Mobility as a Service Market Share

Introduction: Navigating the Future of Mobility as a Service

The mobility as a service landscape is experiencing a tectonic shift. It is undergoing a transformation driven by a combination of the rapid development of technology, the evolution of the regulatory framework and the increased demand for integrated, seamless mobility services. These changes are being accompanied by a fierce competition between the different players, which are based on the latest technology. These include the automobile manufacturers, IT system integrators, the operators of the transport infrastructure and the newcomers, such as the artificial intelligence (AI) and IoT startups. The differentiators that these players use not only improve their operational efficiency, but also increase the customer’s engagement and satisfaction, which in turn influences their market position. As North America and Europe are prioritizing the development of green and smart cities, strategic deployment trends are emerging to exploit the local demand for sustainable mobility solutions. The mobility as a service market will be shaped by the interplay of the competitive forces and the technological development. It will offer both challenges and opportunities for the different players who want to establish themselves in this new and rapidly evolving sector.

Competitive Positioning

Full-Suite Integrators

The solution offered by these suppliers is a platform that integrates various mobility services.

Specialized Technology Vendors

These companies are concentrating on specific areas of technology that can enhance mobility services, such as routing, scheduling, and the experience of the end-user.

Infrastructure & Equipment Providers

These companies supply the necessary equipment and resources to support mobility services, including vehicles and technology.

Emerging Players & Regional Champions

• Israeli Moovit: This is a complete mobility app, which includes public transport, car-sharing and bike-sharing. It has just teamed up with several European cities to improve urban mobility and is taking on the likes of Uber by focusing on public transport.
• In Finland, Whim is a mobility service combining public transport, taxis, and rental cars. It has recently expanded its operations to several European cities and offers a smoother customer experience than traditional transport services.
• Citymapper (UK): Known for its navigation app, Citymapper has branched out into MaaS, offering a subscription service that includes various modes of transport. Recently, it launched a pilot program in London that includes electric scooters and bike-sharing, thus challenging the conventional transportation model and promoting the use of different modes of transport.
• The Ridecell Company (United States) specializes in fleet automation and management solutions for shared mobility services. It has recently been granted a number of contracts with cities in North America to implement smart mobility solutions. In this way, it complements the solutions of established vendors and improves the efficiency of fleet operators.
• The TRAFI Company, Lithuania, aims to provide mobility solutions that combine public transport and shared mobility. The company has recently teamed up with the authorities of several Eastern European countries to improve urban mobility. Its bespoke solutions are designed to compete with the big players in the market.

Regional Trends: In 2024, the integration of various means of transport, especially in the urban areas, is a pronounced tendency. Europe and North America have a greater emphasis on the MaaS solution, largely because of the growing importance of sustainability and traffic congestion. The technology specialization is shifting to the analysis of AI-based data to optimize routes and improve the experience of users. Cooperation with local governments is becoming increasingly important for successful implementations.

Collaborations & M&A Movements

• The two companies have now announced an agreement to integrate their platforms, thus improving the experience of their users and thereby increasing their market share in the highly competitive field of on-demand transport.
• Daimler AG has acquired a majority stake in Free Now, a German mobility start-up, in order to strengthen its position in the European mobility market and to expand its range of services.
• Google Cloud is working with several public transport companies to offer advanced data analytics solutions to enhance real-time information and enhance passenger engagement.

Competitive Summary Table

Conclusion: Navigating the Mobility Market Landscape

In the MaaS market, the competition is increasingly fragmented, with both established and new players competing for market share. In some regions, the focus is on a greater emphasis on mobility, which has prompted suppliers to adapt their offerings to meet the needs of a broad customer base. Using the existing data and brand loyalty of their customers, the established players are focusing on deploying their established transport networks and systems, while the new entrants are concentrating on the application of new technology, such as artificial intelligence and automation, to improve the customer experience and operational efficiency. In the future, it will be the companies that can integrate these two areas of expertise that will gain a competitive advantage. Strategically assessing their positioning and investing in the right technology will be crucial to success in this complex landscape.