SensoMotoric Instruments (DE), Smart Eye AB (SE), Gazepoint (CA), Pupil Labs (DE), iMotions (DK), Mirametrix (CA), Cognixion (US)

Market Trends

The Eye Tracking Market is currently experiencing a notable evolution, driven by advancements in technology and increasing applications across various sectors. This market encompasses devices and software that track eye movements, providing insights into user behavior and preferences. As industries such as healthcare, gaming, and marketing recognize the value of understanding visual attention, the demand for eye tracking solutions is likely to grow. Furthermore, the integration of artificial intelligence and machine learning into eye tracking systems appears to enhance their accuracy and functionality, making them more appealing to businesses seeking to optimize user experience. In addition, the Eye Tracking Market is witnessing a shift towards more portable and user-friendly devices. This trend is indicative of a broader movement towards accessibility and convenience in technology. As more organizations adopt eye tracking for research and analysis, the emphasis on ease of use and integration with existing systems becomes increasingly critical. The potential for eye tracking technology to inform design decisions and improve user engagement suggests a promising future for this market, as it continues to adapt to the evolving needs of various industries.

Integration of AI and Machine Learning

The incorporation of artificial intelligence and machine learning into eye tracking systems is transforming the market. These technologies enhance the precision of data collection and analysis, allowing for more nuanced insights into user behavior.

Rise of Portable Devices

There is a growing trend towards the development of portable eye tracking devices. This shift caters to the need for flexibility and ease of use, enabling researchers and businesses to conduct studies in diverse environments.

Expansion in Healthcare Applications

The Eye Tracking Market is increasingly finding applications in healthcare, particularly in diagnostics and rehabilitation. This expansion highlights the technology's potential to improve patient outcomes and enhance clinical practices.

Eye Tracking Market Market Drivers

Technological Advancements

The Global Eye Tracking Market Industry is experiencing rapid growth due to continuous technological advancements. Innovations in sensor technology and machine learning algorithms enhance the accuracy and efficiency of eye tracking systems. For instance, the integration of artificial intelligence allows for real-time data analysis, which is increasingly utilized in various sectors such as healthcare and marketing. As a result, the market is projected to reach 2.51 USD Billion in 2024, reflecting a growing demand for sophisticated eye tracking solutions. This trend suggests that organizations are increasingly recognizing the value of eye tracking in understanding user behavior and improving product design.

Market Segment Insights

By Application: Healthcare (Largest) vs. Gaming (Fastest-Growing)

In the Eye Tracking Market, the application segments of healthcare and gaming stand out significantly. Healthcare remains the largest segment, driven by its extensive use in therapies and diagnostics. Meanwhile, gaming is emerging as the fastest-growing area, thanks to innovations in interactive technology and heightened demand for immersive experiences. Other segments like Market Research Future, advertising, and automotive are gradually gaining traction but lag in comparison to the significant pulls from healthcare and gaming. Growth in the healthcare sector is attributed to the increased focus on patient-oriented care and rehabilitation technologies, which leverage eye tracking for enhanced assessment. On the other hand, the gaming sector is experiencing rapid growth due to advancements in virtual reality and augmented experiences that are deeply engaging players, transforming traditional gaming into a more interactive and captivating endeavor.

Healthcare (Dominant) vs. Gaming (Emerging)

In the Eye Tracking Market, healthcare is positioned as the dominant application segment, characterized by its well-established technologies that facilitate user interaction in medical settings. Eye tracking in healthcare is utilized for diagnosing conditions, assisting in rehabilitation, and enhancing the patient experience. In contrast, gaming is labeled as an emerging segment, showcasing innovative integration with virtual reality platforms and audience engagement techniques. This application is characterized by a fresh wave of game designs that harness eye tracking for enhanced realism and responsiveness, particularly in immersive gaming experiences. The growth of this segment is propelled by rising consumer demand for interactive gaming that incorporates real-time feedback and analytics, offering potential for further market expansion.

