US Organic Fruits and Vegetables Market Size was estimated at 5.84 (USD Billion) in 2023. The US Organic Fruits and Vegetables Market Industry is expected to grow from 6.5(USD Billion) in 2024 to 10.2 (USD Billion) by 2035. The US Organic Fruits and Vegetables Market CAGR (growth rate) is expected to be around 4.181% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Organic Fruits and Vegetables Market has been experiencing notable trends driven by increasing consumer awareness about health and wellness. A growing number of people in the United States are prioritizing organic produce due to perceived health benefits and reduced exposure to harmful pesticides and chemicals. This shift is further fueled by educational initiatives from government bodies that promote organic farming practices and diets rich in fruits and vegetables. Additionally, there is a rising trend among younger consumers, particularly millennials and Gen Z, who tend to favor organic food due to their values surrounding sustainability and environmental impact.Opportunities in the US market are expanding as more retail channels, including supermarkets, farmers' markets, and online platforms, provide greater access to organic produce. The e-commerce sector has become increasingly important, with consumers increasingly comfortable purchasing organic fruits and vegetables online. Small local farms are also tapping into this trend, empowering communities and meeting the demand for fresh, organic products. Furthermore, consumer interest in farm-to-table dining experiences has opened avenues for restaurants and cafes to feature organic items prominently. In recent times, the US has seen a rise in supportive policies and regulations promoting organic farming, encouraging more growers to switch to organic practices.These initiatives not only assist in boosting production but also create a stronger agricultural sector. Urban farming and community gardens are gaining traction, fostering local economies while minimizing transportation emissions associated with food distribution. Overall, the trends shape a vibrant and evolving organic fruits and vegetables market in the United States, leading towards a more sustainable and health-conscious future.
Increasing Health Awareness among Consumers
In recent years, there has been a substantial rise in health consciousness among consumers in the United States. This trend is significantly affecting the US Organic Fruits and Vegetables Market Industry, as more individuals are opting for organic produce, which is perceived to be healthier due to its lower levels of pesticides and higher nutritional value. According to the United States Department of Agriculture (USDA), organic fruits and vegetables are sought after by 43% of consumers who prioritize health benefits in their purchasing decisions.This growing preference is underpinned by research indicating that organic farming practices can lead to higher levels of certain antioxidants and vitamins in fruits and vegetables. As awareness continues to spread regarding the advantages of organic produce over conventional options, it is anticipated that demand will further escalate, positively impacting market growth. Additionally, organizations like the Organic Trade Association are continuously promoting organic consumption, reflecting a strong commitment to the growth and sustainability of the US Organic Fruits and Vegetables Market.
Government Support and Favorable Policies
Government initiatives play a crucial role in the growth of the US Organic Fruits and Vegetables Market Industry. Various policies and programs aimed at supporting organic farming have been introduced by the USDA, which include financial assistance for organic farmers and research funding for sustainable agricultural practices. For instance, in the Fiscal Year 2021, the USDA announced over $190 million in funding to support organic and transitioning farmers.This funding not only aids local producers but also benefits the broader market by making organic farming more viable and sustainable. Additionally, incentives for consumers to purchase organic products, such as tax credits or subsidies, could significantly encourage market participation, leading to increased sales and market expansion.
Rising Environmental Concerns
Environmental awareness is increasingly driving consumer preferences in the US Organic Fruits and Vegetables Market Industry. As concerns regarding climate change and pollution grow, many consumers are seeking out organic products that promise lower environmental impacts due to their sustainable farming practices. According to a report from the Environmental Protection Agency (EPA), approximately 72% of American consumers are more inclined to purchase from brands that demonstrate environmental responsibility.This trend bolsters the demand for organic produce, as consumers associate it with responsible environmental practices, such as soil health and biodiversity. Furthermore, as more evidence emerges highlighting the environmental benefits of organic farminglike reduced water pollution and improved soil qualitythe US Organic Fruits and Vegetables Market is well-positioned for growth driven by an increasingly eco-conscious consumer base.
