• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Mobile Gaming Market

    ID: MRFR/ICT/4852-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    Mobile Gaming Market Research Report By Game Type (Action, Adventure, Puzzle, Role-Playing, Strategy), By Distribution Channel (App Stores, Online Platforms, Subscription Services, In-App Purchases), By Age Group (Children, Teenagers, Adults, Seniors), By Device Type (Smartphones, Tablets, Handheld Consoles), and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Mobile Gaming Market Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    Mobile Gaming Market Summary

    As per Market Research Future Analysis, the Mobile Gaming Market was valued at 85.73 USD Billion in 2023 and is projected to grow to 250 USD Billion by 2035, with a CAGR of 9.33% from 2025 to 2035. The market is driven by increasing smartphone penetration, the rise of 5G technology, and significant investments in mobile game development.

    Key Market Trends & Highlights

    Key trends driving the Mobile Gaming Market include technological advancements and evolving consumer preferences.

    • Smartphone subscriptions exceeded 7 billion in 2022, providing a larger audience for mobile games.
    • 5G technology enhances mobile gaming experiences, with countries like South Korea reporting over 20 million 5G subscriptions by early 2023.
    • Venture capital investments in mobile gaming startups reached approximately USD 6 billion in 2022, indicating strong industry attractiveness.
    • The Action genre is projected to grow from 35.52 USD Billion in 2024 to 93.85 USD Billion by 2035.

    Market Size & Forecast

    2023 Market Size USD 85.73 Billion
    2024 Market Size USD 93.72 Billion
    2035 Market Size USD 250 Billion
    CAGR (2025-2035) 9.33%

    Major Players

    Key players include Supercell, Zynga, Square Enix, Rovio Entertainment, Bandai Namco, Activision Blizzard, Nintendo, Niantic, NetEase, Tencent, King, Krafton, Electronic Arts, TakeTwo Interactive, and Gameloft.

    Mobile Gaming Market Trends

    Currently, a number of significant industry trends are influencing the Mobile Gaming Market. The growing availability of smartphones and mobile internet has been a major factor in this rise, opening up gaming to a larger range of viewers from different demographics.More sophisticated gaming experiences are made possible by improved mobile technology, such as quicker processors and greater graphics capabilities, which draws consumers to mobile platforms. Demand is further boosted by the emergence of cloud gaming services, which allow players to play top-notch games without the need for pricey gear.

    The incorporation of virtual reality (VR) and augmented reality (AR) technology into mobile gaming is one area of the business that needs investigation. These developments provide users with immersive experiences that promote extended playback periods and more in-depth interaction with the material.Additionally, social gaming is still quite popular since it encourages user interaction and community development. New opportunities for mobile gaming apps are also created by the expanding trend of gamification in a variety of industries, including fitness and education.

    Notable changes in recent years include the growing appeal of esports on mobile platforms, which attract younger viewers and promote competitive play. As more players want for fast and captivating gameplay experiences that are appropriate for mobile devices, the popularity of casual gaming has increased the user base.As customers choose models that provide unlimited access to a range of games for a set price, subscription models are also becoming more popular. All things considered, these patterns show how the worldwide mobile gaming business is changing quickly due to both shifting customer tastes and technology breakthroughs.

     

    The Global Mobile Gaming Market is poised for robust expansion, driven by increasing smartphone penetration and a growing preference for on-the-go entertainment options.

    U.S. Department of Commerce

    Mobile Gaming Market Drivers

    Diverse Game Offerings

    The Global Mobile Gaming Market Industry thrives on the diversity of game offerings available to consumers. From casual games to complex multiplayer experiences, the variety caters to different preferences and age groups. The rise of free-to-play models, coupled with in-game monetization strategies, has broadened the audience base. Popular titles such as Candy Crush and Fortnite exemplify how diverse gameplay can attract millions of users. This variety not only sustains user interest but also encourages longer engagement periods, which are essential for revenue generation. As the market evolves, the Global Mobile Gaming Market Industry is expected to continue expanding, driven by innovative game designs and user-centric approaches.

