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Flavoured Syrups Market Share

ID: MRFR//2940-HCR | 110 Pages | Author: Tejas Chaudhary| November 2024

With an emphasis on enhancing the taste of beverages and culinary creations, demand for Flavoured Syrups Market has increased rapidly. In this dynamic market space different firms apply various strategies so as to position themselves properly for maximum capture. Differentiation via flavor innovation represents one common approach taken by most firms; firms aim at bringing out unique tastes that stand out from other competitor products all the time.

Another important aspect in the market share positioning strategy of Flavoured Syrups Market is brand identity. A strong market presence requires successful companies to build a brand that appeals to their target customers. This often means demonstrating a commitment to quality, natural ingredients and exquisite taste. Companies seek to develop a brand name that customers can identify and trust so that they can encourage loyalty and control the tastes of buyers who usually choose brands based on how common or famous it is.

Strong demand for baked goods, confectionery products, and healthy drinks sustains growth in the Flavored Syrups Market. A global production focus on flavored syrups raises their worth through innovative undertakings by manufacturers. The dynamic landscape due to consumer yearning for varied and new syrup flavors has seen marked share expansion facilitated by technological progress.

Price positioning is critical for market share strategies. Some businesses position flavored syrups as premium items, highlighting high-quality ingredients, original tastes, and stylish packaging. This is attractive to consumers looking for luxury experiences as well as indulgence preparedness to pay more price for better quality good; albeit there are still other brands aiming at larger consumer base through competitive pricing that brings about affordable but quality choices.
Distribution channels play an important role in customer acquisition as well as market control. Choosing where flavored syrups should be available requires firms’ strategic thinking based on both physical stores and online platforms alike. Still, exclusive business relationships with specialty shops, gourmet stores, or fashionable coffee chains can easily depict some products as premium or even exclusive ones while being present almost everywhere owing vast distribution networks such as supermarket chains online marketers along corner shops among others which ensures that broader audiences have opportunities of buying them from different locations within localities.
In the Flavoured Syrups Market, brands’ internet presence is increasingly becoming more significant. User-friendly websites, e-commerce platforms and social media marketing are some of the areas where companies invest to reach consumers directly. Being online as a brand helps in not only selling direct to consumer but also enables displaying of products, recipes sharing and receiving useful information about the quality of the flavouring substances.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.10% (2023-2032)

Global Flavoured Syrups Market Overview


Flavoured Syrups Market Size was valued at USD 36.89 Billion in 2023. The Flavoured Syrups market industry is projected to grow from USD 38.77 Billion in 2024 to USD 54.92 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.45% during the forecast period (2024 - 2032). Increased consumer demand for ready-to-eat and convenience foods, as well as expansion of the food service business are the key market drivers enhancing the market growth.


Flavoured Syrups Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Flavoured Syrups Market Trends




  • Growing demand of home cooked food is driving the market growth




The rising demand for home-cooked food drives market CAGR for Flavoured Syrups. The degree of interest that customers have exhibited in cooking has increased significantly in recent years. The emergence of cooking-focused streaming channels on social media platforms and traditional television can be ascribed to increased consumer interest in preparing unique meals at home. Demand for many household things is increasing. Food and beverage firms, hotels, and restaurants typically purchase these commodities. The flavored syrup is one such food item that has grown in popularity among people who shop for groceries at home. Furthermore, the fact that homemade cuisines may be customized to meet the needs of those people who have food allergies to specific components or require a specific nutrient balance is another factor that motivates people to make their cuisines.


People in developing countries have seen a significant shift in their purchasing patterns due to their country's ongoing urbanization. As a result, many different festivities and weekend hangouts feature meals from numerous ethnic cuisines on their menus. This has also resulted in a notable spread of hotel and restaurant chains, contributing to their thriving in the tier-1 and tier-2 cities of rising nations. These developments and transformations have impacted the entire supply chain favorably. Orange and raspberry, for example, are two of the most popular fruit flavors. In addition, the desire of consumers to try out unique and unusual fruit flavors inspires creators of duo-fruit syrups such as Lime-Mint, Raspberry-Mint, and Lime-Ginger, which offer a blend of sweet, sour, and bitter flavors.


