Fitness App Market Trends

Fitness app Market Overview

The Fitness App Market is projected to grow from USD 45.2 billion in 2024 to USD 134.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 27.6% during the forecast period (2024 - 2032). Additionally, the market size for fitness app was valued at USD 36.7 billion in 2023.

Rising inclination towards healthy lifestyle and advancements in technologies like AI driven fitness apps are the key market drivers enhancing the Fitness apps market growth.

Figure 1: Fitness App Market Size, 2024-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness apps Market Trends

Growing health awareness amid pandemic to boost market growth

Virtual exercise facilities have become more popular due to the COVID-19 epidemic, which caused widespread lockdowns and social isolation norms. The download and subscription rates for fitness apps have consequently grown. Fitness apps were listed as the 13th most popular fitness trend for 2019 in research released by the American College of Sports Medicine (ACSM).

There has been fierce competition between in-app fitness and brick-and-mortar gyms. The fitness apps business has undergone a radical change because of information technology. According to a World Economic Forum article from September 2020, the growing popularity of online fitness training, which is driving the market ly, is to blame for the 46.0% growth in downloads of fitness and wellness applications. The rising awareness of physical fitness and mental health also drives the fitness apps industry. Therefore, such health awareness has enhanced the market CAGR across the globe in recent years.

The COVID-19 epidemic has also raised awareness of the importance of hygiene and good health. The Daily Active Users (DAUs) of fitness apps applications have increased by 24.0% in quarter two over quarter 1 in 2020, according to a World Economic Forum study released in September 2020. The growing online network of fitness studios and gyms is also aiding the use of these fitness apps. Due to this, several customers are making sizeable investments in in-home exercise equipment, supporting revenue growth. For instance, Peloton, a U.S.-based training equipment manufacturer, is expected to see a doubling of its sales in 2020. Thus, such an increase in awareness regarding healthy life is another factor driving the growth of the Fitness apps market revenue.

Fitness app Market Segment Insights

Fitness app Type Insights

The Fitness apps market segmentation based on type, includes Workout and Exercise Apps, Disease Management, Lifestyle Management, and Nutrition & diet. The Workout and Exercise Apps segment held the majority share in 2021, contributing to the market revenue. The increased popularity of workout and exercise applications among a sizable user base is promoting the segment's expansion. Additionally, exercise and workout apps simplify the measuring and monitoring of daily caloric intake at the level of macronutrients like fats and carbohydrates and offer a personalized lifestyle plan based on user feed data. So, these apps have been in great demand throughout the past few years due to their usability and ease of use.

Nutrition & diet is the second fastest-growing segment, which accounts for a considerable share of the Fitness apps market. People use the app's food database, which has over 14 million foods, as a calorie counter and tracker to keep track of their dietary intake. In addition to being a free calorie tracker, they are also a calorie counter for those looking to regain control over their fitness and health.

July 2022: HealthifyMe is placing a wager that people from all over the world will favour its selection of adaptable health regimens. With aspirations to expand its user base across North America, South East Asia, and India, the Bangalore-based firm said today that it has closed a $75 million Series C round from LeapFrog and Khosla Ventures.

July 2022: EatFit, a health food app, has announced a partnership with HRX, the wellness and fitness company owned by Hrithik Roshan, to offer users access to its premium functional food menu. The menu combines its food philosophy with HRX's utility function, which will offer options for healthy eating.

Figure 2: Fitness App Market, by Type, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness app Platform Insights

The Fitness apps market segmentation based on platform, includes Android, iOS, and Windows. The iOS segment held the majority share in 2021, contributing to the Fitness apps market revenue. Over the past few years, the segment's growth has been driven by the high adoption of iOS devices. For instance, according to Apple, Inc., the number of active Apple device users climbed from 1.4 billion in the first fiscal quarter of 2019 to 1.5 billion in the same period in 2020. Fitness coaching, activity tracking, streaming workout classes, inspiration & motivating films for workouts, guided meditations, stretching, and other services are available through fitness apps made for iOS devices. Center, 7 Minute Workout, MyFitnessPal, Sworkit, Freeletics, Keelo, JEFIT, Strava, and PEAR are some of the popular fitness apps created for the iOS platform for iPhone, iPad, and Apple Watch.

Android is the second fastest-growing segment, which accounts for a considerable share of the Fitness appss market. Android smartphones are increasingly being used to monitor health and fitness. On Android devices, fitness apps can be downloaded and used for various tasks, including locating workout inspiration, establishing fitness objectives, monitoring calorie consumption, and other tasks. This market is anticipated to expand quickly over the projected period because of the rapid rise in Android users and the expanding use of smartphones internationally. MyFitnessPal, Google Fit, Sworkit, Runstastic, and Leap Fitness Workout Apps are the fitness apps applications accessible on the Android operating system.

Fitness apps Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Fitness apps market accounted for USD 9.7458 billion in 2021 and is expected to exhibit a 43.90% CAGR growth during the study period. This is attributed to the growing inclination towards use of smartphones and rising cases of chronic dieseases.

