Gummy Supplements Market Trends

Global Gummy Supplements Market Overview

Gummy Supplements Market Size was valued at USD 6.06 billion in 2023. The gummy supplements industry is projected to grow from USD 6.58 Billion in 2024 to USD 12.42 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.47% during the forecast period (2024 - 2032). As healthcare expenditures rise and the burden of lifestyle-related disorders increases, the market for gummy supplements is being spurred ahead by a paradigm change toward preventative health management practices and convenience. The market is expanding as a result of the rising need for individualized supplement solutions and the creation of new product-type compositions to satisfy these needs. These are major market drivers for the expansion of market.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Gummy Supplements Market Trends

• Rising demand for gummy supplements for children to propel market growth

Gummies are growing more and more well-liked all over the world, especially among kids, because to its soft texture and candy-like flavor. One in twenty youngsters suffer from constipation, according to the National Institute of Diabetes and Digestive and Kidney Diseases, which is likely to encourage kids to consume gummies. The need to increase children's immunity and metabolism is only going to grow. Children typically refuse to eat healthy food, which causes deficiency illnesses. As a result, parents often turn to easily digestible nutraceuticals that come in a variety of formats, shapes, and flavors, such gummy supplements. Today's nutraceutical goods come in appealing forms like bears, fruits, flowers, and different tastes, and they provide a tasty, enjoyable method to address kids' health needs. Additionally, parents are becoming more aware of the composition of the vitamin supplements they purchase for their children. As a result, businesses are offering kids' gummy supplements made from organic ingredients in an effort to increase their consumer base. For instance, Nature's Truth added three children-focused vitamin candies to their collection of gummies in March 2021. Children's multivitamin gummies, vitamin C gummies, and elderberry gummies are all part of the product line. The new gummies come in natural flavors including Berry Burst and Honey Lemon and are vegetarian, non-GMO, devoid of gluten, dairy, and artificial flavors. Thus, this factor is driving the market CAGR.

Furthermore, the market for gummy supplements is expanding rapidly as a result of the rising number of people who are undernourished. The smallest amount of food and nutrients necessary for growth is not provided to the undernourished population. The gummy supplements are utilised as a nutritional source to meet the demand for nourishment and can provide the undernourished people with health advantages. For instance, the Food and Agriculture Organization estimates that with 768 million people, the  frequency of undernourishment increased by 8.4% from 2019 to roughly 9.9% in 2020. The rise in the number of malnourished people will so likely fuel the market for gummy supplements throughout the ensuing years.

Figure 1: Percentage of malnourished children

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

However, in the supplement industry, there is an increasing demand for innovative formats that do away with the traditional tablet experience and provide a nice mouthfeel with each dose. Due to their portability, gummies, orally disintegrating tablets, and chewable tablets are all gaining popularity. Over 80% of the gummy market is made up of adults. The fact that gummy vitamins include a higher percentage of multivitamins than other single vitamin tablets or capsules is another crucial aspect that influences customer decision-making. As a result, they can consume the stuff more easily. As a result, the sector for gummy vitamins has grown due to the increasing need for handy supplements. Additionally, digestive chewable vitamins are rising in popularity, especially among seniors. Thus, it is anticipated that this aspect will accelerate gummy supplements market revenue ly.

Gummy Supplements Market Segment Insights

Gummy Supplements Product Type Insights

The  gummy supplements market segmentation, based on product type, includes vitamins, minerals, omega fatty acids, proteins, blends and others. The vitamins wax segment held the majority share in 2022 in the  gummy supplements market data. Customers that are receptive to novel formulations or alternatives to capsules, tablets, and pills, among others, are the ones that gummy supplement companies aim to reach. Vitamin consumption, especially vitamin C and vitamin D, which are highly sought-after ingredients in gummy vitamins, has been demonstrated to help the immune system.

Gummy Supplements Category Insights

The  gummy supplements market segmentation, based on category, includes adults, kids and others. The adults segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The market development of this sector is being influenced by growing undernourishment and malnutrition rates in emerging countries, rising preventative care awareness campaigns, rising consumer desire for gummy vitamins due to their variety of flavor and shape, and rising gummy vitamin sales.

