Organic Fruits & Vegetables Market Size was valued at USD 33.9 Billion in 2023. The organic fruits & vegetables market industry is projected to grow from USD 36.68 Billion in 2024 to USD 62.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.95% during the forecast period (2024 - 2032). The government is actively promoting organic farming in an effort to reduce pollution in the air and water, rising consumer awareness of the advantages of organic products, the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for organic fruits & vegetables is being driven by fruits and vegetables with the label "organic" on them, letting the consumer know that they were made with specific production techniques. The organic method is used to grow fruits and vegetables, in which plants and crops are nurtured and raised without chemicals during pre- and post-harvest operations. The market for organic fruits and vegetables is expanding significantly due to rising consumer awareness of the advantages of organic products and their reasonable prices and easy accessibility. Unprecedented opportunities are opening up for farmers and food manufacturing businesses thanks to the rising demand for products that bear the organic mark. Since organic food products contain antioxidants, which have been shown in numerous scientific studies to positively impact general health, consumers are beginning to prefer them more and more. Additionally, the government is actively promoting organic farming to reduce pollution in the air and water, which is likely to encourage farmers to practice organic farming. In the upcoming years, the market for organic fruits and vegetables is anticipated to expand due to rising consumer awareness of healthy diets and evolving lifestyles and eating patterns. Because of their demanding work schedules, the working population worldwide struggles to meet their daily nutritional needs. As a result, they are becoming more dependent on organic fruits and vegetables, which are helpful sources of nutrients like iron, vitamin C, phosphorus, and magnesium.
Additionally, the expansion of investments by small and mid-sized food product manufacturing firms to provide consumers with more healthy options will support the market's expansion. However, the high cost of goods with organic labels on fruits and vegetables and hazy regulatory guidelines may restrain market expansion.
The market is expanding due to the commercialization of the Internet of Things, the acceleration of globalization, and the rising popularity of online platforms for shopping. Thanks to online sales, organic produce was exported from countries with high production, like China and India, to nations with low production, like Spain, Canada, and Japan. Online marketplaces like Big Basket, Nature Basket, Orgpick, and others that focus on selling organic fruits and vegetables have become more well-liked nationally and internationally. During the forecast period, the market for organic fruits and vegetables is likely to grow due to such online platforms for selling organic produce and the rising popularity of internet-enabled smartphones.
Additionally, market-related government initiatives are fostering the market's expansion. For instance, the GOI's Paramparagat Krishi Vikas Yojana encourages cluster-based organic farming with PGS (Participatory Guarantee System) certification. Under the plan, cluster formation, training, certification, and marketing are supported. Over three years, a farmer will receive assistance totaling Rs. 50,000 (USD 604.2) per hectare, of which 62 percent will be given as an incentive to use organic inputs. Thus, driving the organic fruits & vegetables market revenue.
The organic fruits & vegetables market segmentation, based on product type, includes organic fruits and organic vegetables. The organic fruits segment dominated the market; several factors that appeal to consumers who value health, sustainability, and environmental consciousness are what motivate people to buy organic fruits. Because of their alleged health benefits, many shoppers choose organic fruits. GMOs, synthetic pesticides, and herbicides are typically not used in organic farming practices. Fruits grown organically are frequently thought to be free of dangerous chemicals, and some studies indicate that they may have higher concentrations of specific nutrients and antioxidants than fruits grown conventionally. Environmental sustainability and minimal impact on ecosystems are prioritized by organic farming practices. By avoiding the use of artificial fertilizers and chemicals, organic fruit production helps to prevent soil erosion and pollution. In order to preserve ecosystems and advance sustainability over the long term, organic farmers place a strong emphasis on biodiversity, soil health, and natural pest control.
Based on form, the organic fruits & vegetables market segmentation includes fresh, frozen. The fresh category generated the most income. Several factors that appeal to consumers looking for wholesome, sustainable, and environmentally friendly food options encourage people to eat fresh organic fruits and vegetables. Because they may contain more nutrients, fresh organic fruits and vegetables are frequently seen as healthier alternatives. Produce v soil health, biodiversity, and natural pest control.
Based on end-user, the organic fruits & vegetable market segmentation includes fresh consumption and food processing. The fresh consumption category generated the most income. A healthy diet and the role of fresh fruits and vegetables in preserving general well-being are becoming increasingly recognized as being important. The potential health advantages of eating organic produce, such as its higher nutrient content, lower pesticide residues, and potential antioxidant properties, attract consumers’ attention. The potential negative effects of synthetic pesticides and chemical residues in conventionally grown fruits and vegetables have raised consumer concerns. Organic farming methods, which forbid synthetic chemicals, present an appealing alternative for those looking for products with less chemical exposure.
