Global Microgreens Market Overview
Microgreens Market Size was estimated at 0.9 (USD Billion) in 2023. The Microgreens Industry is expected to grow from 0.99(USD Billion) in 2024 to 3 (USD Billion) by 2035. The Microgreens Market CAGR (growth rate) is expected to be around 10.58% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Microgreens Market Trends Highlighted
A number of important market factors are contributing to the notable expansion of the global microgreens market. Growing knowledge of the advantages eating microgreens has for your health is one of the main motivators. Because they are frequently high in vitamins, minerals, and antioxidants, they are well-liked by customers who are concerned about their health. Additionally, the market is expanding due to the growing demand for organic products since many customers like microgreens that are grown organically rather than those that are farmed conventionally. Another important factor is urbanization, as more people in cities look for sustainable and space-efficient agricultural solutions. This has led to an increase in indoor farming and vertical gardens, which make it simple to grow microgreens.
 The main areas of opportunity in this industry to be investigated are creative growth methods and collaborations with nearby eateries and supermarkets. By providing fresh microgreens to regional chefs, entrepreneurs may capitalize on the farm-to-table movement and improve the culinary experience. As customers seek ease in online fresh produce purchases, e-commerce platforms also present a development opportunity. The usage of microgreens in culinary applications and gourmet food preparations has become more popular recently, attracting the attention of both chefs and foodies. Demand is further increased by the growing popularity of educational programs that teach customers about the advantages and applications of microgreens in cooking.
Furthermore, advancements in hydroponic and aquaponic systems are making it easier and more accessible for individuals and businesses to grow microgreens year-round. This shift reflects a larger commitment to sustainable food practices and reduced environmental impact, resonating well with global sustainability goals.
Microgreens Market Drivers
Health Conscious Consumers Driving Demand
The surge in health-conscious consumers is a significant driver contributing to the growth of the Global Microgreens Market Industry. Reports indicate that the global organic food market has seen an average growth rate of 10% annually over the last five years, fueled by increasing awareness of the health benefits associated with organic and nutrient-rich foods. Microgreens, which are packed with vitamins and antioxidants, cater perfectly to this consumer shift.For instance, organizations such as the World Health Organization (WHO) emphasize the importance of a diet rich in fruits and vegetables, reinforcing the health benefits that microgreens offer. As consumers increasingly seek alternatives to traditional vegetables, the appeal of microgreens for their nutritional density and versatility continues to rise, bolstering market demands significantly on a global scale.
Urban Farming and Sustainability Trends
The rising trend of urban farming and sustainability is another important driver for the Global Microgreens Market Industry. The global urban agriculture market reached approximately USD 36 billion in 2022 and is projected to grow as cities expand and seek innovative food sources. Advocated by various sustainability organizations and supported by government initiatives promoting local food sources, microgreens are well-suited for urban farming practices due to their small space requirements and rapid growth cycles.These factors not only align with global sustainability objectives but also provide fresh produce that minimizes food miles, thus appealing to consumers who prioritize eco-friendly practices in their diets.
Increased Adoption in Culinary Applications
The increased adoption of microgreens in culinary applications serves as a substantial driver for the Global Microgreens Market Industry. Celebrity chefs and renowned restaurants worldwide prominently feature microgreens in their dishes, attracting consumers to this niche food segment. The culinary trend of incorporating diverse flavors and aesthetic presentation in meals has risen, with the number of mentions of microgreens in recipes doubling within the last five years, according to culinary trend reports.Associations like the American Culinary Federation promote innovative food trends and educate chefs on utilizing these ingredients effectively, thereby stimulating consumer interest and expanding the market for microgreens globally.
Microgreens Market Segment Insights
Microgreens Market Type Insights
The Global Microgreens Market is experiencing notable growth, with a value of 0.99 USD Billion in 2024 and advancing to 3.0 USD Billion by 2035. The market is segmented primarily into four types: Leafy Microgreens, Cruciferous Microgreens, Herb Microgreens, and Fruit Microgreens. Among these, Leafy Microgreens hold a majority share in the market, valued at 0.4 USD Billion in 2024 and expected to reach 1.2 USD Billion by 2035. This segment's significance is attributed to its popularity for culinary uses and nutritious value, making it a preferred choice among consumers seeking healthy food alternatives.
