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    Frozen Fruits Vegetables Market

    ID: MRFR/F-B & N/0257-CR
    128 Pages
    Pradeep Nandi
    October 2024

    Frozen Fruits and Vegetables Market Research Report Information By Type (Fruits, Vegetables), by Category (Organic, and Conventional), by Form (Whole, Sliced, and Cubed), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others), and by Region (North America, Europe, Asia-Pacific, Rest of the World)- Forecast Till 2035

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    Frozen Fruits Vegetables Market Summary

    The Global Frozen Fruits and Vegetables Market is projected to grow significantly from 33.6 USD Billion in 2024 to 66.1 USD Billion by 2035.

    Key Market Trends & Highlights

    Frozen Fruits and Vegetables Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 6.35 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 66.1 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 33.6 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of frozen food products due to increasing consumer demand for convenience is a major market driver.

    Market Size & Forecast

    2024 Market Size 33.6 (USD Million)
    2035 Market Size 66.1 (USD Million)
    CAGR (2025-2035) 6.35%

    Major Players

    Suyog Food Products (India), Swadhika Foods (India), Royal Foodstuffs (India), China Kunyu Industrial Co., Limited (China), Xiamen Sinofrost Co., Ltd. (China), Ghousia Food Products Pvt. Ltd. (India), Mandar Food Products (India), Tanvi Foods (India) Ltd. (India), Shimla Hills (India), Nature's Touch (Italy)

    Frozen Fruits Vegetables Market Trends

    Rising demand for plant-based diets

    The growing popularity of plant-based diets is largely responsible for the notable growth in the frozen fruits and vegetable industry. There has been a noticeable trend in consumer preferences toward plant-centric eating habits driven by ethical, environmental, and personal health concerns. The growing number of people leading plant-based lifestyles has resulted in a notable surge in the demand for plant-derived food options that are both varied and handy, such as frozen fruits and vegetables. A major factor contributing to the increase in demand is the increased recognition of the health advantages of plant-based diets.

    Consumer interest has been piqued by research showing how eating a plant-centric diet can lower the risk of chronic diseases, improve cardiovascular health, and help with weight control. As essential components of plant-based diets, frozen fruits, and vegetables provide people with an easy and accessible method to include a variety of nutrient-dense selections in their daily meals.

    One important feature that makes frozen fruits and vegetables appealing to people who are adopting plant-based diets is their adaptability. The frozen versions of these plant-based dishes can be used in salads, stir-fries, smoothies, and casseroles, among other culinary creations. With so many plant-based options easily accessible in the freezer, customers can prepare a wide range of tasty meals without sacrificing freshness or nutritional content.

    The general cultural change towards adopting a flexitarian lifestyle, in which people consume more plant-based foods while occasionally consuming animal products, is what is driving the market's rise. This adaptable strategy complements the convenience that frozen fruits and vegetables provide, enabling customers to incorporate plant-based options into their meals with ease and without having to change their eating habits drastically. This movement is a reflection of a larger shift in consumer values toward flexible, sustainable, and health-conscious eating, with frozen produce serving as a vital component in providing the convenience and nutritional requirements of people adopting plant-centric lives.

    The global frozen fruits and vegetables market is poised for growth as consumer preferences shift towards convenient, nutritious food options that align with modern lifestyles.

    U.S. Department of Agriculture (USDA)

    Frozen Fruits Vegetables Market Drivers

    Market Growth Projections

    The Global Frozen Fruits and Vegetables Market Industry is projected to experience substantial growth, with estimates indicating a market value of 33.6 USD Billion in 2024 and a potential increase to 66.1 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 6.35% from 2025 to 2035, reflecting the increasing consumer demand for frozen produce. The market dynamics are influenced by various factors, including health trends, convenience, and technological advancements, which collectively contribute to the positive outlook for the industry.

    Convenience and Shelf Life

    The convenience offered by frozen fruits and vegetables is a significant factor influencing the Global Frozen Fruits and Vegetables Market Industry. These products provide extended shelf life, reducing food waste and allowing consumers to stock up without the fear of spoilage. This aspect is particularly appealing to busy households and working professionals who prioritize quick meal solutions. The market is expected to grow substantially, with a projected value of 66.1 USD Billion by 2035. The ability to easily incorporate frozen produce into various recipes enhances their attractiveness, thereby driving market expansion.

    Rising Health Consciousness

    The increasing awareness of health and nutrition among consumers appears to be a primary driver for the Global Frozen Fruits and Vegetables Market Industry. As individuals seek healthier dietary options, frozen fruits and vegetables are often perceived as convenient, nutritious alternatives to fresh produce. This shift in consumer behavior is reflected in the projected market value of 33.6 USD Billion in 2024, indicating a robust demand for these products. Furthermore, the emphasis on plant-based diets and the growing popularity of smoothies and meal prep contribute to the sustained growth of this market segment.

