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    Eye Tracking Market Share

    ID: MRFR/SEM/2656-HCR
    200 Pages
    Shubham Munde
    October 2025

    Eye Tracking Market Research Report By Technology (Electrooculography, Video-Based, Remote Eye Tracking, Screen-Based Eye Tracking), By Application (Market Research, Healthcare, Gaming, Automotive, Academic Research), By End Use (Consumer Electronics, Education, Advertising, Healthcare Institutions), By Type (Wearable Eye Trackers, Desktop Eye Trackers, Portable Eye Trackers) and By Regional (N...

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    Eye Tracking Market Infographic

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    Summary Table of Contents Segmentation Download PDF

    Market Share

    Introduction: Navigating the Competitive Landscape of Eye Tracking Technology

    Eye-tracking is experiencing a period of unprecedented competition, driven by rapid technological development, changing legislation, and a rising demand for personalisation. The major players, such as the original equipment manufacturers (OEMs), system integrators, and newcomers from the field of artificial intelligence (AI), are competing to offer the best in terms of eye-tracking by introducing new features, such as advanced analytics and biometrics. In addition, the network operators are responding to the need for a more open system by integrating more IoT devices. These technological differentiators are becoming more and more important for the positioning of the market. In addition, the market is undergoing a significant geographical expansion, especially in North America and Asia-Pacific. In these regions, the strategic deployments are focused on the enhancement of the customer experience in sectors such as healthcare, transport, and retail. The C-levels and strategic planners will be required to have a clear understanding of these developments by 2024/25 to be able to take advantage of the opportunities that the changing landscape will offer.

    Competitive Positioning

    Full-Suite Integrators

    These vendors offer comprehensive solutions that integrate eye tracking with broader analytics and user experience platforms.

    Vendor Competitive Edge Solution Focus Regional Focus
    Tobii Market leader with extensive product range Eye tracking hardware and software Global
    Nielsen Strong analytics and consumer insights Market research and audience measurement Global
    Seeing Machines Focus on automotive and safety applications Driver monitoring systems North America, Europe, Asia

    Specialized Technology Vendors

    These vendors focus on niche applications of eye tracking technology, often targeting specific industries or use cases.

    Vendor Competitive Edge Solution Focus Regional Focus
    SensoMotoric Instruments Advanced research-grade eye tracking solutions Research and clinical applications Europe, North America
    Smart Eye Innovative solutions for automotive and aviation Driver and pilot monitoring Global
    Cognixion Focus on assistive technology for communication Eye tracking for disabled users Global
    EyeTribe Affordable eye tracking solutions for developers Software development kits Global
    Pupil Labs Open-source eye tracking technology Research and development tools Global

    Infrastructure & Equipment Providers

    These vendors supply the hardware and foundational technology necessary for eye tracking applications.

    Vendor Competitive Edge Solution Focus Regional Focus
    Motions Integration of motion capture with eye tracking Motion and eye tracking systems Europe, North America
    Quantus Solutions Customizable eye tracking hardware solutions Tailored eye tracking systems North America, Europe
    Omron Expertise in sensor technology Eye tracking sensors and components Global
    Gazepoint User-friendly eye tracking solutions Eye tracking software and hardware Global
    EyeTech Digital Systems Focus on assistive technology for communication Eye tracking for accessibility Global

    Emerging Players & Regional Champions

    • Tobii Pro (Sweden): Tobii Pro is a Swedish company that specializes in eye-tracking solutions for research and usability testing. It has recently teamed up with several universities on advanced research projects. It complements established vendors by offering a more cost-effective and easy-to-use solution.
    • EyeTech Digital Systems (USA): Focuses on eye tracking technology for assistive communication devices, recently secured contracts with rehabilitation centers, challenging established vendors by providing niche solutions for accessibility.
    • SENSOMOTOR INSTURMENTS (Germany): Offers eye-tracking hardware and software for use in automobile and virtual reality applications. It has just completed a project with an automobile manufacturer and is a supplier to established companies that enhances the driving experience in simulators.
    • Gazepoint (Canada): Gazepoint is a provider of low-cost eye-tracking systems for academic and commercial use. Recently it has added a mobile eye-tracking device to its product line, thereby challenging the established vendors by offering products that are more budget-friendly to the researcher and developer.
    • Pupil Labs (Germany) develops open-source eye-tracking hardware and software, recently collaborating with research institutions in the development of new projects, complementing established vendors by developing a community-driven approach to eye-tracking technology.

