Microgreens Market Research Report By Type (Leafy Microgreens, Cruciferous Microgreens, Herb Microgreens, Fruit Microgreens), By Distribution Channel (Online Stores, Supermarkets, Farmers Markets, Specialty Health Stores), By End Use (Household, Food Service, Food Processing), By Growing Method (Soil-Based, Hydroponics, Aeroponics) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)-Forecast to 2035

Microgreens Market Summary

As per MRFR Analysis, the Global Microgreens Market is poised for significant growth, driven by increasing health consciousness and urban farming trends. The market was valued at 0.9 USD Billion in 2023 and is projected to reach 3.0 USD Billion by 2035, reflecting a robust CAGR of 10.58% from 2025 to 2035. Key segments include Leafy Microgreens, which dominate the market, and growing methods such as Hydroponics and Aeroponics that enhance production efficiency.

Key Market Trends & Highlights

The microgreens market is experiencing notable trends that are shaping its growth trajectory.

• Market Size in 2024: USD 0.99 Billion; Expected to reach USD 3.0 Billion by 2035.
• Leafy Microgreens segment valued at USD 0.4 Billion in 2024; projected to grow to USD 1.2 Billion by 2035.
• Urban agriculture market reached approximately USD 36 Billion in 2022; projected growth aligns with microgreens demand.
• Online stores gaining traction; expected to enhance market accessibility and consumer convenience.

Market Size & Forecast

2023 Market Size: USD 0.9 Billion

2024 Market Size: USD 0.99 Billion

2035 Market Size: USD 3.0 Billion

CAGR (2025-2035): 10.58%

Largest Regional Market Share in 2024: North America.

Major Players

Key players include Backyard Microgreens, Morrisons, Rocket Farms, Lettuce Grow, Goodleaf Farms, Urban Harvest, HarvestON, Farmbox Greens, Greenhouse Grower, Living Greens Farm, Green Spirit Farms, Little Leaf Farms, AeroFarms, and FarmedHere.

Key Microgreens Market Trends Highlighted

The Microgreens Market is currently witnessing significant trends driven by the growing consumer demand for healthy and nutritious food options. Increasing awareness of the health benefits associated with microgreens, such as their high nutrient density and antioxidant properties, is propelling market growth.

Consumers are becoming more health-conscious and are seeking locally sourced, fresh ingredients that can enhance their meals, which has fostered a rise in the popularity of microgreens among households and restaurants alike.

As urban farming and sustainable agricultural practices gain traction worldwide, there are notable opportunities to be captured in the market.

Urban gardening and vertical farming are becoming more popular, making it easier for people to grow their own microgreens at home or get greens that were grown nearby. This trend fits with efforts to make food transportation more environmentally friendly and lower its carbon footprint.

Also, using technology in farming, like hydroponics and aquaponics, is opening up new ways to grow microgreens in a way that is both efficient and good for the environment.

Recent trends also show that chefs and home cooks are starting to use microgreens in new ways in a wider range of cuisines than just salads.

People are interested in trying new flavors and types of food, which is making them want to experiment in the kitchen.

Moreover, the e-commerce sector is expanding, enabling consumers to easily purchase microgreens online, which enhances accessibility.

Overall, the Microgreens Market continues to evolve, embracing health trends while focusing on sustainability and culinary innovation.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Microgreens Market Drivers

Growing Health Consciousness Among Consumers

The shift towards healthier eating habits is one of the most significant drivers for the Microgreens Market. Increasing awareness of the health benefits associated with microgreens, such as their high nutrient content, has led to greater consumer demand.

According to the World Health Organization (WHO), global rates of obesity have tripled since 1975, emphasizing the need for healthier food options.

With organizations like the American Heart Association promoting plant-based diets to combat heart disease, the interest in microgreens is surging.

This awareness is leading to increased purchases to not only enhance nutritional intake but also to prepare meals that are visually appealing.

As consumers increasingly look for dietary options that support their health, the Microgreens Market is expected to experience substantial growth.

According to various industry observations, the nutrient-dense profile of microgreens compared to their mature counterparts could further stimulate market demand as people become more knowledgeable about food nutrients.

Urban Agriculture and Sustainable Practices

The trend towards urban agriculture is significantly impacting the Microgreens Market. As cities become more crowded, the demand for locally grown produce is on the rise.

