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The gut and digestive health ingredients market is characterized by a complex interplay of factors that influence both the supply and demand sides of the industry. One of the primary drivers fueling the growth of this market is the increasing consumer awareness of the importance of gut health and its impact on overall well-being. Consumers are seeking foods and supplements enriched with ingredients known to promote a healthy gut microbiome, such as prebiotics, probiotics, and fiber. This heightened awareness has led to a surge in demand for products that support digestive health, ranging from functional foods to dietary supplements.
Changing dietary habits and lifestyles significantly impact the market dynamics of gut and digestive health ingredients. Modern diets, often characterized by processed foods and sedentary lifestyles, have been associated with digestive issues. As a result, there is a growing consumer interest in incorporating ingredients that aid digestion and contribute to a balanced gut microbiota. The trend towards functional foods and beverages with inherent digestive health benefits is reshaping the market landscape.
Geographical variations play a crucial role in shaping the market dynamics of gut and digestive health ingredients. Different regions have diverse dietary habits, cultural influences, and levels of awareness regarding digestive health. For instance, markets in Asia have a long history of incorporating fermented foods and probiotics in traditional diets, influencing the types of ingredients sought by consumers. This diversity requires ingredient suppliers and manufacturers to adapt their offerings to cater to regional preferences and cultural nuances.
The pharmaceutical and healthcare sectors contribute significantly to the demand dynamics of gut and digestive health ingredients. Medical professionals and nutritionists are increasingly recognizing the connection between gut health and overall health. As a result, there is a growing integration of digestive health ingredients into pharmaceutical formulations and medical nutrition products aimed at addressing gastrointestinal issues. The collaboration between the food industry and healthcare professionals further influences product development and marketing strategies.
The retail landscape and distribution channels are integral to the market dynamics of gut and digestive health ingredients. These ingredients are distributed through various channels, including supermarkets, health food stores, pharmacies, and online platforms. The accessibility and visibility of products enriched with gut health ingredients impact consumer awareness and purchasing decisions. The rise of e-commerce has also facilitated the availability of a wide range of digestive health products, providing consumers with convenient access to supplements and functional foods.
Competition within the gut and digestive health ingredients market is shaped by factors such as scientific research, product efficacy, brand reputation, and marketing strategies. Ingredient suppliers and product manufacturers invest in research and development to validate the health benefits of their offerings and differentiate their products. Brands often leverage scientific endorsements, certifications, and strategic marketing to communicate the efficacy and reliability of their digestive health ingredients to consumers.
Government regulations and health claims significantly influence the market dynamics of gut and digestive health ingredients. Regulatory bodies set standards for health claims and require scientific evidence to support the efficacy of these ingredients. Compliance with these regulations is crucial for manufacturers to ensure the credibility and legality of their products. The establishment of specific health claims related to digestive health, such as those associated with probiotics and fiber, plays a key role in consumer trust and market acceptance.
Consumer trends towards natural and clean label products also impact the market dynamics of gut and digestive health ingredients. There is a preference for ingredients sourced from natural and organic origins, with consumers seeking transparency in product formulations. Manufacturers responding to these trends often incorporate clean label ingredients that align with consumer preferences for simplicity, transparency, and a focus on natural sources of gut health support.
Gut Digestive Health Ingredients Market Highlights:
Global Gut and Digestive Health Ingredients Market Overview
Gut and Digestive Health Ingredients Market Size was valued at USD 11.50 billion in 2023. The Gut and Digestive Health Ingredients market industry is projected to grow from USD 12.46 Billion in 2023 to USD 20.22 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.40% during the forecast period (2024 - 2032). Consumers become more health-conscious and interested in maintaining a healthy gut microbiome, development of more effective & targeted ingredients, and food processing technology continues to advance are the key market drivers enhancing the market growth.
