Top Industry Leaders in the Mascara Market
Global Mascara Market
On Aug. 18, 2023, Australia-based Luk Beautifood launched a dual-function mascara to reduce the reliance on lash treatments among consumers. The brand says that consumers are becoming increasingly aware of the negative effects of these aesthetic procedures.
On Jul. 12, 2023, Huda Beauty launched a new volumizing and lifting mascara, Huda Beauty 1 Coat Wow!. This easy-to-use mascara is formulated using a blend of soft waxes that build volume while being lightweight and offer lashes a wow effect in seconds. It requires just one dip of mascara, as the silicone brush holds the perfect amount of formula to coat and define the lashes of both eyes.
On Mar. 01, 2023, Maybelline New York announced that it is leveraging AI to create an AI Avatar to market its new Falsies Surreal Extensions Mascara. Maybelline partnered with Ready Player Me, a leading cross-game avatar platform, to create avatars and virtual makeup offerings. Maybelline's Avatar Model is the brand's first attempt to merge the real and virtual worlds to market its products. Maybelline plans to use the May Avatar to release virtual products and services, metaverse-related activations, and makeup campaigns.
On Apr. 06, 2023, Kylie Cosmetics launched its new Kylash Volume Mascara, a perfect summer makeup haul. The new mascara has weightless fibers that help separate and coat each lash to prevent clumping. Kylash Volume is volumizing mascara, providing a multidimensional definition by lengthening and lifting lashes to give the eyes a wide-awake look. The new mascara boasts long-lasting formulas, a convenient feature that won't let the summer heat melt the eye makeup.
Key CompaniesIn The Mascara Market Include –
- LOréal SA (France)
- The Estée Lauder Companies Inc. (U.S.)
- LVMH Moët Hennessy Louis Vuitton SE (France)
- Coty, Inc, (U.S.)
- Avon Products, Inc. (U.S.)
- Inika (U.S.)
- The Body shop (UK)
- Milk Makeup (U.S.)
