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One key driver that has motivated the use of immersive technology in healthcare is a call for innovative and effective training tools. The two technologies allow medical staff to undertake realistic or immersive training simulations by using them to practice surgeries, medical interventions, as well as patient care in virtual reality mode. This hands-on experience enhances the skills and confidence of practitioners thus improving patient outcomes and safety.
Immersive technology plays a significant role in healthcare for patient care and therapy. Medical VR is being used for pain reduction, calmness induction, anxiety relief during procedures among others. For instance, patients can be taken through VR experiences which will take them to an environment that could calm them down while at the same time diverting attention from pain to rewarding scenarios. Augmented Reality (AR) is also used during surgeries to provide instant information on what surgeons require without making them lose their focus on patients.
Furthermore, the need for remote healthcare solutions is a reason why immersive technology is being adopted. VR and AR allow healthcare professionals to conduct virtual consultations, remote monitoring, and medical training from afar. In times of global health crises such as this, it becomes relevant in that it makes it possible for healthcare providers to help patients while minimizing physical contact. Immersive technologies have contributed to the expansion of telehealth services because they are convenient and accessible.
This involves other factors such as complexity in medical data visualization and analysis. The use of VR and AR technologies enables complex medical information like 3D images and diagnostic data to be realized interactively or by immersion among healthcare professionals. Medical teams collaborate on surgical planning, and education as well as making informed decisions about patient outcomes thereby improving their health.
Another driver behind the adoption of immersive technology is the demand for higher-quality medical education. Students in medical schools and doctors can explore a detailed anatomy using virtual reality (VR) or augmented reality (AR), simulate different medical scenarios, and experience real patient interactions through these two technologies. This promotes better learning experiences in medicine, improves retention rates among students, and deepens their comprehension of basic medical ideas.
Cost effectiveness has been considered when making decisions about adopting immersive technology by healthcare systems. While the initial investment required to buy VR/AR hardware and software may be huge; however long-term benefits such as better training results, decreased cases of errors in treatment techniques within hospitals an improved patients’ state justify the latter cost factor. Integration of immersive technology into practice has therefore been seen by health institutions as a possible source of cost savings besides improving efficiency.
Moreover, regulatory frameworks have significantly impacted how immersive technology is used in the health industry. These devices are increasingly recognized by regulatory bodies for their contributions to such areas like therapy, patient care amongst others. Consequently changing regulations accommodating VR/AR use in health care widen acceptance levels hence clinical adoption.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Component, Technology, Application, and Region |
Immersive Technology in Healthcare Market Highlights:
Immersive Technology in Healthcare Market Overview
immersive technology in healthcare market Size was valued at USD 1.06 Billion in 2022. The Immersive Technology in Healthcare market industry is projected to grow from USD 1.19 Billion in 2023 to USD 5.47 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.5% during the forecast period (2023 - 2032). Improved patient engagement, enhanced medical training, pain management, surgical planning and navigation, telemedicine and remote consultations, are the key market drivers enhancing the market growth.
Figure 1: Immersive Technology in Healthcare Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Immersive Technology in Healthcare Market Trends
Improved patient engagement is driving the market growth
Increased patient engagement is a major element influencing the market for immersive technologies in healthcare. Patients' active participation in their healthcare experience is referred to as patient engagement, and it is crucial for delivering high-quality, patient-centered care. Immersive technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR) have become effective tools to encourage this interaction, altering the way patients interact with medical information and clinicians. One of the main ways that increasing patient involvement is driving the market is via improving patient education. Although they frequently fail to pique patients' interest and ensure that they understand difficult medical information, pamphlets and verbal explanations are two common traditional methods for doing so. This paradigm is altered by immersive technology, which increase the interaction and immersion of learning. By donning VR headsets, patients can examine three-dimensional anatomical models, take virtual tours of their own bodies, and observe medical procedures in a virtual environment. Thanks to these immersive experiences, patients are better able to comprehend the complexities of their ailments, available treatments, and procedures, equipping them with the knowledge they need to make the best decision for their health.
