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The market trends within the low-alcohol beverages sector are indicative of a broader shift in consumer preferences, marked by an increasing emphasis on health-conscious choices and a desire for more mindful drinking experiences. One prominent trend is the rising popularity of low-alcohol or alcohol-free alternatives, driven by a growing cohort of consumers seeking to reduce their overall alcohol intake. This trend aligns with a broader cultural shift towards healthier lifestyles and a greater awareness of the potential health implications associated with excessive alcohol consumption. As a result, low-alcohol beverages, including non-alcoholic beers, mocktails, and reduced-alcohol wines, are gaining prominence on shelves and in the beverage industry, catering to individuals who wish to enjoy the social aspects of drinking without the impact of higher alcohol content.
The emergence of innovative formulations and creative blends stands out as a significant trend in the low-alcohol beverage market. Beverage manufacturers are actively exploring new and enticing combinations to enhance the taste profiles of low-alcohol options. From sophisticated non-alcoholic cocktails to craft beers with lower alcohol content, the market is witnessing a wave of product innovation aimed at providing consumers with a diverse and enjoyable array of choices. These innovative formulations not only cater to the rising demand for low-alcohol options but also contribute to reshaping the overall drinking experience, dispelling the notion that low-alcohol beverages compromise on flavor or complexity.
A noteworthy trend is the increasing acceptance and incorporation of low-alcohol options in mainstream social settings. Traditionally, non-alcoholic or low-alcohol beverages were associated with limited choices and relegated to specific consumer niches. However, the current trend indicates a shift in perception, with more individuals choosing low-alcohol options across various occasions, including social gatherings, restaurants, and bars. This trend is propelled by a desire for inclusivity, as individuals who may opt for low-alcohol choices are seeking options that seamlessly integrate with the broader social and cultural norms of drinking.
Consumer education and awareness campaigns play a vital role in driving trends within the low-alcohol beverage market. As more consumers become informed about the potential health benefits of reducing alcohol intake and discover the diverse range of appealing low-alcohol options available, the market experiences increased demand. Brands are actively engaging in educational initiatives to communicate the advantages of low-alcohol choices, including lower calorie content, potential health benefits, and the ability to enjoy beverages without the associated risks of higher alcohol consumption. This trend reflects a broader cultural shift towards more informed and conscious consumer decision-making.
The growth of the low-alcohol beverage market is also influenced by the expansion of product availability and accessibility. With a surge in demand, an increasing number of brands and beverage manufacturers are entering the market, offering a wider selection of low-alcohol options. This trend is observable across various retail channels, including supermarkets, liquor stores, and online platforms, making low-alcohol beverages more accessible to a diverse consumer base. The convenience of finding these options in mainstream retail settings contributes to the normalization of low-alcohol choices and their integration into everyday consumer lifestyles.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Increasing Consumer Interest in Wellness and Health |
| Market Dynamics | increasing investments made by low-alcohol beverage producers to improve the taste, diversity, and quality of their products |
Low Alcohol Beverages Market Highlights:
Global Low Alcohol Beverages Market Overview
Low Alcohol Beverages Market Size was valued at USD 938.4 million in 2023. The low alcohol beverages industry is projected to grow from USD 978.75 million in 2024 to USD 1314.20 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.72% during the forecast period (2024 - 2032). The quick shift in customer preferences towards high-quality, creative, and nutritious low alcohol beverages is the key market driver enhancing the low alcohol beverages market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Low Alcohol Beverages Market Trends
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Growing investment in low alcohol beverages to boost the market growth
Rising investments by producers of low alcohol beverages to improve product quality, variety, and flavor are also anticipated to favorably influence market growth throughout the forecasted period. For instance, Radico Khaitan announced introducing cocktail mixes with a 4.8% alcohol content that will be marketed in cans in October 2022. According to the manufacturer, three flavors of the product would be offered: cola, cosmopolitan, and mojito. The company's goal in launching this product is to address the market gap for low alcohol beverages .
In addition, the rapid growth in the consumption of low alcohol beverages by young people, particularly in Asia Pacific nations like India and China due to their large populations and consumer bases, is likely to contribute significantly to the market growth over the coming years. "Nolo" drinks, also known as no and low-alcohol drinks, are becoming increasingly popular among 18 to 24-year-olds. Research by British craft beer found that one-third of young individuals drank alcohol and increased their intake of high-ABV beers to relieve their thirst.
The consumer interest in health and wellness is expected to continue to grow, and consumer's awareness of the negative health effects of heavy alcohol consumption is also expected to grow. These two main factors are anticipated to significantly fuel the market's expansion for low alcohol beverages over the forecasted period. Since these factors collectively contributed to boosting the market growth and demand, the demand and penetration for improved high-quality, low-alcohol drinks to maintain their health goals have prompted market players to create new products. Therefore, such factors have enhanced the Low Alcohol Beverages market CAGR globally in recent years.
However, Drinking with awareness is becoming increasingly popular, and young people want to develop responsible drinking practices implants are another factor driving the growth of the Low Alcohol Beverages market revenue.
Low Alcohol Beverages Market Segment Insights
Low Alcohol Beverages Type Insights
The Low Alcohol Beverages market segmentation, based on type, includes wine, beer, and spirits. The Wine segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is because more people are adopting better lifestyles and becoming aware of these drinks' various benefits. Additionally, the availability of various tastes and the calming flavor of these goods are attracting a lot of interest from young consumers, adults, and women, which has set the way for strong segment growth. Hence, the rising use of beer implants in low alcoholic beverages positively impacts market growth for low alcohol beverages.
