As per MRFR analysis, the Natural Pet Food Market Size was estimated at 4.05 (USD Billion) in 2023. The Natural Pet Food Industry is expected to grow from 4.37(USD Billion) in 2024 to 10 (USD Billion) by 2035. The Natural Pet Food Market CAGR (growth rate) is expected to be around 7.82% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet owners' growing knowledge of the health advantages of natural ingredients is the main factor driving the global natural pet food market's rising demand. Customers are more likely to choose goods that don't include artificial additives, preservatives, or fillers, instead choosing components that improve their dogs' general health. Many people see their dogs as members of the family and are prepared to spend more money on better food, which is driving this change. Another major factor driving the industry is the increase in pet adoptions throughout the world, which has been aided by government programs and animal welfare groups that promote responsible pet ownership.
The industry also offers a lot of room to expand with the introduction of novel formulas and product categories that cater to pet owners' changing tastes, such as organic and grain-free alternatives. Brands have a chance to gain consumers' confidence and loyalty as sourcing and manufacturing processes become more transparent. According to recent developments, e-commerce platforms are more important for distribution, giving customers more access to natural pet food items. In order to satisfy a growing number of health-conscious customers, several traditional merchants are also broadening their product lines to include niche natural pet food brands. As sustainability becomes more popular, businesses that prioritize eco-friendly packaging and sustainable sourcing can benefit from shifting customer preferences. All things considered, consumer expectations for quality, health consciousness, and the shift to more sustainable methods are influencing the global natural pet food market.
The rise in pet ownership across the Global Natural Pet Food Market Industry is a significant driver for growth. According to the American Pet Products Association, about 67% of U.S. households, which accounts for around 85 million families, own a pet. This represents a steady increase compared to previous years. As people are increasingly treating pets as family members, the demand for high-quality natural pet food is expected to rise. This trend is also mirrored globally, as countries in Europe and Asia are seeing similar increases in pet ownership.For instance, in a survey by the European Pet Food Federation, 38% of respondents in Europe reported owning pets, with many indicating they prioritize natural and organic products for their pet's health. This burgeoning demand is driving companies to innovate and expand their natural pet food offerings, thereby stimulating market growth.
There is a growing trend among pet owners towards health and wellness, leading to an increased demand for natural pet food. A survey conducted by the Pet Food Manufacturers Association revealed that 70% of pet owners are willing to pay a premium for food products that promote health benefits for their pets. This indicates a shift towards informed purchasing decisions, where owners prioritize nutrition and natural ingredients over cheaper, processed options.As a result, brands are focusing on providing products with high nutritional value and fewer artificial additives. This trend mirrors broader consumer behaviors seen in human food categories, where a push for healthier options is prevalent.
The Global Natural Pet Food Market Industry is driven by the rising awareness of proper pet nutrition. The International Pet Food Alliance has emphasized the importance of proper nutrition for pets, suggesting that well-fed pets exhibit better health outcomes and longer lifespans. In fact, research has shown that pets fed high-quality diets have a significantly lower risk of developing chronic diseases. As pet owners become more educated about the link between diet and health, many are shifting towards natural pet foods that offer transparency in ingredients.This growing awareness is instrumental in shaping consumer choices and pushing manufacturers to invest in better formulations that meet these heightened expectations.
Government regulations and initiatives promoting healthier pet food options are contributing to the growth of the Global Natural Pet Food Market Industry. Regulatory bodies, like the Food and Drug Administration in the United States, are increasingly scrutinizing pet food ingredients and labeling practices to ensure transparency and safety. Additionally, many countries are implementing guidelines that encourage manufacturers to reduce artificial ingredients and promote natural formulations.Such regulations not only protect consumers but also push pet food companies towards higher quality standards, hence fostering innovation in natural pet food products. This regulatory support is expected to further enhance market growth while ensuring consumer trust.
