India Ice Cream Market Size was estimated at 5,265.03 (USD Billion) in 2023. The India Ice Cream Industry is expected to grow from 5,546.71(USD Billion) in 2024 to 10,370.42 (USD Billion) by 2035. The India Ice Cream Market CAGR (growth rate) is expected to be around 5.854% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
In India, the ice cream market is expanding and adapting to the everchanging preferences of the customers. The Indian population is also shifting towards a more premium lifestyle, which has increased the demand for artisanal ice cream. This shift in lifestyle has also resulted in a higher demand for healthier options, leading to the innovation of low-calorie, sugar-free, and plant-based ice creams. Additionally, customers prefer traditional Indian flavors infused with modern ingredients which exhibit the Indian culture and taste. The Indian ice cream market has a lot of unexplored potential.
The growing popularity of e-commerce has created new channels for distribution, making it easier for ice cream brands to connect with prospective customers. The increasing adoption of digital payment services aids this change in shopping preferences. As well as these trends, convenience on the go fuels the demand among ice cream companies to provide innovative packaging and single serve servings aimed at busy customers. There has been a noticeable change towards greener and eco-friendly initiatives in the market recently. People are becoming more aware of ice cream products’ adverse effects on the ecosystem, which forces the brands to commence sustainable ingredient sourcing and eco-friendly packing.
In a broader sense, this shift is not only externally driven, but it further responds to the domestic Indian consumer trend that calls for more ethical and responsible consumption. Most companies that publicly empower themselves with these exercises will enjoy a competitive advantage over others in the fast-transforming landscape of ice cream in India.
India's urban population is expected to reach over 600 million by 2031, according to Census data. This growth is leading to increased disposable incomes, with the middle-class segment projected to expand significantly. The Indian Ice Cream Market Industry is hugely benefiting from this demographic shift, as urban consumers are increasingly seeking out indulgent and premium ice cream products. With rising urbanization, people are more inclined to spend on recreational treats, making ice cream not just a dessert but a lifestyle choice.Additionally, with organizations such as the National Dairy Development Board (NDDB) actively promoting dairy-based products, ice cream sales are expected to rise as more consumers turn to premium offerings, contributing to the long-term growth of the India Ice Cream Market Industry.
There has been a notable trend towards innovative flavors in the India Ice Cream Market Industry, catering to a diverse palate. Consumers are increasingly adventurous, with flavors ranging from exotic fruits to international cuisines gaining popularity. Furthermore, health-conscious trends are prompting the introduction of low-fat, sugar-free, and dairy-free ice cream options. Reports from the Food and Beverage Industry indicate a growing acceptance of healthier alternatives, particularly among younger consumers who are willing to pay a premium for products that align with their dietary choices.Established companies like Creambell and Amul are investing in R to create new flavor profiles and healthier options, further driving growth in the market.
The India Ice Cream Market Industry is witnessing an expansion in distribution channels, including the rise of e-commerce and home delivery services. With the pandemic accelerating the shift towards online shopping, ice cream brands are adapting their strategies to include direct-to-consumer channels. According to the Ministry of Electronics and Information Technology, the e-commerce sector is expected to host up to 10 million new sellers by 2025, providing a significant opportunity for ice cream brands to reach a wider audience.Companies like Baskin Robbins and Kwality Walls have quickly adapted their business models to include online orders, enhancing customer reach and driving sales further.
The India Ice Cream Market is experiencing significant growth, with diverse opportunities across various product types. The Product Type Outlook encompasses several popular categories, such as Sticks/Bars, Cones Cups, Tubs, Bricks, and Others, which cater to a wide range of consumer preferences. The sticks and bars category has gained traction due to its portability and convenience, making it especially popular among younger consumers and on-the-go markets. This segment utilizes innovative flavor combinations and unique presentations to capture customer interest.Cones and cups, on the other hand, remain traditional choices, maintaining a loyal customer base drawn to their delightful eating experience. The rising trend towards premium offerings in this category is notable, with various brands focusing on quality ingredients to enhance the indulgence factor for consumers. Tubs and bricks provide an economical option for families and gatherings, often leading to bulk purchases and driving volume sales within the industry. This segment's importance is underscored by the demand for larger packages that satisfy group consumption occasions.
