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Gut Digestive Health Ingredients Market Share

ID: MRFR//3269-HCR | 90 Pages | Author: Snehal Singh| November 2024

In the burgeoning Gut and Digestive Health Ingredients Market, companies employ a variety of market share positioning strategies to meet the growing demand for products that promote digestive well-being. With increasing consumer awareness of the connection between gut health and overall wellness, this market has become a focal point in the food and dietary supplement industry. To establish and enhance their market share, companies strategically approach product development, pricing, distribution, marketing, and innovation.
Product differentiation is a fundamental strategy in the Gut and Digestive Health Ingredients Market. Companies invest in research and development to create unique formulations that target specific aspects of digestive health. This may involve the incorporation of probiotics, prebiotics, fiber, enzymes, and other bioactive compounds known for their digestive benefits. By offering a diverse and high-quality range of digestive health ingredients, companies aim to capture the attention of consumers seeking solutions for gut-related issues and overall well-being.
Pricing strategies play a crucial role in market share positioning. Some companies adopt a competitive pricing approach, aiming to capture a larger market share by providing cost-effective digestive health ingredient solutions. This strategy is often suitable for mass-market products and those targeting a broader consumer base. On the other hand, premium pricing strategies may be employed for products with unique formulations, advanced technologies, or higher potency, targeting consumers willing to invest more in their digestive health.
Distribution channels are significant factors in market share positioning within the Gut and Digestive Health Ingredients Market. Establishing strong relationships with food and beverage manufacturers, dietary supplement producers, pharmacies, health food stores, and online platforms ensures widespread availability of digestive health ingredients. Exclusive partnerships with key players in the wellness industry can provide a competitive advantage, securing prominent shelf space and visibility for specific digestive health ingredient brands.
Marketing and branding initiatives play a pivotal role in creating a strong market presence. Companies invest in building brand identities that convey the efficacy, science-backed benefits, and natural origins of their digestive health ingredients. Marketing campaigns that educate consumers about the importance of gut health, highlight the specific benefits of ingredients, and provide practical information on incorporating these elements into daily diets resonate well. Effective use of digital marketing, social media, and collaborations with health and wellness influencers contribute to increased brand awareness, establishing credibility and, subsequently, market share.
Innovation in formulations and applications is another key strategy for market share positioning. Companies explore new combinations of digestive health ingredients, incorporate trending functional ingredients, and develop convenient delivery formats such as chewables, beverages, or snacks. Innovations that address specific health concerns, such as digestive discomfort or immune support, can set a company apart in the market and contribute to increased market share.
Collaborations and partnerships within the industry are strategic moves to strengthen market share in the Gut and Digestive Health Ingredients Market. Companies may collaborate with healthcare professionals, nutritionists, or research institutions to validate the efficacy of their formulations. Additionally, partnerships with wellness brands, fitness centers, or health clinics can lead to exclusive product launches, joint marketing efforts, and enhanced credibility, contributing to increased market share.
Continuous monitoring of consumer trends is essential for adapting market share positioning strategies. The Gut and Digestive Health Ingredients Market is influenced by evolving dietary preferences, rising interest in preventive healthcare, and the broader wellness movement. Companies that stay attuned to these changes can adjust their strategies accordingly, ensuring that their digestive health ingredient offerings remain relevant and appealing to a diverse consumer base.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 8.40% (2023-2030)

Global Gut and Digestive Health Ingredients Market Overview


Gut and Digestive Health Ingredients Market Size was valued at USD 11.50 billion in 2023. The Gut and Digestive Health Ingredients market industry is projected to grow from USD 12.46 Billion in 2023 to USD 20.22 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.40% during the forecast period (2024 - 2032). Consumers become more health-conscious and interested in maintaining a healthy gut microbiome, development of more effective & targeted ingredients, and food processing technology continues to advance are the key market drivers enhancing the market growth.Global Gut and Digestive Health Ingredients Market OverviewForm: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gut and Digestive Health Ingredients Market Trends



  • Increasing Demand for Functional Foods to boost market growth


As consumers become more health-conscious and interested in maintaining a healthy gut microbiome, there has been a rise in demand for functional foods that provide specific health benefits. This has led to a growing market for ingredients that promote gut and digestive health, such as prebiotics, probiotics, and digestive enzymes.