Gummy Supplements Distribution Channel Insights

The  gummy supplements market data, based on distribution channel, includes store-based and non-store-based. The non-store-based segment dominated the gummy supplements market revenue in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to the increased chance to offer gummy supplements through online channels forcing online retailers to make purchase processes more dependable and safe. During the projection period, the market will benefit from the implementation of online retail strategies by key players to reduce costs and increase revenues.

Figure 2: Gummy Supplements Market, by Distribution Channel, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Gummy Supplements Regional Insights

By region, the study provides the market insights for gummy supplements into North America, Europe, Asia-Pacific and Rest of the World. North America gummy supplements market accounted for USD 2.5 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period due to strong product demand brought on by an increase in the number of consumers who are health-conscious and the aging population. Due to the increase of a consumer base that is increasingly health-conscious, particularly in industrialized nations like the U.S. and Canada, the dietary supplement sector in North America has experienced tremendous growth over the past ten years.

Further, the major countries studied in the market report for gummy supplements are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  GUMMY SUPPLEMENTS MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Asia Pacific gummy supplements market accounts for the second-largest market share. Gummy supplement market study in China is projected to have a promising future because to increased healthcare spending in the country and rising health consciousness among urban dwellers, particularly among its young population. Further, the China gummy supplements market held the largest market share, and the India gummy supplements market was the fastest growing market in the region.

Europe gummy supplements Market is expected to grow at the fastest CAGR from 2022 to 2030. The region's market is experiencing revenue growth as a result of rising public concern, more public awareness, and enough investments in developing the process of releasing new products. The accessibility of various brands combined with rising consumer spending power is improving the market environment for business expansion in these nations. Moreover, UK gummy supplements market held the largest market share, and the Germany gummy supplements market was the fastest growing market in the region.

Gummy Supplements Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the gummy supplements market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the gummy supplements industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the  gummy supplements industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, gummy supplements industry has provided medicine with some of the most significant benefits. The gummy supplements market major player such as Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Zanon Vitamec Inc. (US), Nature's Way Products LLC (US), Sofigel (US), Boscogen Inc (US) and The Clorox Company (US).

The mission of BOSCOGEN0 Inc. is to produce, market, and distribute high-quality dietary supplements, such as vitamins, minerals, and herbals. Our advantage in studying and creating cutting-edge products and unparalleled quality comes from its extensive knowledge and skills. Its goal is to become and keep up a position as a preeminent business organisation in  communities.

Also, an American company called The Clorox Company manufactures and markets goods for both consumers and businesses throughout the world. The Oakland, California-based corporation employed about 8,800 people worldwide as of 2020. The 2020 fiscal year's net sales totaled US$6.7 billion. In March 2018, through the purchase of Nutranext, one of the top brands, The Clorox Company's growth was accelerated. This enabled the company to add the nutritional supplements Nutranext and RenewLife to its line-up of health and wellness goods.

Key Companies in the gummy supplements market includes

• Olly Public Benefit Corporation (US)


• Herbaland Naturals Inc. (Canada)


• Zanon Vitamec Inc. (US)


• Nature's Way Products LLC (US)


• Sofigel (US)


• Boscogen Inc (US)


• The Clorox Company (US)

Gummy Supplements Industry Developments

February 2022: To assist adults' digestive and immunological health, Optibac Probiotics introduced vegan gummies. There are no additional sugars, artificial flavours, or sweeteners in the gummies because they are created with real fruit purees. They are dairy-, gluten-, and vegan-free.

April 2021: The New RestoraFIBRE Daily Gummies were introduced by Bayer AG in Canada. These gummies provide a handy supply of fibre. Inulin, soluble fibre, and a prebiotic are all ingredients in RestoraFIBREDaily Gummies, which support the development of good bacteria in the gut.

Gummy Supplements Market Segmentation

Gummy Supplements Product Type Outlook

• Vitamins


• Minerals


• Omega Fatty Acids


• Proteins


• Blends


• Others

Gummy Supplements End-User Outlook 

• Adults


• Kids


• Others

Gummy Supplements Distribution Channel Outlook 

• Store-Based


• Non-Store-Based

Gummy Supplements Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
  • 
    

    Africa

    
    
  
  
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    Latin America