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Melamine Adhesives Market Share

ID: MRFR//2806-HCR | 140 Pages | Author: Priya Nagrale| November 2024

Differentiation and innovation are the key to market share positioning. To improve bonding strength, curing time and application versatility some companies are researching and developing adhesives based on melamine. Unique features and formulas make a competitive edge for firms in the market. Understanding industry trends helps determine market share position. Companies are able to adapt their plans as they track technology developments, customer tastes and market trends. With continuous monitoring, organizations are able to identify trends that can enhance their competitive edge in the market.
Only with industry-specific marketing can there be successful market share positioning. They focus their marketing efforts on key industries such as construction, furniture and automotive. In narrow industries where there are specific requirements for adhesives, this industry-relevant strategy helps build brand image and attract customers. A Melamine-Based Adhesives Market strategy for acquiring a market share is strategic alliances and collaborations. Supply chains, market reach and competitiveness are all improved by firms joining forces with their suppliers, distributors or manufacturers. Collaborations make possible product development and resource sharing.
It is used to target customer groups. By understanding their different needs,companies are able to tailor adhesives for various sectors. Catering to the demands of various client groups enhances market share. As the level of environmental consciousness rises, plans for market share positioning often stress sustainability and green activities. Because melamine-based adhesives emit low levels of formaldehyde and are environmentally friendly, such customers have sought them out.
To attain a market share position, first requires the brand to have been exposed. They promote their brand through marketing activities, industry events and websites. A strong brand image boosts consumer trust and loyalty, which in turn affect purchase behavior and increase market share. Cost leadership is a market share strategy, particularly in price-sensitive businesses. Companies profit from high-quality melamine adhesives at competitive rates. The sources of market cost advantage are low-cost, efficient production and supply chain management.
Often, market share positioning means internationalizing. Companies go abroad to grab customers with different expectations and discover new hope. Increasing overseas distribution networks and tie-ins raises market share. Sharing the market means having good customer connections. Company goals are consumer demand, quality service and feedback. positive brand experiences increase consumer loyalty and market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2019 & 2020
Forecast Period   2022 to 2030
Growth Rate   6%

Melamine-Based Adhesives Market Overview


Melamine is a chemically organic base and a trimer of cyanamide. Melamine-based adhesives are produced by a combination of melamine with formaldehyde. These adhesives possess high durability, superior hardness, and high resistance to fire and heat. It is a thermosetting plastic produced by the polymerization of melamine with other compounds. Moreover, it exhibits high moisture durability and high flexibility.


According to MRFR analysis, the global melamine-based adhesives market is estimated to grow at a healthy CAGR of 6% by the end of 2032. Diverse applications of melamine-based adhesives in various end-use industries such as building and construction, automotive, and packaging, among others. Moreover, growing construction industries in the emerging economies of Asia-Pacific and Latin America is likely to drive the global market growth further. In addition, growing demand for portable housing to reduce the loss caused by natural calamities across the globe results in more consumer spending on housing and construction activities, which boosts the global market growth. As these adhesives effectively bind the lightweight construction materials which ensure easy excavation and reconstruction in case of any disaster. Moreover, the augmented usage of wood in construction activities, specifically for aesthetic purpose, is anticipated to offer lucrative opportunities to the market players. Furthermore, the growing consumption of melamine-based adhesives in automobiles for light-weighting vehicles to reduce carbon emissions is further expected to create immense opportunities for the producers of melamine-based adhesives.


However, high carcinogenic effects of melamine are likely to hinder the global market growth during the review period.


Key Players



  • Georgia-Pacific Chemicals LLC (US)

  • OCI Nitrogen (Netherlands)

  • National Casein (India)

  • Cornerstone Chemical Company (US)

  • GRUPPO MAURO SAVIOLA SRL (Italy)

  • Hexion (US)

  • INEOS (UK)


Global Melamine-Based Adhesives Market Share, by End-Use Industry, 2018 (%)  Melamine-Based Adhesives Market


Source: MRFR Analysis


Regional Analysis


The global melamine-based adhesives market has been studied across five key regions, namely Asia-Pacific, North America, Latin America, Europe, and the Middle East & Africa.


The Asia-Pacific market dominated the global melamine-based adhesives market and is projected to register the highest CAGR during the assessment period. This is largely attributed to burgeoning construction activities and high consumer spending in the region. China is the leading country in the region on account of large consumer base, easy availability of raw material, and government investments on commercial buildings. India, Japan, and South Korea are other key countries in the region. The European market accounted for the second-largest market share in 2018 owing to strong automotive base in the region. Germany is the major contributor in the region followed by France, the UK, Italy, Spain, and the Netherlands. The growing use of wood in construction activities and growing automotive industries are key factors propelling the regional market growth. The North American market held a substantial market share in 2018 on account of growing automotive; and paper and packaging industries. The US is the prominent country in the region owing to robust R&D innovations and the presence of major manufacturers such as Georgia-Pacific Chemicals LLC, Cornerstone Chemical Company, and Hexion in the country. The Latin American market is projected to grow at a moderate CAGR during the forecast period on account of steady consumption of melamine-based adhesives in paper and packaging industries. Brazil and Mexico are the prominent countries in the region, contributing to regional growth. The Middle East & Africa market is likely to grow at a sluggish CAGR in the following years owing to limited end-use industries in the region.


Segmentation Analysis


The global melamine-based adhesives market has been segmented based on type, end-use industry, and region.


On the basis of type, the global melamine-based adhesives market has been categorized as melamine formaldehyde, urea-melamine, and melamine urea formaldehyde.


Based on end-use industry, the global melamine-based adhesives market has been classified as building and construction, automotive, household, paper and packaging, and chemicals and allied industries, others.


By region, the global melamine-based adhesives market has been studied for five key regions—Asia-Pacific, North America, Latin America, Europe, and the Middle East & Africa.


Target Audience



  • Melamine manufacturers

  • Melamine-based adhesives manufacturers

  • Raw material suppliers

  • Distributors and suppliers of melamine-based adhesives

  • Potential investors

  • Research institutes

  • Government bodies

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