Mobile Apps Web Analytics Market Share

ID: MRFR/ICT/8900-HCR

100 Pages

Ankit Gupta

October 2025

Mobile Apps and Web Analytics Market Research Report By Application Type (E-commerce, Social Media, Gaming, Healthcare, Finance), By Deployment Type (Cloud-based, On-premise, Hybrid), By Analytics Type (Real-time Analytics, Predictive Analytics, Descriptive Analytics, Diagnostic Analytics), By End User (Small and Medium Enterprises, Large Enterprises, Government) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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Market Share

Mobile Apps Web Analytics Market Share Analysis

The Mobile Apps and Web Analytics market are shaped by various factors that contribute to its dynamic landscape and growth. A primary driver is the exponential rise in mobile device usage and internet accessibility. With a growing number of users relying on smartphones and tablets for their online activities, businesses recognize the importance of mobile apps and web analytics to understand user behavior, enhance user experience, and optimize their digital presence. As the mobile ecosystem evolves, the demand for robust analytics solutions tailored to mobile platforms continues to surge.

User engagement and experience play a pivotal role in driving the Mobile Apps and Web Analytics market. Businesses prioritize tools that provide insights into user interactions, preferences, and navigation patterns. Enhanced analytics capabilities allow organizations to make data-driven decisions, refine their apps and websites, and ultimately create more compelling and user-friendly digital experiences. As competition intensifies, the ability to capture and analyze user engagement metrics becomes a critical factor for success.

The shift towards a data-driven culture within organizations is another key market influencer. Businesses increasingly recognize the value of data in gaining a competitive edge. Analytics solutions that offer comprehensive data insights, including user demographics, traffic sources, and conversion rates, empower organizations to tailor their strategies, optimize content, and align their offerings with the evolving needs of their target audience.

Security and privacy concerns significantly impact the Mobile Apps and Web Analytics market. With growing awareness and regulatory frameworks such as GDPR, businesses face the challenge of balancing data collection for analytics with user privacy. Analytics solutions that prioritize data security, anonymize sensitive information, and comply with privacy regulations gain trust among users and help businesses navigate the complex landscape of data protection.

The diversity of mobile devices and platforms contributes to the complexity of the market. As users access content through various devices and operating systems, analytics solutions that offer cross-platform compatibility become essential. Businesses seek tools that provide a unified view of user interactions across different devices, enabling them to deliver consistent and seamless experiences to their audience.

Economic factors, including budget constraints and return on investment (ROI), influence the adoption of Mobile Apps and Web Analytics solutions. Businesses look for cost-effective analytics tools that deliver tangible value by improving app and website performance, increasing conversion rates, and maximizing the effectiveness of marketing efforts. Solutions that offer a clear and measurable impact on the bottom line are likely to be favored in the market.

The evolution of technology, particularly advancements in machine learning and artificial intelligence (AI), is shaping the future of Mobile Apps and Web Analytics. Analytics solutions that leverage AI for predictive analysis, user segmentation, and personalized recommendations gain a competitive advantage. The ability to anticipate user behavior and deliver tailored content enhances the overall effectiveness of digital strategies.

The competitive landscape is characterized by innovation and differentiation. Analytics providers that continuously update their offerings with new features, such as real-time analytics, heatmaps, and A/B testing capabilities, stand out in the market. Differentiation through innovative features and a focus on addressing specific industry needs contribute to a provider's success in the competitive landscape.

Market Highlights

Author

Ankit Gupta

Senior Research Analyst

Ankit Gupta is an analyst in market research industry in ICT and SEMI industry. With post-graduation in "Telecom and Marketing Management" and graduation in "Electronics and Telecommunication" vertical he is well versed with recent development in ICT industry as a whole. Having worked on more than 150+ reports including consultation for fortune 500 companies such as Microsoft and Rio Tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.

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FAQs

What is the projected market valuation for the Mobile Apps and Web Analytics Market in 2035?

The projected market valuation for the Mobile Apps and Web Analytics Market in 2035 is 10.74 USD Billion.