Figure 1: Organic Fruits & Vegetables Market, by End-User, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific organic fruits & vegetables market area will dominate this market. To manage their busy schedules and get enough nutrients, an expanding working population is gravitating toward organic foods and a healthy lifestyle. Since organic fruits and vegetables grow naturally without chemical pesticides or fertilizers and are high in essential nutrients like Vitamin C, iron, magnesium, and phosphorous, they are becoming increasingly popular among working people. Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ORGANIC FRUITS & VEGETABLES MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s organic fruits & vegetables market accounts for the second-largest market share. The rise of organic farming in the European region is largely a result of the increased focus on sustainable development. In addition, because organic farming uses more organic fertilizers like compost and manure than synthetic pesticides, the soil quality of the region is improved. These elements have helped to increase consumer demand for organic fruits and vegetables. Further, the German organic fruits & vegetables market held the largest market share, and the UK organic fruits & vegetables market was the fastest-growing market in the European region.
The North American Organic Fruits & Vegetables Market is expected to grow fastest from 2023 to 2032. a result of growing consumer spending power and disposable income. Additionally, consumers spend excessive money on organic fruits and vegetables that don't contain dangerous chemicals due to rising health and fitness awareness. According to estimates, this will have a big impact on market expansion. Moreover, U.S. organic fruits & vegetables market held the largest market share, and the CANADA organic fruits & vegetables market was the fastest-growing market in the North American region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the organic fruits & vegetables market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the organic fruits & vegetables industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the organic fruits & vegetables industry to benefit clients and increase the market sector. In recent years, the organic fruits & vegetables industry has offered some of the most significant advantages to medicine. Major organic fruits & vegetables market players, including WhiteWave Foods Company, Z Natural Foods, LLC, General Mills, Inc., H. J. Heinz Company, Organic Valley, Saipro Biotech Private Limited, Green Organic Vegetables Inc., DMH Ingredients, Inc., Activz, CSC Brands L.P. and others, are attempting to increase market demand by investing in research and development operations.
WhiteWave Foods Company, By bringing health through food to as many people as possible, Danone North America is now in a position to make an even bigger impact on the world. They produce food that appeals to people of all ages and at all times of the day. Danone North America is a business unit of Danone, and one of the top 15 food and beverage companies in the U.S. Their combined portfolio of beloved, trusted, and innovative brands includes fresh dairy, organic dairy, plant-based, fresh foods, and coffee creamers and beverages. The WhiteWave Foods Company will be acquired by Danone, according to a statement made on July 7, 2016. On December 16, 2016, Danone received regulatory approval from the U.S. and the European Commission. To complete the acquisition, the District Court for the District of Columbia will issue its order on April 6, 2017. Danone completed the acquisition of WhiteWave on April 12, 2017.
General Mills Inc. has been serving food the world loves for 155 years (and counting), including well-known brands like Cheerios, Pillsbury, and Häagen-Dazs and brands that haven't yet encountered them. The process of food preparation is just as important as the food itself. Their values are ingrained in history and help move forward as an innovative business that upholds moral principles. In 1866, when Cadwallader Washburn bravely made the largest flour mill west of the Mississippi his own, General Mills was born. The leadership team, who upholds a vision of relentless innovation while standing for good, embodies that pioneering spirit even today.
Organic Fruits & Vegetables Industry Developments
January 2022: Dole Food Company, one of the market's major players, has launched salad bowls called Dole Fresh Takes which are made for a busy lifestyle. Six fresh salad varieties have been created by the company, and they are called Classic Chicken Caesar, Santa Fe Style, Turkey and Bacon Country Cobb Salad, Savory Spinach Dijon, Cranberry, and Candied Walnut. These variations offer salad lovers a healthy diet by not containing artificial colors or preservatives.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 33.9 Billion |
| Market Size 2024 | USD 36.68 Billion |
| Market Size 2032 | USD 62.8 Billion |
| Compound Annual Growth Rate (CAGR) | 6.95% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Type, End User and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | WhiteWave Foods Company, Z Natural Foods, LLC, General Mills, Inc., H. J. Heinz Company, Organic Valley, Saipro Biotech Private Limited, Green Organic Vegetables Inc., DMH Ingredients, Inc., Activz, and CSC Brands L.P. |
| Key Market Opportunities | Rising consumer awareness of the advantages of organic products |
| Key Market Dynamics | The government is actively promoting organic farming in an effort to reduce pollution in the air and water |
Organic Fruits & Vegetables Market Highlights:
Frequently Asked Questions (FAQ) :
The organic fruits & vegetables market size was valued at USD 33.9 Billion in 2023.
The market is projected to grow at a CAGR of 6.95% during the forecast period, 2024-2032.
Asia Pacific had the largest share of the market
The key players in the market are WhiteWave Foods Company, Z Natural Foods, LLC, General Mills, Inc., H. J. Heinz Company, Organic Valley, Saipro Biotech Private Limited, Green Organic Vegetables Inc., DMH Ingredients, Inc., Activz, and CSC Brands L.P.
The organic fruits category dominated the market in 2023.
The fresh consumption had the largest share in the market.
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