Digestive disorders such as irritable bowel syndrome (IBS), Crohn's disease, and ulcerative colitis are becoming increasingly common. This has created a greater need for products that can alleviate symptoms and improve digestive health. As a result, there is a growing market for ingredients that have been clinically proven to be effective in managing these conditions.


Advances in food processing and preservation technology have made it possible to include a wider variety of functional ingredients in food products, without compromising taste or texture. This has led to a growing market for functional foods that offer health benefits in addition to traditional nutrition.


Moreover, the rise of vegan and plant-based diets has led to a greater demand for plant-based digestive health ingredients, such as fiber and probiotics. As more people adopt these diets, there is likely to be an increasing market for these types of ingredients.


Gut and Digestive Health Ingredients Market Segment Insights


Gut and Digestive Health Ingredients Type Insights


The gut and digestive health ingredients market segmentation, based on Type includes prebiotics, probiotics, digestive enzymes, polyphenols, and others. The prebiotics segment held the majority share in 2023 contribution to the Gut and Digestive Health Ingredients market revenue. This is due to their ability to improve gut microflora, which in turn enhances gut health.


June 2021: BASF announced the launch of a new product line, Newtrition® Digestive & Immune Health, which includes a range of gut and digestive health ingredients such as probiotics, prebiotics, and enzymes.


Gut and Digestive Health Ingredients Application Insights


The Gut and Digestive Health Ingredients market segmentation, based on application, includes dairy & frozen desserts, functional foods & beverages, dietary supplements, and pharmaceuticals & nutraceuticals and others. The functional foods & beverages segment dominated the market in 2023 and is projected to be the faster-growing segment during the forecast period, 2024-2032. This is primarily due to the growing demand for functional foods that provide gut and digestive health benefits. Hence, rising application of functional foods & beverages for gut and digestive health ingredients positively impacts the market growth.


November 2020: Nestle Health Science announced the acquisition of IM HealthScience, a company that specializes in developing medical foods and dietary supplements for digestive health.


Figure 1: Gut and Digestive Health Ingredients Market, by Application, 2023 & 2032 (USD Billion)Gut and Digestive Health Ingredients Market, by Application, 2022 & 2030Form: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gut and Digestive Health Ingredients Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Gut and Digestive Health Ingredients market accounted for USD 5.26 billion in 2023 and is expected to exhibit a significant CAGR growth during the study period. The region's demand is driven by the due to high awareness among consumers regarding the importance of digestive health and the presence of a large number of key players in the region.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GUT AND DIGESTIVE HEALTH INGREDIENTS MARKET SHARE BY REGION 2023 (%)GUT AND DIGESTIVE HEALTH INGREDIENTS MARKET SHARE BY REGION 202Form: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Gut and Digestive Health Ingredients market accounts for the second-largest market share this is due to the consumers are increasingly adopting healthy diets and lifestyles, which includes the consumption of probiotics, prebiotics, and other gut-friendly ingredients. Additionally, the aging population in Europe is driving demand for these ingredients as they face issues related to digestive health. Further, the Germany Gut and Digestive Health Ingredients market held the largest market share, and the UK Gut and Digestive Health Ingredients market was the fastest growing market in the European region.


The Asia-Pacific Gut and Digestive Health Ingredients Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the increasing demand for healthy food and supplements, growing consumer awareness regarding the health benefits of probiotics and prebiotics, and rising disposable incomes. In China, there has been a shift towards preventive healthcare, and consumers are increasingly looking for natural and organic products that promote gut and digestive health. Further, the China Gut and Digestive Health Ingredients market held the largest market share, and the India Gut and Digestive Health Ingredients market was the fastest growing market in the European region.


