Mobile Gaming Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

In 2024, the mobile game market is valued at $ 93.72 billion and is projected to reach $ 250 billion by 2035. This is a robust CAGR of 9.33% from 2025 to 2035, indicating a strong upward trend in consumer engagement and revenue generation. The increasing penetration of smart phones and the rapid development of mobile Internet technology have created a fertile environment for mobile games to grow. With the rapid growth of mobile Internet users and the emergence of new mobile devices, the mobile game market will continue to expand rapidly, and a wider range of players will participate in the game. There are several key driving factors, such as the emergence of cloud gaming, augmented reality, and virtual reality, which enhance the experience and engagement of the players. The popularity of in-app purchases and subscription models has changed the game's revenue structure, enabling game makers to monetize their offerings more effectively. The major game companies, such as Tencent, Activision Blizzard, and EA, are actively investing in new technologies and forming strategic alliances to take advantage of this trend. Tencent, for example, has teamed up with various game makers to improve the mobile game experience, which is a good example of the strategic initiative to capture the market share.

Regional Market Size

Regional Deep Dive

The mobile gaming market is experiencing dynamic growth in various regions, driven by increasing penetration of smartphones, advancements in mobile technology, and the growing preference for on-the-go entertainment. Each region has its own characteristics, influenced by cultural preferences, economic conditions, and the regulatory environment. The mobile gaming industry is growing into a significant part of the overall gaming industry, and game developers and publishers are exploring a variety of ways to engage with their audiences.

Europe

• The European market is witnessing a surge in augmented reality (AR) mobile games, with companies like Niantic leading the charge through popular titles such as Pokémon GO, which has encouraged outdoor engagement and social interaction.
• Regulatory changes, particularly in data privacy laws like GDPR, are influencing how mobile game developers collect and utilize user data, prompting a shift towards more transparent and user-friendly practices.

Asia Pacific

• Asia-Pacific remains the largest market for mobile gaming, with China leading the way; companies like Tencent and NetEase are continuously innovating with new game releases and monetization strategies, including in-game purchases and live streaming.
• The region is also seeing a rise in esports mobile gaming, with tournaments and competitive gaming gaining popularity, supported by platforms like Garena and the increasing investment from local governments in esports infrastructure.

Latin America

• Latin America is witnessing a boom in mobile gaming, with a significant increase in user engagement driven by affordable smartphones and improved internet connectivity, particularly in countries like Brazil and Mexico.
• Local gaming studios are emerging, such as Hoplon and Aquiris Game Studio, focusing on developing games that reflect regional culture and preferences, which is fostering a unique gaming ecosystem.

North America

• The rise of cloud gaming services, such as NVIDIA GeForce NOW and Google Stadia, is reshaping the mobile gaming landscape in North America, allowing players to access high-quality games without the need for powerful hardware.
• Major companies like Epic Games and Activision Blizzard are investing heavily in mobile game development, reflecting a strategic shift towards mobile-first gaming experiences that cater to a growing audience of casual gamers.

Middle East And Africa

• In the Middle East and Africa, the market for mobile games is booming, fueled by the increasing use of the Internet and the growing popularity of smart phones. And with the help of local developers like Trixie Labs, they’re creating games that resonate with the local culture.
• Government initiatives in countries like Saudi Arabia are promoting the gaming industry as part of broader economic diversification efforts, leading to increased investment in game development and esports.

Did You Know?

“Did you know that mobile gaming accounts for over 50% of the global gaming market revenue, surpassing both console and PC gaming combined?” — Newzoo Global Games Market Report 2023

Segmental Market Size

Mobile gaming is playing an important role in the gaming market. It is growing at a fast pace, mainly driven by the growing penetration of smartphones and the growing demand for mobile entertainment. The demand for mobile gaming is also driven by the rise in casual gaming among all age groups and the increasing advancements in mobile technology, such as improved graphics and faster processing, which are enhancing the gaming experience. And the development of 5G is expected to further boost the mobile gaming market, as it will enable a smoother online gaming experience. The mobile gaming market has reached a stage of maturity, and some of the big players, such as Tencent and Activision Blizzard, are launching new and exciting games and new services. The North American and Asian Pacific regions are leading the way in mobile gaming. The main applications are casual games, augmented reality games, such as Pokémon Go, and e-sports titles. And the cloud and AI will make mobile gaming a more dynamic and integral part of the entertainment landscape.

Future Outlook

The market for mobile gaming is expected to grow from $93,722,942,000 in 2024 to $248,940,580,000 by 2035, with a robust CAGR of 9.33%. This is a result of the rising penetration of smartphones, with an estimated 80% of the world population owning a smartphone by 2035. This will widen the potential audience for mobile games. Also, the introduction of 5G will enhance the mobile gaming experience, with faster download speeds and lower latency, which will further boost engagement and retention rates. The development of augmented reality and virtual reality will reshape the mobile gaming landscape, with immersive experiences that will draw in a wider audience. Artificial intelligence will be able to create a more individualized gaming experience, which will further enhance engagement and satisfaction. Also, the growing popularity of cloud gaming and subscription models will contribute to the market growth, as it will allow players to access a wider range of games without the need for high-end hardware. These factors will combine to turn the mobile gaming market into a dynamic and thriving part of the gaming industry.