    Expansion of Distribution Channels

    The expansion of distribution channels, including online grocery shopping and specialized retailers, is influencing the Global Frozen Fruits and Vegetables Market Industry. As e-commerce continues to grow, consumers are increasingly turning to online platforms for their grocery needs, including frozen produce. This shift allows for greater accessibility and convenience, catering to a broader audience. Retailers are also diversifying their product ranges to include frozen fruits and vegetables, thereby enhancing market visibility. This trend is likely to contribute to the overall growth of the market, as consumers seek more convenient purchasing options.

    Growing Demand for Organic Products

    The rising demand for organic frozen fruits and vegetables is likely to significantly impact the Global Frozen Fruits and Vegetables Market Industry. Consumers are increasingly seeking organic options due to perceived health benefits and environmental concerns. This trend is reflected in the expanding range of organic frozen products available in retail outlets. As the market evolves, organic offerings are expected to capture a larger share, contributing to overall market growth. The increasing consumer preference for organic produce aligns with the broader trend of sustainable consumption, further driving demand in this sector.

    Technological Advancements in Freezing Techniques

    Advancements in freezing technology have the potential to enhance the quality and nutritional value of frozen fruits and vegetables, thereby driving the Global Frozen Fruits and Vegetables Market Industry. Techniques such as flash freezing preserve the taste, texture, and nutrients of produce, making them more appealing to consumers. As these technologies evolve, they may lead to increased product offerings and improved consumer satisfaction. The anticipated compound annual growth rate of 6.35% from 2025 to 2035 suggests that innovations in freezing methods will play a crucial role in shaping the future of this market.

    Market Segment Insights

    Get more detailed insights about Frozen Fruits and Vegetables Market Research Report - Forecast till 2032

    Regional Insights

    By Country, the study segments the market into North America, Europe, Asia Pacific, Rest of World. The Europe segment accounted for the largest market share in 2022, with a market value of USD 10,000.4 million; it is expected to register a CAGR of 6.0% during the forecast period. Europe, a significant market for frozen fruits and vegetables, has a dynamic environment that is molded by the many forces propelling its expansion. The increased knowledge and uptake of healthy eating practices is one important aspect driving the region's growth.

    A healthy, well-balanced diet is becoming more and more important to European consumers, who see frozen fruits and vegetables as practical solutions that still include vital vitamins and minerals. Demand for frozen produce is being driven by the health-conscious trend, which is placing it as a staple in European households where customers are looking for convenient and time-saving ways to maintain a healthy lifestyle. The European frozen produce market is expanding because of the rise in plant-based diets and the acceptance of vegetarian and vegan lifestyles.

    Demand for a wide variety of frozen plant-based options, such as meat substitutes, vegetable blends, and plant-based proteins, is rising as more consumers adopt plant-centric eating for ethical, environmental, and health reasons. The product landscape is being reshaped by this factor, which is also pushing producers to innovate and meet the needs of the increasing number of European customers who are adopting plant-forward diets.

    Figure 4: Frozen Fruits and Vegetables Market, by region, 2023 & 2032 (USD Million)

    Frozen Fruits and Vegetables Market, by region, 2023 & 2032

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Further studies are done on following countries and regions: The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, China, Japan, India, Australia & New Zealand, South America, Middle East, and Africa.

    Key Players and Competitive Insights

    The market for frozen fruits and vegetables is marked by fierce rivalry as different competitors compete for a larger part of this quickly expanding sector. Businesses in this industry are putting themselves in a strategic position to take advantage of the growing customer desire for quick and wholesome food options. The competitive environment is characterized by a blend of well-established global players and up-and-coming businesses that concentrate on specialized markets or cutting-edge product lines.

    Companies are devoting significant resources to research and development to launch new and enhanced frozen fruit and vegetable products that align with changing dietary trends, as customer preferences shift towards healthier lifestyles and the adoption of plant-based diets.

    To obtain a competitive advantage in this cutthroat market, product innovation and differentiation are essential. To improve the flavor, quality, and nutritional value of their frozen products, companies are making significant investments in the creation of cutting-edge processing methods and packaging designs. Moreover, forming strategic alliances and working together with retailers and farmers at every stage of the supply chain is becoming essential to guaranteeing a steady supply of frozen product of the highest caliber.

    Success in this intensely competitive market is largely determined by one's capacity to adjust to shifting market factors, such as customer preferences, legal constraints, and sustainability concerns.

    The competitive landscape of the frozen fruits and vegetables market is heightened by its global nature, as businesses aim to broaden their geographic scope and distribution channels. To foster brand loyalty, market participants are utilizing digital platforms to improve their marketing tactics and interact with customers directly. Furthermore, an emphasis on ethical sourcing, transparent supply chains, and sustainable practices is starting to set businesses apart from those trying to win over environmentally sensitive customers.