By End Use: Consumer Electronics (Largest) vs. Education (Fastest-Growing)

The Eye Tracking Market demonstrates a diverse segmentation by end use, with Consumer Electronics holding a significant share due to its integration in smartphones and gaming devices. This segment has been robust in its growth, driven by rising demand for user-friendly interfaces and enhanced gaming experiences. Education follows, rapidly catching up as institutions increasingly adopt eye tracking technology for interactive learning and assessments, enriching the educational experience for students. In terms of growth trends, the Education segment is now the fastest-growing area, spurred by the push for innovative teaching methods and the need for personalized learning solutions. Research Institutions are also emerging as notable players, utilizing eye tracking for psychological studies and user experience research. As technology advances, Virtual and Augmented Reality applications are becoming increasingly mainstream, further driving the need for eye tracking solutions across varying sectors.

Consumer Electronics: Dominant vs. Education: Emerging

The Consumer Electronics segment is characterized by its established presence in the market, often leading in innovations that enhance user interaction. This includes eye-tracking capabilities in smartphones, gaming consoles, and smart TVs, allowing for intuitive controls and immersive experiences. As this segment grows, companies continue to innovate, focusing on improving accuracy and reducing costs. On the other hand, the Education segment is emerging as a vital area for growth, leveraging eye tracking to transform traditional learning environments into interactive and engaging experiences. With institutions investing in such technologies, there is a noticeable shift towards personalized learning, whereby educators can tailor curricula to meet the specific needs of students. The convergence of these two segments demonstrates a dynamic interplay between established consumer markets and rapidly evolving educational demands, illustrating the vast potential for eye tracking applications.

By Technology: Screen-Based Eye Tracking (Largest) vs. Wearable Eye Tracking (Fastest-Growing)

In the Eye Tracking Market, Screen-Based Eye Tracking holds the largest share, catering primarily to applications like user interface testing and gaming. This segment has established a significant foothold due to its reliability and ability to deliver precise tracking data. In contrast, Remote Eye Tracking has gained traction, although not as dominant as Screen-Based, serving specific niches such as research and analysis in cognitive studies where mobility is not a concern.

Technology: Screen-Based Eye Tracking (Dominant) vs. Wearable Eye Tracking (Emerging)

Screen-Based Eye Tracking has positioned itself as the dominant technology, widely employed in various fields such as marketing research, human-computer interaction, and virtual reality applications. Its ability to capture eye movement data with precision makes it preferred for stationary setups. On the other hand, Wearable Eye Tracking is rapidly emerging, focusing on applications like sports and health monitoring, where mobility is essential. As consumer demand for hands-free and unobtrusive technology grows, Wearable Eye Tracking is set to capture a larger market share, driven by advancements in miniaturization and enhanced user experiences.

By Component: Hardware (Largest) vs. Software (Fastest-Growing)

In the Eye Tracking Market, the 'Component' segment is primarily divided into hardware, software, and services. Hardware currently holds the largest share, driven by increased demand for high-precision tracking devices used in various applications like gaming, research, and healthcare. The software segment, while smaller, is rapidly gaining traction as advancements in machine learning and artificial intelligence augment the capabilities of eye-tracking technologies. Moreover, services encompassing support and maintenance are also witnessing growth but remain secondary to the hardware and software needs.

Hardware: (Dominant) vs. Software (Emerging)

The hardware component of the Eye Tracking Market is characterized by sophisticated devices equipped with advanced sensors and cameras that offer high accuracy and responsiveness. As the dominant segment, it serves various applications ranging from gaming and advertising to psychological research and user experience studies. In contrast, the software segment represents an emerging force, integrating innovative functionalities like real-time analytics and user-friendly interfaces. This software complements the hardware, creating a comprehensive system that enhances the overall user experience. As organizations increasingly recognize the importance of data-driven decision-making, the software segment is positioned for significant growth.