Lastly, the Others category encapsulates specialty ice creams and unique formats that appeal to niche markets such as health-conscious consumers with options like dairy-free, vegan, and organic varieties. As India's Ice Cream Market segmentation evolves, local preferences, festive variations, and price sensitivity continue to shape product offerings and innovation strategies across all segments, reflecting the dynamic landscape of this industry. These various segments work cohesively to cater to the unique palates of Indian consumers, contributing to the growth of India Ice Cream Market revenue while adapting to changing consumer trends and tastes.Through effective marketing and distribution strategies, brands are expanding their reach, making ice cream not just a seasonal treat but an integral part of daily indulgence.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Flavor Type Outlook segment of the India Ice Cream Market showcases a dynamic landscape shaped by diverse consumer preferences, reflecting the country’s rich culinary heritage. Chocolate and Vanilla remain the most popular choices, appealing to a broad demographic due to their classic flavors and versatility in combinations. The Tutti Frutti flavor stands out, particularly among younger consumers, who are drawn to its fruity, vibrant profile and colorful appeal. Blends, which incorporate multiple flavors, cater to adventurous eaters seeking unique taste experiences and have gained significant traction as consumers continue to explore new and innovative combinations.Other flavors continue to emerge as Indian consumers are open to experimenting with regional and international varieties, further enriching the India Ice Cream Market segmentation. Increased disposable incomes and growing urbanization are key factors driving the market growth, enabling consumers to indulge in premium ice cream varieties. Overall, this segment reflects shifting trends towards personalization and creativity in ice cream flavors, enhancing the overall appeal of the India Ice Cream Market industry.
The India Ice Cream Market showcases a robust structure, significantly driven by the Category Outlook segment, which encompasses Dairy-Based and Non-Dairy categories. The Dairy-Based segment remains a traditional favorite among consumers, primarily due to its rich taste and the use of quality dairy ingredients, which resonates well with Indian preferences for creamy textures and flavors. This category finds strength in the increasing demand for premium and artisanal ice creams, tapping into the growing trend of indulgence among consumers. On the other hand, the Non-Dairy segment is experiencing remarkable growth as it caters to a broader audience, including lactose-intolerant individuals and those seeking vegan options, aligning with the health-conscious movement prevalent in urban India.The rise in disposable income, coupled with a shift towards plant-based diets, has allowed the Non-Dairy category to make inroads and attract a younger demographic. Overall, these segments reflect the dynamic nature of the India Ice Cream Market, where consumer preferences evolve and create opportunities for manufacturers to innovate and expand their product offerings. The market is continually adjusting to emerging dining trends, enabling both Dairy-Based and Non-Dairy products to flourish and dominate the competitive landscape.
The Distribution Channel Outlook for the India Ice Cream Market highlights the crucial pathways through which products reach consumers, shaping the overall industry dynamics. Store-based channels, encompassing supermarkets, hypermarkets, and local grocery stores, play a significant role by providing consumers with immediate access to a diverse range of ice cream products. These outlets often create a stimulating shopping environment, enhancing impulse purchases and brand visibility. Non-store-based channels, comprising e-commerce platforms and home delivery services, have gained traction, particularly in urban areas where convenience is a significant factor for consumers.
This segment caters to a growing preference for online shopping, especially among the younger demographic, thus changing traditional buying patterns. Both channels are influenced by market trends, such as health-conscious consumer behavior and innovative product offerings, driving competition and growth in the India Ice Cream Market. With rising disposable incomes and an expanding middle class, the market continues to present opportunities for brands to explore unique flavors and convenient purchasing options, fueling their growth in this vibrant landscape.Overall, the distribution channels are vital for reaching varied consumer segments and adapting to their evolving needs.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The India Ice Cream Market is characterized by intense competition, with a diverse range of local and national players vying for market share. The market is driven by changing consumer preferences, the growing popularity of premium ice creams, and innovations in flavor and packaging. As urbanization and disposable income rise, consumers are increasingly seeking variety and quality in their choices, which allows companies to carve out unique niches.
Seasonal demand fluctuations, influenced by weather patterns and festive occasions, also play a crucial role in the market dynamics. As brands strategically enhance marketing efforts and establish distribution networks across tier II and tier III cities, understanding the competitive landscape is vital for positioning and capturing consumer attention effectively.
Britannia Industries has established a substantial presence in the India Ice Cream Market, leveraging its strong brand reputation and extensive distribution network. As a well-recognized player in the food sector, the company is known for its high-quality products and innovative offerings in the ice cream segment. Britannia Industries has effectively tapped into various consumer demographics by continually launching new flavors and catering to different taste preferences while maintaining a focus on health and wellness. Its strength lies in its commitment to quality and customer satisfaction, which reinforces consumer loyalty and enables the brand to establish a significant share in the competitive market. The company’s ability to adapt to trends and maintain a robust supply chain further contributes to its leading position in the ice cream segment in India.