 Urban farming initiatives are gaining support from local governments and organizations, particularly in regions where food deserts are common. The United Nations Food and Agriculture Organization (FAO) reported that urban agriculture can provide at least 15% of the food supply in some cities, promoting sustainable practices.

Microgreens, which can be grown in small spaces and with limited resources, are ideal for urban farmers aiming to meet this demand.

As urban agriculture continues to expand, so does the accessibility of microgreens, thereby driving market growth.

Increased Popularity in Gourmet and Culinary Sectors

Another major driver for the Microgreens Market is their rising popularity in gourmet and culinary applications. Chefs and culinary experts are increasingly using microgreens to enhance the flavor and presentation of dishes.

 According to the Culinary Institute of America, the use of microgreens in restaurants has seen a marked rise, particularly in fine dining establishments, as they are recognized for their unique flavors and vibrant colors.

This culinary trend is being supported by culinary schools emphasizing modern cooking techniques that include microgreens, which further perpetuates their use in various cuisines.

 As more restaurants integrate these products into their menus, the demand for microgreens will continue to grow, significantly impacting the market.

Rise in Sustainable Farming Techniques

The global shift towards sustainable farming practices is a vital driver for the Microgreens Market. As consumers prioritize environmentally friendly and sustainable products, farmers are adopting practices that reduce their ecological footprint.

According to the Food and Agriculture Organization (FAO), sustainable farming can enhance biodiversity and promote environmental health, contributing to better crop yields.

This aligns with the rising trend of organic farming, as many microgreens are grown without pesticides and in a sustainable manner.

Organizations advocating for sustainable agriculture are working to educate farmers on the benefits of crop rotation and reduced chemical use, which in turn boosts interest in microgreens as a viable and sustainable crop option for farmers looking to meet both market demand and sustainability goals.

Microgreens Market Segment Insights

Microgreens Market Type Insights

The Microgreens Market is witnessing noteworthy growth, segmented by Type into categories that include Leafy Microgreens, Cruciferous Microgreens, Herb Microgreens, and Fruit Microgreens.

In 2024, the overall market valuation stands at 0.99 USD Billion, with Leafy Microgreens leading the charge, commanding a substantial 0.35 USD Billion.

The importance of this segment can be attributed to its widespread popularity, driven by consumer demand for nutritious, fresh produce that can be readily incorporated into various culinary applications.

Following closely behind, the Cruciferous Microgreens segment is valued at 0.25 USD billion, which is significant due to the health benefits associated with cruciferous vegetables, known for their rich nutrient profiles that appeal to health-conscious consumers.

Furthermore, Herb Microgreens, valued at 0.20 USD billion, play a key role in culinary applications, adding flavor and aesthetic appeal to dishes, positioning them as a favorite among chefs and home cooks alike.

Lastly, Fruit Microgreens, valued at 0.19 USD Billion, while currently the smallest segment, serves to diversify the market offering as manufacturers seek to explore unique taste combinations.

 Collectively, these segments contribute to the overall growth of the Microgreens Market, which is poised to reach a valuation of 3.0 USD billion by 2035.

The dominance of Leafy Microgreens underscores a trend where consumers increasingly favor healthy eating practices and organic food sources, further driving market expansion.

Each of these segments responds to differing consumer preferences and dietary needs, ensuring that, as a category, the Microgreens Market remains robust and resilient amidst changing market conditions.

As urban agriculture and local sourcing gain traction, the significance and appeal of these types will likely evolve, fostering innovative solutions and expansions in product offerings across the globe.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Microgreens Market Distribution Channel Insights

The Distribution Channel segment of the Microgreens Market plays a crucial role in the growth and accessibility of microgreens. By 2024, the overall market is expected to be valued at 0.99 USD billion, reflecting the rising demand for nutritious food options.

Within this segment, Online Stores have gained significant traction due to the increase in online shopping trends, providing convenience and variety to consumers.

 Supermarkets also represent a major channel, as they offer a wide range of fresh produce, making microgreens an easily accessible choice for health-conscious buyers.

Farmers Markets contribute to the local food movement, allowing consumers to purchase products directly from growers, which enhances freshness and supports local economies.

 Specialty Health Stores cater to the niche market of health enthusiasts, emphasizing the organic and nutritional benefits of microgreens.

Each of these channels plays a pivotal role in shaping the Microgreens Market revenue, reflecting evolving consumer preferences for fresh and healthy food options.