What was the market valuation for the Mobile Apps and Web Analytics Market in 2024?

The market valuation for the Mobile Apps and Web Analytics Market in 2024 was 4.571 USD Billion.

What is the expected CAGR for the Mobile Apps and Web Analytics Market from 2025 to 2035?

The expected CAGR for the Mobile Apps and Web Analytics Market during the forecast period 2025 - 2035 is 8.07%.

Which application type segment is projected to grow the most by 2035?

The E-commerce application type segment is projected to grow from 1.5 USD Billion in 2024 to 3.5 USD Billion by 2035.

How do cloud-based deployment types compare to on-premise types in market valuation?

Cloud-based deployment types are expected to grow from 1.5 USD Billion in 2024 to 3.5 USD Billion by 2035, surpassing on-premise types which are projected to grow from 1.0 USD Billion to 2.5 USD Billion.

What are the projected values for real-time analytics by 2035?

Real-time analytics is projected to grow from 1.5 USD Billion in 2024 to 3.5 USD Billion by 2035.

Which end-user segment is expected to have the highest market valuation by 2035?

The Large Enterprises end-user segment is expected to grow from 2.5 USD Billion in 2024 to 5.5 USD Billion by 2035.

What role do key players like Google and Adobe play in the Mobile Apps and Web Analytics Market?

Key players such as Google and Adobe are likely to drive innovation and market growth, leveraging their extensive resources and expertise.

What is the projected growth for the gaming application type segment by 2035?

The gaming application type segment is projected to grow from 1.3 USD Billion in 2024 to 3.0 USD Billion by 2035.

How does the market for predictive analytics compare to descriptive analytics by 2035?

Predictive analytics is projected to grow from 1.2 USD Billion in 2024 to 2.8 USD Billion by 2035, outpacing descriptive analytics which is expected to grow from 1.1 USD Billion to 2.5 USD Billion.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Mobile Apps and Web Analytics Market Size was estimated at 4.571 USD Billion in 2024. The Mobile Apps and Web Analytics industry is projected to grow from 4.94 USD Billion in 2025 to 10.74 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 8.07 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Mobile Apps and Web Analytics Market is experiencing robust growth driven by technological advancements and evolving consumer expectations.

The integration of AI and machine learning is transforming analytics capabilities across various sectors.
Data privacy concerns are prompting companies to adopt more stringent compliance measures in their analytics practices.
Real-time analytics is gaining traction, particularly in the e-commerce segment, as businesses seek to enhance customer experiences.
Increased mobile device penetration and growing e-commerce adoption are key drivers propelling market expansion, especially in North America and the Asia-Pacific region.

Mobile Apps Web Analytics Market

CAGR

8.07%

Market Size & Forecast

2024 Market Size	4.571 (USD Billion)
2035 Market Size	10.74 (USD Billion)
CAGR (2025 - 2035)	8.07%
Largest Regional Market Share in 2024	North America

Major Players

Google (US), Adobe (US), Facebook (US), Microsoft (US), IBM (US), Oracle (US), SAP (DE), Mixpanel (US), Amplitude (US), Heap (US)

Market Trends

The Mobile Apps and Web Analytics Market is currently experiencing a dynamic evolution, driven by the increasing reliance on mobile technology and the growing importance of data-driven decision-making. As businesses strive to enhance user engagement and optimize their digital strategies, the demand for sophisticated analytics tools has surged. This market appears to be characterized by a diverse array of applications, ranging from user behavior tracking to performance measurement, which collectively contribute to a more nuanced understanding of consumer interactions. Furthermore, the integration of artificial intelligence and machine learning technologies into analytics platforms suggests a potential shift towards more predictive and prescriptive analytics, enabling organizations to anticipate user needs and preferences more effectively. In addition, the Mobile Apps and Web Analytics Market seems to be influenced by the rising emphasis on privacy and data security. As regulations evolve and consumers become increasingly aware of their data rights, analytics providers are likely to adapt their offerings to ensure compliance while still delivering valuable insights. This dual focus on innovation and regulatory adherence may create a complex landscape for stakeholders, necessitating a careful balance between leveraging data for competitive advantage and respecting user privacy. Overall, the market is poised for continued growth, with emerging technologies and shifting consumer expectations shaping its trajectory.

