Organic Fruits & Vegetables Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The organic fruit and vegetable market is growing at a steady rate. It is currently worth $39.1 billion and is expected to reach $85 billion by 2035. This growth rate represents a high CAGR of 7.31% from 2025 to 2035. This upward trend is being driven by an increased awareness of the health benefits of organic produce, as well as a preference for a clean and natural diet. The growing concern about the impact of conventional farming practices on the environment has also pushed up demand for organic fruit and vegetables. This is a clear sign of the growing importance of sustainable agriculture. The latest developments in organic farming, such as the use of precision agriculture and pest management, are also expected to drive growth. In the meantime, leading industry players, such as Whole Foods Market, Organic Valley and Driscoll’s, are expanding their product offerings to meet the growing demand. Strategic moves such as establishing cooperative relationships with local farmers, investing in organic certification and launching new organic product lines are essential for these companies to stay ahead in this fast-moving market.

Regional Market Size

Regional Deep Dive

Organic fruit and vegetables market is growing in all regions, as a result of rising awareness about health and environment. In North America, the market is characterized by strong demand for organic products, which is supported by well-developed distribution and a growing number of organic farms. In Europe, organic products are a result of strict regulations and a culture of organic food. In Asia-Pacific, organic production is growing rapidly due to increasing income and changing diets, while in the Middle East and Africa organic farming is gradually developing, supported by the government. In Latin America, the organic fruit and vegetable market is developing rapidly, taking advantage of the favorable climatic conditions for organic farming.

Europe

• The European Union has introduced the Farm to Fork Strategy, aiming to increase organic farming to 25% of total agricultural land by 2030, which will significantly boost the availability of organic fruits and vegetables.
• Countries like Germany and France are leading in organic consumption, with initiatives such as the 'Organic Action Plan' in Germany promoting organic farming and consumption, thereby enhancing market growth.

Asia Pacific

• China is rapidly expanding its organic farming sector, supported by government policies that encourage sustainable agriculture, which is expected to increase the availability of organic fruits and vegetables in the domestic market.
• Australia's organic certification process has been streamlined, making it easier for local farmers to enter the organic market, which is anticipated to enhance the supply chain and increase consumer options.

Latin America

• Brazil has implemented the 'Organic Production Law' to regulate organic farming practices, which is expected to enhance the credibility of organic products and stimulate market growth.
• Countries like Mexico are focusing on exporting organic fruits and vegetables to the U.S. and Europe, leveraging their favorable climate and agricultural practices to meet international demand.

North America

• The USDA's National Organic Program has implemented stricter regulations to ensure the integrity of organic labeling, which is expected to enhance consumer trust and drive sales in the organic fruits and vegetables sector.
• Major retailers like Whole Foods and Walmart are expanding their organic product lines, responding to consumer demand for healthier options, which is likely to increase market accessibility and visibility.

Middle East And Africa

• The UAE government has launched initiatives like the 'National Food Security Strategy 2051' to promote organic farming, which is expected to increase local production of organic fruits and vegetables.
• South Africa is seeing a rise in organic farming cooperatives, which are helping small-scale farmers access organic markets, thereby boosting local economies and increasing organic produce availability.

Did You Know?

“In 2022, organic fruits and vegetables accounted for nearly 15% of total produce sales in the United States, reflecting a significant shift in consumer purchasing behavior towards healthier options.” — Organic Trade Association

Segmental Market Size

The organic fruit and vegetable market is a dynamic sub-sector of the agricultural market and is experiencing high growth, primarily driven by the demand for healthier foods. The demand for organic food is also pushed by a growing awareness of the health benefits of organic food and the preference for sustainable farming. Moreover, new regulations such as the ban on pesticides are enhancing the appeal of organic products for consumers with a strong sense of social responsibility. The market is now in a phase of maturity, with Whole Foods Market and local organic farms in states such as California and Oregon setting the standards for quality and availability. The main distribution channels are retail sales in hypermarkets, farmers' markets and on-line platforms, where consumers seek out fresh organic produce. The COVID pandemic is accelerating the trend towards organic foods as consumers are increasingly concerned about health. In addition, developments in organic farming technology, such as precision farming and biopesticides, are shaping the evolution of the market and ensuring a sustainable supply of organic fruit and vegetables.

Future Outlook

The Organic Fruits and Vegetables Market is expected to grow at a CAGR of 7.31% from 2024 to 2035. The growth is mainly due to the increasing demand for organic products among consumers due to the growing health awareness and the negative impact of chemical agriculture on the environment. Organic fruits and vegetables are expected to increase in market share in key regions such as North America and Europe. Further, advancements in technology and government initiatives are expected to boost the market growth. Various innovations in organic farming such as precision agriculture and sustainable pest management are enhancing the yield efficiency while maintaining the organic integrity. Government initiatives to promote organic farming through subsidies and certifications are expected to boost the supply chain and increase the availability of organic products. The rising popularity of online grocery shopping and organic fruits and vegetables subscription services are also expected to influence the purchase behavior of consumers and make organic fruits and vegetables more convenient and appealing. As these trends continue, the Organic Fruits and Vegetables Market is expected to grow.