Key Companies in the functional beverages market includes
- Nestle S.A.(Switzerland)
- The Coca-Cola Company (U.S.)
- PepsiCo Inc. (U.S.)
- Halen Brands Inc. (U.S.)
- Fonterra Co-operative Group Ltd. (New Zealand)
- Mondelez International Inc. (U.S.)
- GacLife (U.S.)
- Monster Beverage Corporation (U.S.)
- Kraft Heinz Company (U.S.)
- Campbell Soup Co. (U.S.)
- Danone (France), among others
Global Functional Beverages Market
On Oct.17, 2023, REBBL, the original organic & plant-powered functional beverage brand, launched a line of juice-based functional beverages, WELLNESS. This new functional beverage is made with Aquamin, a calcified sea algae and a super ingredient clinically proven to support bone, joint, and gut health. The WELLNESS juice range available at Whole Foods Market nationwide offers two refreshing varieties, Tropical Greens and Berry Roots.
On Oct.17, 2023, India's Beyond Water, a functional beverage company, launched its first ready-to-drink (RTD) iced tea in the country, tapping on high-quality tea sourcing and consumers' demand for healthier beverages. The functional beverage company's RTD iced tea comes in peach and lemon flavors. This drink can be ordered via the company's website and notable delivery apps like Instamart, Blinkit, and Zepto.
On Oct.03, 2023, Kyowa Hakko Bio India, a subsidiary firm of Kirin, announced that its postbiotics, iMMUSE, is now approved for use in general foods and health supplements in the country. The FSSAI (Food Safety and Standards Authority of India) approved the use of IMMUSE in general foods and health supplements. The company's proprietary Lactococcus lactis strain Plasma (LC-Plasma) postbiotic received approval in August. Outside of India, the ingredient is already used in various functional foods and beverages, as well as supplement products.
On June 08, 2023, Tata Consumer's NourishCo announced the expansion of its functional beverages portfolio, NourishCo, by introducing ready-to-drink Tata Coffee Cold Brew, a low-sugar content variety. The Tata Coffee Cold Brew falls in the ready-to-drink category and is available in classic, mocha, and hazelnut variants. The brew has low sugar content and will be available at select retail outlets.