    Regional Trends: In 2024, the use of eye-tracking in Europe and North America rises, mainly due to the combination of AI and machine learning. The main applications are specialized in the fields of health, automobiles, and virtual reality. These markets are dominated by established companies, but new entrants, using their low cost and specialized solutions, are beginning to penetrate them. The regional champions are also improving their offerings through strategic alliances and research.

    Collaborations & M&A Movements

    • The purpose of the collaboration between Tobii and Microsoft is to integrate eye-tracking into the suite of accessibility tools from Microsoft, thus improving the usability for people with disabilities and strengthening their position in the assistive technology market.
    • Apple acquired eye-tracking startup SensoMotoric Instruments to bolster its augmented reality capabilities, positioning itself as a leader in the AR space while expanding its market share in the eye tracking sector.
    • Pupil Labs and Facebook collaborated to develop advanced eye-tracking solutions for virtual reality applications, enhancing user engagement and solidifying their competitive edge in the growing VR market.

    Competitive Summary Table

    Capability Leading Players Remarks
    Biometric Self-Boarding Tobii, EyeTech Digital Systems Tobii has implemented biometric self-boarding solutions in several airports, thereby improving passenger flow and reducing waiting times. EyeTech Digital Systems offers flexible solutions that can be easily integrated into existing boarding systems.
    AI-Powered Ops Mgmt SensoMotoric Instruments, Pupil Labs SensoMotoric Instruments utilizes AI to analyze eye movement data for operational efficiency, with case studies showing improved resource allocation. Pupil Labs focuses on real-time data processing, allowing for immediate operational adjustments.
    Border Control Cognex, AOptix Eye-tracking systems developed by Cognex, Inc., have been used successfully in high-traffic border crossings to enhance security checks. The AOptix system combines eye-tracking with biometric verification to improve the speed and accuracy of border checks.
    Sustainability FOVE, Vicon FOVE's eye tracking technology is designed with energy efficiency in mind, reducing power consumption in devices. Vicon emphasizes sustainable practices in their manufacturing processes, appealing to environmentally conscious consumers.
    Passenger Experience Realeyes, EyeSee Realeyes leverages eye tracking to enhance advertising effectiveness in airports, improving passenger engagement. EyeSee uses eye tracking for user experience research, providing insights that help improve overall passenger satisfaction.

    Conclusion: Navigating the Eye Tracking Landscape

    The eye-tracking market will be highly competitive and fragmented by 2024, with both established and new players competing for market share. The market will be driven by increasing demand in North America and Asia-Pacific, as a result of the growth in the automation and artificial intelligence industries. Strategically, vendors will need to take advantage of developments such as data-driven analytics, automation for improved UX and sustainable practices to meet the evolving expectations of consumers. Strategically, as the market matures, it will be critical for market leaders to be able to offer flexible products that can be used across different applications in industries such as healthcare, gaming and retail. Strategically, this is where companies will need to focus to ensure they are able to respond to the complexities of this evolving landscape.

    Market Summary

    As per Market Research Future Analysis, the Eye Tracking Market is poised for significant growth, driven by technological advancements and increasing applications across various sectors. The market was valued at 1.68 USD Billion in 2024 and is projected to reach 25.36 USD Billion by 2035, reflecting a CAGR of 28.00% from 2025 to 2035. Key drivers include rising demand for user experience optimization in healthcare, gaming, and retail, alongside innovations in eye tracking technology that enhance functionality and accuracy.

    Key Market Trends & Highlights

    The Eye Tracking Market is witnessing transformative trends across multiple sectors.

