Top Industry Leaders in the Matcha Tea Market
In an effort to appeal to a younger generation of Japanese tea drinkers, beverage giant Asahi plans to launch a new RTD green tea mix in 2023. Asahi Sou is a novel bottled green tea that uses slightly withered tea leaves to give it a fragrant flavour. It is scheduled to launch on April 4. The term "sou" or 颩 refers to an abrupt wind gust. This year, Asahi Soft Drink Sales Co. anticipates selling 60 million bottles as a result.
Lemon Lavender, the inaugural flavour of Marquis, a beverage company located in Los Angeles that aims to encourage consumers to reconsider how they consume caffeine, was introduced in 2023. Marquis is a proprietary combination of yerba mate, green coffee, and green tea that is a plant-based, caffeinated, ready-to-drink (RTD) beverage.
Key Companies in the matcha tea market include
- Nestle SA (Switzerland)
- Tata Beverages Ltd. (India)
- The Unilever Group (U.K.)
- AOl Tea Company (U.S.)
- Aiya Co. Ltd. (Japan)
- ITO EN LTD (Japan)
- Marukyu Koyamaen Co. Ltd. (Japan)