Low Alcohol Beverages Distribution Channel Insights
Distribution channels have bifurcated the Low Alcohol Beverages market segmentation into store-based and non-store-based. The non-store-based segment dominated the Low Alcohol Beverages market data in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The rapid development of various online shopping platforms due to the numerous services and facilities offered to consumers, including the easy availability of various brands, convenient payment methods, and free home delivery, are significant factors supporting the segment's growth globally. The use of segment markets is also anticipated to increase due to the low entry hurdles for new businesses on this platform and the rising number of new market participants for low alcohol beverages who are releasing their items through different eCommerce platforms like Amazon, Walmart, and eBay.
Figure : Low Alcohol Beverages Market, by Distribution Channel, 2024 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Additionally, stored-based was the fastest-growing segment. Due to the availability of a broad selection of products from many international companies under one roof, the chance to visually inspect things, and a superior shopping experience compared to other channels. Many big retailers, like Target, Aldi, Walmart, and Whole Foods, also concentrate on growing their product selections in low-alcohol regions.
Low Alcohol Beverages Regional Insights
By Region, the study provides market insights for low alcohol beverages into North America, Europe, Asia-Pacific, and the Rest of the World. The North America low alcohol beverages market accounted for USD 408.204 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. Due to the region's high concentration of industrialized economies, early adoption of cutting-edge technology, and creative manufacturing techniques. The United States' exceptional growth in the market for low alcohol beverages for diverse flavored and low-alcohol hard seltzers and the growing public awareness of the health hazards associated with heavy alcohol usage is projected to present profitable growth prospects for beverage manufacturers in the region.
Further, the major countries studied in the market report for low alcohol beverages are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: LOW ALCOHOL BEVERAGES MARKET SHARE BY REGION 2024 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Asia-Pacific Low Alcohol Beverages Market is expected to grow at the fastest CAGR from 2022 to 2030. The presence of numerous undeveloped markets, rising consumer disposable income, and a sizable population can all be credited with expanding the regional market for low alcohol beverages. Due to the easy accessibility of cheap labor and raw materials, the region is primarily consolidated with various growing economies, including India, China, Malaysia, and Indonesia. Additionally, expanding government programs and attempts to assist the low-alcohol beverage market in these nations are luring international market players to set up shops in the area. Moreover, the China Low Alcohol Beverages market held the largest market share, and the India Low Alcohol Beverages market was the fastest-growing market in the Asia-Pacific region.
Europe's Low Alcohol Beverages market accounts for the third-largest market share. The demand for low-ABV beer has increased in recent years due to customers choosing to consume less alcohol, which has had a favorable effect on the local market for low alcohol beverages. Further, the Germany Low Alcohol Beverages market held the largest market share, and the UK Low Alcohol Beverages market was the fastest-growing market in the European region.
Low Alcohol Beverages Key Market Players & Competitive Insights
Major market companies are investing a lot of money in R&D to expand their product portfolios, which will spur further market growth for low alcohol beverages . With significant market developments like new product releases, market developments, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and survive in a market that is becoming more competitive and growing, competitors in the low-alcohol beverage industry must provide affordable products.
Manufacturing locally to cut operational costs is one of the main business methods used by producers in the worldwide low alcohol beverages industry to benefit customers and increase the market for low alcohol beverages. The low alcohol beverages sector has recently offered some of the most important advantages. The low alcohol beverages industry, major players such as Athletic Brewing Co, DrinksDeli India and others are working on expanding the market demand for low alcohol beverages by investing in research and development activities.
A non-alcoholic beer manufacturer, Athletic Brewing Co., is committed to producing excellent artisan brews without cutting corners. In March 2022, Athletic Lite, a new non-alcoholic beer from The Athletic Brewing Company, has minimal calories and carbohydrates. Athletic Lite is a cool beverage that may be taken at any time of the day. It is brewed with organic grains and contains only 25 calories and 5 grams of carbs per 12 ounce can.
Also, the top artisanal beverage products from India are all housed under one roof by DrinksDeli India. We can satisfy all of your cravings in one place. In August 2021, the debut of its zero-alcohol beverage online platform in India was announced by DrinksDeli, an online portal that deals in non-alcoholic beverages. Health drinks, sodas and tonics, cocktail mixers, coffees and drinkware, syrups, and teas are the six categories under which the company will market its goods.
Key Companies in the Low Alcohol Beverages market includes
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Bacardi Limited
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United Breweries Group
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Beam- Suntory
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Anheuser Busch InBev.
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The Brown-Forman Corporation
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Accolade Wines
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Carlsberg Group
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Diageo Plc
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Constellation Brands among others
Low Alcohol Beverages Industry Developments
January 2022: In a joint announcement with her business partner Morgan McLachlan, Katy Perry debuted her new beverage line, De Soi. The three flavors of the new beverage product line are golden hour, purple lune, and champignon dreams. Online shoppers can already acquire 750ml bottles of De Soi.
February 2021: Big Drop introduced Chicago-Brew Non-Alcoholic Beers to the American market. Online sales of new NA beers are now available nationwide and in Illinois, Michigan, and Minnesota. All Big Drop beers are naturally non-alcoholic and have less than 0.5 percent alcohol by volume, thanks to an innovative brewing process that uses specialized yeast and temperature management.
Low Alcohol Beverages Market Segmentation
Low Alcohol Beverages Type Outlook
- Wine
- Beer
- Spirits
Low Alcohol Beverages Distribution Channel Outlook
- Store-based
- Non-store based
Low Alcohol Beverages Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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