    • Healthcare applications have seen a 20% increase in eye tracking technology implementation over the past five years. Video-Based technology is projected to grow from 1.0 USD Billion in 2024 to 2.2 USD Billion by 2035. Over 60% of retailers plan to incorporate eye tracking in their market research strategies within the next five years. Investments in innovative eye tracking technology could accelerate market expansion by up to 15% over the next five years.

    Market Size & Forecast

    2024 Market Size USD 1.68 Billion
    2035 Market Size USD 25.36 Billion
    CAGR (2025-2035) 28.00%
    Largest Regional Market Share in 2024 North America.

    Major Players

    <p>Key Companies include Iristick, Gazepoint, Tobii, EyeTech Digital Systems, and Pupil Labs.</p>

    Market Trends

    The Eye Tracking Market is experiencing substantial trends that are being driven by the growing demand for usability testing across a variety of sectors and the advancements in technology. Businesses are making significant investments in eye-tracking solutions to enhance user interfaces in a variety of applications, including web design and gaming, as a result of the increasing prevalence of user-centric design methodologies.

    The accuracy and efficacy of eye-tracking systems are being improved by the proliferation of artificial intelligence and machine learning, which is making them more appealing to both consumers and enterprises. In addition, the healthcare sector is investigating the potential of eye-tracking technology to diagnose and monitor conditions such as ADHD, autism, and other vision-related issues. The market is also experiencing growth due to the increasing popularity of augmented and virtual reality applications, which require eye tracking to provide a more interactive and immersive experience.

    There is a clear trend toward the integration of eye-tracking technology into mobile devices and the development of more portable solutions, which offers a variety of opportunities for globally-based manufacturers and developers.

    In recent years, there has been a growing emphasis on privacy concerns and ethical considerations, which has prompted companies to implement transparent user data management practices. The demand for these technologies is further fueled by the recognition of the advantages of eye-tracking analytics in comprehending consumer behavior by the expanding e-commerce industry. 

    In general, the Eye Tracking Market is establishing itself as a critical participant in a variety of industries by integrating technological advancements with practical applications that address real-world challenges, thereby establishing the foundation for ongoing growth and innovation.

     

    <p>The Global Eye Tracking Market is poised for substantial growth, driven by advancements in technology and increasing applications across various sectors, including healthcare and marketing.</p>

    U.S. Department of Commerce

    Eye Tracking Market Market Drivers

    Technological Advancements

    The Global Eye Tracking Market Industry is experiencing rapid growth due to continuous technological advancements. Innovations in sensor technology and machine learning algorithms enhance the accuracy and efficiency of eye tracking systems. For instance, the integration of artificial intelligence allows for real-time data analysis, which is increasingly utilized in various sectors such as healthcare and marketing. As a result, the market is projected to reach 2.51 USD Billion in 2024, reflecting a growing demand for sophisticated eye tracking solutions. This trend suggests that organizations are increasingly recognizing the value of eye tracking in understanding user behavior and improving product design.

    Market Segment Insights

    Eye Tracking Market Technology Insights

    <p>The Eye Tracking Market within the Technology segment showcases considerable growth potential, reached a valuation of 2.51 USD Billion in 2024 and further expand to 5.2 USD Billion by 2035. The significance of this market can be attributed to a variety of applications spanning across industries such as healthcare, gaming, and research, where eye tracking technology facilitates user interaction and data collection.</p>

    <p>Within this landscape, the Electrooculography segment holds a significant position, valued at 0.8 USD Billion in 2024 and projected to grow to 1.6 USD Billion by 2035, making it a major player given its reliance on measuring eye movements through electrical potentials, which is critical in clinical diagnostics and rehabilitation.Another important category is Video-Based eye tracking, dominated the market with an initial valuation of 1.0 USD Billion in 2024 that is expected to surge to 2.1 USD Billion in 2035.</p>

    <p>This approach is widely utilized in market research and user experience studies, providing valuable insights into consumer behavior and interaction patterns.</p>