    Market Growth Projections

    The Global Mobile Gaming Market Industry is projected to witness remarkable growth in the coming years. With a valuation of 93.7 USD Billion in 2024, the market is expected to expand significantly, reaching an estimated 250 USD Billion by 2035. This growth trajectory indicates a robust compound annual growth rate (CAGR) of 9.33% from 2025 to 2035. Such projections underscore the increasing consumer demand for mobile gaming experiences and the continuous evolution of technology and game design. As the industry adapts to changing trends and preferences, it is likely to attract further investment and innovation, solidifying its position as a leading segment within the broader gaming market.

    Growing Esports Popularity

    The burgeoning popularity of esports significantly influences the Global Mobile Gaming Market Industry. Competitive gaming has transitioned from niche to mainstream, attracting millions of viewers and participants worldwide. Major tournaments and events generate substantial revenue through sponsorships, advertising, and ticket sales. The rise of mobile esports, with titles like PUBG Mobile and Call of Duty Mobile, has further expanded the audience, appealing to younger demographics. This trend not only enhances the visibility of mobile games but also encourages investment in game development and marketing. As esports continue to gain traction, the Global Mobile Gaming Market Industry is likely to experience accelerated growth, reflecting changing consumer preferences.

    Rising Smartphone Penetration

    The Global Mobile Gaming Market Industry experiences substantial growth due to the increasing penetration of smartphones. As of 2024, the number of smartphone users worldwide is projected to reach approximately 6.8 billion, facilitating access to mobile games across diverse demographics. This surge in smartphone adoption enables game developers to reach a broader audience, thereby driving revenue growth. The convenience and portability of smartphones allow users to engage in gaming anytime and anywhere, further enhancing user engagement. Consequently, the Global Mobile Gaming Market Industry is expected to capitalize on this trend, contributing to its projected valuation of 93.7 USD Billion in 2024.

    Increased Internet Connectivity

    The expansion of internet connectivity globally is a crucial driver for the Global Mobile Gaming Market Industry. With the proliferation of 4G and 5G networks, players can enjoy seamless online gaming experiences, which is essential for multiplayer and interactive games. As of 2024, it is estimated that over 60% of the global population has access to the internet, facilitating the growth of online gaming communities. This connectivity not only enhances user engagement but also allows for in-game purchases and advertisements, significantly boosting revenue streams. The Global Mobile Gaming Market Industry is likely to benefit from this trend, contributing to its anticipated growth to 250 USD Billion by 2035.

    Advancements in Mobile Technology

    Technological advancements play a pivotal role in shaping the Global Mobile Gaming Market Industry. Innovations such as augmented reality (AR) and virtual reality (VR) are transforming the gaming experience, offering immersive environments that captivate players. The integration of high-performance processors and graphics capabilities in smartphones enhances gameplay quality, attracting more users. For instance, games utilizing AR technology have gained immense popularity, as seen with titles like Pokémon GO. These advancements not only improve user experience but also encourage developers to create more sophisticated games, thereby expanding the market. The Global Mobile Gaming Market Industry is poised for significant growth, with a projected CAGR of 9.33% from 2025 to 2035.

    Market Segment Insights

    Mobile Gaming Market Segment Insights

    Mobile Gaming Market Segment Insights

    Mobile Gaming Market Game Type Insights

    Mobile Gaming Market Game Type Insights

    The Mobile Gaming Market demonstrated robust growth across various game types, reflecting the dynamic preferences of mobile gamers globally.In 2024, the Action segment generated substantial revenue, valued at 37.6 USD Billion, making it the leading segment within the market. Action games engaged a wide audience by incorporating fast-paced gameplay and visually stunning graphics, thus maintaining a strong player retention rate and driving overall market growth.

    The Adventure segment followed closely, with a valuation of 18.5 USD Billion in 2024, appealing to players who favor immersive storytelling and exploration-based challenges.Puzzle games also commanded attention in this landscape, valued at 12.2 USD Billion in 2024, showcasing the enduring popularity of casual gaming experiences that stimulate cognitive engagement and quick problem-solving.

    Role-Playing games, valued at 13.4 USD Billion in 2024, gained traction due to their narrative depth and character development, allowing players to forge personal connections with their avatars and journeys.Furthermore, the Strategy segment, estimated at 11.0 USD Billion in 2024, underscores the appeal of tactical planning and resource management, enabling players to cultivate skills and strategies in competitive or cooperative gameplay settings.

    As the global gaming community continues to expand, these segments illustrate varied preferences, fostering diverse gaming ecosystems. The Action segment’s majority holding in the overall market showcased its significance, driven by the continuous advancement of mobile technology and graphics.