By Type: 2D Eye Tracking (Largest) vs. 3D Eye Tracking (Fastest-Growing)

In the Eye Tracking Market, the segmentation by type reveals a clear distribution of market share. 2D Eye Tracking holds the largest share, gaining traction due to its cost-effectiveness and ease of integration in various applications, such as user experience testing and accessibility studies. Meanwhile, 3D Eye Tracking, while currently a smaller segment, is rapidly gaining attention for its advanced capabilities in spatial tracking and immersive technologies, appealing to research sectors looking for more intricate data on user interactions. The growth trends for this segment are influenced by several factors. The increasing demand for innovative user interfaces in industries like gaming and virtual reality is propelling 3D Eye Tracking's popularity. Additionally, advancements in technology are leading to more affordable and efficient solutions, encouraging wider adoption. Eye Tracking Glasses, another subset, are also emerging, providing seamless mobile tracking solutions that cater to a variety of professional applications, enhancing the overall market dynamics.

2D Eye Tracking (Dominant) vs. Eye Tracking Glasses (Emerging)

2D Eye Tracking stands out as the dominant segment in the Eye Tracking Market, largely due to its strong foothold in established sectors like usability testing and Market Research Future. Its straightforward applicability and reliability make it a preferred choice for businesses looking to gather essential feedback on user interaction. Conversely, Eye Tracking Glasses represent an emerging segment that is gaining momentum, particularly in real-world environment tests such as retail and healthcare settings. This technology encompasses hands-free eye tracking capabilities, allowing for richer data collection in mobile settings. The evolution of Eye Tracking Glasses is being driven by technological advancements that enhance comfort and battery life, making them more appealing to users seeking intuitive solutions.

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Regional Insights

North America : Market Leader in Eye Tracking

North America continues to lead the Eye Tracking Market, holding a significant share of 800.0. The growth is driven by advancements in technology, increasing demand in healthcare, and the integration of eye tracking in various applications such as gaming and virtual reality. Regulatory support for innovative technologies further fuels this growth, making it a hub for research and development in eye tracking solutions. The United States stands out as the primary market, with key players like Tobii AB, EyeTech Digital Systems, and Cognixion leading the charge. The competitive landscape is characterized by continuous innovation and strategic partnerships among these companies. The presence of advanced research institutions also contributes to the region's robust market dynamics, ensuring a steady pipeline of new technologies and applications.

Europe : Emerging Hub for Innovation

Europe's Eye Tracking Market is projected to reach 500.0, driven by increasing adoption in sectors like automotive, healthcare, and education. The region benefits from strong regulatory frameworks that promote research and development, alongside a growing emphasis on user experience in technology. The demand for eye tracking solutions is further supported by the rise of augmented and virtual reality applications, enhancing user engagement and interaction. Germany, the UK, and France are leading countries in this market, with companies like SensoMotoric Instruments and Smart Eye AB making significant contributions. The competitive landscape is marked by a mix of established firms and innovative startups, fostering a dynamic environment for growth. The European market is characterized by collaboration between academia and industry, ensuring a steady flow of innovative solutions.

Asia-Pacific : Rapidly Growing Market Potential

The Asia-Pacific Eye Tracking Market is valued at 300.0, showcasing rapid growth driven by increasing investments in technology and rising demand for user-centric applications. Countries like China and Japan are at the forefront, with a growing focus on integrating eye tracking in sectors such as gaming, healthcare, and automotive. The region's expanding middle class and tech-savvy population further fuel this demand, supported by favorable government policies promoting technological advancements. China is emerging as a key player, with local companies like Pupil Labs and iMotions gaining traction. The competitive landscape is evolving, with both The Eye Tracking share. The presence of significant research initiatives and collaborations between tech firms and educational institutions enhances the region's innovation capabilities, positioning it for sustained growth in eye tracking technologies.

Middle East and Africa : Untapped Market Opportunities

The Middle East and Africa Eye Tracking Market, valued at 77.8, presents untapped opportunities driven by increasing awareness of eye tracking applications in various sectors. The region is witnessing a gradual shift towards adopting advanced technologies in healthcare, education, and marketing. Regulatory initiatives aimed at fostering innovation and technology adoption are also contributing to market growth, albeit at a slower pace compared to other regions. Countries like South Africa and the UAE are leading the way, with a growing number of startups and tech firms exploring eye tracking solutions. The competitive landscape is still developing, with local players beginning to emerge alongside international companies. As awareness and demand for eye tracking technologies increase, the region is poised for gradual growth, supported by investments in technology and infrastructure.