    <p>Meanwhile, Remote Eye Tracking, valued at 0.5 USD Billion in 2024 and estimated to rise to 1.1 USD Billion by 2035, is increasingly relevant in applications that require hands-free operation, such as virtual reality and assistive technologies, appealing to both consumers and industry demand for innovative solutions.Lastly, Screen-Based Eye Tracking, while smaller in scale with a valuation of 0.21 USD Billion in 2024 and projected to reach 0.4 USD Billion by 2035, remains essential for usability testing, helping businesses optimize their digital content and user interface designs.</p>

    <p>Overall, the Eye Tracking Market segmentation highlights significant growth opportunities driven by technological advancements and increasing demand across various sectors, underscoring the pivotal role that these technologies will play in shaping future interactions across multiple platforms.As such, all these segments collectively contribute to the Eye Tracking Market revenue, reinforcing their importance in a rapidly evolving technological landscape where understanding user engagement and behavior is paramount.</p>

    Eye Tracking Market Application Insights

    <p>The Eye Tracking Market has shown substantial growth across various applications, reflecting a burgeoning interest in understanding human behavior and interaction with technology. In 2024, the market was valued at 2.51 billion USD, with continued growth projected through 2035.</p>

    <p>The Application segment includes key areas such as Market Research, Healthcare, Gaming, Automotive, and Academic Research, all of which play a critical role in driving market growth. Market Research utilizes eye tracking to gain insights into consumer behavior, enhancing marketing strategies and product design.In Healthcare, eye tracking supports diagnostics and rehabilitation, making it invaluable for patient treatment. In the Gaming sector, eye tracking technology enriches user experience by providing immersive and interactive gameplay. The Automotive industry leverages eye tracking for driver monitoring systems, improving safety and reducing distractions.</p>

    <p>Lastly, Academic Research employs eye tracking to explore cognitive processes, making it essential for psychological studies. The importance of these applications emphasizes their significant contributions to the Eye Tracking Market, which continues to expand due to increasing demand for accurate data and innovative solutions across diverse industries.</p>

    Eye Tracking Market End Use Insights

    <p>The Eye Tracking Market exhibits a diverse range of applications across various end-use sectors, significantly contributing to its growth. In 2024, the market was valued at approximately 2.51 billion USD, and its segmentation showcases important roles of Consumer Electronics, Education, Advertising, and Healthcare Institutions.</p>

    <p>Consumer Electronics utilizes eye tracking technology for enhancing user experiences, which are pivotal in the design of devices like smartphones and tablets. In Education, this technology facilitates immersive learning environments and improves student engagement through interactive content.The Advertising sector leverages eye tracking to optimize campaigns by analyzing viewer behavior and preferences, driving effective marketing strategies. Meanwhile, Healthcare Institutions benefit greatly from eye tracking for patient monitoring and therapy evaluation, demonstrating its crucial role in improving care services.</p>

    <p>With growing technological advancements and increasing awareness, the Eye Tracking Market is witnessing significant growth opportunities and evolving trends, underpinned by the rising importance of user-centric design and data-driven decision-making in these end-use categories.The projected compound annual growth rate of 6.84 percent from 2025 to 2035 reflects the ongoing demand and continuous innovation within the industry.</p>

    Eye Tracking Market Type Insights

    <p>The Eye Tracking Market is diverse, with significant emphasis on the Type segment, which includes Wearable Eye Trackers, Desktop Eye Trackers, and Portable Eye Trackers. In 2024, the market valuation was projected at 2.51 billion USD, reflecting a robust demand for eye tracking technology across various applications, particularly in consumer electronics, healthcare, and research.</p>

    <p>Wearable Eye Trackers are gaining traction due to their applications in gaming and virtual reality, offering immersive experiences and fostering user engagement. Desktop Eye Trackers, often utilized in research and development settings, play a crucial role in user experience studies and product testing, allowing for detailed insights into user behavior.Portable Eye Trackers cater to professionals on the move, being essential for usability testing and ergonomic studies in real-world environments, thereby holding a significant market share.</p>

    <p>Overall, the Eye Tracking Market segmentation showcases the adaptability and innovation in eye tracking technology, driven by the increasing demand for user-centric solutions and advanced analytics in various industries.</p>

    <p>Factors such as enhanced features and affordability are expected to further propel market growth in the upcoming years, underscoring the importance of each type in meeting diverse user needs and maximizing efficiency in data collection and analysis.</p>

    Get more detailed insights about Eye Tracking Market Research Report - Forecast Till 2035

    Regional Insights

    The Eye Tracking Market is witnessing substantial growth, particularly across various regional segments. In 2024, North America led with a valuation of 0.75 USD Billion, and by 2035, it is expected to reach 1.5 USD Billion, reflecting its significant influence and innovation in technology.