    Finally, Strategy games benefit from existing communities that enjoy in-depth tactics, further enhancing their predominantly competitive landscapes. The Mobile Gaming Market revenue from these segments reveals insights into consumer behavior, overall market trends, and the diverse interests of mobile gamers.

    The market statistics highlight the growth potential of these segments as mobile gaming continues to evolve in terms of graphics, gameplay mechanics, and online connectivity.

    The interplay of action, adventure, puzzle, role-playing, and strategy contributes fundamentally to the market dynamics, presenting opportunities for developers to thrive in the continuously growing industry as preferences shift and technology enhances potential gameplay experiences.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Mobile Gaming Market Distribution Channel Insights

    Mobile Gaming Market Distribution Channel Insights

    The Mobile Gaming Market distribution channel segment has been crucial for the market's growth and expansion. The proliferation of mobile apps has led to the rise of various distribution avenues, providing a robust framework for game developers and consumers alike.App stores serve as the principal gatekeepers for mobile games, offering convenience and safety for downloads, which drives user engagement. Online platforms complement this by broadening access, making mobile games available across diverse demographics and geographical locations.

    Subscription services have gained traction, allowing players to access a range of games for a fixed monthly fee and fostering customer loyalty and recurring revenue streams for developers. In-App Purchases have become significant, as they enable players to enhance gameplay experiences, driving additional revenue beyond initial downloads.The blend of these channels plays a pivotal role in the Mobile Gaming Market revenue, reflecting evolving consumer preferences and technological advancements that continue to shape the landscape of mobile gaming.

    Mobile Gaming Market Age Group Insights

    Mobile Gaming Market Age Group Insights

    The Mobile Gaming Market reveals notable segmentation by Age Group, reflecting varying preferences and engagement levels across different demographics. Children represent a crucial segment, primarily due to their increasing access to mobile devices and a growing variety of educational and entertainment games tailored to their interests, facilitating both learning and leisure.

    Teenagers are driving significant growth within the market as they lean towards competitive gaming and social gaming experiences, contributing substantially to the Mobile Gaming Market revenue. Adults are also becoming an essential demographic, utilizing mobile gaming for relaxation and stress relief, often integrating it into their daily routines.

    Furthermore, Seniors are gaining traction in mobile gaming, with an increasing number engaging in casual gaming that promotes cognitive functions and social interaction.These age segments reflect the diversity in gaming preferences and behaviors, underscoring the importance of tailored content and experiences to cater to each group effectively, thus creating substantial opportunities for developers and marketers within the Mobile Gaming Market.

    Understanding the age-specific trends and preferences is crucial for aligning product offerings with consumer expectations and driving sustained market growth.

    Mobile Gaming Market Device Type Insights

    Mobile Gaming Market Device Type Insights

    The Device Type segment plays a crucial role in shaping this market, encompassing smartphones, tablets, and handheld consoles. Currently, smartphones dominate the landscape due to their accessibility and widespread use, providing gamers with convenient mobile experiences.Tablets also hold a significant position, offering larger screens for enhanced gaming immersion, which appeals to casual gamers and families. Handheld consoles, while smaller in market share, cater to dedicated gamers seeking portable, high-quality titles.

    The growth drivers for this segment include advancements in mobile technology, increased internet penetration, and a surge in dopamine-driven gaming experiences. However, the challenge of competition from personal computers and traditional gaming consoles continues to shape this market.

    With an expected market growth that highlights the diverse preferences of users and the evolving technology, the Mobile Gaming Market segmentation illustrates a dynamic landscape filled with opportunities for both developers and consumers.Insights from the Mobile Gaming Market statistics indicate flourishing trends in cloud gaming and augmented reality, further influencing the gaming experience across various device types.

    Get more detailed insights about Mobile Gaming Market Research Report – Forecast to 2035

    Regional Insights

    The Mobile Gaming Market experienced robust growth. This growth trajectory was reflected across regional markets, significantly influencing overall market performance. North America held a major share, valued at 30.0 USD Billion in 2024 and anticipated to rise to 80.0 USD Billion by 2035, showcasing its dominance in the mobile gaming landscape.

