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Trends in the interactive video wall business are changing quickly, which is a reflection of how customers' wants and needs are changing in many other fields. One trend that is becoming more noticeable is the rising need for screens with a very high density. As technology gets better, people want experiences that look better and keep them interested. As a result, television walls with a lot of pixels are more common. The images on these walls are bright and clear, which makes the material more powerful overall.
Touch and motion control features are being added to interactive video walls more and more, which is another important design trend. People who are using the product, whether they are in a store or an office, want user experiences that are easy to use and look good. Touch and motion controls give users a more natural and easy way to interact with the computer and change content. They also make the experience more hands-on and interesting.
Adding features like artificial intelligence (AI) and data analytics is another change that affects the business. Now that interactive video walls can record and analyze user interactions, companies can learn more about how their customers act and what they like. Video walls can be used for more focused marketing and personalized content delivery thanks to AI features like face recognition and demographic analysis of the audience.
In the interactive video wall market, cloud-based solutions are becoming more popular. Businesses with multiple sites or people who want to handle all of their interactive displays from one place may be interested in cloud-based systems because they can be expanded, managed remotely, and have material updated in real time. This trend goes along with the need for content management systems that work really well and the growing focus on connection.
In the interactive video wall market, which is getting more and more competitive, sustainability is becoming a more important factor. As individuals become more cognizant of their effect on the environment, they are seeking eco-friendly and energy-saving options. To reach this objective, it is important to create screens that use less energy, use materials that can be recycled, and make sure that all environmental rules are followed when making and getting rid of video wall parts.
The growing use of interactive video walls in schools is a trend that has never been seen before. Teaching with interactive video boards is becoming more popular as a way for teachers to make learning fun and encourage group work for their students. These walls let students work together on projects, go on virtual field trips, and connect with each other in the classroom, all of which improve their general learning experience.
Interactive Video Wall Market Highlights:
Global Interactive Video Wall Market Overview
Global Interactive Video Wall Market Size was valued at USD 18 Billion in 2022. The Interactive Video Wall market industry is projected to grow from USD 24 Billion in 2023 to USD 36 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.00% during the forecast period (2024 - 2032). The major benefits of using this interactive video wall are research content, exploration of big data, security operations centers, and others are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Interactive Video Wall Market Trends
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The growing trend of touch-based devices to boost the market growth
The growing trend of touch-based devices, such as smartphones and tablets, has increased the demand for interactive video walls in various applications such as retail, corporate, education, and entertainment. Touch-based devices have become ubiquitous and have changed the way people interact with technology. This has created a demand for more interactive and immersive display solutions, such as video walls, that can provide a more engaging experience for users.
Interactive video walls, equipped with touch-based technology, allow users to interact with digital content in real-time, making it possible to display complex information, data, and multimedia content in a visually appealing and engaging way. This has led to a growing demand for video walls in a variety of applications, from product displays in retail stores to training and simulation in education and government. As touch-based devices continue to become more widespread and advanced, the demand for interactive video walls is expected to continue to grow, driving the growth of the interactive video wall market. Therefore, such factors related to Interactive Video Wall have enhanced the Interactive Video Wall market CAGR across the globe in recent years.
Interactive Video Wall Market Segment Insights
Interactive Video Wall Type Insights
The global Interactive Video Wall market segmentation, based on type, includes Landscape & Portrait, Custom Layout, 3D Installation. The Landscape & Portrait segment held the majority share in 2022 of the global Interactive Video Wall market revenue. Landscape & Portrait type of Interactive Video Walls are typically used in public spaces and exhibitions, while custom layout and 3D installations are typically used in more specialized settings like concerts, stage performances, and trade shows. The demand for these products is expected to increase as they provide unique and engaging user experiences.
Interactive Video Wall Display Type Insights
The global Interactive Video Wall market segmentation, based on display type, includes LED, LCD, and LPD. The LED segment held the majority share in 2022 contributing to a significant portion of the Interactive Video Wall market. LED displays offer high brightness and contrast levels, fast refresh rates, and wide viewing angles, making them well-suited for use in public spaces where large, high-quality displays are needed. The demand for LED displays is expected to continue to grow as advancements in technology allow for even larger and higher-quality displays to be produced.
Interactive Video Wall Frame Size Insights
Based on frame size, the global Interactive Video Wall market segmentation includes 2x2, 3x3, and 4x4. The 3x3 segment is projected to be the faster-growing segment during the forecast period, 2023-2030. A 3x3 video wall provides a larger display area compared to 2x2, making it well-suited for applications where a larger screen size is desired. Additionally, 3x3 video walls are becoming more affordable and accessible, making them increasingly popular for a wider range of applications. These all factors for Interactive Video Wall positively impact the market growth.
Figure 2: Global Interactive Video Wall Market, by Type, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Interactive Video Wall Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific has a rapidly growing economy and a large population, which is driving the demand for digital solutions, including interactive video walls. The region has a large number of public spaces, such as airports, shopping centers, and trade show venues, which are ideal for the deployment of interactive video walls. Additionally, the increasing investment in the entertainment and retail industries, as well as the growing demand for digital signage, is also driving the growth of the interactive video wall market in the Asia Pacific. The region is expected to experience significant growth during the forecast period, due to the increasing adoption of advanced technologies and the growing demand for digital solutions.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Figure 3: GLOBAL INTERACTIVE VIDEO WALL MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe’s Interactive Video Wall market accounts for the second-largest market share. Europe has a well-developed technology infrastructure and a high demand for advanced digital solutions, particularly in the retail and advertising industries. The increasing adoption of interactive video walls in various public spaces, such as airports, shopping centers, and exhibition halls, is also driving the growth of the market in Europe. Additionally, the presence of several leading players and the high investment in the entertainment and retail industries are also contributing to the growth of the interactive video wall market in Europe. Further, the Germany Interactive Video Wall market held the largest market share, and the UK Interactive Video Wall market was the fastest-growing market in the European region.