The Global Natural Pet Food Market showcases a diverse range of product types that cater to the evolving preferences of pet owners.. Within the product type segmentation, Dry Food holds a significant portion of the market, valued at 1.5 USD Billion in 2024 and projected to grow to 3.5 USD Billion by 2035. The dominance of Dry Food is attributed to its convenience and long shelf life, making it a staple choice for many pet owners.Wet Food, on the other hand, valued at 1.2 USD Billion in 2024 and expected to reach 2.8 USD Billion in 2035, is gaining traction for its palatability and moisture content, which appeals to pets that require additional hydration or enjoy a wetter texture in their meals. Treats are also notable within this market, starting at 1.0 USD Billion in 2024 and projected to rise to 2.3 USD Billion by 2035, as they are often used for training and rewarding pets, enhancing the bonding experience between the pet and owner. Meanwhile, Raw Food is valued at 0.67 USD Billion in 2024 and is expected to reach 1.4 USD Billion by 2035, appealing to health-conscious pet owners who prefer unprocessed, raw ingredients for their pets.T
his segment is seeing a steady increase due to growing awareness about the perceived health benefits of a raw diet. Collectively, these product types reflect significant opportunities in the Global Natural Pet Food Market revenue, driven by emerging trends favoring natural ingredients and health-focused diets for pets. The market growth in this segment is also being influenced by increased consumer willingness to invest in premium pet food offerings that promise better nutrition and holistic benefits. As more pet owners prioritize their pets’ dietary needs, the segmentation within the natural pet food landscape continues to evolve, paving the way for innovative product developments and sustained market expansion.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Global Natural Pet Food showcases significant growth potential through its diverse segmentation, with Ingredient Type being a key area of focus. The market encompasses various ingredient types, notably including Meat, Vegetables, Fruits, and Grains, each playing a crucial role in influencing consumer choices and preferences. Meat is often emphasized for its high protein content and palatability, making it a preferred choice among pet owners seeking natural diet options for their pets.
Vegetables and Fruits contribute essential vitamins and minerals, supporting overall pet health and well-being, reflecting growing trends towards holistic pet nutrition. Grains serve as valuable energy sources, appealing to budget-conscious consumers while ensuring a balanced diet for pets. As the Global Natural Pet Food Market evolves, these ingredient types continue to dominate due to increasing consumer awareness regarding pet nutrition and the health benefits associated with natural ingredients. This growing focus on quality and health is further evidenced by the expected acceleration in market growth, driven by health-conscious pet owners looking for transparency in ingredient sourcing and formulations.
The Global Natural Pet Food Market maintain a steady growth trajectory, fueled by a rising demand for organic and all-natural pet food options. The segmentation based on Animal Type includes Dogs, Cats, Birds, and Small Pets, with Dogs and Cats accounting for the majority of the market share due to their popularity as household pets globally. This trend is influenced by changing consumer lifestyles and a growing awareness of pet nutrition, leading to a higher preference for natural ingredients.Birds and Small Pets also represent a significant segment as pet owners become increasingly conscious about providing wholesome diets. The rising concern over pet health, coupled with the importance of ingredient transparency, is driving innovation in the Global Natural Pet Food Market. Notably, the demand for premium and specialized diets is creating opportunities for market players to introduce diverse product lines. Market statistics indicate that as the pet humanization trend continues, the Global Natural Pet Food Market revenue is poised for impressive growth, further emphasizing the importance of adapting to consumer preferences in this evolving landscape.