    Europe followed closely, with an initial valuation of 25.0 USD Billion in 2024, expanding to 65.0 USD Billion in 2035, driven by a strong gaming culture and advanced technology adoption.In contrast, South America, with a smaller market size of 5.0 USD Billion in 2024 and expected to grow to 15.0 USD Billion by 2035, presented unique growth opportunities driven by increasing smartphone penetration.

    The Asia Pacific region, valued at 25.0 USD Billion in 2024 and projected to reach 75.0 USD Billion by 2035, wes significant due to its vast population and increasing interest in mobile games. Lastly, the Middle East and Africa were positioned at 8.72 USD Billion in 2024, growing to 15.0 USD Billion by 2035, highlighting emerging trends and gaming adoption in developing markets.Overall, these regional dynamics reflected individual contributions to the Mobile Gaming Market revenue while presenting diverse opportunities and challenges.

    Mobile Gaming Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Mobile Gaming Market has experienced a significant surge due to technological advancements, evolving consumer preferences, and increased internet accessibility. This competitive landscape is characterized by diverse players who are continuously innovating to capture a larger share of the growing market.

    Developers are focusing on creating engaging and immersive experiences tailored to mobile devices, leading to a dynamic environment where competition is fierce. The market is driven by a variety of genres, including action, strategy, and role-playing games, which cater to a wide range of audiences.

    As developers strive to differentiate themselves, effective monetization strategies, such as in-app purchases and subscriptions, have become essential components of their business models. Furthermore, collaborations and strategic partnerships have emerged as valuable strategies among competing entities, which enhance brand visibility and expand reach in the global market.

    NetEase stands out in the Mobile Gaming Market with its extensive portfolio and innovative approach to game development. Known for its robust presence in the Chinese gaming industry, NetEase has successfully expanded its reach globally by offering a diverse array of popular titles that resonate with players.

    The company leverages its strengths in technology and game design to deliver high-quality gaming experiences, ensuring that its offerings remain competitive. By focusing on user engagement and community building, NetEase cultivates a loyal player base that contributes to its sustained growth.

    The company also invests heavily in research and development to stay ahead of trends, continuously innovating and adapting its games to fulfill the expectations of both casual and hardcore gamers. This focus on quality and player experience solidifies NetEase's position as a prominent player in the global mobile gaming landscape.

    Supercell has made a significant impact on the Mobile Gaming Market with its unique development philosophy centered around small teams and player feedback. The company is best known for its hit games, which have consistently dominated charts and generated substantial revenue worldwide.By prioritizing quality over quantity, Supercell has created engaging titles that not only entertain but foster strong communities among players. The company's strategy involves regular updates and in-game events that keep the gameplay fresh and exciting.

    Supercell's notable strengths include its approach to player-driven development, ensuring that user preferences directly influence game design. The company has also engaged in strategic mergers and acquisitions to enhance its portfolio and expand its market presence.This has allowed Supercell to tap into new genres and demographics, further solidifying its standing in the Mobile Gaming Market as an innovator and leader in delivering engaging gaming experiences.

    Key Companies in the Mobile Gaming Market market include

    Industry Developments

    Following an invite-only test in March, Supercell released their new cooperative action role-playing game, Mo Co, to the entire globe in May 2025. Earlier in 2024, Supercell said that its live games had reached a record income of €2.8 billion and had over 300 million monthly active users, with all titles exhibiting year-over-year increase.In order to concentrate on geospatial AI and rebrand as Niantic Spatial, Niantic sold their mobile games division—which included Pokémon GO, Monster Hunter Now, Pikmin Bloom, Campfire, and Wayfarer—to Scopely/Savvy Games Group in May 2025 for $3.5 billion.

    In collaboration with Capcom, Niantic released the augmented reality smartphone game Monster Hunter Now in September 2023; by 2024, it had amassed over 15 million downloads. Tencent started considering acquiring mobile game company Nexon in June 2025 for around $15 billion in an effort to expand its selection of mobile games.

    The confluence of streaming and gaming was highlighted in January 2024 when Netflix Games (under a collaboration with Microsoft) had a 180% increase in 2023 mobile game installs, hitting 81 million.
    Google continues to improve Android's gaming environment in 2024 by providing developers with game performance metrics, improved GPU scheduling, and upgrades to Play Games Services.