North America, Interactive Video Wall market, is leading from 2024 to 2032. This is due to growth of the interactive video wall market in North America is attributed to the presence of several leading players in the region and the high adoption of advanced technologies. Additionally, the region has a well-established infrastructure and a large number of public spaces, such as airports, shopping malls, and trade show venues, which are ideal for the deployment of interactive video walls. Furthermore, the increasing demand for digital signage and high investment in the entertainment and retail industries is also driving the growth of the interactive video wall market in North America. Moreover, the U.S. Interactive Video Wall market held the largest market share, and the Canada Interactive Video Wall market was the fastest-growing market in the North American region.
Interactive Video Wall Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Interactive Video Wall market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Interactive Video Wall industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Interactive Video Wall. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Interactive Video Wall industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Interactive Video Wall industry to benefit customers and expand the market sector. Major Interactive Video Wall market players, including Samsung Electronics Co. Ltd, Sony Corporation, Barco, NEC Display Solutions, Omnivex Corporation, Panasonic Corporation, Adflow Networks, AU Optronics Corp, Philips N.V., LG Display Co. Ltd., and others, are attempting to increase market demand by funding R&D initiatives.
Samsung Electronics Co. Ltd. is a South Korean multinational electronics company headquartered in Seoul. The company is best known for its smartphones, TVs, home appliances, and memory chips. It also has a significant presence in the semiconductor, LED, and display industries. Samsung has been a major player in the global electronics market and continues to innovate in areas such as artificial intelligence, the Internet of Things, and 5G technology. The company operates through several business units, including Consumer Electronics, IT & Mobile Communications, and Device Solutions.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. It is one of the world's largest media and electronics companies. The company operates in several business segments, including consumer and professional electronics, gaming, entertainment, and financial services. Sony is best known for its consumer electronics products, such as the PlayStation gaming console, Bravia TVs, and Walkman portable music players. The company is also involved in the film and music industries, producing popular movies and music through its Sony Pictures and Sony Music divisions. Sony has a strong presence in the technology industry and is a leader in the development of cutting-edge products in areas such as image sensors, artificial intelligence, and virtual reality.
Key Companies in the Interactive Video Wall market include
- Samsung Electronics Co. Ltd
- Sony Corporation
- Barco
- NEC Display Solutions
- Omnivex Corporation
- Panasonic Corporation
- Adflow Networks
- AU Optronics Corp
- Philips N.V.
- LG Display Co. Ltd among others
Interactive Video Wall Industry Developments
April 2024: Vestel Visual Solutions UK has launched a new range of interactive video display screens incorporating Zero Bonded Technology.
The new Dynamic Series leverages the benefits of Vestel's unrivalled European manufacturing scale and single-continent logistics to make the latest interactive technology for ed-tech and corporate more accessible than ever.
The 4K UHD resolution Dynamic (DA) Series is available in 65", 75" and 85" screen sizes and runs a customised Android 13 OS for unparalleled flexibility and wide-ranging integration with third-party applications.
Zero-bonded screen technology enhances clarity, improves touchscreen response, and increases screen longevity to deliver tablet-like, seamless touchscreen performance. The DA series is more resistant to dust, moisture, and other contaminants getting between the screen layers than air-gapped interactive displays, prolonging the working lifespan of the device.
The technology removes the air gap between the LCD display panel and the touch-sensitive layer of the screen by using an optically clear bonding process. The elimination of the air gap between the two layers, as is typical in more affordable interactive displays’, significantly reduces reflections and glare, leading to better visibility in bright lighting conditions.
Tim Mathews, Senior Product Manager for Display at Vestel UK, said: "Our new zero-bonded Dynamic Series displays enhance touch sensitivity and accuracy, reduce parallax errors, and widen the field of view. They are also slimmer and lighter for easier installation, offer a wide range of connectivity options, and offer cloud-based account and device management support. The Dynamic series offers unrivalled performance and features at the price, backed by our enviable reputation for long-term reliability and customer support."
Connectivity across the new range covers Gigabit Ethernet, Wi-Fi, Bluetooth 5.0, 4 x HDMI ports and USB A, B and C sockets. The 20-point IR touch technology features over 1bn pixel touch resolution with +/-1mm accuracy, and compatibility with finger, glove, or pointer interaction. Built-in 20W speakers eliminate the need for external audio in ll but the largest installation scenarios and the range comes supplied with a remote control and two magnetic pen/pointers.
Vestel offers a wide range of built-in applications straight out of the box, including customisable home screen, Vdraw, Eshare, Officesuite, AquaMail, Chromium , Vmeet (powered by Zoom), File Manager, Media Player, and Cloud File Manager. The suite of software makes them fully functional for ed-tech and corporate customers immediately, and the Android 13 OS affords the flexibility for unrivalled customisation and integration of bespoke applications and content.
September 2020 Barco has announced the launch of a cloud-based remote monitoring and management solution named WallConnect Cloud.
Interactive Video Wall Market Segmentation
Interactive Video Wall Type Outlook
- Landscape & Portrait
- Custom Layout
- 3D Installation
Interactive Video Wall Display Type Outlook
- LED
- LCD
- LPD
Interactive Video Wall Frame Size Outlook
- 2x2
- 3x3
- 4x4
Interactive Video Wall Regional Outlook
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North America
- US
- Canada
-
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
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Rest of the World
- Middle East
- Africa
- Latin America
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