    Key Companies in the Frozen Fruits Vegetables Market market include

    Industry Developments

    On March 18, 2024, Green Giant, one of the major players in the frozen vegetable market, made an announcement regarding their increase in frozen fruit and vegetable products in the plants in North America. The brand also brought about new frozen blended vegetables including vegetarian options to cater for the increasing preference for fast and healthy meals. The new products are expected to be ideal for especially busy clients who have limited time to do food prep.

    In January 2024, McCain Foods, a major player in frozen foods, revealed an engagement with a leading retail partner to increase the penetration of its frozen vegetables and fruits in the Asia Pacific market. The strategy is directed at the growing demand for frozen vegetables and fruits in China and India which have a consumer shift towards quick and healthy food.

    In December 2023, another frozen food brand named Birds Eye launched its line of frozen vegetables which is directed towards the plant-based food market. This new product range includes frozen snacks and ready meals made with vegetables catering to the ever-increasing consumers who prefer to switch over to plant based diet. This is in line with the company’s strategy of expanding its portfolio as well as ensuring that there is growing demand for plant-based convenience food.

    On 15 November 2023, The European Union stated that it has passed new laws to enhance the quality and traceability of frozen fruits and vegetables brought into the region. The regulations are designed to ensure that products have a better-quality maintenance and more rigorous compliance with nutrition and safety standards during vetting and warehousing processes.

    In October 2023, Agro Products & Agencies which is a company based in India, announced the launch of organic frozen peas, carrots, and beans. The new products are suppressing the growing demand for frozen organic and healthy food products across both local and overseas markets. The company will adjust its target markets for intended growth in production and export capacity as the consumer demand for organic food alternatives continues to grow.

    Future Outlook

    Frozen Fruits Vegetables Market Future Outlook

    The Global Frozen Fruits and Vegetables Market is poised for growth at 6.35% CAGR from 2024 to 2035, driven by rising health consciousness and convenience demand.

    New opportunities lie in:

    • Develop innovative packaging solutions to enhance product shelf life and reduce waste.
    • Expand distribution channels through e-commerce platforms to reach a broader consumer base.
    • Invest in sustainable sourcing practices to appeal to environmentally conscious consumers.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and increased demand.

    Market Segmentation

    Frozen Fruits and Vegetables Form Outlook

    • Whole
    • Sliced
    • Cubed

    Frozen Fruits and Vegetables Type Outlook

    • Fruits
    • Vegetables

    Frozen Fruits and Vegetables Region Outlook

    North America
    • US
    • Canada
    • Mexico

    Frozen Fruits and Vegetables Category Outlook

    • Organic
    • Conventional

    Frozen Fruits and Vegetables Distribution Channel Outlook

    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online
    • Others

    Report Scope

    Attribute/Metric Details
    Market Size 2024 USD 28,411.1 million
    Market Size 2032 USD 55,168.6 million
    Compound Annual Growth Rate (CAGR) 6.2% (2022-2032)
    Base Year 2021
    Forecast Period 2022-2032
    Historical Data 2020
    Forecast Units Value (USD Million)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Category, Form, Distribution Channel, and Region
    Geographies North America, Europe, Asia-Pacific, and Rest of the World
    Countries Covered The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, China, Japan, India, and Australia & New Zealand
    Key Companies Profiled Suyog Food Products (India), Swadhika Foods (India), Royal Foodstuffs (India), China Kunyu Industrial Co., Limited (China), Xiamen Sinofrost Co., Ltd. (China), Ghousia Food Products Pvt. Ltd. (India), Mandar Food Products (India), Tanvi Foods (India) Ltd. (India), Shimla Hills (India), Nature's Touch (Italy), among others.
    Key Market Opportunities Innovative processing techniques Improved supply chain and distribution Innovative processing techniques
    Key Market Dynamics Increasing awareness of health benefits Rising demand for plant-based diets Year-Round availability of frozen fruits and vegetables

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    How much is the Frozen Fruits and Vegetables market in 2022?

    The Frozen Fruits and Vegetables market accounted for USD 30,471.7 million.

    What is the growth rate of the Frozen Fruits and Vegetables market?

    The growth rate of the Frozen Fruits and Vegetables market is 6.2% CAGR.

    Which Region held the largest market share in the Frozen Fruits and Vegetables market?

    Europe held the largest market share in the Frozen Fruits and Vegetables market.

    Who are the key players in the Frozen Fruits and Vegetables market?

    Suyog Food Products (India), Swadhika Foods (India), Royal Foodstuffs (India), China Kunyu Industrial Co., Limited (China), Xiamen Sinofrost Co., Ltd. (China), Ghousia Food Products Pvt. Ltd. (India), Mandar Food Products (India), Tanvi Foods (India) Ltd. (India), Shimla Hills (India), Nature's Touch (Italy), among others.

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