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Field Peas Market Share

ID: MRFR//5860-CR | 114 Pages | Author: Snehal Singh| January 2019

In recent times, the evolving dynamics of the pet industry have witnessed a profound shift as pets are increasingly viewed as integral members of the family. This shift has sparked a growing concern among pet owners about the quality and nutritional value of their pets' diets, leading to a notable rise in the demand for grain-free pet food. This trend mirrors the parallel human nutrition movement that advocates for eliminating grains and avoiding unhealthy additives such as gluten and high-fructose corn syrup. As pet owners become more discerning about their pets' diets, the grain-free pet food trend, initially prominent in the United States, has been gaining traction in European countries and is gradually making its presence felt in other regions as well.
The inclination towards feeding pets a grain-free diet is rooted in the desire to emulate human dietary trends that prioritize health and nutrition. Pet owners, particularly in the US, are increasingly opting for pet food formulations that eliminate common grains such as corn, wheat, and soy. This dietary shift is motivated by a desire to provide pets with nutritionally balanced and wholesome alternatives, free from ingredients that might be perceived as less healthy. The trend is underpinned by the belief that avoiding grains and opting for non-grain sources of protein is a positive step towards enhancing the overall well-being of pets.
Non-grain sources of protein gaining prominence in the pet food industry include pulses like dried peas, beans, chickpeas, and lentils, as well as tapioca, potato, and sweet potato. Among these alternatives, peas stand out as a nutrient-rich ingredient, making them an excellent choice for the formulation of grain-free premium pet foods. Peas not only provide a source of protein but also contribute essential nutrients, aligning with the broader trend of pet owners seeking pet food options that prioritize health and nutrition.
In response to the growing popularity of grain-free pet diets, manufacturers in the pet food industry are strategically incorporating peas as a primary ingredient in their formulations. This shift reflects an understanding of evolving consumer preferences and a commitment to meeting the demands of pet owners who seek high-quality, nutritionally rich options for their pets. As a result, peas are becoming a prominent and opportunistic ingredient in the pet food market, particularly in the field of grain-free pet diets.
The increasing utilization of peas in pet food formulations is not just a response to a passing trend but signifies a broader transformation in the pet food industry. Pet owners are actively seeking transparency in labeling and demanding premium, natural, and nutrient-dense ingredients for their pets. The inclusion of peas in pet food formulations aligns with these consumer expectations and contributes to the creation of a market for field peas in the pet food sector, with sustained growth anticipated in the coming years.
The trend towards grain-free pet diets is a reflection of the evolving relationship between pet owners and their furry companions. As pets become increasingly humanized, there is a growing emphasis on providing them with diets that mirror human dietary preferences for health and nutrition. The incorporation of peas as a key ingredient in grain-free pet food formulations exemplifies the pet food industry's response to changing consumer dynamics. This strategic shift not only aligns with the desire for premium, natural options but also creates a unique market opportunity for field peas in the pet food sector. As the trend towards grain-free pet diets continues to grow globally, the role of peas in pet nutrition is set to become increasingly significant.

Field Peas Market Overview:


field peas market is expected to reach USD 5,523.2 Million USD by the end of 2030 In the forecast period of 2022-2030, the field peas market is expected to have a CAGR of 7.43%. 


Field Peas Market 1.jpg


This high rate is because of the rapid increase in the adoption of pets across the world. Other factors that contribute to the growth of the field peas industry value are the increase in the owners' per capita income and the rapid increase in urbanization. The major reason for field peas gaining so much popularity as a portion of pet food is their nutritional value. These can fulfil the need for vitamins and minerals for the pets, subsequently proving the health benefits of field peas. Not to forget the fiber they contain, which helps in the proper digestion in the pets.


According to the reports, the field peas market is expected to touch 3,869.4 thousand tons by the year 2030. This growth is majorly the beach of the manufacturing units that have been catering to the let owners' demands very well. But some pets are allergic to peas which create an instruction up the growth of the market.


COVID-19 Analysis:


COVID era has been unpredictable when not just the individuals but even the business at all levels have suffered badly. They seem to have lost a crucial period that obviously won't come back, but one thing that can be made sure of is that they can be restored to the place where they were before the Covid times and then slowly move towards the growth from there. The reports that have been prepared are the work of the experienced analyst. The in-depth analysis and the research has been taught in the reports provided to them. The reports provide the methods to self-abuse themselves by looking at the current field peas market and related scenarios. Also, the strategies and plans implemented by the major players have been included in the reports. The reports also have qualitative and quantitative insights into the global field peas market for the good of the business owners.


