Gaming Accessories Market Share

Introduction: Navigating the Competitive Landscape of Gaming Accessories

The gaming accessories market is in the midst of a period of unprecedented competition, driven by a combination of rapidly advancing technology and shifting consumer expectations for more and more immersive experiences. The key players in the market, including the original equipment manufacturers, system integrators, and the most forward-thinking of new entrants, are deploying advanced technologies such as AI-based analytics, IoT integration, and biometric enhancements to establish themselves as the undisputed leaders. The original equipment manufacturers are focusing on delivering products with a unique and attractive design, enabling consumers to personalize their products, while the system integrators are working to enhance the gaming experience with solutions that are easy to use. The most forward-thinking of the new entrants, meanwhile, are deploying green solutions to appeal to the growing number of consumers who are becoming increasingly concerned about their carbon footprint. As we look ahead to 2024 and 2025, the biggest growth opportunities will be found in Asia-Pacific and North America, where the strategic deployment of next-gen gaming technology is set to change the competitive landscape. The companies that can master these technology-driven differentiators will be well placed to capture the market share and drive future growth.

Competitive Positioning

Full-Suite Integrators

These vendors offer comprehensive gaming accessory solutions, integrating hardware and software for an enhanced gaming experience.

Specialized Technology Vendors

These vendors focus on niche gaming accessories, providing specialized products that enhance specific gaming experiences.

Infrastructure & Equipment Providers

These vendors provide essential hardware and infrastructure that support gaming experiences, including PCs and monitors.

Emerging Players & Regional Champions

• Razer (USA): Best known for its high-performance gaming mice and keyboards, Razer has recently introduced a line of green gaming accessories. This puts it in competition with established vendors like Logitech, which are forced to respond to the green challenge.
• HyperX (USA): A subsidiary of the American company, Kingston Technology, HyperX specializes in the production of gaming headphones and memory. Their recent e-sports sponsorship deals have increased the visibility of the brand, and given it a reputation as a serious competitor to established brands like Steelseries.
• Steelseries (Denmark): Steelseries is a Danish company that specializes in gaming accessories. Its new product line is a series of controllers that can be connected to each other in a way that allows a wide range of possibilities for customizing. This is a radical departure from the traditional design of competitors such as Corsair and will lead to a more individualized gaming experience.
• Logitech G (Switzerland): Logitech G is a well-known brand, but it has recently added an adapted gaming line for people with disabilities. By setting a new standard for inclusivity, it is pushing its competitors to broaden their own product lines.
• Corsair (USA): Known for its high-quality gaming products, Corsair has recently entered the streaming accessories market with its Elgato brand. It is now competing with the likes of Razer and Logitech in the fast-growing content creation market.

Regional Trends: In 2023, the gaming accessory market is characterized by a noticeable trend towards sustainability and universality. Companies are focusing on the use of eco-friendly materials and on the use of adaptive technology. North America continues to be a leading region in terms of innovation, while Europe is mainly interested in the development of gaming accessories that are easy to use and modify. Asia-Pacific is quickly adopting gaming accessories, driven by the growing popularity of e-sports and gaming culture.

Collaborations & M&A Movements

• Logitech and Tencent Games announced a partnership to develop a new line of gaming peripherals optimized for mobile gaming, aiming to capture the growing mobile gaming segment and enhance user experience.
• Razer acquired the gaming accessory brand, THX, to integrate advanced audio technology into its product offerings, strengthening its competitive positioning in the high-end gaming accessories market.
• Corsair and Intel entered into a collaboration to create a new range of gaming accessories that leverage Intel's latest hardware advancements, enhancing performance and compatibility for gamers.

Competitive Summary Table

Conclusion: Navigating the Competitive Gaming Landscape

The Gaming Accessory Market in 2023 will be characterized by a high level of competition and considerable fragmentation, with both established and new entrants vying for market share. Brands with a long history and a loyal following are using their expertise and the trust of consumers to capture market share, while new entrants are relying on innovation and a focus on niche products to grab consumers’ attention. In the regions of North America and Asia-Pacific, a growing demand for a more individual and immersive gaming experience is prompting manufacturers to adopt new strategies. These strategies include the use of artificial intelligence for personalization, automation of the production process, sustainable materials and a more flexible product range. These strategies will be key to success and market leadership in the long term, as they respond to consumers’ changing preferences and the increasing importance of responsible gaming.