Overall, the market is characterized by robust growth in these Distribution Channels, aligned with the increasing emphasis on health, sustainability, and quality food choices.

Microgreens Market End Use Insights

The Microgreens Market has shown remarkable growth within the End Use segment, reflecting the increasing demand for nutritious and flavorful produce. In 2024, the market is expected to be valued at 0.99 billion USD, and by 2035, it is projected to reach 3.0 billion USD, showcasing the potential for expansion.

The market segmentation reveals three primary sectors: Household, Food Service, and Food Processing, each contributing significantly to overall market trends.

 The Household sector is increasingly popular as consumers seek healthier food options for home cooking, while the Food Service sector, which includes restaurants and catering services, thrives on the trend towards gourmet dining experiences that feature microgreens for garnish and flavor enhancement.

Food Processing also plays a crucial role, utilizing microgreens for products that prioritize health and nutrition. The rising awareness of the nutritional benefits of microgreens, coupled with changing consumer lifestyles, drives the demand across all these sectors.

 Together, they illustrate the diverse applications of microgreens within the Microgreens Market, highlighting opportunities for growth and innovation as consumer preferences evolve around healthier eating habits.

Microgreens Market Growing Method Insights

The Microgreens Market, particularly within the Growing Method segment, showcases notable diversity with methods such as Soil-Based, Hydroponics, and Aeroponics.

By 2024, the market is projected to reach a valuation of 0.99 USD billion, reflecting a growing interest in innovative farming techniques that enhance crop yields and nutritional value.

Hydroponics is gaining traction due to its water efficiency and ability to produce high-quality microgreens year-round, making it significant in regions with limited arable land.

Similarly, Soil-Based cultivation remains popular for its simplicity and natural approach, allowing for sustainable production methods.

Aeroponics is emerging as a game changer, leveraging misting technology to provide nutrients while maximizing space and efficiency.

Overall, the Microgreens Market data indicates that these growing methods attract increasing investments as they adapt to consumer preferences for fresh and nutrient-dense produce.

Market trends show a noticeable shift towards sustainable agricultural practices, creating both opportunities and challenges, particularly in resource management and technology adoption.

Collectively, the Growing Method segment demonstrates strong potential for growth, positioning itself favorably within the broader Microgreens Market.

Microgreens Market Regional Insights

The Regional segment of the Microgreens Market shows a robust growth trajectory, with North America leading the charge.

In 2024, North America is valued at 0.36 USD billion, reflecting its significant market influence and demand-driven trends, which are expected to surge to 1.08 USD billion by 2035.

Europe follows closely, valued at 0.3 USD Billion in 2024 and projected to reach 0.9 USD Billion, showcasing a growing interest in healthy, sustainable food options.

South America, while smaller, possesses potential with a valuation of 0.1 USD billion initially, expected to grow to 0.3 USD Billion, driven by increasing urban agriculture initiatives.

The Asia Pacific region, valued at 0.15 USD billion in 2024, is anticipated to expand to 0.45 USD billion, highlighting its evolving food culture that embraces fresh produce.

 Lastly, the Middle East and Africa, despite a lower initial value of 0.08 USD billion, are set to grow to 0.27 USD billion, reflecting an emerging awareness of the nutritional benefits of microgreens.

 This segmentation reflects diverse market dynamics peppered with global trends towards healthier lifestyles, urban farming practices, and increasing consumer awareness.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Microgreens Market Key Players and Competitive Insights

The Microgreens Market has witnessed significant growth due to an increasing demand for healthy and organic food options among consumers. This market is characterized by a diverse array of players ranging from small-scale growers to larger agricultural firms, specializing in the production and distribution of various types of microgreens.

Competitive insights reveal that companies in this space are focused on sustainability, innovation, and meeting the demand for fresh produce year-round.

As interest in gardening and home cultivation grows, many firms are capitalizing on these trends by developing user-friendly growing systems and offering educational resources.

The competitive landscape is shaped by factors such as product quality, brand recognition, geographical presence, and the ability to respond quickly to changing consumer preferences.

BrightFarms has established a significant presence in the Microgreens Market by focusing on sustainable practices and local sourcing.

The company is known for its innovative greenhouse farms, which are strategically located near major urban areas, allowing for fresh microgreens to be delivered directly to consumers with minimal transportation.

This not only ensures product freshness but also helps in reducing the carbon footprint associated with food transport.