Furthermore, producers are inventing and launching new flavors to cater to consumers' ever-changing palate preferences, which is assisting in the industry's growth. The food and beverage sector, which includes the production of an additive for frozen dessert toppings for yogurt, soft drink concentrates, and flavored powder for soft drinks and food, is expected to increase demand for Flavoured Syrup during the forecast period. Furthermore, flavored syrups are utilized as an artificial sweetener and a flavor enhancer agent; additionally, savory syrup is extending its applications, which is adding to the growth of the Flavoured Syrup Market during the forecast period. Thus, driving the Flavoured Syrups market revenue.


Flavoured Syrups Market Segment Insights


Flavoured Syrups Flavor type Insights


Based on flavor type, the Flavoured Syrups market segmentation includes fruits, coffee, chocolate, vanilla, mint, nuts, caramel and blends. The fruits segment dominated the market, accounting for 45% of market revenue. Customers' increasing demand for fruit-infused flavored syrups, combined with their strong desire for distinct flavors, is a main driver of the sector. To preserve their position in the international market, manufacturers are more focused their efforts on the development of combination fruit syrups and the introduction of novel flavors' customers' interest in all-natural, chemical-free, and environmentally friendly products is growing, some businesses are now producing syrups is scented with real fruit.


Flavored Syrups Category Insights


The Flavoured Syrups market segmentation, based on category, includes conventional and organic. The conventional segment dominated the market. Because of the increased demand for novel flavours, industry participants must focus more on R&D initiatives. Consumer preferences always change due to changing lifestyles, eating habits, and a desire for variety. Flavor syrup manufacturers are creating new flavors to compete in the market and fulfill consumers' changing tastes.


Flavored Syrups Distribution channel Insights


Based on distribution channels, the Flavoured Syrups market segmentation includes food service and retail. Food retail segment generated the most income (72%). Beverages, hot and cold beverages,particularly cocktails, and soft drinks, are some of the most prevalent products that use flavored syrups as a flavor and sweetness enhancer. Starbucks, for example, utilizes a variety of naturally flavored syrups in its coffee, including caramel, hazelnut, and vanilla.


Figure 1: Flavoured Syrups Market, by Distribution channel, 2022 & 2032 (USD Billion)


Flavoured Syrups Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Flavoured Syrups Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Asia Pacific Flavoured Syrups market area will dominate this market; because of their inexpensive prices, bakery products and beverages are commonly consumed. Furthermore, companies have introduced novel items infused with various flavored syrups, such as fruits and chocolate, in response to consumers' preference for sweet dishes. Furthermore, the desire of customers to consume sugary foods has encouraged producers to create unique goods mixed with syrups of diverse flavors.


Thus, the major countries studied in the market report are German, France, The US, Canada,  the UK, Italy, Japan, India, Spain, China, Australia, South Korea, and Brazil.


Figure 2: FLAVOURED SYRUPS MARKET SHARE BY REGION 2022 (USD Billion)


FLAVOURED SYRUPS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America Flavoured Syrups market accounts for the second-largest market share. The availability of premium toppings, chocolates, flavors, and fillings in this region is projected to boost the baking industry significantly. As a result, the use of flavoring syrup in the food and beverage business is encouraged. Further, the US Flavoured Syrups market held the largest market share, and the Canada Flavoured Syrups market was the fastest-growing market in the North American region.


The Europe Flavoured Syrups Market is expected to grow at the fastest CAGR from 2023 to 2032. The growing usage of flavored syrups in bakery products propels the European flavored syrups industry forward. These syrups are used to flavor coffee and tea in several ways. Europe has the world's highest per capita coffee consumption, resulting in significant sales of flavored syrups. Moreover, the Germany Flavoured Syrups market held the largest market share, and the UK Flavoured Syrups market was the fastest-growing market in Europe.