Market Dynamics:


The market dynamics of the field global market research is dependent upon many driving factors, which are:



  • Increased pet population: Most of the regions worldwide have been experiencing an increase in the population of pets. With this increase, the owners have also been getting more vigilant about making sure that their pet gets the best food and hence have been moving towards the option of field peas and snaps for their food.

  • Nutritional benefits: The health benefits of field peas for pets are numerous like regulating their blood sugar and boosting immunity and ensuring that the pets' protein requirements are fulfilled completely.

  • Product innovation: The manufacturers of pet food have been making regular pet food innovation using field peas. This has been one of the major factors which are responsible for the growth of the market.


On the other hand, some factors have been his training regrowth of the field peas market. The major one is the fact that few of the pets are allergic to peas. Moreover, the cost of the field peas food is competitively higher than the other pet food, which comes as another restraint in the market's growth.

Regulatory Implications:


The regulatory implications on the field pea market are not very supportive as they should have been. They are an alternative to the meat products for providing the protein requirements to the animals should have more support from the regulatory bodies. However, these are being promoted but not to the expected level. There are no such laws against the market because of such high nutritional value of field peas and the supplements they have been providing.


Segmentation Overview:


The field peas market can be classified into two major types of field peas:



  • Based on types

  • Based on application


Based on Types


This segmentation further has the following subdivisions:



  • Chickpeas

  • Peas

  • Others


Among all the types of field peas, the chickpeas segment is expected to witness a CAGR OF 6.51% over the forecast period. It has also been estimated that this segment would demand almost 956.8 thousand tins by the end of 2030. The major factors that chickpeas are gaining so much importance are their high nutritious value. Also, the legumes can maintain high immunity and regulate the blood sugar levels in pets. At the same time, the peas segment is expected to touch 1535.7 million USD by 2030.


Based on Application


The market can be subdivided into the following categories based on the application:



  • Dog food

  • Car food

  • Others


Dog food is the largest segment in the field peas industry value based on the application. It is expected to be close to a value of around 1,475.9 million by 2030. It is expected to reach a CAGR of 4.84% in the forecast period. Simultaneously, the CAGR of the cat food segment in the global field peas market is estimated to reach a value of 654.7 million by 2030.


Regional Analysis:


Based on the regions, the field peas market is divided into the following:



  • North America

  • Europe

  • Asia Pacific

  • Rest of the world


The region that is expected to dominate the market is Europe. North America then follows it. The brands involved in pet foods production have been engaged in bringing new products and food that are grain-free. These have been the biggest driving factors in the areas that dominate the market. A lot of emphases are given to pet care and well-being in North America, and therefore, the region is expected to gain more popularity in the market.


Europe exhibits a CAGR of 5.71%, the value in North America is 5.56%, whereas the value of CAGR in the Asia Pacific is 6.51%. Europe accounts for almost 34.5% of the toal market, North America has a 31.1% share, and Asia Pacific has a share of 22.1%. The remaining 12.3%share one that the rest of the world has.


Competitive Landscape:


The major players in the field peas market are:


AGT Food and Ingredients, Inc. (Canada), Palouse Brand (U.S.), Ceres Global Ag Corp (U.S.), Crites Seed Inc. (Europe), George F. Brocke & Sons Inc. (U.S.), Columbia Grain International, LLC (U.S. and Great Northern AG (U.S.)


All these key players have always made sure to maintain integrity and professionalism in the field peas market. The strategies planning and the implementations have led them to reach the heights of success. They have been the role model for many new startups and small scale industries. Not only for themselves, but they have always looked after the market as a whole and have been able to take the market to such heights. Innovations have been the driving factor in the growth of the market.


Recent Developments:


Few recent developments in the field peas market are:



  • Advancements have been made in the cultivation process of the field peas and snaps. The hybrids with desirable characteristics have been cultivated that have been yielding good results.

  • The advancement in technologies has also been administered in the processing stage of the field peas.

  • Various manufacturing units have been working in innovating different foods using the field peas.

  • New advancements have been bought at all levels starting from cultivating to manufacturing and even in the packaging.

  • The nutritional value of field peas has been restored, if not increased, in all the foods that the field peas have prepared.


Report Overview:


The report provided to the business owners and the associates has everything they would look for to ensure they are up to date with the market standards. Apart from studying the market size and the recent trends in the market, it also gives the field pea market's development status. Other things included in the report are the opportunities for investments, the policies laid down by the government and the market dynamics. The reason that the technological advancements have been added in the report is mainly to ensure that the organisations can optimize their products' quality and performance. The reports have been prepared after the in-depth study and analysis by the experts of the industry. The present market scenario and the qualitative and quantitative analysis of the market is also covered in all the reports.

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