Marketing Cloud Platform Market Trends

Marketing Cloud Platform Market Overview

Marketing Cloud Platform Market Size was valued at USD 9.13 billion in 2022. The Marketing Cloud Platform market industry is projected to grow from USD10.89 Billion in 2023 to USD 19.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.90% during the forecast period (2023 - 2030). The marketing cloud platform, the Rising need for customer engagement, and the growing demand for data-driven marketing are the key market drivers boosting the growth of the marketing cloud platform market.

Figure 1: Marketing Cloud Platform Market Size, 2023-2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Marketing Cloud Platform Market Trends

The emergence of artificial intelligence (AI) and machine learning (ML) is expected to drive market growth.

AI and ML technologies are increasingly used in marketing to automate tasks, personalize messaging, and optimize campaigns. Marketing cloud platforms integrate these technologies to provide more sophisticated and effective marketing solutions. Cloud marketing is a sophisticated approach that enables organizations to sell their goods and services digitally. It is achieved by leveraging integrated digital experiences to reach individual end-users with product marketing. The marketing cloud platform industry provides various features, including audience builder, journey builder, content builder, personalization builder, marketing cloud connect, and analytics builder, to simplify and optimize the marketing process. These features will help organizations effectively market their goods and services and increase profitability, driving demand for marketing cloud platforms. Organizations often choose to utilize journey builder across various channels, including mobile, email, social media, web, and advertising, to enhance their customers' experiences regarding sales, marketing, and service. Audience builder is a term that refers to the process of consolidating all relevant customer information from any available source and using good contact management to create a comprehensive view of each customer. Incorporating audience builder features into marketing cloud platforms is a key driver for market growth. By leveraging audience builder, businesses can leverage data from multiple sources, such as sales cloud and service cloud data, offline data, and web analytics, to gain a holistic view of their customers. Implementing audience builder capabilities can simplify complex data, which helps expand the size of the marketing cloud platform market.

Marketing Cloud Platform Market Platform Segment Insights

Marketing Cloud Platform Insights

Based on platform, the global marketing cloud platform market segmentation includes cloud-based, SaaS-based, and B2B Cloud. The SaaS-based platform held the majority share in 2022, contributing around ~40% to the market revenue. A SaaS-based marketing cloud platform is a software-as-a-service solution designed to help businesses manage their marketing efforts. It typically provides a suite of tools for managing multiple aspects of marketing, such as email marketing, social media marketing, advertising, lead generation, and analytics. With a SaaS-based marketing cloud platform, businesses can access their marketing tools and data from anywhere with an internet connection without installing any software locally. They can work remotely, collaborate with team members, and manage campaigns more efficiently.

SaaS-based marketing cloud platforms offer businesses greater flexibility, scalability, and cost-effectiveness than traditional on-premise solutions. It has made them an attractive option for businesses of all sizes, particularly those with limited IT resources or budget constraints.

Figure2: Marketing Cloud Platform Market, by Product, 2022 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Marketing Cloud Platform solution Insights

The global marketing cloud platform market segmentation, based on solutions, includes digital marketing and integrated solutions. Digital marketing solution dominated the market in 2022 and is expected to continue dominating the market during the forecast period 2022-2030. The rise of digital channels, such as social media, email, and search engines, has made it more important for businesses to have a strong digital marketing strategy. Marketing cloud platforms offer a centralized location for managing digital marketing efforts and optimizing campaigns. Customers are increasingly expecting personalized experiences from businesses. Digital marketing solutions offered by marketing cloud platforms can help enterprises to tailor their messaging and content to individual customers, improving engagement and loyalty.

Marketing Cloud Platform End-User Insights

The end-users segment of the marketing cloud platform market size includes media and entertainment, travel, retail, life sciences, financial services, technology, retail, and other sectors. The retail segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period 2022-2030.The retail industry is turning to marketing cloud platforms to help them compete in a highly competitive and rapidly evolving marketplace. By leveraging the advanced capabilities of these platforms, retailers can improve customer engagement, drive sales, and increase ROI.

Marketing Cloud Platform Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Marketing cloud platform market accounted for ~60% market share in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is due to a significant number of key players in North America, making it the primary contributor to the market share. The market is experiencing growth due to increased investments in cloud marketing by small and large organizations. The adoption of advanced marketing techniques, including social media marketing, inbound marketing, marketing automation, and content marketing utilizing video and visual content, is also contributing to the market potential. Additionally, the growing use of mobile devices is further fueling the region's demand for marketing cloud platforms.