Flavoured Syrups Key Market Players & Competitive Insights


Leading industry companies are making significant R&D investments to broaden their product portfolios, which will spur further market expansion for Flavoured Syrups. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Flavoured Syrups industry market is becoming more competitive; thus, the sector must provide affordable products to grow and survive.


Local manufacturing to minimize operating costs is one of the key business tactics employed by manufacturers in the worldwide Flavoured Syrups industry to help clients and increase the market sector. Some of the biggest benefits of medicine in recent years have come from the Flavoured Syrups industry.  Major players in the Flavoured Syrups market, including Tate & Lyle, and others, are attempting to increase market demand by investing in research and development operations.


Tate & Lyle PLC is a supplier of food and beverage ingredients to industrial sectors headquartered in the United Kingdom. It originated as a sugar refining company, but in the 1970s, it proceeded to diversify, eventually selling its sugar business in 2010. It specializes in transforming raw materials like corn and tapioca into components that improve food and beverages' taste, texture, and nutrition. In December 2020, Tate & Lyle PLC (Tate & Lyle), a manufacturer of food and beverage ingredients and solutions, is pleased to announce the acquisition of Sweet Green Fields (SGF), a leader in stevia solutions. Tate & Lyle now has a diverse array of stevia products and a fully integrated stevia supply chain, including leaf sourcing, leaf varietal research, established agricultural programs, and cost-effective production.


Monin is a French company that manufactures and sells syrups, liqueurs, and fruit purees largely for commercial use (hotels, restaurants, pubs, and so on). Georges Monin, a Frenchman and small-town manufacturer, founded the company in 1912, and it is still family-owned three generations later.MONIN is more than a beverage; it is a way of life, an experience built on our centenary expertise, and an environmentally conscious brand. It's all about gathering people and using only the best natural ingredients most fascinatingly and innovatively possible. In February 2021, Monin, an award-winning premium flavoring brand with over 100 years of experience, introduces Strawberry Rose as the 2021 Flavour of the Year.Monin Strawberry Rose Syrup is a subtle blend of flavors that mixes the queen of roses with ruby red strawberry. Strawberry Rose has a lovely scarlet hue and notes of candied strawberry and gentle rose in every sip and bite.


Key Companies in the Flavoured Syrups market include



  • Monin, Inc. (France)

  • Amoretti (US)

  • Torre & Co. (Torani) (US)

  • The Hershey Company (Ireland)

  • Kerry Group plc (US)

  • Nestlé S.A. (Switzerland)

  • VKL Seasoning Pvt. Ltd (India)

  • Conagra Brands, Inc. (US)

  • The J.M. Smucker Company (US).


Flavoured Syrups Industry Developments


November 2022: Le Crush de MONIN is a new product range from MONIN that includes Strawberry, Pineapple, and Mango flavors. Thanks to MONIN, pastry chefs, bartenders, baristas, ice cream makers, and home mixologists now have more flavor options.


June 2022: Fuerst Day Lawson Ltd. purchased Quest Ingredients Ltd, a taste and botanical extracts manufacturer. The acquisition strategy of FDL is to expand the region's key markets and customer base in Europe and the United States.


May 2022: Kerry officially opened a new manufacturing site in KwaZulu-Natal, South Africa. The facility will aid in developing healthy food products that may be enjoyed throughout Africa.


Flavoured Syrups Market Segmentation


Flavoured Syrups Flavoured Type Outlook



  • Fruits

  • Coffee

  • Chocolate

  • Vanilla

  • Mint

  • Nuts

  • Caramel

  • Blends


Flavoured Syrups Category Outlook



  • Conventional

  • Organic


Flavoured Syrups Distribution Channel Outlook



  • Food Service

  • Food Rental


Flavoured Syrups Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europ





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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