Integration of AI and Machine Learning

The incorporation of artificial intelligence and machine learning into analytics tools is transforming the Mobile Apps and Web Analytics Market. These technologies enable more sophisticated data analysis, allowing businesses to derive actionable insights and predict user behavior with greater accuracy.

Focus on Data Privacy

As consumer awareness regarding data privacy increases, the Mobile Apps and Web Analytics Market is adapting to meet new regulatory standards. Companies are prioritizing transparency and user consent, which may influence the design and functionality of analytics solutions.

Rise of Real-Time Analytics

The demand for real-time analytics is on the rise within the Mobile Apps and Web Analytics Market. Businesses are increasingly seeking immediate insights to make timely decisions, leading to the development of tools that provide instant data processing and reporting.

Mobile Apps Web Analytics Market Market Drivers

Growing E-commerce Adoption

The rapid adoption of e-commerce platforms has significantly influenced the Mobile Apps and Web Analytics Market. As more consumers turn to online shopping, businesses are compelled to develop mobile applications that facilitate seamless transactions. In 2025, e-commerce sales are projected to account for over 20% of total retail sales, underscoring the necessity for robust analytics tools. These tools enable businesses to monitor customer behavior, track conversion rates, and assess the effectiveness of marketing campaigns. By harnessing data insights, companies can refine their strategies and improve customer retention. This trend not only propels the demand for mobile apps but also enhances the relevance of web analytics in understanding consumer preferences and optimizing sales funnels.

Rising Demand for Personalization

The rising demand for personalization in user experiences is a key driver of the Mobile Apps and Web Analytics Market. Consumers increasingly expect tailored content and recommendations based on their preferences and behaviors. As of October 2025, studies suggest that personalized marketing can lead to conversion rates that are up to six times higher than non-personalized approaches. This trend compels businesses to invest in analytics tools that can segment audiences and deliver customized experiences. By analyzing user data, companies can create targeted marketing strategies that resonate with individual users, thereby enhancing customer satisfaction and loyalty. The focus on personalization not only boosts engagement but also reinforces the importance of web analytics in understanding user needs and preferences.

Increased Mobile Device Penetration

The proliferation of mobile devices has catalyzed the expansion of the Mobile Apps and Web Analytics Market. As of October 2025, it is estimated that over 80% of the global population owns a smartphone, which has led to a surge in mobile app usage. This trend indicates that businesses are increasingly investing in mobile applications to reach their customers effectively. Consequently, the demand for web analytics tools that can track user behavior on these platforms has escalated. Companies are leveraging analytics to optimize user experience and enhance engagement, thereby driving growth in the Mobile Apps and Web Analytics Market. The ability to analyze user interactions in real-time allows businesses to make data-driven decisions, which is crucial in a competitive landscape.

Emergence of Advanced Analytics Tools

The emergence of advanced analytics tools is reshaping the Mobile Apps and Web Analytics Market. As organizations seek to derive deeper insights from their data, the integration of sophisticated analytics solutions becomes paramount. Tools that utilize predictive analytics, machine learning, and artificial intelligence are gaining traction, allowing businesses to forecast trends and consumer behavior more accurately. In 2025, the market for advanced analytics is expected to grow at a compound annual growth rate of over 25%. This growth indicates a shift towards data-driven decision-making, where companies leverage analytics to enhance operational efficiency and customer engagement. The demand for such tools is likely to drive innovation within the Mobile Apps and Web Analytics Market, as businesses strive to stay ahead of the competition.

Regulatory Compliance and Data Governance

Regulatory compliance and data governance are increasingly influencing the Mobile Apps and Web Analytics Market. With the rise of data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), businesses are compelled to adopt analytics solutions that ensure compliance. As of October 2025, organizations are prioritizing data governance frameworks to protect consumer information and maintain trust. This shift necessitates the integration of analytics tools that can provide transparency and accountability in data usage. Companies that effectively navigate these regulations are likely to gain a competitive edge, as consumers become more discerning about how their data is handled. Consequently, the focus on compliance is driving demand for web analytics solutions that align with regulatory standards, thereby shaping the future of the Mobile Apps and Web Analytics Market.

