Global E-Cigarette Vaporizer Market Share
E-Cigarettes Vaporizer Market Research Report Information by Product Type (Disposable E-Cigarette, Rechargeable E-Cigarette, Ego and Tanks, Personal Vaporizers and Mods and others) and Region (North America, Europe, Asia Pacific and others) - Forecast from 2022 to 2030

Market Summary
As per Market Research Future Analysis, the Global E-Cigarettes & Vaporizer Market is projected to grow at a CAGR of 29.50%, reaching USD 182.85 Billion by 2030. The increasing addiction to tobacco and the need for alternatives are significant drivers of this market. North America holds the largest market share, followed by Europe, due to rising awareness of tobacco's health effects and a shift in consumer preference towards e-cigarettes. Disposable e-cigarettes dominated the market in 2020, accounting for nearly 30% of the total market size. Personal vaporizers are expected to grow at a CAGR of over 23.5% during the forecast period. The APAC region is anticipated to grow the fastest, with significant contributions from China and India.
Key Market Trends & Highlights
Key trends influencing the E-Cigarettes & Vaporizer Market include regional dominance and product type preferences.
- North America accounted for the largest market share in E-Cigarettes & Vaporizer.
- Disposable e-cigarettes represented nearly 30% of the market size in 2020.
- Personal vaporizers are projected to grow at a CAGR of over 23.5% through the forecast period.
- APAC is expected to account for more than 20% of the global e-cigarette market value by 2021.
Market Size & Forecast
2021 Market Size | USD 182.85 Billion |
Projected CAGR | 29.50% |
Largest Regional Market | North America |
Fastest Growing Region | APAC. |
Major Players
DASH VAPES, HUBBLY BUBBLY, LIQUIDEU, NICE VAPOR, PACIFIC SMOKE INTERNATIONAL, PUFF ECIG, SIMPLE VAPE CO. LONDON LTD, SMOKIO, VAPE ESCAPES, VAPOR LINE.
Market Trends
The increasing adoption of e-cigarettes and vaporizers among consumers suggests a shift towards alternative nicotine delivery systems, potentially driven by perceptions of reduced harm compared to traditional tobacco products.
U.S. Department of Health and Human Services
Global E-Cigarette Vaporizer Market Market Drivers
Diverse Product Offerings
The Global E-Cigarettes and Vaporizer Market Industry benefits from an extensive range of product offerings that cater to various consumer preferences. From disposable e-cigarettes to advanced vaporizers, the diversity in products allows users to select devices that align with their lifestyle and usage patterns. Additionally, the availability of various flavors and nicotine strengths further enhances consumer choice, attracting a broader audience. This variety not only meets the demands of existing users but also entices new customers exploring alternatives to traditional smoking. As the market continues to diversify, it is expected to maintain robust growth, reinforcing its position in the global landscape.
Market Growth Projections
The Global E-Cigarettes and Vaporizer Market Industry is poised for remarkable growth, with projections indicating a market value of 37.9 USD Billion in 2024 and an astonishing 666.0 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 29.76% from 2025 to 2035. Such figures underscore the increasing consumer demand for e-cigarettes and vaporizers as alternatives to traditional smoking. Factors driving this growth include rising health consciousness, technological advancements, and changing regulatory landscapes. As the market evolves, it is likely to attract significant investment and innovation, further solidifying its position in the global marketplace.
Technological Advancements
Technological innovation plays a pivotal role in shaping the Global E-Cigarettes and Vaporizer Market Industry. Manufacturers are continually developing advanced devices that enhance user experience, such as temperature control features and customizable settings. These innovations not only improve product performance but also attract tech-savvy consumers. The introduction of smart vaporizers, which can be controlled via mobile applications, exemplifies this trend. As technology evolves, it is anticipated that the market will witness significant growth, potentially reaching a staggering 666.0 USD Billion by 2035. This trajectory suggests that ongoing advancements will be a key driver in the Global E-Cigarettes and Vaporizer Market Industry.
