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Fruit Powders Market Analysis

ID: MRFR//3675-HCR | 90 Pages | Author: Tejas Chaudhary| November 2024

The market for fruit powder has experienced significant fluctuations, driven by many variables impacting consumer preferences and the larger food and beverage sector. Fruit powders, made from a range of fruits, are becoming more and more well-liked as adaptable components that provide taste and convenience in a number of applications. The growing market dynamics are being shaped, in part, by the growing demand for natural and clean-label products. Fruit powders with identifiable ingredients are preferred over goods with artificial additions as customers grow more health-conscious and read ingredient labels.
The formulation of many different food and beverage items has been greatly impacted by the clean-label movement, which has propelled the market expansion for fruit powder.
The dynamics of the fruit powder industry have also been significantly shaped by the global movement towards healthy eating practices. Fruit powders provide a concentrated and easy supply of fruit tastes without sacrificing nutritional content, which caters to the active demand from consumers for healthful solutions. Fruit powders are used in smoothies, yogurts, and health-conscious snacks to appeal to a market niche that values both flavor and nutritional content.
In addition, there is a greater need for fruit powders due to the rising popularity of plant-based and vegan diets. Fruit powders are becoming useful elements in plant-based goods as people look for alternatives to conventional ingredients sourced from animals. Fruit powders' versatility in uses, from plant-based milk substitutes to vegan sweets, complements the growing market for plant-based foods and shapes the dynamics of the fruit powder sector.
Fruit powders' added convenience element fuels the market's expansion. These powders improve a product's shelf life, which makes them appropriate for use in foodservice and retail settings. Fruit powders are logistically easier to handle and store than fresh fruits, which gives producers an edge when it comes to choosing which products to use them in. These products include drinks, confections, and baked goods.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Type, Applications, and Region

Global Fruit Powder Market Overview


Fruit Powder Market Size was valued at USD 14.1 billion in 2022. The Fruit Powder market is projected to grow from USD 15.0588 Billion in 2023 to USD 22.34693 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2023 - 2030). Rising demand for natural and healthy products and high nutritional contents is the key market driver enhancing growth.Fruit Powder Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Fruit Powder Market Trends




  • Rising demand for natural and healthy products to boost the market growth




Due to the rising demand for natural and healthy products, the Global market for fruit powder is expanding quickly. The fruit powder is created by putting the fruits through dehydration or freeze-drying. Fruit powders retain every phytonutrient, flavor, and taste component of the fruits, giving finished products an intense flavor and a rich source of nutrients and color. They are frequently used in bakeries, confectionery, and other processed and packaged foods to improve their texture, flavor, nutrient profile, taste, and appearance. Due to their antioxidant, anti-inflammatory, and soothing properties, these are used in cosmetics, personal care products, and food products, which has benefited the fruit powder market revenue.


Due to their high nutritional contents, fruit powders have been scientifically proven to have several benefits in enhancing overall health. As a result, producers have more opportunities to create new goods with fruit powders for customers looking for particular health advantages. For instance, Chaucer Foods Ltd. launched new freeze-dried fruit powders for food service outlets to meet the growing demand for natural and healthy ingredients. The market for fruit powder is being driven by rising food industry innovation as well as consumers' increasing preference for natural and healthy foods. It is creative to use fruit powder to give food products natural flavors and nutrients without additional chemicals or additives. The sales of fruit powder are also driven by the rising demand for fast food loaded with nutrients that are good for your health. The dependence on the seasons for obtaining the raw materials, i. e. Fruits are a significant market growth inhibitor. The production of crops is directly impacted by climatic changes, which also cause price changes for those crops, which affect the final product's final price. Additionally, there are occasional variations in the products’ quality, which is likely to impede market expansion and has enhanced the Fruit Powder market CAGR Globally in recent years.


Fruit Powder Market Segment Insights


Fruit Powder Type Insights


Based on type, the Fruit Powder Market segmentation includes Bananas, Grapes, Blueberries, Mango, and Others. The Mango segment held the majority share in 2022, contributing to the Fruit Powder Market revenue. As a souring agent, dried mango powder can flavor braises, stews, soups, and vegetable dishes. It tastes especially good with green vegetables like okra, potatoes, stewed lentils, and chutneys.


Figure 1: Global Fruit Powder Market, by Type, 2022 & 2030 (USD Billion)Fruit Powder Market, by Type, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Fruit Powder Application Insights


Based on Application, the Fruit Powder Market segmentation includes Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Food Supplements, and Others. The Beverages segment held the majority share in 2022, contributing to the Fruit Powder Market revenue. Dried fruit powder is a potent way to flavor beverages naturally without adding extra chemicals or processed additives. Dried fruit powder is sun-dried or freeze-dried fruit that has been ground into powder without additional additives and has about the same calories as raw fruit.


April 2022: A deal was reached between the Döhler Group and Zumos Catalano Aragoneses SA (ZUCASA) for the Döhler Group to buy most of ZUCASA's shares. This transaction represents for Döhler yet another significant step forward in one of the largest fruit-producing regions in Europe. A more varied selection of stone fruits, apples, and pears may benefit customers of the Fruit Powder industry.