Form: Secondary Research, Primary Research, MRFR Database and Analyst Review
Gut and Digestive Health Ingredients Market Trends
- Increasing Demand for Functional Foods to boost market growth
As consumers become more health-conscious and interested in maintaining a healthy gut microbiome, there has been a rise in demand for functional foods that provide specific health benefits. This has led to a growing market for ingredients that promote gut and digestive health, such as prebiotics, probiotics, and digestive enzymes.
Digestive disorders such as irritable bowel syndrome (IBS), Crohn's disease, and ulcerative colitis are becoming increasingly common. This has created a greater need for products that can alleviate symptoms and improve digestive health. As a result, there is a growing market for ingredients that have been clinically proven to be effective in managing these conditions.
Advances in food processing and preservation technology have made it possible to include a wider variety of functional ingredients in food products, without compromising taste or texture. This has led to a growing market for functional foods that offer health benefits in addition to traditional nutrition.
Moreover, the rise of vegan and plant-based diets has led to a greater demand for plant-based digestive health ingredients, such as fiber and probiotics. As more people adopt these diets, there is likely to be an increasing market for these types of ingredients.
Gut and Digestive Health Ingredients Market Segment Insights
Gut and Digestive Health Ingredients Type Insights
The gut and digestive health ingredients market segmentation, based on Type includes prebiotics, probiotics, digestive enzymes, polyphenols, and others. The prebiotics segment held the majority share in 2023 contribution to the Gut and Digestive Health Ingredients market revenue. This is due to their ability to improve gut microflora, which in turn enhances gut health.
June 2021: BASF announced the launch of a new product line, Newtrition® Digestive & Immune Health, which includes a range of gut and digestive health ingredients such as probiotics, prebiotics, and enzymes.
Gut and Digestive Health Ingredients Application Insights
The Gut and Digestive Health Ingredients market segmentation, based on application, includes dairy & frozen desserts, functional foods & beverages, dietary supplements, and pharmaceuticals & nutraceuticals and others. The functional foods & beverages segment dominated the market in 2023 and is projected to be the faster-growing segment during the forecast period, 2024-2032. This is primarily due to the growing demand for functional foods that provide gut and digestive health benefits. Hence, rising application of functional foods & beverages for gut and digestive health ingredients positively impacts the market growth.
November 2020: Nestle Health Science announced the acquisition of IM HealthScience, a company that specializes in developing medical foods and dietary supplements for digestive health.
Figure 1: Gut and Digestive Health Ingredients Market, by Application, 2023 & 2032 (USD Billion)
Form: Secondary Research, Primary Research, MRFR Database and Analyst Review
Gut and Digestive Health Ingredients Regional Insights
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Gut and Digestive Health Ingredients market accounted for USD 5.26 billion in 2023 and is expected to exhibit a significant CAGR growth during the study period. The region's demand is driven by the due to high awareness among consumers regarding the importance of digestive health and the presence of a large number of key players in the region.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GUT AND DIGESTIVE HEALTH INGREDIENTS MARKET SHARE BY REGION 2023 (%)
Form: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Gut and Digestive Health Ingredients market accounts for the second-largest market share this is due to the consumers are increasingly adopting healthy diets and lifestyles, which includes the consumption of probiotics, prebiotics, and other gut-friendly ingredients. Additionally, the aging population in Europe is driving demand for these ingredients as they face issues related to digestive health. Further, the Germany Gut and Digestive Health Ingredients market held the largest market share, and the UK Gut and Digestive Health Ingredients market was the fastest growing market in the European region.
The Asia-Pacific Gut and Digestive Health Ingredients Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the increasing demand for healthy food and supplements, growing consumer awareness regarding the health benefits of probiotics and prebiotics, and rising disposable incomes. In China, there has been a shift towards preventive healthcare, and consumers are increasingly looking for natural and organic products that promote gut and digestive health. Further, the China Gut and Digestive Health Ingredients market held the largest market share, and the India Gut and Digestive Health Ingredients market was the fastest growing market in the European region.