Market Segment Insights

Mobile Apps and Web Analytics Market Application Type Insights

The Mobile Apps and Web Analytics Market has revealed significant insights regarding its Application Type, encompassing various domains that harness app and web analytics for operational and strategic advantages. In 2023, the market for Mobile Apps and Web Analytics was valued at 4.23 USD Billion, showcasing a robust potential for growth. The market segmentation reflects diverse applications, among which E-commerce, social media, Gaming, Healthcare and Finance stand out, each contributing uniquely to the overall valuation.

Notably, the E-commerce sector leads this charge with a valuation of 1.25 USD Billion in 2023, positioning it as a dominant player as businesses continuously optimize customer engagement and sales conversion through analytics.E-commerce's significant growth can be attributed to the burgeoning online shopping trend and the necessity for businesses to understand consumer behavior effectively, making analytics an essential tool in this domain. Following closely, the Social Media application type, valued at 0.9 USD Billion in 2023, plays an important role in shaping marketing strategies and user engagement as businesses strive to connect with audiences increasingly reliant on social platforms.

The Gaming segment, valued at 1.0 USD Billion, benefits greatly from analytics that enhance user experience and retention in a highly competitive industry, thus making data analysis critical for success.Additionally, the Healthcare application, worth 0.8 USD Billion, underscores the importance of analytics in improving patient outcomes and operational efficiencies amid the growing adoption of telehealth services. The Finance sector, although the smallest at 0.28 USD Billion, is becoming increasingly important as financial institutions leverage mobile apps for customer interaction, making data analytics crucial for risk management and personalized finance strategies.

Overall, the Mobile Apps and Web Analytics Market segmentation highlights not just the varied application types but also the sector-specific demands and shifts that drive analytics' pivotal role across industries, contributing to substantial market growth while responding to the ever-changing dynamics of consumer behavior and technology adoption.

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Mobile Apps and Web Analytics Market Deployment Type Insights

Among these deployment models, Cloud-based solutions have gained considerable traction due to their flexibility, scalability and cost-effectiveness, meeting the growing demand for real-time data access and analytics. On-premise deployments, while traditionally favored by organizations for data security and control, are witnessing shifts as more businesses embrace cloud solutions.Hybrid deployment models combine the advantages of both Cloud-based and On-premise, allowing businesses to optimize their operations by balancing data security with the scalability of cloud services.

This multifaceted approach toward deployment types is bolstered by trends like the rising importance of mobile applications and the need for actionable insights derived from comprehensive analytics, propelling market growth in the Mobile Apps and Web Analytics Market. Amidst various challenges, such as data privacy and integration complexities, opportunities continue to flourish, providing avenues for innovation and improvement in this industry.

Mobile Apps and Web Analytics Market Analytics Type Insights

Real-time Analytics plays a crucial role by enabling organizations to instantly track user behavior, ensuring timely decision-making and enhanced customer engagement, which is essential in a competitive market. Meanwhile, Predictive Analytics supports businesses in anticipating future trends, thereby allowing proactive strategies to meet consumer demands.Descriptive Analytics provides in-depth analysis of historical performance data, empowering companies to optimize their services based on past user interactions. Additionally, Diagnostic Analytics contributes by identifying the root causes of issues, enhancing the understanding of user challenges and improving product offerings.

As the industry evolves, these Analytics Types are becoming increasingly significant in driving market growth, adapting to shifting consumer preferences and leveraging data for competitive advantage. The Mobile Apps and Web Analytics Market segmentation illustrates the integral role these analytics types play in shaping strategies to enhance user experiences and foster business growth.