    Europe follows closely, valued at 0.65 USD Billion in 2024 and projected to rise to 1.35 USD Billion by 2035, driven by advancements in Research and Development within the automotive and gaming industries.

    The Asia Pacific region also plays a crucial role, valued at 0.75 USD Billion in 2024, with expectations of surging to 1.7 USD Billion by 2035, attributed to increasing industrial applications and technological adoption.South America and the Middle East and Africa show lower market values, with South America at 0.2 USD Billion in 2024 to 0.4 USD Billion in 2035, and the latter at 0.16 USD Billion in 2024, reaching 0.35 USD Billion in 2035, indicating emerging opportunities.

    The varied growth rates among these regions highlight the diverse market dynamics, where North America and Europe dominate, while promising growth potential remains in Asia Pacific, South America, and Middle East and Africa, fueled by increasing demand for eye-tracking technologies across multiple sectors.

    Eye Tracking Market Regional Insights

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Key Players and Competitive Insights

    The Eye Tracking Market has evolved significantly in recent years, driven by technological advancements and increasing demand across various sectors such as healthcare, automotive, and virtual reality. As this market expands, several key players have emerged, each contributing to the competitive landscape with their unique offerings and approaches. Competitive insights reveal that companies are not only focused on enhancing their product features but are also investing in strategic partnerships and collaborations to extend their market reach.

    The growing application of eye tracking technology in neuroscience research, user experience design, and digital marketing has resulted in an intense rivalry among market participants. Understanding the competitive dynamics in this sector allows stakeholders to make informed decisions and leverage opportunities for growth.SensoMotoric Instruments specializes in providing advanced eye tracking solutions that cater to a range of applications, including research and clinical settings. The company has established a strong presence in the Eye Tracking Market through its innovative products that enable accurate and reliable tracking of eye movements.

    SensoMotoric Instruments focuses on delivering high-performance systems that integrate seamlessly with existing technologies, which enhances their appeal in both academic and commercial environments.

    Their strength lies in their commitment to research and development, allowing them to continuously improve their offerings and stay ahead of competitors. This focus on innovation has positioned SensoMotoric Instruments as a trusted name in eye tracking technology, attracting a diverse client base that values precision and reliability.Tobii is a prominent player in the Eye Tracking Market, known for its cutting-edge eye tracking solutions and a strong portfolio of key products and services. The company offers a wide range of products, including eye trackers for research, marketing analytics tools, and assistive technology for individuals with disabilities.

    Tobii's significant market presence is bolstered by its ongoing investment in research and development, ensuring that they remain at the forefront of technological advancements.

    Its strengths lie in a robust network of partnerships and collaborations that enhance their product offerings and expand their market reach. Furthermore, Tobii has demonstrated a strategic approach to growth through mergers and acquisitions, allowing them to diversify their capabilities and enter new segments of the eye tracking market. Their commitment to innovation and extensive market presence positions Tobii as a key competitor in the global eye tracking landscape.