Gut and Digestive Health Ingredients Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Gut and Digestive Health Ingredients market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Gut and Digestive Health Ingredients industry must offer natural and organic products to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Gut and Digestive Health Ingredients industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Gut and Digestive Health Ingredients industry has provided innovative products with some of the most significant benefits. The Gut and Digestive Health Ingredients market major player such as UAS Labs LLC (US), BENEO GmbH (Germany), Novotech Nutraceuticals (Australia), Chr Hansen Holding A/S (Denmark), Cargill Incorporated (US), Koninklijke DSM N.V, Archer Daniels Midland Company (US), Ingredion Incorporated (US), Tate & Lyle PLC (UK), Clasado Biosciences Ltd (UK), Roquette Frères SA (France), EW Nutrition GmbH (Germany) and others are working to expand the market demand by investing in research and development activities.


UAS Labs LLC is a probiotics company based in the United States that produces and markets various probiotic strains and blends. Founded in 1979, the company offers probiotic formulations for various applications, including digestive health, immune support, and women's health. In January 2021, UAS Labs announced the launch of a new probiotic strain called Lactobacillus plantarum UALp-05. The strain is said to improve gut health by reducing the symptoms of bloating, gas, and constipation.


BENEO GmbH is a German-based company that specializes in functional food ingredients derived from chicory roots, sugar beet, rice, and wheat. The company offers a wide range of products such as functional fibers, functional carbohydrates, and functional proteins that cater to various food applications, including beverages, bakery, dairy, and confectionery. In June 2021, BENEO GmbH announced the launch of a new digestive health ingredient, BeneoBella, which is a chicory root fiber that offers improved digestive tolerance. The ingredient is specifically designed for use in functional and healthier chocolate products.


Key Companies in the Gut and Digestive Health Ingredients market includes



  • UAS Labs LLC (US)

  • BENEO GmbH (Germany)

  • Novotech Nutraceuticals (Australia)

  • Chr Hansen Holding A/S (Denmark)

  • Cargill Incorporated (US)

  • Koninklijke DSM N.V

  • Archer Daniels Midland Company (US)

  • Ingredion Incorporated (US)

  • Tate & Lyle PLC (UK)

  • Clasado Biosciences Ltd (UK)

  • Roquette Frères SA (France)

  • EW Nutrition GmbH (Germany)


Gut and Digestive Health Ingredients Industry Developments


September 2019: DuPont Nutrition & Biosciences announced the launch of a new probiotic strain for digestive health, Howaru Calm, which is designed to help manage occasional digestive discomfort and promote relaxation.


January 2020: ADM announced a partnership with Hospital de Sagunto in Spain to study the effects of probiotics on gut and digestive health in hospitalized patients.


July 2020: Lonza announced a partnership with Enterome to develop microbiome-based diagnostics and therapeutics for gastrointestinal disorders, which could lead to the development of new gut and digestive health ingredients.


September 2020: Kerry Group announced the launch of a new probiotic ingredient, GanedenBC30 Plus, which combines probiotics with functional fibers to support digestive and immune health.


March 2021: DuPont Nutrition & Biosciences announced the launch of a new prebiotic fiber, Litesse Ultra, which is designed to support digestive health and improve gut microbiota balance.


September 2021: ADM announced a partnership with Vantage Specialty Chemicals to distribute and market Vantage’s probiotic ingredient, SEDDS-10, which is designed to improve the delivery of probiotics to the gut.


Gut and Digestive Health Ingredients Market Segmentation


Gut and Digestive Health Ingredients Type Outlook



  • Prebiotics

  • Probiotics

  • Digestive Enzymes

  • Polyphenols

  • Others


Gut and Digestive Health Ingredients Application Outlook



  • Dairy & Frozen Desserts

  • Functional Foods & Beverages

  • Dietary Supplements

  • Pharmaceuticals & Nutraceuticals and others


Gut and Digestive Health Ingredients Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

  • Rest of the World

  • Middle East

  • Africa

  • Latin America

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