US Organic Fruits and Vegetables Market Segment Insights:
Organic Fruits and Vegetables Market Product Type Insights
The US Organic Fruits and Vegetables Market has experienced significant growth fueled by an increasing consumer demand for healthier and environmentally sustainable food choices. The market segmentation within this industry is primarily categorized into three main product types: Fruits, Vegetables, and Herbs. Each of these categories plays a critical role in shaping the landscape of organic consumption in the United States. Fruits, such as berries, apples, and oranges, hold a major share due to their popularity for being nutrient-rich and flavorful options, often associated with various health benefits.Consumers are increasingly opting for these organic varieties, believing they are free from harmful pesticides and additives, thereby enhancing their overall health and well-being. Vegetables, including leafy greens, root vegetables, and cruciferous varieties, are also significant contributors to the market, as they form an essential part of a balanced diet. The rise of plant-based diets has further propelled the demand for organic vegetables, emphasizing their importance in everyday nutrition. Herbs, while smaller in market size compared to fruits and vegetables, represent a growing trend as consumers gravitate towards fresh, organic options to enhance the flavors of their meals and for their medicinal properties.Increased educational initiatives focusing on the benefits of organic consumption, coupled with a rise in farmers' markets and community-supported agriculture (CSA) programs, have contributed to the market’s expansion across the United States. The US Organic Fruits and Vegetables Market statistics reflect a burgeoning interest in locally sourced and organic products, thus leading to more widespread distribution and accessibility within retail channels. Such trends indicate a strong future for the organic segment as consumers continue to seek transparency in their food choices, while also supporting sustainable agricultural practices.Moreover, the demand for organic fruits and vegetables aligns well with the growing emphasis on food safety and environmental health, presenting both challenges and opportunities for producers and retailers in the market. Overall, the segmentation of Product Type within the US Organic Fruits and Vegetables Market illustrates a dynamic interaction between consumer preferences and the ongoing evolution of agricultural practices aimed at meeting those needs.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Organic Fruits and Vegetables Market Distribution Channel Insights
The Distribution Channel segment of the US Organic Fruits and Vegetables Market has been integral to its evolution and growth, reflecting changing consumer preferences and purchasing behaviors. Supermarkets have consistently served as a major access point for organic products, offering convenience and a broad selection, which attracts a large customer base. The rise of Online Retail has also transformed the landscape, providing consumers with the flexibility to order products from the comfort of their homes, which has become increasingly important, especially during recent health crises.Farmers Markets play a critical role in connecting consumers directly with local producers, fostering a sense of community and encouraging the consumption of fresh, locally sourced organic produce. Specialty Stores, while smaller in scale, cater to niche markets and offer a curated selection of high-quality organic items, often focusing on unique, artisanal products. The growing awareness of health and sustainability among consumers has been a significant driver behind the increased market penetration of these distribution channels. The diversity within the Distribution Channel segment ensures that organic fruits and vegetables are accessible to a wide array of consumers, aligning with market growth trends and consumer demand for organic options.This diversity underscores the importance of adapting to evolving market dynamics while providing various choices that cater to individual preferences in the US market.
Organic Fruits and Vegetables Market Form Insights
The US Organic Fruits and Vegetables Market is witnessing significant momentum, particularly in the Form segment, which includes Fresh, Frozen, Dried, and Juiced offerings. Fresh organic produce continues to capture consumer preference due to shifts towards healthier eating habits and increased demand for locally sourced items, making it a predominant category within the market. Frozen organic fruits and vegetables are gaining traction as they provide convenience and longer shelf life without sacrificing nutritional value, appealing to busy families and health-conscious individuals alike.Dried organic options have become popular for their portability and versatility, allowing consumers to incorporate nutrients into their diets easily, especially among hikers and outdoor enthusiasts. Juiced organic products have also found their niche, responding to the growing trend of functional beverages that promote wellness and hydration. This diversity in the Form segment reflects evolving consumer preferences and the broader market's adaptability to trends in health and sustainability, which drive the US Organic Fruits and Vegetables Market growth and its segmentation dynamics.
Organic Fruits and Vegetables Market Certification Insights
The Certification segment of the US Organic Fruits and Vegetables Market plays a crucial role in ensuring that products meet established organic standards, addressing growing consumer demand for transparency and sustainability. USDA Organic certification dominates the market, as it is recognized widely in the United States and assures consumers of compliance with strict organic farming practices. This certification covers various farming methods that restrict the use of synthetic pesticides and fertilizers, enhancing consumer trust. EU Organic certification also holds significance, especially for exporters and businesses that comply with European regulations, allowing access to international markets and appealing to eco-conscious consumers.Other Organic Certifications contribute to the diversity in the market, focusing on niche demands and regional preferences that cater to specific consumer segments. These certifications not only guarantee quality but also bolster the market growth by providing opportunities for producers to differentiate their products based on organic integrity, thus meeting the increasing expectations of health-conscious consumers. As more consumers opt for organic options, the demand for certified products is expected to rise, positively influencing the overall landscape of the US Organic Fruits and Vegetables Market.