Natural Pet Food Market Distribution Channel Insights
The Global Natural Pet Food Market is experiencing significant growth, with a highest valuation of 4.37 billion USD in 2024. This market segment is experiencing a transformative phase, particularly in its distribution channels, which include Online platforms, Supermarkets, Pet Specialty Stores, and Convenience Stores. The online channel is gaining traction, driven by changing consumer behaviors and the convenience of shopping from home, making it an increasingly preferred choice for pet owners. Supermarkets also play a crucial role in this market, providing easy access to a variety of natural pet food products, which appeals to health-conscious consumers seeking convenient shopping experiences.Pet Specialty Stores specialize in offering premium and diverse selections of natural pet food, establishing strong trust and brand loyalty among customers, which significantly contributes to their prominence in this sector. Convenience Stores often serve as quick-stop locations for pet owners, offering essential pet food items that support everyday accessibility. With the expected market growth, these distribution channels are set to capture a larger share of the Global Natural Pet Food Market, driven by consumer trends prioritizing pet health and sustainability.
The Global Natural Pet Food Market is anticipated to reach a highest valuation, with the Regional segment playing a pivotal role in this growth. North America leads this sector, valued at 1.8 USD Billion in 2024, and is predicted to achieve 4.0 USD Billion by 2035, indicating its significant dominance due to strong consumer awareness and preference for organic ingredients. Europe follows, with a valuation of 1.2 USD Billion in 2024 and set to reach 2.6 USD Billion in 2035, characterized by a robust focus on sustainability and health-oriented pet food products.
The APAC region, valued at 0.85 USD Billion in 2024 and expected to grow to 2.0 USD Billion by 2035, shows an increasing trend towards premium and natural offerings as pet ownership rises. South America, with a valuation of 0.3 USD Billion in 2024 and 0.7 USD Billion by 2035, represents emerging opportunities for natural pet food growth, albeit at a smaller scale. Finally, the MEA region, starting at 0.22 USD Billion in 2024 and projected to hit 0.7 USD Billion by 2035, is gradually catching up as urbanization and pet humanization trends promote natural pet food awareness.Overall, the distinct market growth and trends across these regions highlight the diverse opportunities and consumer interests shaping the Global Natural Pet Food Market revenue.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Global Natural Pet Food Market has witnessed significant growth and transformation, driven by an increasing consumer preference for organic and holistic pet food options. As more pet owners turn to natural products that promise health benefits for their furry companions, the competitive landscape is evolving rapidly. Many companies are focusing on transparency in sourcing ingredients, humane treatment of animals, and environmentally sustainable practices. Furthermore, trends such as the growing inclination towards premium pet products, e-commerce expansion, and the rise of millennial pet owners are reshaping market dynamics. The interplay of local and global brands enhances competition as companies strive to differentiate their offerings and build customer loyalty in an increasingly crowded marketplace.
Primal Pet Foods has established itself as a strong player in the Global Natural Pet Food Market, particularly recognized for its freeze-dried and raw pet food options. The company emphasizes high-quality ingredients sourced from trusted farmers and ranchers, positioning itself as a premium offering for health-conscious pet owners. Primal Pet Foods places a strong focus on educating consumers about the nutritional benefits of raw diets, which enhances its market presence. The brand's commitment to providing a range of species-appropriate diets is coupled with effective marketing strategies, including partnerships with veterinarians and pet wellness experts. This strategic focus on quality and education contributes significantly to its strengths in the competitive landscape, allowing it to maintain a loyal customer base that prioritizes its pets' health.
The Honest Kitchen boasts a solid reputation in the Global Natural Pet Food Market, offering a diverse lineup of products, including dehydrated pet food, treats, and supplements that cater to both dogs and cats. The company is known for its commitment to sourcing human-grade ingredients, which underscores its emphasis on quality and safety. The Honest Kitchen's market presence is strengthened by its focus on transparency, sustainability, and rigorous quality testing. Moreover, the company has actively engaged in expanding its product offerings through strategic partnerships and community initiatives that resonate with environmentally conscious consumers. Their mergers and acquisitions have facilitated a broader distribution network, allowing The Honest Kitchen to enhance its presence in various global markets. The key products, which include a range of grain-free and limited ingredient options, further solidify their strengths in attracting a diverse customer base seeking natural and wholesome pet food solutions.