Following closely, Cruciferous Microgreens are valued at 0.25 USD Billion in 2024 and are expected to rise to 0.75 USD Billion by 2035. Their health benefits, particularly in cancer prevention, bolster their growth and demand in health-conscious markets. Herb Microgreens, valued at 0.2 USD Billion in 2024 and projected to grow to 0.6 USD Billion by 2035, are gaining traction due to their flavor-enhancing properties in various dishes, thereby creating significant opportunities in both retail and culinary sectors. Lastly, Fruit Microgreens, while currently at 0.14 USD Billion in 2024, are estimated to expand to 0.45 USD Billion by 2035.
Despite being the least dominant segment, they represent an innovative area in the market, attracting interest from consumers looking for novel and nutritious additions to their diets. The overall Global Microgreens Market segmentation illustrates robust growth prospects driven by rising health awareness and the increasing incorporation of microgreens in functional foods and dietary plans. These market dynamics emphasize the diversity in consumer preferences and the potential for expanding product lines within the industry.
 Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Microgreens Market Distribution Channel Insights
The Global Microgreens Market, particularly within the Distribution Channel segment, exhibits a dynamic landscape and valued 0.99 billion USD by 2024. The market growth is fueled by various distribution avenues, each catering to unique consumer preferences and accessibilities. Online stores have gained traction due to the convenience they offer, allowing consumers to purchase microgreens from the comfort of their homes. Supermarkets continue to be significant players, providing wide visibility and easy access for shoppers.
Farmers markets are gaining popularity as consumers increasingly seek fresh produce and locally sourced food options, supporting sustainable agriculture. Specialty health stores also play a crucial role, targeting health-conscious shoppers looking for nutrient-dense food options. The preference for organic and natural food is another driving force influencing the popularity of microgreens across these distribution channels. With the Global Microgreens Market anticipated to grow robustly, understanding channel dynamics will be essential for stakeholders to optimize their strategies and cater effectively to the evolving demands of consumers.Various factors, such as health trends and the increasing focus on home gardening, remain vital in shaping the market landscape.
Microgreens Market End Use Insights
The Global Microgreens Market focuses significantly on the End Use segment, which reflects the diverse applications of microgreens across various sectors. By 2024, the market is projected to be valued at approximately 0.99 billion USD, showcasing growing interest and adoption of microgreens. The Household segment plays a crucial role as consumers increasingly seek fresh, nutritious, and home-grown alternatives to enhance their diets. The Food Service sector also marks substantial importance, driven by restaurants and cafes recognizing the aesthetic and flavor benefits that microgreens provide to culinary presentations, thus elevating consumer dining experiences.
Meanwhile, the Food Processing industry is leveraging microgreens for their nutritional advantages, integrating them into ready-to-eat products and packaged foods to meet health-conscious consumer demands. The Global Microgreens Market's statistics underline a profound market growth, with an expected compound annual growth rate of 10.58 from 2025 to 2035, driven by health and wellness trends, urban farming, and increased consumer knowledge of sustainable food sources. Each segment reflects distinct opportunities, challenges, and growth drivers, contributing to the overall market evolution within the global landscape.
Microgreens Market Growing Method Insights
The Global Microgreens Market, particularly in the Growing Method segment, has been diversifying with various cultivation techniques embraced by producers. As of 2024, this segment is expected to contribute significantly to the overall market value, reflecting a growing consumer demand for fresh, nutrient-rich produce. The methods employed include Soil-Based, Hydroponics, and Aeroponics, each bringing unique advantages. Soil-Based cultivation remains popular due to its simplicity and natural benefits, while Hydroponics is recognized for water efficiency and controlled growth environments, enhancing yield consistency.Aeroponics, though less common, has emerged as an innovative approach that maximizes space and minimizes resource use, appealing to urban growers. The rising awareness of health benefits associated with microgreens and increasing investments in urban agriculture are driving factors for the Global Microgreens Market. Moreover, the ongoing trend towards sustainable and locally sourced food options enhances the relevance of these growing methods, as they align with consumer preferences for eco-friendly practices. Understanding the Global Microgreens Market revenue implications of each method is essential for industry stakeholders aiming to capitalize on the growing awareness of microgreens and their diverse applications in culinary and health sectors.