Immersive technology has the potential to significantly improve the process of obtaining informed consent. Informed consent is an essential part of medical care and requires patients to fully understand the benefits and hazards of any prescribed treatments or procedures. Using immersive technologies, healthcare providers can create experiences that let patients virtually enter their treatment settings for permission. This ensures that patients have a better understanding of the treatments while also increasing transparency and confidence between patients and their medical personnel.
Increased patient engagement is beneficial for treatment strategy adherence. Patients who actively participate in their care are more likely to take prescribed medications exactly as prescribed, implement recommended lifestyle changes, and attend necessary follow-up sessions. Applications for VR and AR can be developed to deliver encouraging messages to patients, remind them when to take their meds, and acknowledge their adherence to treatment plans. Through gamification and increased engagement in healthcare, immersive technologies assist patients in following their care regimens, which ultimately improves health outcomes.
Treatment of pain is another area where increasing patient involvement is having a significant influence thanks to immersive technology. Pain can be a significant obstacle to receiving good treatment and recovering, especially for patients going through unpleasant procedures or dealing with chronic pain. Virtual reality (VR) technology offers an alternative to pain medication by offering immersive distraction therapy. Patients can leave their current settings and relocate to serene virtual worlds, which effectively decreases how unpleasant things look. In pediatric medicine, where young children undergoing arduous surgery often find comfort and distraction in VR experiences, this approach has proven particularly useful. Thus, driving the Immersive Technology in Healthcare market revenue.
Immersive Technology in Healthcare Market Segment Insights
Immersive Technology in Healthcare Component Insights
The Immersive Technology in Healthcare market segmentation, based on component, includes Hardware (Head-Mounted Display (HMD), Gesture Tracking Devices (GTD), Projectors & Display Walls (PDW)), Software/Platform, Services (Professional and Managed). The hardware segment dominated the market in 2022. The development of more advanced and user-friendly headsets, such as VR headsets and AR glasses, is a significant driver. These HMDs have become more comfortable, lightweight, and affordable, making them accessible for medical professionals and patients alike.
Immersive Technology in Healthcare Technology Insights
The Immersive Technology in Healthcare market segmentation, based on technology, includes Mixed Reality (MR), Virtual Reality (VR), Augmented Reality (AR) and 360 Film. The virtual reality (VR) segment dominated the market in 2022. VR-based rehabilitation programs can provide engaging exercises and activities that help patients recover from injuries or surgeries. These programs can be customized to suit individual needs and progress tracking.
Immersive Technology in Healthcare Application Insights
The Immersive Technology in Healthcare market segmentation, based on application, includes Training & Learning, Emergency Services, Product Development and Sales & Marketing. The training & learning category generated the most income in 2022. Immersive technologies offer realistic and interactive training environments for medical professionals, including surgeons, nurses, and medical students. They can practice surgical procedures, patient care, and diagnostic skills in a safe and controlled virtual setting, leading to improved skills and knowledge.
Figure 1: Immersive Technology in Healthcare Market, by application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Immersive Technology in Healthcare Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Immersive Technology in Healthcare Market dominated this market in 2022 (45.80%). Numerous top IT firms and academic centers in North America are developing immersive medical technology applications. Innovation and adoption are fueled by collaboration between academia, business, and healthcare providers. Further, the U.S. Immersive Technology in Healthcare market held the largest market share, and the Canada Immersive Technology in Healthcare market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: IMMERSIVE TECHNOLOGY IN HEALTHCARE MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Immersive Technology in Healthcare market accounts for the second-largest market share. Many European countries have universal healthcare systems, creating a strong incentive to find cost-effective solutions that can improve healthcare outcomes. Immersive technology can help achieve this goal. Further, the German Immersive Technology in Healthcare market held the largest market share, and the UK Immersive Technology in Healthcare market was the fastest growing market in the European region.