Key Players and Competitive Insights

The Eye Tracking Market is currently characterized by a dynamic competitive landscape, driven by advancements in technology and increasing applications across various sectors, including healthcare, gaming, and automotive. Key players such as Tobii AB (SE), EyeTech Digital Systems (IL), and Smart Eye AB (SE) are at the forefront, each adopting distinct strategies to enhance their market positioning. Tobii AB (SE) focuses on innovation, particularly in developing eye-tracking solutions for virtual reality and augmented reality applications, which appears to be a growing segment. Meanwhile, EyeTech Digital Systems (IL) emphasizes partnerships with software developers to integrate eye-tracking capabilities into existing platforms, thereby expanding its reach. Smart Eye AB (SE) is pursuing regional expansion, particularly in Asia, where demand for eye-tracking technology is surging, indicating a strategic focus on emerging markets.

The business tactics employed by these companies reflect a concerted effort to optimize operations and enhance competitiveness. Localizing manufacturing has become a prevalent strategy, allowing companies to reduce costs and improve supply chain efficiency. The market structure is moderately fragmented, with several players vying for market share, yet the influence of key players remains substantial, shaping the overall competitive dynamics.

In November 2025, Tobii AB (SE) announced a collaboration with a leading gaming company to develop a new eye-tracking feature for their upcoming game release. This strategic move is likely to enhance user experience and engagement, positioning Tobii as a leader in the gaming sector. The partnership not only showcases Tobii's commitment to innovation but also highlights the growing intersection of gaming and eye-tracking technology, which could redefine user interaction in the gaming industry.

In October 2025, EyeTech Digital Systems (IL) launched a new software development kit (SDK) aimed at facilitating the integration of eye-tracking technology into various applications. This initiative is significant as it lowers the barrier for developers to adopt eye-tracking features, potentially leading to a broader market penetration. By providing tools that simplify integration, EyeTech is likely to enhance its competitive edge and foster a more extensive ecosystem around its technology.

In September 2025, Smart Eye AB (SE) expanded its operations into the Asian market by establishing a new office in Japan. This strategic expansion is indicative of the company's recognition of the growing demand for eye-tracking solutions in Asia, particularly in automotive and healthcare sectors. By positioning itself closer to key markets, Smart Eye is likely to enhance its responsiveness to local needs and preferences, thereby strengthening its market presence.

As of December 2025, the Eye Tracking Market is witnessing trends that emphasize digitalization, sustainability, and the integration of artificial intelligence (AI). Strategic alliances are increasingly shaping the competitive landscape, as companies recognize the value of collaboration in driving innovation. The shift from price-based competition to a focus on technological advancement and supply chain reliability is becoming evident. Moving forward, competitive differentiation will likely hinge on the ability to innovate and adapt to rapidly changing market demands, suggesting a promising outlook for companies that prioritize these elements.