Further, the major countries studied in the Fitness apps market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: FITNESS APPS MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

U.S. Fitness apps market accounts for the largest regional share. The largest market for fitness-related applications worldwide is the United States. The widespread use of mHealth in North America is one of the key factors driving the market's expansion. According to a Freeletics report, the use of fitness apps has increased during the COVID-19 pandemic. During the COVID-19-related lockdown, 74.0% of Americans were seen using at least one fitness app. Additionally, 60.0% of these customers planned to end their gym subscriptions.

The Asia Pacific Fitness apps market is expected to grow at the fastest CAGR from 2022 to 2030. India Fitness apps market is predicted to lead the clinical decision support system market in the region of Asia Pacific. Smartphone connections in the Asia Pacific area reached 47% at the end of 2016 and are projected to reach 62% by 2020, according to the GSMA study The Mobile Economy 2017. As cell phones become more accessible, more people use them to access fitness-related apps. Governments and commercial groups are being driven to create new models for exercise regimens by factors like rising healthcare costs, rising obesity rates, and increasing athletes. According to a World Economic Forum article, the number of health and fitness app downloads increased by 157% in India, adding 58 million new app users.

Europe Fitness apps market is being driven by presence of robust IT infrastructure and growing use of smartphones. The UK Fitness apps market can serve as a regional leader in the health technology sector. Several of the most prosperous health technology firms in the world are currently based there, which helps to foster inventive inventions and enhances the nation's standing overseas thanks to its solid research and scientific foundation. The people in this area are quite aware of the advantages of exercise and walking for health as well as the move to earn fitness app phenomenon. Innovations in the healthcare industry are assisting the growth of the movement to capture the market for fitness apps in this area. Also, Germany Fitness apps market held largest share in the regional market.

Fitness apps Key Market Players & Competitive Insights

Major market players are spending a lot of capitals on R&D to enhance their product lines, which will aid the Fitness apps market expand. Market players are also taking a range of strategic measures to expand their worldwide footprint, with prime market developments such as new product innovations & launches, contracts & agreements, mergers and acquisitions, better investments, and collaboration & strategic partnerships with other organizations in the market. Competitors in the Fitness apps industry must offer cost-effective items to extend and survive in an increasingly high competitive and expanding market environment.

One of the primary business strategies adopted by manufacturers in the Fitness apps industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Fitness apps industry has provided medicine with some of the most significant benefits. The Fitness apps market major player such as Samsung Electronics Co., Ltd (South Korea), Google LLC (US), TomTom International BV (The Netherlands), Nike Inc. (US), and others are working to drive the market growth via investing heavily in research and development activities.

Samsung Electronics Co., Ltd (South Korea) is the largest maker of electrical goods. Appliances, digital media devices, semiconductors, memory chips, and integrated systems are just a few of the consumer and industrial electronics that Samsung specializes in producing. In April 2020, Samsung Electronics Co., Ltd. stated that starting this month, Samsung Smart TVs will be able to access six new health and wellness apps created in collaboration with top fitness brands, including barre3, Calm, Echelon, Fitplan, Jillian Michaels Fitness, and obé Fitness.

Also, Google LLC (US), provides a flexible ecology. It enables developers to upload users' health and wellness data to a central repository so they can access it from various devices and apps in one place. Even if users switch to a different device, they can still access their data. In November 2022, The Play Store offers the Google Health Connect App. Users may manage their fitness data from several apps in one place thanks to the app. The app, known as Health Connect, made its debut at Google I/O in May 2022.

Key Companies in the Fitness apps market include

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  Samsung Electronics Co. Ltd (South Korea)

  
  


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  Google LLC (US)

  
  


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  TomTom International BV (The Netherlands)

  
  


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  Nike Inc. (US)

  
  


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  Lenovo Group Limited (China)

  
  


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  Adidas AG (Germany)

  
  


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  Wahoo Fitness (US)

  
  


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  Under Armour Inc. (US)

  
  


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  Azumio Inc. (US)

  
  


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  Grand Apps (US)

  
  


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  Asics Corporation (Japan).

  
  

Fitness apps Industry Developments

November 2022: The World Health Organization, the Ministry of Public Health of Qatar, and FIFA have introduced a new digital app on the eve of the FIFA World Cup Qatar 2022TM that aims to boost physical activity and enhance the health and wellbeing of millions of young people.

Fitness apps Market Segmentation

Fitness apps Type Outlook

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  Workout and Exercise Apps

  
  


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  Disease Management

  
  


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  Lifestyle Management

  
  


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  Nutrition & diet

  
  

Fitness apps Platform Outlook

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  Android

  
  


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  iOS

  
  


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  Windows

  
  

Fitness apps Regional Outlook

• North America

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  • US
  
  
  • Canada
  
  
  
  

• Europe

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  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific

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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    Australia

    
    
  
  
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    South Korea

    
    
  
  
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    Australia

    
    
  
  
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    Rest of Asia-Pacific

    
    
  
  
  
  


• Rest of the World 

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  • Middle East
  
  
  • Africa
  
  
  • Latin America