US Organic Fruits and Vegetables Market Key Players and Competitive Insights:
The US Organic Fruits and Vegetables Market has experienced significant growth in recent years, driven by increasing consumer demand for healthier and more sustainable food options. This market is characterized by a diverse range of players, including both large-scale distributors and smaller, niche suppliers. Competition is fierce as companies strive to differentiate themselves through quality, price, and innovative product offerings. Factors such as changing dietary preferences, heightened awareness of environmental issues, and growth in organic certification standards continue to shape the competitive landscape. As consumers become more health-conscious, the market is evolving, presenting new opportunities and challenges for stakeholders engaged in the organic sector.Ceres Global Ag Corp has established a notable presence within the US Organic Fruits and Vegetables Market, gaining a reputation for its commitment to quality and sustainability. The company leverages its strong supply chain and logistics capabilities to ensure optimal distribution of organic produce. With a focus on sourcing organic fruits and vegetables from reliable growers, Ceres Global Ag Corp positions itself as a trusted supplier, leading to strong relationships with retailers and consumers alike. The company’s strengths lie in its robust infrastructure and ability to adapt to market trends, allowing it to effectively meet the rising demand for organic products while maintaining a competitive edge in the sector.United Natural Foods holds a prominent position in the US Organic Fruits and Vegetables Market, recognized for its extensive range of organic products and services tailored to meet the diverse needs of grocery retailers and food service operators. The company specializes in the distribution of organic fruits and vegetables, offering a wide variety that caters to health-conscious consumers. Its strengths include an expansive network of suppliers, commitment to quality assurance, and effective logistics management, which enable United Natural Foods to efficiently meet the demands of the organic market. Additionally, the company has pursued strategic mergers and acquisitions to enhance its capabilities and broaden its market reach, solidifying its role as a significant player in the organic sector within the US.
Key Companies in the US Organic Fruits and Vegetables Market Include:
US Organic Fruits and Vegetables Market Industry Developments
The US Organic Fruits and Vegetables Market has been active with significant developments throughout 2023. A notable trend has been the increasing demand for organic produce, supported by consumer preferences shifting towards healthier food options and sustainability. In September 2023, Kroger announced an expansion of its organic product lines to meet this rising demand, while Whole Foods Market has also enhanced its selections of locally sourced organic fruits and vegetables. Simultaneously, Earthbound Farm reported an increase in sales driven by its organic salad mixes, contributing to the growth of the health-focused segment. In the realm of mergers and acquisitions, in August 2023, United Natural Foods completed its acquisition of a regional organic distributor, which aims to strengthen its supply chain and diversify its organic offerings. Additionally, Dole Food Company announced a strategic partnership with Driscoll's to expand their organic fruit products in the marketplace. Recent evaluations show the organic sector experiencing substantial growth, estimated to reach a valuation of over 65 billion dollars in 2023, emphasizing the increasing relevance of organic produce in the overall US agricultural landscape. Over the past few years, consumer awareness and advocacy for organic farming have played a crucial role in this evolving market.
US Organic Fruits and Vegetables Market Segmentation Insights
Organic Fruits and Vegetables Market Product Type Outlook
Fruits
Vegetables
Herbs
Organic Fruits and Vegetables Market Distribution Channel Outlook
Supermarkets
Online Retail
Farmers Markets
Specialty Stores
Organic Fruits and Vegetables Market Form Outlook
Fresh
Frozen
Dried
Juiced
Organic Fruits and Vegetables Market Certification Outlook
USDA Organic
EU Organic
Other Organic Certifications
Report Scope:
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 5.84(USD Billion) |
| MARKET SIZE 2024 | 6.5(USD Billion) |
| MARKET SIZE 2035 | 10.2(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.181% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Ceres Global Ag Corp, United Natural Foods, Kroger, Whole Foods Market, Trader Joe's, Walmart, Earthbound Farm, Costco Wholesale, Driscoll's, Dole Food Company, Stonyfield Farm, Organic Valley, Greenleaf Foods, Melissa's Produce, Sysco Corporation |
| SEGMENTS COVERED | Product Type, Distribution Channel, Form, Certification |
| KEY MARKET OPPORTUNITIES | Increased consumer health awareness, Rising demand for local produce, E-commerce growth for fresh goods, Expansion of organic food products, Innovative packaging solutions for perishables |
| KEY MARKET DYNAMICS | rising health consciousness, increasing organic availability, growing sustainability awareness, supportive regulatory framework, premium pricing strategy |
| COUNTRIES COVERED | US |
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