    Key Companies in the Eye Tracking Market market include

    Industry Developments

    • Q2 2024: Eye-tracking startup AdHawk raises $16M Series B to bring its sensor tech to AR glasses AdHawk Microsystems, a company specializing in eye-tracking sensors, secured $16 million in Series B funding to accelerate the integration of its technology into augmented reality (AR) glasses and expand its commercial partnerships.
    • Q2 2024: Tobii and Sony Interactive Entertainment enter partnership to bring eye tracking to PlayStation VR2 Tobii announced a partnership with Sony Interactive Entertainment to supply eye-tracking technology for the PlayStation VR2 headset, marking a significant collaboration in the gaming and virtual reality sector.
    • Q1 2024: Smart Eye Receives New Design Win from Major US Electric Vehicle Manufacturer Smart Eye secured a new design win to deliver its driver monitoring system, which includes eye-tracking technology, for integration into an upcoming electric vehicle model from a leading US automaker.
    • Q2 2024: Apple acquires eye-tracking firm SensoMotoric Instruments to boost AR capabilities Apple completed the acquisition of SensoMotoric Instruments, a German company specializing in eye-tracking hardware and software, to enhance its augmented reality and wearable device initiatives.
    • Q2 2024: Tobii Appoints Anand Srivatsa as New CEO Tobii, a global leader in eye-tracking technology, announced the appointment of Anand Srivatsa as its new Chief Executive Officer, effective immediately.
    • Q1 2024: Smart Eye Launches Aurora, a New Eye Tracking Platform for Automotive Safety Smart Eye introduced Aurora, a next-generation eye-tracking platform designed to enhance driver monitoring and safety features in automotive applications.
    • Q2 2024: Tobii Launches New Eye Tracker 6 for Research and Gaming Applications Tobii unveiled the Eye Tracker 6, its latest device aimed at improving accuracy and usability for both academic research and gaming use cases.
    • Q1 2024: Smart Eye and Polestar Announce Partnership to Integrate Eye Tracking in Polestar 4 Smart Eye and electric vehicle manufacturer Polestar announced a partnership to integrate Smart Eye's eye-tracking technology into the Polestar 4, enhancing driver safety and monitoring.
    • Q2 2024: Tobii Receives FDA Clearance for Eye-Tracking Assistive Device Tobii received clearance from the U.S. Food and Drug Administration (FDA) for its latest eye-tracking assistive device, enabling expanded use in medical and accessibility applications.
    • Q1 2024: Smart Eye Opens New R&D Center in Detroit to Support North American Automotive Clients Smart Eye inaugurated a new research and development center in Detroit, Michigan, to better serve its automotive customers in North America and accelerate innovation in driver monitoring systems.
    • Q2 2024: Tobii and Lenovo Announce Collaboration to Integrate Eye Tracking in ThinkPad Series Tobii and Lenovo revealed a collaboration to integrate Tobii's eye-tracking technology into select models of Lenovo's ThinkPad laptops, targeting productivity and accessibility enhancements.
    • Q1 2024: Smart Eye Secures Multi-Year Contract with European Truck Manufacturer for Eye-Tracking Driver Monitoring Smart Eye signed a multi-year contract to supply its eye-tracking driver monitoring systems to a major European truck manufacturer, supporting advanced safety features in commercial vehicles.

    Future Outlook

    Eye Tracking Market Future Outlook

    <p>The Eye Tracking Market is projected to grow at a 28.00% CAGR from 2025 to 2035, driven by advancements in technology and increasing applications in various sectors.</p>

    New opportunities lie in:

    • <p>Develop AI-driven eye tracking solutions for personalized marketing strategies.&nbsp;</p><p>Expand eye tracking applications in virtual reality for enhanced user experiences.&nbsp;</p><p>Leverage eye tracking data analytics for improved healthcare diagnostics and patient monitoring.</p>

    <p>By 2035, the Eye Tracking Market is expected to be a pivotal technology across multiple industries.</p>

    Market Segmentation

    Eye Tracking Market Type Outlook

    • Wearable Eye Trackers
    • Desktop Eye Trackers
    • Portable Eye Trackers
    • Eye Tracking Market Regional Outlook

    Eye Tracking Market End Use Outlook

    • Consumer Electronics
    • Education
    • Advertising
    • Healthcare Institutions
    • Eye Tracking Market Type Outlook

    Eye Tracking Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Eye Tracking Market Technology Outlook

    • Electrooculography
    • Video-Based
    • Remote Eye Tracking
    • Screen-Based Eye Tracking
    • Eye Tracking Market Application Outlook

    Eye Tracking Market Application Outlook

    • Market Research
    • Healthcare
    • Gaming
    • Automotive
    • Academic Research
    • Eye Tracking Market End Use Outlook