Microgreens Market Regional Insights
The Global Microgreens Market revenue showcases a dynamic landscape across various regions, with a total value of 0.99 USD Billion in 2024 and a significant rise to 3.0 USD Billion by 2035. North America is a major player, holding a significant position with a market value of 0.32 USD Billion in 2024, projected to expand to 0.96 USD Billion by 2035. This region's dominance is attributed to the growing health consciousness and culinary trends favoring fresh microgreens. Europe follows closely, with a valuation of 0.25 USD Billion in 2024, expected to reach 0.75 USD Billion by 2035, driven by increasing demand for organic food.
The APAC region, valued at 0.20 USD Billion in 2024, is anticipated to grow to 0.6 USD Billion by 2035 due to rising urbanization and changing dietary preferences. South America currently holds a market value of 0.12 USD Billion in 2024 and is expected to reach 0.36 USD Billion by 2035, showing potential growth as health awareness increases. The MEA region, although the smallest with a valuation of 0.10 USD Billion in 2024 and a rise to 0.3 USD Billion by 2035, is significant due to its emerging markets and potential for growing interest in microgreen cultivation and consumption.The diversity in regional demand underscores the varied opportunities presented within the Global Microgreens Market segmentation, emphasizing each region's unique growth drivers and market potential.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Microgreens Market Key Players and Competitive Insights
The Global Microgreens Market is characterized by a dynamic environment where numerous players compete to capture the attention of health-conscious consumers eager for nutritious, flavorful ingredients. The microgreens sector has seen significant growth due to rising awareness about the health benefits associated with these nutrient-dense vegetables, leading to increased incorporation into various culinary applications, including salads, garnishes, and smoothies. Market participants are vying for market share through innovative product offerings, strategic partnerships, and enhanced distribution channels, aiming to meet the diverse needs of consumers looking for fresh, sustainable options. As sustainability becomes a focal point, several companies are aligning their strategies with sustainable farming practices and eco-friendly packaging to gain competitive advantages in this burgeoning market.
Backyard Microgreens, as a noteworthy player in the Global Microgreens Market, has established a robust presence that emphasizes quality and local sourcing. Its strengths lie in its commitment to providing fresh, organic microgreens, making it a preferred choice for both consumers and professional chefs. The company's focus on education around cultivating microgreens at home resonates with a growing trend towards DIY gardening, further enhancing its market appeal. Through direct-to-consumer sales and local farmers markets, Backyard Microgreens has effectively tapped into the community's demand for fresh produce, establishing a loyal customer base while promoting the benefits of microgreens. This combination of consumer engagement and quality product offerings solidifies its competitive stance within the global landscape.Morrisons operates as an influential entity within the Global Microgreens Market, leveraging its strong retail presence to deliver a diverse range of fresh microgreens to consumers. Known for its commitment to quality and sustainability, Morrisons emphasizes sourcing its microgreens from trusted suppliers, ensuring premium product standards that align with customer expectations.Â
The company's key offerings often include a variety of microgreens tailored to different culinary needs, fostering its reputation as a one-stop shop for quality produce. Furthermore, Morrisons engages in strategic partnerships with local growers and invests in sustainability initiatives, enhancing its market presence in the global arena. The company also has a history of acquisitions that streamline its supply chain and bolster its product range, further positioning itself as a leading player in the competitive landscape of microgreens and agribusiness.