 BrightFarms excels in providing a variety of microgreens that cater to the health-conscious consumer, alongside a commitment to organic farming methods.

The company’s strength lies in its ability to leverage technology for efficient production and distribution, coupled with strong partnerships with retailers and food service providers that enhance its market reach and visibility.

Urban Cultivator specializes in providing indoor growing systems that empower consumers and businesses to grow their own microgreens and herbs.

 With a focus on sustainability and convenience, Urban Cultivator has positioned itself as a leader in the urban farming niche of the Microgreens Market.

The company offers a unique product range that includes countertop growing appliances, which are designed for both residential and commercial use.

Urban Cultivator's commitment to education and customer support enhances its appeal to a growing base of urban gardeners and food enthusiasts.

Moreover, Urban Cultivator has been active in forming partnerships to expand its distribution capabilities and engage in strategic mergers to enhance its product offerings and market reach.

This proactive approach positions Urban Cultivator favorably within the competitive landscape, as it continues to innovate and meet the needs of an increasingly health-focused consumer market on a global scale.

Key Companies in the Microgreens Market Include

• BrightFarms


• Urban Cultivator


• The Microgreen Company


• Gotham Greens


• Farmbox Greens


• Mighty Greens


• Little Leaf Farms


• Pure Green


• Green Spirit Farms


• AeroFarms


• Altius Farms


• Fresh Origins


• Microgreens Garden

Microgreens Market Developments

The Microgreens Market has changed a lot in the last few years because more people want fresh, nutrient-rich fruits and vegetables.

 In August 2023, BrightFarms added more greenhouses in the U.S. so they could make more microgreens and salad greens to send to other parts of the country. In June 2023, Gotham Greens also announced the opening of a new hydroponic facility in Texas.

This is part of their goal to provide locally grown greens all year round. In July 2023, Urban Cultivator came out with a new line of growing appliances for homes and businesses. These appliances are aimed at health-conscious city dwellers who want to grow microgreens at home.

 Farmbox Greens worked with local grocery stores in September 2023 to get more of its microgreens to people in the Pacific Northwest. At the same time, AeroFarms kept expanding its patented vertical farming technology throughout 2023, focusing on water efficiency and sustainable production.

At the same time, companies like Little Leaf Farms and Pure Green saw strong sales growth in 2022 and 2023. This was because people were more interested in functional, locally sourced food options because of health concerns after the pandemic.

Investments in research and development have also gone up. The best growers are now focusing on improving cultivation methods, shelf life, and nutrient content to make their products more valuable and meet the needs of a growing market.

Microgreens Market Segmentation Insights

• 
  Microgreens Market Type Outlook
  
  
  
  • Leafy Microgreens
  
  
  • Cruciferous Microgreens
  
  
  • Herb Microgreens
  
  
  • Fruit Microgreens
  
  
  
  


• 
  Microgreens Market Distribution Channel Outlook
  
  
  
  • Online Stores
  
  
  • Supermarkets
  
  
  • Farmers Markets
  
  
  • Specialty Health Stores
  
  
  
  


• 
  Microgreens Market End Use Outlook
  
  
  
  • Household
  
  
  • Food Service
  
  
  • Food Processing
  
  
  
  

• 
  Microgreens Market Growing Method Outlook
  
  
  
  • Soil-Based
  
  
  • Hydroponics
  
  
  • Aeroponics
  
  
  
  


• 
  Microgreens Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	0.9 (USD Billion)
Market Size 2024	0.99 (USD Billion)
Market Size 2035	3.0 (USD Billion)
Compound Annual Growth Rate (CAGR)	10.61% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	BrightFarms, Urban Cultivator, The Microgreen Company, Gotham Greens, Farmbox Greens, Mighty Greens, Little Leaf Farms, Pure Green, Green Spirit Farms, AeroFarms, Altius Farms, Fresh Origins, Microgreens Garden
Segments Covered	Type, Distribution Channel, End Use, Growing Method, Regional
Key Market Opportunities	Rising health consciousness, Growing demand from restaurants, Urban farming trends, Expansion of e-commerce sales, Innovative product offerings
Key Market Dynamics	Rising health consciousness, Growing demand for organic produce, Urban farming trends, Increased culinary innovations, Sustainability, and eco-friendly practices
Countries Covered	North America, Europe, APAC, South America, MEA