    Future Outlook

    Mobile Gaming Market Future Outlook

    The Global Mobile Gaming Market is projected to grow at a 9.33% CAGR from 2024 to 2035, driven by technological advancements, increasing smartphone penetration, and evolving consumer preferences.

    New opportunities lie in:

    • Develop immersive AR gaming experiences to enhance user engagement.
    • Leverage cloud gaming technology for seamless cross-platform play.
    • Create subscription-based models to ensure steady revenue streams.

    By 2035, the market is expected to reach unprecedented heights, reflecting robust growth and innovation.

    Market Segmentation

    Mobile Gaming Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Mobile Gaming Market Age Group Outlook

    • Children
    • Teenagers
    • Adults
    • Seniors

    Mobile Gaming Market Game Type Outlook

    • Action
    • Adventure
    • Puzzle
    • Role-Playing
    • Strategy

    Mobile Gaming Market Device Type Outlook

    • Smartphones
    • Tablets
    • Handheld Consoles

    Mobile Gaming Market Distribution Channel Outlook

    • App Stores
    • Online Platforms
    • Subscription Services
    • In-App Purchases

    Report Scope

    Report Attribute/Metric

    Details

    Market Size 2023

    85.73(USD Billion)

    Market Size 2024

    93.72(USD Billion)

    Market Size 2035

    250.0(USD Billion)

    Compound Annual Growth Rate (CAGR)

    9.33% (2025 - 2035)

    Report Coverage

    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

    Base Year

    2024

    Market Forecast Period

    2025 - 2035

    Historical Data

    2019 - 2024

    Market Forecast Units

    USD Billion

    Key Companies Profiled

    NetEase, Supercell, Microsoft, Sony, Gameloft, Google, Riot Games, Square Enix, Apple, Bandai Namco, Zynga, Electronic Arts, Niantic, Activision Blizzard, Tencent

    Segments Covered

    Game Type, Distribution Channel, Age Group, Device Type, Regional

    Key Market Opportunities

    AR/VR integration advancement, Cloud gaming expansion, Esports mobile adaptation, In-app purchase innovations, Augmented social gaming experiences

    Key Market Dynamics

    increasing smartphone penetration, rise of esports popularity, diverse payment options, enhanced AR/VR experiences, expanding international markets

    Countries Covered

    North America, Europe, APAC, South America, MEA



    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

    Leave a Comment

    FAQs

    What was the market size of the Mobile Gaming Market in 2024?

    The Mobile Gaming Market was valued at 93.72 billion USD in 2024.

    What will the Mobile Gaming Market be valued at by 2035?

    By 2035, the Mobile Gaming Market is projected to reach a value of 250.0 billion USD.

    What is the expected compound annual growth rate (CAGR) for the Mobile Gaming Market from 2025 to 2035?

    The expected CAGR for the Mobile Gaming Market from 2025 to 2035 is 9.33%.

    Which region dominated the Mobile Gaming Market in 2024?

    North America dominated the Mobile Gaming Market with a valuation of 30.0 billion USD in 2024.

    What will be the market size of the Mobile Gaming Market in the Asia Pacific region by 2035?

    The Mobile Gaming Market in the Asia Pacific region is projected to be valued at 75.0 billion USD by 2035.

    The Mobile Gaming Market in the Asia Pacific region is projected to be valued at 75.0 billion USD by 2035.What were the market sizes for different game types in the Mobile Gaming Market in 2024?

    In 2024, Action games were valued at 37.6 billion USD, Adventure at 18.5 billion USD, Puzzle at 12.2 billion USD, Role-Playing at 13.4 billion USD, and Strategy at 11.0 billion USD.

    Who are the key players in the Mobile Gaming Market?

    Key players in the Mobile Gaming Market include NetEase, Supercell, Microsoft, Sony, and Tencent among others.

    What challenges does the Mobile Gaming Market face as it grows?

    The Mobile Gaming Market faces challenges such as increased competition and evolving consumer preferences.

    What is the expected market growth rate for the European region from 2024 to 2035?

    The European region is expected to grow from a market size of 25.0 billion USD in 2024 to 65.0 billion USD by 2035.

    What emerging trends are impacting the Mobile Gaming Market?

    Emerging trends impacting the Mobile Gaming Market include the rise of augmented reality games and increased mobile device penetration.

    Mobile Gaming Market Research Report – Forecast to 2035 Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Stories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study
    Chemicals and Materials