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 2.51 (USD Billion)
    Market Size 2035 25.36 (USD Billion)
    Compound Annual Growth Rate (CAGR) 28.00% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled SensoMotoric Instruments, Tobii, iMotions, Quantus Solutions, Nielsen, Seeing Machines, Sensomotoric Instruments, Smart Eye, Cognixion, EyeTribe, Pupil Labs, Omron, Gazepoint, EyeTech Digital Systems
    Segments Covered Technology, Application, End Use, Type, Regional
    Key Market Opportunities Increased demand for assistive technology, Rising integration in AR/VR applications, Growing use in market research, Expansion in healthcare diagnostics, Enhancements in user experience analytics
    Key Market Dynamics technological advancements, growing demand in healthcare, rising applications in marketing, increased adoption in research, expansion in gaming industry
    Countries Covered North America, Europe, APAC, South America, MEA
    Market Size 2025 2.15 (USD Billion)

    Market Highlights

    Author

    Shubham Munde
    Research Analyst Level II

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What was the expected market size of the Eye Tracking Market in 2024?

    The Eye Tracking Market was valued at 2.51 USD Billion in 2024.

    What is the projected value of the Eye Tracking Market by 2035?

    By 2035, the Eye Tracking Market is anticipated to reach a value of 5.2 USD Billion.

    What is the expected CAGR for the Eye Tracking Market from 2025 to 2035?

    The expected CAGR for the Eye Tracking Market from 2025 to 2035 is 6.84%.

    Which region have the largest market share in 2024?

    North America held the largest market share with a value of 0.75 USD Billion in 2024.

    How much is the Asia Pacific market for Eye Tracking projected to be in 2035?

    The Asia Pacific market for Eye Tracking is expected to reach 1.7 USD Billion by 2035.

    What was the market value of the Video-Based Eye Tracking technology in 2024?

    The Video-Based Eye Tracking technology was valued at 1.0 USD Billion in 2024.

    Which companies are major players in the Eye Tracking Market?

    Major players include Tobii, SensoMotoric Instruments, and iMotions, among others.

    What is the expected growth rate for the Remote Eye Tracking segment from 2025 to 2035?

    The Remote Eye Tracking segment is projected to grow from 0.5 USD Billion in 2024 to 1.1 USD Billion by 2035.

    What are the challenges affecting the Eye Tracking Market?

    Challenges include technological advancements and market competition among key players.

    No Data Available

    Eye Tracking Market Segmentation

    Eye Tracking Market By Technology (USD Billion, 2019-2035)

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    Eye Tracking Market By Application (USD Billion, 2019-2035)

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    Eye Tracking Market By End Use (USD Billion, 2019-2035)

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    Eye Tracking Market By Type (USD Billion, 2019-2035)

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    Eye Tracking Market By Regional (USD Billion, 2019-2035)

    North America

    Europe

    South America

    Asia Pacific

    Middle East and Africa

    Eye Tracking Market Regional Outlook (USD Billion, 2019-2035)

    North America Outlook (USD Billion, 2019-2035)

    North America Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    North America Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    North America Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    North America Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    North America Eye Tracking Market by Regional Type

    US

    Canada

    US Outlook (USD Billion, 2019-2035)

    US Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    US Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    US Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    US Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    CANADA Outlook (USD Billion, 2019-2035)

    CANADA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    CANADA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    CANADA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    CANADA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    Europe Outlook (USD Billion, 2019-2035)

    Europe Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    Europe Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    Europe Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    Europe Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    Europe Eye Tracking Market by Regional Type

    Germany

    UK

    France

    Russia

    Italy

    Spain

    Rest of Europe

    GERMANY Outlook (USD Billion, 2019-2035)

    GERMANY Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    GERMANY Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    GERMANY Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    GERMANY Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    UK Outlook (USD Billion, 2019-2035)

    UK Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    UK Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    UK Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    UK Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    FRANCE Outlook (USD Billion, 2019-2035)

    FRANCE Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    FRANCE Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    FRANCE Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    FRANCE Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    RUSSIA Outlook (USD Billion, 2019-2035)