Fruit Powder Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Europe Fruit Powder market accounted for USD 6.4578 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The market growth in Europe will be boosted during the forecast period by favorable trends for functional food and increased consumption of nutrient-rich sustainable products. Customers want clean-label, organic, nutritious snacks without preservatives or chemical additives. Additionally, as consumers' health awareness has increased, food producers have been compelled to include them in various functional foods, promoting regional market expansion.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: FRUIT POWDER MARKET SHARE BY REGION 2022 (%)FRUIT POWDER MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America Fruit Powder market accounts for the second-largest market share. Due to their high nutritional contents, fruit powders have been scientifically proven to have several benefits in enhancing overall health. As a result, producers have more opportunities to create new goods with fruit powders for customers looking for particular health advantages. For instance, Chaucer Foods Ltd. launched new freeze-dried fruit powders for food service outlets to meet the growing demand for natural and healthy ingredients. Further, the US Fruit Powder market held the largest market share, and the Canada Fruit Powder market was the fastest-growing market in the European region.


The Asia-Pacific Fruit Powder Market is expected to grow at the fastest CAGR from 2022 to 2030. the market is anticipated to experience significant growth in the coming years. Due to their increased health consciousness, consumers are demanding more convenient and healthy food products. As a result of shifting consumption habits and rising demand for cutting-edge food products, China and India are two of the countries with the highest consumption of convenience food. Along with this, the main drivers of the regional market growth are the acceptability, accessibility, and affordability of the fruit powder. Moreover, the China Fruit Powder market held the largest market share, and the India Fruit Powder market was the fastest-growing market in the Asia-Pacific region.


Fruit Powder Key Market Players & Competitive Insights


Major market players are spending much on R&D to increase their product lines, which will help the Fruit Powder market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Fruit Powder industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Global Fruit Powder industry to benefit clients and expand the market sector. Fruit Powder has given medicine some of the most significant benefits in recent years. In the Fruit Powder market, major players such as Nutradry (Australia), DMH Ingredients (US), Kanegrade (UK), Paradise Fruits (Germany), Aarkay Food Products (India), FutureCeuticals (US), NutriBotanica (Brazil), La Herbal (India), Saipro Biotech Pvt. Ltd (India), Batory Foods (US) and others are working on expanding the market demand by investing in research and development activities.


Nutradry (Australia) We value the little things, such as the aroma of fresh berries or a juicy mango. Our powders are meticulously crafted because everyone should have access to wholesome food. At Nutradry, only minimal processing guarantees that each fruit, vegetable, and product keeps its natural qualities, flavor, color, and nutritional value. Our method has been improved over the years, but perfection takes time. We only need to add real food to make our powders fantastic—no fancy ingredients or odd-sounding additives. Our customers know that when they purchase from Nutradry, they enhance their products’ nutrition with real whole foods. It's becoming more popular to eat healthfully. People expect more from the food that they eat. They aspire to good health and a fulfilling life.


Using Nutradry powders allows you to be as natural as possible. Our powders are produced in Australia at a purpose-built Brisbane facility certified organic, halal, HACPP, and AQIS. We produce premium fruit, vegetable, meat, and specialty powders for use in the gastronomic, healthcare, and nutraceutical sectors. Also, Nuvasive, Inc. (US) is a medical device company focusing on developing, manufacturing, and selling procedural solutions for spine surgery. The company supports spine surgery through a non-profit organization called the NuVasive Spine Foundation, which is dedicated to facilitating service projects that bring life-changing spine surgery to underprivileged communities worldwide.


 In Kanegrade (UK), We can fulfill many items on your bill of materials thanks to the over 5,000 SKUs in our broad assortment of ingredients. We create bespoke ingredients to meet project goals like modifying mouthfeel, maximizing cost, or improving nutrition. We also recommend ingredients that match your inquiry.


Key Companies in the Fruit Powder Market Include



  • Nutradry (Australia)

  • DMH Ingredients (US)

  • Kanegrade (UK)

  • Paradise Fruits (Germany)

  • Aarkay Food Products (India)

  • FutureCeuticals (US)

  • NutriBotanica (Brazil)

  • La Herbal (India)

  • Saipro Biotech Pvt. Ltd (India)

  • Batory Foods (US)


Fruit Powder Industry Developments


November 2020: In the U.S., Gac Superfruit Powder was introduced by GacLife LLC. U.S. to expand its product line and offer its customers nutrient-rich fruit powders.


November 2020: To reinvent and create new ways of consuming fruits, Van Drunen Farms recently announced the release of freeze-dried maqui and acai berry fruit powders in North America.


September 2020: Adding DMH Ingredients to its portfolio of specialty ingredients was Batory Foods' acquisition of the company. Fruit products are offered in a variety of forms by Batory, including powders.


Fruit Powder Market Segmentation


Fruit Powder Type Outlook



  • Banana

  • Grapes

  • Blueberry

  • Mango

  • Others


Fruit Powder Applications Outlook



  • Bakery & Confectionery

  • Dairy & Frozen Desserts

  • Beverages

  • Food Supplements

  • Others


Fruit Powder Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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