Key Companies in the Microgreens Market Include
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Backyard Microgreens
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Morrisons
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Rocket Farms
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Lettuce Grow
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Goodleaf Farms
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Urban Harvest
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HarvestON
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Farmbox Greens
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Greenhouse Grower
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Living Greens Farm
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Green Spirit Farms
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Little Leaf Farms
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AeroFarms
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FarmedHere
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Fresh Herb
Microgreens Market Industry Developments
The Global Microgreens Market has witnessed significant developments recently, with increased consumer demand for healthy and nutritious food options driving growth. Companies like Backyard Microgreens and Morrisons are expanding their product offerings to capture this trend. Rocket Farms and Lettuce Grow have reported enhancements in their cultivation techniques to improve yield and quality, while Goodleaf Farms is focusing on sustainable farming practices. Urban Harvest and HarvestON are also making strides in integrating technology with agriculture to optimize production. In terms of mergers and acquisitions, there have been notable movements, particularly in April 2023, when AeroFarms announced its acquisition of FarmedHere, aiming to bolster its vertical farming capabilities. The market valuation of microgreens is projected to grow significantly, indicating an expanding consumer base and enhanced investment in the sector. Last year, in September 2022, a partnership was formed between Little Leaf Farms and Green Spirit Farms to promote co-branded products. Such collaborations and innovations are likely to reshape the landscape of the Global Microgreens Market, indicating a robust future trajectory.
Microgreens Market Segmentation Insights
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Microgreens Market Type Outlook
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Leafy Microgreens
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Cruciferous Microgreens
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Herb Microgreens
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Fruit Microgreens
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Microgreens Market Distribution Channel Outlook
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Online Stores
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Supermarkets
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Farmers Markets
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Specialty Health Stores
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Microgreens Market End Use Outlook
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Household
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Food Service
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Food Processing
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Microgreens Market Growing Method Outlook
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Soil-Based
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Hydroponics
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Aeroponics
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Microgreens Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
Report Scope:
| Report Attribute/Metric Source: |
Details |
| MARKET SIZE 2023 |
0.9(USD Billion) |
| MARKET SIZE 2024 |
0.99(USD Billion) |
| MARKET SIZE 2035 |
3.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) |
10.58% (2025 - 2035) |
| REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR |
2024 |
| MARKET FORECAST PERIOD |
2025 - 2035 |
| HISTORICAL DATA |
2019 - 2024 |
| MARKET FORECAST UNITS |
USD Billion |
| KEY COMPANIES PROFILED |
Backyard Microgreens, Morrisons, Rocket Farms, Lettuce Grow, Goodleaf Farms, Urban Harvest, HarvestON, Farmbox Greens, Greenhouse Grower, Living Greens Farm, Green Spirit Farms, Little Leaf Farms, AeroFarms, FarmedHere, Fresh Herb |
| SEGMENTS COVERED |
Type, Distribution Channel, End Use, Growing Method, Regional |
| KEY MARKET OPPORTUNITIES |
Rising health consciousness, Increasing urban farming, Demand for fresh ingredients, Expanding e-commerce distribution, Innovative product offerings |
| KEY MARKET DYNAMICS |
Growing health consciousness, Increasing urban farming, Rising restaurant demand, Sustainable agriculture practices, High nutritional value |
| COUNTRIES COVERED |
North America, Europe, APAC, South America, MEA |
Microgreens Market Highlights:
Frequently Asked Questions (FAQ) :
The Global Microgreens Market is expected to be valued at 0.99 USD billion in 2024.
By 2035, the Global Microgreens Market is anticipated to reach a value of 3.0 USD billion.
The market is expected to grow at a CAGR of 10.58% from 2025 to 2035.
North America is expected to hold the largest market share by reaching a value of 0.96 USD billion in 2035.
Leafy Microgreens are valued at 0.4 USD billion in 2024 and are projected to reach 1.2 USD billion by 2035.
Major players include Backyard Microgreens, Morrisons, Rocket Farms, and Lettuce Grow among others.
Herb Microgreens are expected to be valued at 0.2 USD billion in 2024.
The market in South America is expected to grow to 0.36 USD billion by 2035.
The Cruciferous Microgreens segment is valued at 0.25 USD billion in 2024.
Fruit Microgreens are projected to grow from 0.14 USD billion in 2024 to 0.45 USD billion by 2035.
