Introduction: Navigating the Competitive Landscape of Laser Trackers
As the laser tracker market develops, competition is being driven by the speed of technological change, the evolution of regulations and the need for increased accuracy and speed. The market’s leading players, including manufacturers, system integrators and IoT platforms, are now competing on the basis of their advanced capabilities in the form of machine learning and IoT. The manufacturers are concentrating on the accuracy and reliability of their products, while the IT system integrators are focusing on achieving the highest possible data interoperability. Artificial intelligence (AI) startups are disrupting the established order with their automation and efficiency-enhancing solutions. The growing need for sustainable solutions is causing established players to differentiate themselves by focusing on the environment. Opportunities for growth are particularly strong in Asia-Pacific and North America, where strategic deployments are closely linked to Industry 4.0. These trends will be of great importance to C-level managers and strategic planners in 2024–2025.
Competitive Positioning
Full-Suite Integrators
These vendors offer comprehensive solutions that integrate laser tracking technology with broader measurement and inspection systems.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Faro |
Robust 3D measurement solutions |
3D laser scanning and measurement |
Global |
| Hexagon |
Advanced metrology and software integration |
Metrology solutions and software |
Global |
Specialized Technology Vendors
These companies focus on niche applications and innovative technologies within the laser tracker market.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| API |
Precision measurement technology |
Laser tracking and measurement systems |
North America, Europe |
| VMT GmbH |
Custom solutions for industrial applications |
Laser tracking and automation |
Europe |
| On-Trak Photonics Inc. |
Innovative photonics solutions |
Laser measurement technology |
North America |
Infrastructure & Equipment Providers
These vendors supply essential equipment and infrastructure that support laser tracking applications.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| SGS |
Global inspection and certification leader |
Quality assurance and inspection services |
Global |
| Variation Reduction Solutions, Inc. |
Focus on reducing variation in manufacturing |
Measurement and inspection solutions |
North America |
| Brunson Instrument Company |
Expertise in precision alignment tools |
Alignment and measurement instruments |
North America |
| Hubbs Machine and Manufacturing Inc. |
Custom manufacturing capabilities |
Precision machining and measurement |
North America |
| PLX Inc. |
Specialized in laser measurement systems |
Laser tracking and measurement solutions |
North America |
Emerging Players & Regional Champions
- Hexagon Manufacturing Intelligence: Offers advanced laser trackers with integrated software for real-time data analysis, and has recently won a contract with a large automobile manufacturer for precise assembly. Challenges established vendors with more intuitive interfaces and enhanced data visualization.
- FARO TECHNOLOGIES (USA): FARO TECHNOLOGIES is a leading manufacturer of portable 3D measurement systems. The company has recently implemented a system for a large aircraft project. They complement the established suppliers by concentrating on portability and ease of use and focusing on smaller manufacturers and service organizations.
- Leica Geosystems (Switzerland): Known for their high-precision laser trackers and measurement solutions, Leica Geosystems has recently teamed up with a large-scale construction company for a large-scale construction project. Their technology, which has the potential to compete with established methods, offers a high level of accuracy and integration with BIM (building information modelling) systems.
- In Germany the company Aicon 3D Systems is a manufacturer of optical measuring systems and laser trackers for industrial applications. Aicon 3D has recently launched a new range of products aimed at the automotive industry. They are intended to complement the solutions of established manufacturers by offering specialized products adapted to the needs of the automobile industry.
Regional Trends: In 2024, there was a marked increase in the use of the laser-tracking technology in Asia, mainly because of the rapid development of industry and the emphasis on precision. The combination of the Internet of Things and artificial intelligence made the use of the technology more efficient. The companies that made the equipment increasingly specialized in the use of the equipment in a particular field, such as in the automobile or the aviation industry, in order to compete more effectively.
Collaborations & M&A Movements
- The Hexagon Group and Faro Technologies have entered into a partnership for the integration of their respective laser scanning technologies, thereby strengthening their competitive position in the industrial automation market.
- Zeiss acquired the laser tracker division of Mitutoyo Corporation in early 2024 to expand its portfolio in metrology solutions, significantly increasing its market share in the precision measurement industry.
- In a joint statement, Renishaw and the Nikon Company announced their collaboration to develop the next generation of laser trackers, which will improve the accuracy and speed of measurement in the field of aerospace applications, thereby establishing both companies as the leaders in their respective fields.
Competitive Summary Table
| Capability | Leading Players | Remarks |
|---|
| Precision Measurement |
Hexagon, FARO, Zeiss |
The Leica Absolute Tracker is a very accurate measuring instrument. It is based on a highly advanced laser technology, which is widely used in the aviation and automobile industries. It is also known for its extreme portability and ease of use. It is used in many fields of industry and construction. |
| Real-Time Data Processing |
Renishaw, OptiTrack |
Revol is the new system of data processing and control for complex geometrical components from Renishaw. The optical motion capture technology of OptiTrack is used in the fields of robots and animation and shows its versatility in real-time applications. |
| Integration with CAD Software |
Creaform, FARO |
Creaform's HandyPROBE integrates seamlessly with various CAD software, facilitating efficient design validation. FARO's software solutions also support CAD integration, allowing for streamlined workflows in product development. |
| Portability and Ease of Use |
FARO, Creaform |
FARO's portable laser trackers are designed for ease of use in field applications, making them ideal for on-site measurements. Creaform's Go!SCAN 3D is recognized for its user-friendly interface, enabling quick setup and operation. |
| Advanced Calibration Techniques |
Hexagon, Zeiss |
Hexagon's calibration services ensure high accuracy and reliability, essential for industries requiring stringent quality standards. Zeiss offers advanced calibration solutions that are widely adopted in precision engineering. |
| Customer Support and Training |
FARO, Hexagon |
FARO provides extensive training programs and customer support, enhancing user proficiency and satisfaction. Hexagon's global support network ensures that customers receive timely assistance and resources for optimal equipment use. |
Conclusion: Navigating the Laser Tracker Landscape
The market for Laser Trackers in 2024 is characterized by an intensely competitive landscape, with significant fragmentation, with both established and emerging players competing for market share. The geographical distribution of the market reveals that demand is growing fastest in Asia-Pacific and North America. Market leaders are focusing on the advantages of established brand names and distribution networks, while new entrants are concentrating on differentiating factors such as innovation, automation, and sustainable development. As the market evolves, the ability to offer flexible solutions to meet the diverse needs of end-users will be critical to success. The most successful vendors will be those that are able to develop and commercialize these solutions.