Primal Pet Foods
The Honest Kitchen
Wellness Pet Food
Acana
Spot Farms
Stella and Chewy's
Canidae Pet Foods
Hill's Pet Nutrition
Nestle Purina Petcare
Blue Buffalo
Victor Pet Foods
Orijen
Mars Petcare
Merrick Pet Care
Natural Pet Food Market Industry Developments
In recent months, the Global Natural Pet Food Market has experienced significant developments, including the growing consumer demand for health-conscious pet food options. Companies like Primal Pet Foods and The Honest Kitchen have seen increased sales driven by trends favoring organic and natural ingredients. Notably, in September 2022, Nestle Purina Petcare announced an acquisition of a minority stake in a plant-based pet food startup, bolstering its presence in the growing alternative protein space. Additionally, in August 2022, Merrick Pet Care expanded its product line with new grain-free options, catering to changing consumer preferences. Major players such as Wellness Pet Food and Acana continue to launch innovative products aimed at enhancing pet health and nutrition. Overall, the market has experienced substantial growth, with a reported increase in valuation attributed to heightened health awareness among pet owners. The emphasis on transparency and ingredient sourcing is driving competition among these brands, further enriching the Global Natural Pet Food Market landscape. The trend towards sustainability is also gaining momentum, prompting companies like Blue Buffalo and Canidae Pet Foods to enhance their focus on eco-friendly practices.
Natural Pet Food Market Segmentation Insights
Natural Pet Food Market Product Type Outlook
Dry Food
Wet Food
Treats
Raw Food
Natural Pet Food Market Ingredient Type Outlook
Meat
Vegetables
Fruits
Grains
Natural Pet Food Market Animal Type Outlook
Dogs
Cats
Birds
Small Pets
Natural Pet Food Market Distribution Channel Outlook
Online
Supermarkets
Pet Specialty Stores
Convenience Stores
Natural Pet Food Market Regional Outlook
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 4.05(USD Billion) |
| MARKET SIZE 2024 | 4.37(USD Billion) |
| MARKET SIZE 2035 | 10.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.82% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Primal Pet Foods, The Honest Kitchen, Wellness Pet Food, Acana, Spot Farms, Stella and Chewy's, Canidae Pet Foods, Nature's Logic, Hill's Pet Nutrition, Nestle Purina Petcare, Blue Buffalo, Victor Pet Foods, Orijen, Mars Petcare, Merrick Pet Care |
| SEGMENTS COVERED | Product Type, Ingredient Type, Animal Type, Distribution Channel, Regional |
| KEY MARKET OPPORTUNITIES | Health-conscious pet owners, Premium ingredient sourcing, Sustainable packaging solutions, Growth in online sales, Expansion into emerging markets |
| KEY MARKET DYNAMICS | Rising pet humanization trend, Increasing demand for organic ingredients, Growing awareness of pet health, Premiumization of pet products, Expansion of e-commerce channels |
| COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
Natural Pet Food Market Highlights:
Frequently Asked Questions (FAQ) :
The Global Natural Pet Food Market is expected to be valued at 4.37 billion USD in 2024.
By 2035, the Global Natural Pet Food Market is projected to reach 10.0 billion USD.
The CAGR for the Global Natural Pet Food Market is expected to be 7.82% from 2025 to 2035.
North America is expected to have the largest market size of 1.8 billion USD in 2024.
The anticipated market value for Europe in 2035 is 2.6 billion USD.
The dry food segment of the Global Natural Pet Food Market is projected to reach 3.5 billion USD by 2035.
Key players in the market include Primal Pet Foods, Wellness Pet Food, and Nestle Purina Petcare among others.
The wet food segment is expected to experience significant growth during the forecast period from 2025 to 2035.
Potential challenges may include fluctuating ingredient costs and regulatory changes affecting product formulations.
There are ample opportunities for innovation and sustainable sourcing in the Global Natural Pet Food Market.
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Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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