The Asia-Pacific Immersive Technology in Healthcare Market is expected to grow at the fastest CAGR from 2023 to 2032. Some of the largest and densestly populated nations in the world are found in the Asia-Pacific area. Innovative approaches are needed to meet the healthcare needs of these groups, and immersive technology can help increase access to care. Moreover, China’s Immersive Technology in Healthcare market held the largest market share, and the Indian Immersive Technology in Healthcare market was the fastest growing market in the Asia-Pacific region.
Immersive Technology in Healthcare Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Immersive Technology in Healthcare market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Immersive Technology in Healthcare industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Immersive Technology in Healthcare industry to benefit clients and increase the market sector. In recent years, the Immersive Technology in Healthcare industry has offered some of the most significant advantages to medicine. Major players in the Immersive Technology in Healthcare market, including Acer Inc., Atheer, Inc., AVEVA Group PLC, Barco NV, Blippar Ltd., Carl Zeiss AG, CM Labs Simulations Inc., EON Reality, Inc., FAAC Incorporated, Google, LLC, HCL Technologies Limited, Honeywell International, Inc., HTC Corporation, Immersive Media Company, Immersive Technologies Pty Limited, Lockheed Martin Corporation, Magic Leap, Inc., NCTech Limited, Oculus (Facebook Technologies, LLC.), Samsung Group, Sony Corporation, Unity Software Inc., Varjo Technologies Oy, VI-grade GmbH, Zeality Inc. and others, are attempting to increase market demand by investing in research and development operations.
A technological business called Unity Software Inc. (Unity Technologies) creates software platforms. The business offers the (RT3D) development platform, which gives programmers the means to make complex, interactive 2D, 3D, VR, and AR experiences. The product lines offered by Unity Technologies include, among others, Unity Plus, Unity Enterprise, Unity MARS, Unity Build Server, Pixyz, Optimization Accelerator, and multiplayer games. In addition, the business offers RT3D in a variety of industries, including architecture, games, movies, and engineering and construction. San Francisco, California, in the United States, serves as the home base for Unity Technologies.
Sony Group Corp. (Sony) manufactures a variety of products, including devices, tools, medical equipment, semiconductors, and electronics. The company's products include batteries, software, televisions, cell phones, cameras, music systems, game consoles, and other electrical equipment. Sony produces, buys, and distributes motion films, television programs, and recorded music in addition to operating television and digital networks. Through distributors, sales divisions, and online direct sales, the company promotes its products. Under the names Airpeak, Sony, PlayStation, Walkman, Blu-ray, Cyber-shot, Bravia, Exmor, and Experia, it offers products for sale. Africa, the Middle East, Asia-Pacific, and the Americas are all where the company has activities. Sony's corporate headquarters are in Minato-Ku, Tokyo, Japan.
Key Companies in the Immersive Technology in Healthcare market include
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Acer Inc.
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Atheer, Inc.
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AVEVA Group PLC
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Barco NV
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Blippar Ltd.
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Carl Zeiss AG
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CM Labs Simulations Inc.
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EON Reality, Inc.
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FAAC Incorporated
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Google, LLC
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HCL Technologies Limited
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Honeywell International, Inc.
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HTC Corporation
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Immersive Media Company
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Immersive Technologies Pty Limited
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Lockheed Martin Corporation
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Magic Leap, Inc.
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NCTech Limited
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Oculus (Facebook Technologies, LLC.)
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Samsung Group
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Sony Corporation
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Unity Software Inc.
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Varjo Technologies Oy
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VI-grade GmbH
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Zeality Inc.
Immersive Technology in Healthcare Market Segmentation
Immersive Technology in Healthcare Component Outlook
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Hardware
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Head-Mounted Display (HMD)
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Gesture Tracking Devices (GTD)
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Projectors & Display Walls (PDW)
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Software/Platform
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Services
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Professional
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Managed
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Immersive Technology in Healthcare Technology Outlook
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Mixed Reality (MR)
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Virtual Reality (VR)
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Augmented Reality (AR)
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360 Film
Immersive Technology in Healthcare Application Outlook
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Training & Learning
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Emergency Services
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Product Development
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Sales & Marketing
Immersive Technology in Healthcare Regional Outlook
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North America
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U.S.
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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