    RUSSIA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    RUSSIA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    RUSSIA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    RUSSIA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    ITALY Outlook (USD Billion, 2019-2035)

    ITALY Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    ITALY Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    ITALY Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    ITALY Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    SPAIN Outlook (USD Billion, 2019-2035)

    SPAIN Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    SPAIN Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    SPAIN Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    SPAIN Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    REST OF EUROPE Outlook (USD Billion, 2019-2035)

    REST OF EUROPE Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    REST OF EUROPE Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    REST OF EUROPE Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    REST OF EUROPE Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    APAC Outlook (USD Billion, 2019-2035)

    APAC Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    APAC Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    APAC Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    APAC Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    APAC Eye Tracking Market by Regional Type

    China

    India

    Japan

    South Korea

    Malaysia

    Thailand

    Indonesia

    Rest of APAC

    CHINA Outlook (USD Billion, 2019-2035)

    CHINA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    CHINA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    CHINA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    CHINA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    INDIA Outlook (USD Billion, 2019-2035)

    INDIA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    INDIA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    INDIA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    INDIA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    JAPAN Outlook (USD Billion, 2019-2035)

    JAPAN Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    JAPAN Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    JAPAN Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    JAPAN Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    SOUTH KOREA Outlook (USD Billion, 2019-2035)

    SOUTH KOREA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    SOUTH KOREA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    SOUTH KOREA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    SOUTH KOREA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    MALAYSIA Outlook (USD Billion, 2019-2035)

    MALAYSIA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    MALAYSIA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    MALAYSIA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    MALAYSIA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    THAILAND Outlook (USD Billion, 2019-2035)

    THAILAND Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    THAILAND Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    THAILAND Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    THAILAND Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    INDONESIA Outlook (USD Billion, 2019-2035)

    INDONESIA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    INDONESIA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    INDONESIA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    INDONESIA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    REST OF APAC Outlook (USD Billion, 2019-2035)

    REST OF APAC Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    REST OF APAC Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    REST OF APAC Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    REST OF APAC Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    South America Outlook (USD Billion, 2019-2035)

    South America Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    South America Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    South America Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    South America Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    South America Eye Tracking Market by Regional Type

    Brazil

    Mexico

    Argentina

    Rest of South America

    BRAZIL Outlook (USD Billion, 2019-2035)

    BRAZIL Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    BRAZIL Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    BRAZIL Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    BRAZIL Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    MEXICO Outlook (USD Billion, 2019-2035)

    MEXICO Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    MEXICO Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    MEXICO Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    MEXICO Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    ARGENTINA Outlook (USD Billion, 2019-2035)

    ARGENTINA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    ARGENTINA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    ARGENTINA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    ARGENTINA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    REST OF SOUTH AMERICA Outlook (USD Billion, 2019-2035)

    REST OF SOUTH AMERICA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    REST OF SOUTH AMERICA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    REST OF SOUTH AMERICA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    REST OF SOUTH AMERICA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    MEA Outlook (USD Billion, 2019-2035)

    MEA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    MEA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    MEA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    MEA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    MEA Eye Tracking Market by Regional Type

    GCC Countries

    South Africa

    Rest of MEA

    GCC COUNTRIES Outlook (USD Billion, 2019-2035)

    GCC COUNTRIES Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    GCC COUNTRIES Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    GCC COUNTRIES Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    GCC COUNTRIES Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    SOUTH AFRICA Outlook (USD Billion, 2019-2035)

    SOUTH AFRICA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    SOUTH AFRICA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    SOUTH AFRICA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    SOUTH AFRICA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    REST OF MEA Outlook (USD Billion, 2019-2035)

    REST OF MEA Eye Tracking Market by Technology Type

    Electrooculography

    Video-Based

    Remote Eye Tracking

    Screen-Based Eye Tracking

    REST OF MEA Eye Tracking Market by Application Type

    Market Research

    Healthcare

    Gaming

    Automotive

    Academic Research

    REST OF MEA Eye Tracking Market by End Use Type

    Consumer Electronics

    Education

    Advertising

    Healthcare Institutions

    REST OF MEA Eye Tracking Market by Type

    Wearable Eye Trackers

    Desktop Eye Trackers

    Portable Eye Trackers

    Infographic

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