Increased Social Acceptance
The Global E-Cigarettes and Vaporizer Market Industry is witnessing a shift in social attitudes towards vaping and e-cigarette use. As these products become more mainstream, social acceptance is growing, particularly among younger demographics. This change is reflected in various cultural contexts, where vaping is increasingly viewed as a lifestyle choice rather than a taboo. Social media platforms and influencer marketing play a crucial role in shaping perceptions, further normalizing e-cigarette use. As acceptance increases, the market is likely to expand, attracting a wider audience and contributing to the overall growth trajectory of the Global E-Cigarettes and Vaporizer Market Industry.
Rising Health Consciousness
The Global E-Cigarettes and Vaporizer Market Industry experiences a notable surge in demand as consumers become increasingly health-conscious. Traditional smoking is associated with numerous health risks, prompting smokers to seek alternatives. E-cigarettes and vaporizers are perceived as less harmful options, leading to a shift in consumer preferences. This trend is reflected in the projected market value of 37.9 USD Billion in 2024, indicating a growing acceptance of these products. As awareness of the health implications of smoking continues to rise, the Global E-Cigarettes and Vaporizer Market Industry is likely to expand, attracting both new users and those looking to transition from conventional tobacco products.
Regulatory Changes Favoring Alternatives
Regulatory frameworks are increasingly adapting to accommodate the Global E-Cigarettes and Vaporizer Market Industry. Governments worldwide are recognizing the potential of e-cigarettes and vaporizers as harm-reduction tools. This shift in regulatory stance may lead to more favorable policies, such as reduced taxation and clearer guidelines for marketing. For instance, some countries have implemented regulations that differentiate between traditional tobacco products and e-cigarettes, allowing for a more supportive environment for the latter. As these regulations evolve, they are likely to bolster the market, contributing to a projected CAGR of 29.76% from 2025 to 2035, thereby enhancing the appeal of e-cigarettes and vaporizers.
Market Segment Insights
E-Cigarettes & Vaporizer Market
Disposable E-Cigarette, Rechargeable E-Cigarette, EGO and Tanks, Personal Vaporizers and Mods and Others.
Globally, North America, with U.S. being the largest consumer in the world will dominate the market throughout the forecast period; APAC will be growing at the fastest CAGR, accounting for more than 20% of the global e-cigarette market value by 2021. Significant revenue flow will be observed from China and India over the forecast period.
Some of the major players in the Global E-Cigarettes & Vaporizer Market include DASH VAPES, HUBBLY BUBBLY,
LIQUIDEU,
Get more detailed insights about E-Cigarettes & Vaporizer Market Research Report - Forecast to 2030
Regional Insights
Industry Developments
- Altria Group Inc. (June 2023): Acquired NJOY Holdings Inc., a vaping company. They now market NJOY's e-vapor products through their subsidiary NJOY LLC and distribute them through their Altria Group Distribution Company.
- Imperial Brands plc (June 2023): Announced the acquisition of nicotine pouches from TJP Labs to enter the U.S. oral nicotine market. This allows ITG Brands, their U.S. operation, to offer various popular nicotine pouch products.
Regional Coverage
-
North America
- US
- Canada
- Mexico
-
Europe
- Germany
- France
- Italy
- Spain
- U.K
- Rest of Europe
-
Asia– Pacific
- China
- India
- Indonesia
- Australia
- Rest of Asia Pacific
-
Rest of the World
- MENA
- Latin America
Future Outlook
Global E-Cigarette Vaporizer Market Future Outlook
The E-Cigarettes & Vaporizer Market is projected to grow at a 29.76% CAGR from 2024 to 2035, driven by technological advancements, regulatory shifts, and evolving consumer preferences.
New opportunities lie in:
- Develop innovative nicotine-free products to attract health-conscious consumers.
- Leverage e-commerce platforms for direct-to-consumer sales expansion.
- Invest in sustainable packaging solutions to enhance brand reputation and appeal.