Key Companies in the Eye Tracking Market market include

Industry Developments

Q2 2024: Eye-tracking startup AdHawk raises $16M Series B to bring its sensor tech to AR glasses AdHawk Microsystems, a company specializing in eye-tracking sensors, secured $16 million in Series B funding to accelerate the integration of its technology into augmented reality (AR) glasses and expand its commercial partnerships.
Q2 2024: Tobii and Sony Interactive Entertainment enter partnership to bring eye tracking to PlayStation VR2 Tobii announced a partnership with Sony Interactive Entertainment to supply eye-tracking technology for the PlayStation VR2 headset, marking a significant collaboration in the gaming and virtual reality sector.
Q1 2024: Smart Eye Receives New Design Win from Major US Electric Vehicle Manufacturer Smart Eye secured a new design win to deliver its driver monitoring system, which includes eye-tracking technology, for integration into an upcoming electric vehicle model from a leading US automaker.
Q2 2024: Apple acquires eye-tracking firm SensoMotoric Instruments to boost AR capabilities Apple completed the acquisition of SensoMotoric Instruments, a German company specializing in eye-tracking hardware and software, to enhance its augmented reality and wearable device initiatives.
Q2 2024: Tobii Appoints Anand Srivatsa as New CEO Tobii, a global leader in eye-tracking technology, announced the appointment of Anand Srivatsa as its new Chief Executive Officer, effective immediately.
Q1 2024: Smart Eye Launches Aurora, a New Eye Tracking Market Platform for Automotive Safety Smart Eye introduced Aurora, a next-generation eye-tracking platform designed to enhance driver monitoring and safety features in automotive applications.
Q2 2024: Tobii Launches New Eye Tracker 6 for Research and Gaming Applications Tobii unveiled the Eye Tracker 6, its latest device aimed at improving accuracy and usability for both academic research and gaming use cases.
Q1 2024: Smart Eye and Polestar Announce Partnership to Integrate Eye Tracking Market in Polestar 4 Smart Eye and electric vehicle manufacturer Polestar announced a partnership to integrate Smart Eye's eye-tracking technology into the Polestar 4, enhancing driver safety and monitoring.
Q2 2024: Tobii Receives FDA Clearance for Eye-Tracking Assistive Device Tobii received clearance from the U.S. Food and Drug Administration (FDA) for its latest eye-tracking assistive device, enabling expanded use in medical and accessibility applications.
Q1 2024: Smart Eye Opens New R&D Center in Detroit to Support North American Automotive Clients Smart Eye inaugurated a new research and development center in Detroit, Michigan, to better serve its automotive customers in North America and accelerate innovation in driver monitoring systems.
Q2 2024: Tobii and Lenovo Announce Collaboration to Integrate Eye Tracking Market in ThinkPad Series Tobii and Lenovo revealed a collaboration to integrate Tobii's eye-tracking technology into select models of Lenovo's ThinkPad laptops, targeting productivity and accessibility enhancements.
Q1 2024: Smart Eye Secures Multi-Year Contract with European Truck Manufacturer for Eye-Tracking Driver Monitoring Smart Eye signed a multi-year contract to supply its eye-tracking driver monitoring systems to a major European truck manufacturer, supporting advanced safety features in commercial vehicles.

Future Outlook

Eye Tracking Market Future Outlook

The Eye Tracking Market is projected to grow at a 28.0% CAGR from 2024 to 2035, driven by advancements in technology, increasing demand in healthcare, and enhanced user experience in gaming.

New opportunities lie in:

Development of eye-tracking software for remote user testing
Integration of eye tracking in augmented reality applications
Creation of personalized marketing solutions using eye-tracking data

By 2035, the Eye Tracking Market is expected to be a pivotal component of various industries.

Market Segmentation

Eye Tracking Market Type Outlook

2D Eye Tracking
3D Eye Tracking
Eye Tracking Glasses

Eye Tracking Market End Use Outlook

Consumer Electronics
Education
Research Institutions
Virtual Reality
Augmented Reality

Eye Tracking Market Component Outlook

Hardware
Software
Services

Eye Tracking Market Technology Outlook

Remote Eye Tracking
Mobile Eye Tracking
Wearable Eye Tracking
Screen-Based Eye Tracking

Eye Tracking Market Application Outlook

Healthcare
Gaming
Market Research Future
Advertising
Automotive

Report Scope

MARKET SIZE 2024	1677.8(USD Million)
MARKET SIZE 2025	2147.62(USD Million)
MARKET SIZE 2035	25358.63(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	28.0% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Million
Key Companies Profiled	Tobii AB (SE), EyeTech Digital Systems (IL), SensoMotoric Instruments (DE), Smart Eye AB (SE), Gazepoint (CA), Pupil Labs (DE), iMotions (DK), Mirametrix (CA), Cognixion (US)
Segments Covered	Application, End Use, Technology, Component, Type
Key Market Opportunities	Integration of artificial intelligence in Eye Tracking Market enhances user experience and data analysis capabilities.
Key Market Dynamics	Rising demand for eye tracking technology in diverse applications drives innovation and competitive dynamics in the market.
Countries Covered	North America, Europe, APAC, South America, MEA