Further, North American businesses are adopting advanced marketing techniques such as social media marketing, inbound marketing, automation, and content marketing utilizing video and visual content. These techniques are helping to improve the effectiveness of marketing campaigns and contributing to the growth of the marketing cloud platform market. As a result, North America, particularly the U.S., and Canada, is expected to drive the marketing platform market growth.

Figure 3: MARKETING CLOUD PLATFORM MARKET SIZE BY REGION 2022&2030

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

European marketing platform market accounts for the second-largest market share. Europe is experiencing progressive growth in the adoption of marketing platforms. The growing use of mobile devices in Europe creates a demand for marketing cloud platforms to help businesses effectively reach their mobile audiences.

Moreover, European enterprises are placing a growing emphasis on improving customer experience. Marketing cloud platforms are helping businesses achieve this by providing tools for personalization, data analysis, and marketing automation, which can enhance the customer experience and increase sales and loyalty.

The Asia-Pacific marketing cloud platform Market is expected to grow at the fastest CAGR between 2022 and 2030. The Asia Pacific region is experiencing rapid growth in the adoption of digital marketing, with businesses looking to reach their customers through various online channels. Marketing cloud platforms provide these businesses with the tools to manage their digital marketing campaigns effectively.

Moreover, the e-commerce market in the Asia Pacific region is expanding rapidly, with consumers increasingly turning to online shopping. Marketing cloud platforms are helping businesses in this region to develop and execute effective marketing strategies that can help them attract and retain customers in the competitive e-commerce landscape.

Customers in the Asia Pacific region are increasingly expecting personalized experiences from businesses. Marketing cloud platforms provide businesses with the tools to tailor their messaging and content to individual customers, improving engagement and loyalty. China is one of the largest markets for marketing cloud platforms in the Asia Pacific region. The country's tech giants, including Alibaba, Tencent, and Baidu, have been developing their marketing cloud platforms to serve the growing demand from domestic businesses. The marketing cloud platform market in Japan is relatively mature, with local players such as Dentsu and Hakuhodo DY Holdings dominating the market. The marketing cloud platform market in Southeast Asia is still in the early stages of development, but it is growing rapidly. Local players such as Grab and Gojek are developing their marketing cloud platforms to serve the growing demand from small and medium-sized businesses.

Overall, the Asia Pacific region is a dynamic and rapidly evolving market for marketing cloud platforms, with local and international players competing for a market share.

Marketing Cloud Platform Key Market Players& Competitive Insights

With a strong presence across different verticals and geographies, the marketing cloud platform market is highly competitive and dominated by established, pure-play vendors. Over 30 vendors cater to this market, and they continually innovate their solutions to meet the evolving needs of businesses by adopting new technologies like cloud, AI, and ML to make marketing automation more effective. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments. The marketing cloud platform market is highly competitive, with many vendors offering similar products and services.

The major players in the market include Adobe, Salesforce, and Oracle, among others. Adobe's Marketing Cloud is a comprehensive platform that includes advertising, analytics, content management, and personalization solutions. Salesforce's Marketing Cloud provides email marketing, social media, advertising, and analytics solutions. Oracle's Marketing Cloud includes solutions for email marketing, social media, data management, and analytics.

The Global Marketing Cloud Platform market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Marketing Cloud Platform market include

• 
  

  Oracle Corporation (U.S.)

  
  


• 
  

  Adobe Systems Incorporated (U.S.)

  
  


• 
  

  Leadsquared (India)

  
  


• 
  

  Salesforce.Com (U.S.)

  
  


• 
  

  Hubspot (U.S.)

  
  


• 
  

  International Business Machines Corporation (U.S.)

  
  


• 
  

  Infusionsoft (U.S.)

  
  


• 
  

  Cision Ab (Sweden)

  
  


• 
  

  Hatchbuck (U.S.)

  
  


• 
  

  Etrigue Corporation (U.S.)

  
  

Marketing Cloud Platform Industry Developments

• In December 2020, Salesforce acquired Slack, a leading team communication platform, to integrate it into their suite of products, including the Salesforce Marketing Cloud. The integration of Slack with the Marketing Cloud is expected to improve team collaboration and marketing automation workflows.


• In January 2021, SAP announced the acquisition of Signavio, a leading provider of business process management and workflow automation software. The acquisition is expected to enhance SAP's marketing and customer experience solutions by enabling customers to improve their operational efficiency and streamline their workflows.