Mobile Apps and Web Analytics Market End User Insights

The Mobile Apps and Web Analytics Market is experiencing notable growth, particularly within the End User segment, which comprises Small and Medium Enterprises (SMEs), Large Enterprises and Government. SMEs are increasingly adopting these analytics to optimize user engagement and operational efficiency, making them a vital force in market growth.Meanwhile, Large Enterprises are leveraging advanced analytics to drive strategic decision-making, thus holding a significant share of this expanding market. The Government sector is also recognizing the importance of mobile analytics in public service and data management, further contributing to the overall market development.

As the market evolves, various trends, such as the growing emphasis on data-driven decision-making and the increasing use of cloud-based solutions, are expected to encourage innovation and expand opportunities despite challenges like data privacy concerns and the need for skilled personnel.The combination of these factors will significantly shape the Mobile Apps and Web Analytics Market industry in the coming years.

Get more detailed insights about Mobile Apps and Web Analytics Market Research Report - Global Forecast till 2035

Regional Insights

North America : Innovation and Market Leadership

North America is the largest market for mobile apps and web analytics, holding approximately 45% of the global market share. The region's growth is driven by high smartphone penetration, advanced technological infrastructure, and increasing demand for data-driven decision-making. Regulatory support for digital innovation further catalyzes market expansion, with initiatives promoting data privacy and security. The United States leads the market, followed by Canada, with major players like Google, Adobe, and Facebook dominating the landscape. The competitive environment is characterized by continuous innovation and strategic partnerships, enhancing service offerings. The presence of tech giants fosters a robust ecosystem, ensuring that North America remains at the forefront of mobile analytics advancements.

Europe : Emerging Digital Landscape

Europe is the second-largest market for mobile apps and web analytics, accounting for around 30% of the global market share. The region's growth is propelled by increasing smartphone usage, a strong emphasis on data privacy regulations like GDPR, and a growing demand for analytics solutions among businesses. These regulatory frameworks not only protect consumer data but also encourage companies to invest in analytics capabilities. Leading countries include the United Kingdom, Germany, and France, where a mix of established firms and startups thrive. Key players such as SAP and Adobe are prominent, alongside a growing number of local companies. The competitive landscape is marked by innovation and a focus on compliance with stringent regulations, positioning Europe as a significant player in the mobile analytics market.

Asia-Pacific : Rapid Growth and Adoption

Asia-Pacific is witnessing rapid growth in the mobile apps and web analytics market, holding approximately 20% of the global market share. The region's expansion is driven by increasing smartphone adoption, a burgeoning middle class, and a shift towards digital transformation across various sectors. Governments are also promoting initiatives to enhance digital infrastructure, further fueling market demand. Countries like China, India, and Japan are at the forefront, with a mix of local and international players competing for market share. Companies such as IBM and Oracle are establishing a strong presence, while numerous startups are emerging to cater to the growing demand for analytics solutions. The competitive landscape is dynamic, characterized by innovation and rapid technological advancements, making Asia-Pacific a key region for future growth.

Middle East and Africa : Untapped Market Opportunities

The Middle East and Africa (MEA) region is an emerging market for mobile apps and web analytics, currently holding about 5% of the global market share. The growth is driven by increasing internet penetration, smartphone adoption, and a rising focus on digital transformation among businesses. Governments are investing in technology infrastructure, which is expected to catalyze further growth in the analytics sector. Leading countries include South Africa, UAE, and Nigeria, where both local and international players are establishing a foothold. The competitive landscape is evolving, with companies like Microsoft and local startups vying for market presence. As businesses increasingly recognize the value of data analytics, the MEA region is poised for significant growth in the coming years.

Key Players and Competitive Insights

The Mobile Apps and Web Analytics Market has witnessed significant growth due to the increasing reliance on mobile applications by consumers and businesses alike. This market is characterized by the emergence of numerous players offering a range of tools and services designed to enhance user engagement, optimize app performance and derive actionable insights. Companies in this space are focused on providing advanced analytics solutions to help businesses make data-driven decisions. The competitive landscape is vibrant, with established organizations and emerging startups striving to innovate and expand their offerings.