Gut and Digestive Health Ingredients Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Gut and Digestive Health Ingredients market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Gut and Digestive Health Ingredients industry must offer natural and organic products to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Gut and Digestive Health Ingredients industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Gut and Digestive Health Ingredients industry has provided innovative products with some of the most significant benefits. The Gut and Digestive Health Ingredients market major player such as UAS Labs LLC (US), BENEO GmbH (Germany), Novotech Nutraceuticals (Australia), Chr Hansen Holding A/S (Denmark), Cargill Incorporated (US), Koninklijke DSM N.V, Archer Daniels Midland Company (US), Ingredion Incorporated (US), Tate & Lyle PLC (UK), Clasado Biosciences Ltd (UK), Roquette Frères SA (France), EW Nutrition GmbH (Germany) and others are working to expand the market demand by investing in research and development activities.
UAS Labs LLC is a probiotics company based in the United States that produces and markets various probiotic strains and blends. Founded in 1979, the company offers probiotic formulations for various applications, including digestive health, immune support, and women's health. In January 2021, UAS Labs announced the launch of a new probiotic strain called Lactobacillus plantarum UALp-05. The strain is said to improve gut health by reducing the symptoms of bloating, gas, and constipation.
BENEO GmbH is a German-based company that specializes in functional food ingredients derived from chicory roots, sugar beet, rice, and wheat. The company offers a wide range of products such as functional fibers, functional carbohydrates, and functional proteins that cater to various food applications, including beverages, bakery, dairy, and confectionery. In June 2021, BENEO GmbH announced the launch of a new digestive health ingredient, BeneoBella, which is a chicory root fiber that offers improved digestive tolerance. The ingredient is specifically designed for use in functional and healthier chocolate products.
Key Companies in the Gut and Digestive Health Ingredients market includes
- UAS Labs LLC (US)
- BENEO GmbH (Germany)
- Novotech Nutraceuticals (Australia)
- Chr Hansen Holding A/S (Denmark)
- Cargill Incorporated (US)
- Koninklijke DSM N.V
- Archer Daniels Midland Company (US)
- Ingredion Incorporated (US)
- Tate & Lyle PLC (UK)
- Clasado Biosciences Ltd (UK)
- Roquette Frères SA (France)
- EW Nutrition GmbH (Germany)
Gut and Digestive Health Ingredients Industry Developments
September 2019: DuPont Nutrition & Biosciences announced the launch of a new probiotic strain for digestive health, Howaru Calm, which is designed to help manage occasional digestive discomfort and promote relaxation.
January 2020: ADM announced a partnership with Hospital de Sagunto in Spain to study the effects of probiotics on gut and digestive health in hospitalized patients.
July 2020: Lonza announced a partnership with Enterome to develop microbiome-based diagnostics and therapeutics for gastrointestinal disorders, which could lead to the development of new gut and digestive health ingredients.
September 2020: Kerry Group announced the launch of a new probiotic ingredient, GanedenBC30 Plus, which combines probiotics with functional fibers to support digestive and immune health.
March 2021: DuPont Nutrition & Biosciences announced the launch of a new prebiotic fiber, Litesse Ultra, which is designed to support digestive health and improve gut microbiota balance.
September 2021: ADM announced a partnership with Vantage Specialty Chemicals to distribute and market Vantage’s probiotic ingredient, SEDDS-10, which is designed to improve the delivery of probiotics to the gut.
Gut and Digestive Health Ingredients Market Segmentation
Gut and Digestive Health Ingredients Type Outlook
- Prebiotics
- Probiotics
- Digestive Enzymes
- Polyphenols
- Others
Gut and Digestive Health Ingredients Application Outlook
- Dairy & Frozen Desserts
- Functional Foods & Beverages
- Dietary Supplements
- Pharmaceuticals & Nutraceuticals and others
Gut and Digestive Health Ingredients Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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