By 2035, the market is poised for robust growth, reflecting evolving consumer habits and increased regulatory acceptance.
Market Segmentation
E-Cigarettes & Vaporizer Market Segmentations Insights
- {"North America"=>["US", "Canada", "Mexico"]}
- {"Europe"=>["Germany", "France", "Italy", "Spain", "U.K", "Rest of Europe"]}
- {"Asia– Pacific"=>["China", "India", "Indonesia", "Australia", "Rest of Asia Pacific"]}
- {"Rest of the World"=>["MENA", "Latin America"]}
- {"Altria Group Inc."=>[]}
- {"Imperial Brands plc"=>[]}
Report Scope
Market Highlights
Author
Latest Comments
This is a great article! Really helped me understand the topic better.
Thanks for sharing this. I’ve bookmarked it for later reference.
FAQs
What is the expected rate of growth for the global e-cigarettes & vaporizer market?
E-cigarettes & vaporizer market is expected to flourish at 29.50% CAGR from 2022 to 2030.
Who are the top players in the market?
Simple Vape Co. London Ltd, Pacific Smoke International, Hubbly Bubbly, Dash Vapes, Liquideu, Vapor Line, Vape Escapes, Nice Vapor, PUFF ECIG, and Smokio are the top players in the global market.
By ‘type’, which segment can dominate the global e-cigarettes & vaporizer market?
In ‘type’, disposable e-cigarettes can dominate the global e-cigarettes & vaporizer market.
Which region can dominate the global e-cigarettes & vaporizer market?
North America can dominate the global e-cigarettes & vaporizer market due to need for smoking cessation.
What are major drivers of the global e-cigarettes & vaporizer market?
Awareness of side-effects of smoking and preference of e-cigarettes over conventional ones are major drivers of the global e-cigarettes & vaporizer market.
-
'1 INTRODUCTION
- DEFINITION
- SCOPE OF THE
-
STUDY
-
RESEARCH OBJECTIVES
-
ASSUMPTIONS
- LIMITATION
- RESEARCH STRUCTURE
-
ASSUMPTIONS
-
RESEARCH METHODOLOGY
- RESEARCH PROCESS
- PRIMARY RESEARCH
- SECONDARY RESEARCH
- MARKET SIZE ESTIMATION
- FORECAST MODEL
-
GLOBAL E-CIGARETTES
-
& VAPORIZER INDUSTRY: MARKET OVERVIEW
- MARKET DEFINITION: E-CIGARETTES & VAPORIZER
-
MARKET
-
MANUFACTURING METHODS & TECHNOLOGICAL DEVELOPMENTS
- DEMAND & SUPPLY ANALYSIS
-
GLOBAL E-CIGARETTES
-
& VAPORIZER INDUSTRY: MARKET DYNAMICS
- DRIVERS
- RESTRAINTS
- OPPORTUNITIES
- MEGA TRENDS
- SUPPLY CHAIN ANALYSIS
-
GLOBAL E-CIGARETTES & VAPORIZER
-
MARKET: REGULATORY FRAMEWORK ANALYSIS
-
GLOBAL E-CIGARETTES & VAPORIZER INDUSTRY: PORTER’S
-
FIVE FORCES ANALYSIS
- THREAT OF NEW ENTRANTS
- THREAT OF SUBSTITUTES
- BARGAINING POWER OF BUYERS
- BARGAINING
-
POWER OF SUPPLIERS
- DEGREE OF COMPETITION
-
GLOBAL E-CIGARETTES & VAPORIZER MARKET: VALUE
-
FORECAST (2022-2030)
- Y-O-Y PROJECTIONS
- OPPORTUNITY ANALYSIS
- MARKET SHARE ANALYSIS
-
E-CIGARETTES & VAPORIZER
-
MARKET: BY PRODUCT TYPES
- INTRODUCTION
- Y-O-Y PROJECTIONS BY APPLICATIONS
- E-CIGARETTES & VAPORIZER
-
MARKET BY PRODUCT TYPES
-
DISPOSABLE E-CIGARETTE
- RECHARGEABLE E-CIGARETTE
- EGO AND TANKS
- PERSONAL
-
DISPOSABLE E-CIGARETTE
-
VAPORIZERS AND MODS
- OTHERS
-
GLOBAL E-CIGARETTES & VAPORIZER MARKET: BY REGION
- INTRODUCTION
- Y-O-Y PROJECTIONS
-
BY REGION
-
E-CIGARETTES
-
& VAPORIZER MARKET: BY PRODUCT TYPES
- E-CIGARETTES & VAPORIZER MARKET BY REGION
-
E-CIGARETTES &
-
VAPORIZER MARKET: BY PRODUCT TYPES
- NORTH AMERICA
-
E-CIGARETTES & VAPORIZER MARKET: BY PRODUCT TYPES
-
THE U.S.