As businesses continue to prioritize mobile strategies, analytics tools are becoming essential, driving competition among market participants who are constantly exploring new technologies and methodologies to capture market share.Salesforce has carved out a strong position within the Mobile Apps and Web Analytics Market by leveraging its robust platform that integrates customer relationship management with analytics capabilities. The company excels in providing comprehensive solutions that allow businesses to track user behavior and gather insights from various mobile applications, facilitating enhanced customer engagement and retention strategies.

Salesforce's strength lies in its extensive ecosystem, which allows for seamless connectivity with other applications and services, fostering an integrated approach to data analysis and reporting. With a focus on user-friendly interfaces and customizable dashboards, Salesforce empowers businesses to make informed decisions through real-time analytics, ultimately positioning itself as a leading player in the mobile app analytics domain.Adjust has emerged as a formidable contender in the Mobile Apps and Web Analytics Market, known for its expertise in mobile measurement and fraud prevention.

The company specializes in mobile attribution, allowing businesses to determine the effectiveness of their marketing campaigns by tracking user interactions across multiple channels. Adjust's strength lies in its ability to offer precise data analytics and actionable insights that assist companies in optimizing their marketing spend and improving user acquisition efforts. The company also emphasizes security and fraud prevention, which is increasingly vital in a market plagued by ad attribution challenges and privacy concerns.

By addressing these pivotal areas, Adjust sets itself apart as a trusted partner for businesses aiming to maximize their visibility and performance in the competitive landscape of mobile analytics.

Key Companies in the Mobile Apps Web Analytics Market market include

Industry Developments

Recent developments in the Mobile Apps and Web Analytics Market have focused on increasing investments in artificial intelligence and machine learning technologies to enhance data analysis and user engagement. Companies like Salesforce and Adobe are actively working on integrating these technologies into their offerings to provide more personalized experiences for users. Meanwhile, Adjust and Taplytics are focusing on improving app attribution and marketing analytics, enabling businesses to optimize their campaigns effectively. Notably, market movements include significant partnership announcements, as Amplitude and Mixpanel are collaborating to provide advanced analytics capabilities aimed at addressing the growing demand for precise data insights.

Recent acquisitions have also made headlines, such as Oracle's efforts to expand its cloud services portfolio, which involves acquiring companies that specialize in mobile app analytics. The market continues to see significant growth, with Google and Firebase enhancing their platforms to offer more comprehensive solutions for developers, signaling robust competition among industry leaders. This heightened activity reflects an increasing focus on delivering sophisticated analytical tools and driving overall market expansion as companies strive to stay competitive in a rapidly evolving digital landscape.

Future Outlook

Mobile Apps Web Analytics Market Future Outlook

The Mobile Apps and Web Analytics Market is projected to grow at 8.07% CAGR from 2024 to 2035, driven by increased mobile usage, data analytics advancements, and demand for personalized user experiences.

New opportunities lie in:

Integration of AI-driven analytics tools for real-time insights.
Development of cross-platform mobile app solutions to enhance user engagement.
Expansion of subscription-based models for premium analytics services.

By 2035, the market is expected to be robust, driven by innovation and evolving consumer needs.

Market Segmentation

Mobile Apps Web Analytics Market End User Outlook

Small and Medium Enterprises
Large Enterprises
Government

Mobile Apps Web Analytics Market Analytics Type Outlook

Real-time Analytics
Predictive Analytics
Descriptive Analytics
Diagnostic Analytics

Mobile Apps Web Analytics Market Deployment Type Outlook

Cloud-based
On-premise
Hybrid

Mobile Apps Web Analytics Market Application Type Outlook

E-commerce
Social Media
Gaming
Healthcare
Finance

Report Scope

MARKET SIZE 2024	4.571(USD Billion)
MARKET SIZE 2025	4.94(USD Billion)
MARKET SIZE 2035	10.74(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.07% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of artificial intelligence for enhanced user experience in the Mobile Apps and Web Analytics Market.
Key Market Dynamics	Rising demand for data-driven insights drives innovation and competition in the Mobile Apps and Web Analytics Market.
Countries Covered	North America, Europe, APAC, South America, MEA