Vadilal has made its mark in the India Ice Cream Market by providing a wide range of products that cater to diverse consumer tastes. Specializing in both traditional and innovative flavors, Vadilal offers a variety of ice creams, including cone ice creams, cups, and family packs, ensuring its presence across different consumer segments. The company has expanded its market footprint by establishing a strong distribution network and deploying effective marketing strategies. Vadilal's strengths lie in its well-researched product development and its commitment to quality ingredients, ensuring consistent taste and satisfaction among consumers. The company has also engaged in strategic partnerships and collaborations that enhance its market position and product offerings. With a long-standing heritage in the Indian dessert industry and continuous innovation in flavors and packaging, Vadilal remains a formidable competitor in the Indian ice cream sector.
Britannia Industries
Vadilal
HäagenDazs
Giani's
Kwality Wall's
Hindustan Unilever
Cremica
Naturals Ice Cream
Amul
Patanjali Ayurved
Baskin Robbins
Ice Cream and Desserts
Dairy Craft
Mother Dairy
India Ice Cream Market Industry Developments
The India Ice Cream Market has seen significant developments recently, with major players like Hindustan Unilever and Amul expanding their product offerings to cater to increasing consumer demand for premium and health-conscious options. In September 2023, Britannia Industries announced a new range of artisanal ice creams aimed at the growing trend for gourmet flavors. Meanwhile, Naturals Ice Cream has continued to focus on organic ingredients, tapping into the health-oriented segment. May 2023 saw Vadilal launching innovative packaging solutions to enhance customer experience during the summer season. The market is currently valued at approximately INR 10,000 crore, and projections suggest a CAGR of 10-12% over the next five years, significantly influenced by rising disposable incomes and a shift towards lifestyle products. In terms of mergers and acquisitions, there have been no recent publicly known consolidations among the specified companies. However, ongoing competition and brand strategies reflect the evolving dynamics in the market landscape. The rise of e-commerce channels has also enabled brands like Giani's and Kwality Wall's to reach a wider audience, augmenting their sales through direct-to-consumer avenues. Overall, the competitive landscape remains vibrant, fostering innovation and customer engagement.
Sticks/Bars
Cones and Cups
Tubs and Bricks
Others
Chocolate
Vanilla
Tutti Frutti
Blends
Others
Dairy-Based
Non-Dairy
Store-Based
Non-Store-Based
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 5265.03(USD Billion) |
| MARKET SIZE 2024 | 5546.71(USD Billion) |
| MARKET SIZE 2035 | 10370.42(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.854% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Britannia Industries, Vadilal, HäagenDazs, Giani's, Kwality Wall's, Hindustan Unilever, Cremica, Naturals Ice Cream, Amul, Nestle, Patanjali Ayurved, Baskin Robbins, Ice Cream and Desserts, Dairy Craft, Mother Dairy |
| SEGMENTS COVERED | Product Type Outlook, Flavor Type Outlook, Category Outlook, Distribution Channel Outlook |
| KEY MARKET OPPORTUNITIES | Health-conscious ice cream options, Vegan and dairy-free varieties, Novel flavors and ingredients, E-commerce distribution channels, Seasonal and regional flavors adaptations |
| KEY MARKET DYNAMICS | rising disposable income, increasing urbanization, diverse flavor preferences, seasonal and regional demand, growing health consciousness |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ) :
The projected market size of the India Ice Cream Market in 2024 is expected to be valued at 5546.71 USD Billion.
The estimated market value of the India Ice Cream Market in 2035 is anticipated to reach 10370.42 USD Billion.
The expected CAGR for the India Ice Cream Market from 2025 to 2035 is projected to be 5.854%.
In 2024, Tubs & Bricks is expected to lead the India Ice Cream Market with a value of 2800.0 USD Billion.
The market size for Sticks/Bars in 2035 is projected to be 2900.0 USD Billion.
Major competitors in the India Ice Cream Market include Britannia Industries, Vadilal, HäagenDazs, and Hindustan Unilever among others.
The market value for Cones & Cups in 2024 is estimated to be 1300.0 USD Billion.
The Others segment of the India Ice Cream Market is expected to be valued at 1820.42 USD Billion in 2035.
The India Ice Cream Market is experiencing growth trends driven by increasing consumer preference for premium and artisanal products.
Key challenges for the India Ice Cream Market include fluctuating milk prices and changing regulations in food safety standards.
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