- CANADA
-
MEXICO
- EUROPE
-
GERMANY
- FRANCE
-
ITALY
- SPAIN
-
U.K
- REST OF EUROPE
-
ASIA-PACIFIC
- CHINA
-
INDIA
- INDONESIA
-
AUSTRALIA
- REST OF ASIA PACIFIC
-
E-CIGARETTES & VAPORIZER
- ROW
-
MENA
- LATIN AMERICA
-
10
-
GLOBAL E-CIGARETTES & VAPORIZER MARKET: COMPANY PROFILES
- INTRODUCTION
- MARKET SHARE ANALYSIS
-
COMPANY PROFILES
- DASH VAPES
-
OVERVIEW
-
PRODUCT/BUSINESS SEGMENT OVERVIEW
-
GEOGRAPHICAL PRESENCE
- FINANCIAL UPDATES
-
GEOGRAPHICAL PRESENCE
-
& STRATEGY
-
KEY CUSTOMERS
-
KEY DEVELOPMENTS
-
CONTACT INFORMATION
-
HUBBLY BUBBLY
- COMPANY OVERVIEW
-
HUBBLY BUBBLY
-
PRESENCE
-
FINANCIAL UPDATES
-
KEY ACQUISITIONS-REASONS & STRATEGY
- KEY CUSTOMERS
-
KEY ACQUISITIONS-REASONS & STRATEGY
-
INFORMATION
-
LIQUIDEU
-
COMPANY OVERVIEW
-
GEOGRAPHICAL PRESENCE
- FINANCIAL UPDATES
- NICE VAPOR
-
GEOGRAPHICAL PRESENCE
-
PACIFIC SMOKE INTERNATIONAL
-
COMPANY OVERVIEW
- PRODUCT/BUSINESS SEGMENT OVERVIEW
-
COMPANY OVERVIEW
-
PUFF ECIG
-
GEOGRAPHICAL PRESENCE
- FINANCIAL UPDATES
- SIMPLE VAPE CO. LONDON LTD
-
GEOGRAPHICAL PRESENCE
-
GEOGRAPHICAL PRESENCE
-
FINANCIAL UPDATES
- KEY ACQUISITIONS-REASONS & STRATEGY
-
FINANCIAL UPDATES
-
SMOKIO.,
-
GEOGRAPHICAL PRESENCE
- FINANCIAL UPDATES
- VAPE ESCAPES
-
GEOGRAPHICAL PRESENCE
-
VAPOR LINE
-
GEOGRAPHICAL PRESENCE
- FINANCIAL UPDATES
-
GEOGRAPHICAL PRESENCE
-
MRFR CONCLUSION
-
APPENDIX'
E-Cigarettes & Vaporizer Market Segmentation
Market Segmentation Overview
- Detailed segmentation data will be available in the full report
- Comprehensive analysis by multiple parameters
- Regional and country-level breakdowns
- Market size forecasts by segment

Free Sample Request
Kindly complete the form below to receive a free sample of this Report
Customer Strories
“I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”
Leave a Comment