As per MRFR analysis, the Global Natural Pet Food Market was valued at 4.05 USD Billion in 2023 and is projected to grow to 10 USD Billion by 2035, with a CAGR of 7.82% from 2025 to 2035. The market is driven by increasing pet ownership, health and wellness trends among pet owners, and rising awareness of pet nutrition. E-commerce platforms are becoming crucial for distribution, while sustainability trends are influencing consumer preferences.
Key trends driving the Natural Pet Food Market include health consciousness and sustainability.
Key Companies include Primal Pet Foods, The Honest Kitchen, Wellness Pet Food, Acana, Spot Farms, Stella and Chewy's, Canidae Pet Foods, Nature's Logic, Hill's Pet Nutrition, Nestle Purina Petcare, Blue Buffalo, Victor Pet Foods, Orijen, Mars Petcare, Merrick Pet Care.
Key Natural Pet Food Market Trends Highlighted
The Natural Pet Food Market is experiencing a notable shift driven by increasing pet ownership and a growing awareness of pet health and nutrition. Consumers are looking for high-quality, natural ingredients in pet food products, leading to a rise in demand for organic options.
This trend is coupled with the humanization of pets, where pet owners are treating their pets more like family members, resulting in an increased focus on premium offerings that mirror human food standards.
Additionally, sustainability is becoming a key market driver, as consumers show a preference for brands that source ingredients responsibly and adopt eco-friendly practices.
There are a lot of chances to be had in product innovation, especially when it comes to making special diets for pets with certain health issues, like allergies or weight loss. The growth of e-commerce has also created new ways to get products to people, which has helped brands reach more people.
Recent trends show that more and more people are interested in functional pet foods that do more than just provide basic nutrition. These foods can help with things like better digestion or a stronger immune system.
Also, there is a growing need for clear labeling, where customers want to know exactly where the ingredients come from and how they are processed. As the Natural Pet Food Market grows, brands that adapt to changing consumer tastes are likely to catch the eye of pet owners who care about their pets.
Staying attuned to shifts in consumer sentiment and addressing the importance of animal welfare will also be critical for businesses looking to thrive in this competitive landscape.
Adapting to these trends will be essential for companies aiming to succeed in the vibrant global market for natural pet food.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Natural Pet Food Market Drivers
Rising Demand for Healthier Pet Food Options
The Natural Pet Food Market is experiencing significant growth due to an increasing awareness among pet owners regarding the health benefits of natural and organic pet food.
A survey conducted by the American Pet Products Association (APPA) revealed that over 70% of pet owners now prioritize natural ingredients when making food choices for their pets.
This trend is mirrored globally, as consumers are becoming more health-conscious and opting for food products that contain no artificial additives or preservatives.
The Global Pet Food Manufacturers Association has reported a 25% growth in the natural pet food segment over the past five years, indicating a substantial shift towards perceived healthier options.
 As consumers research and understand the impact of diet on their pets' health, demand for high-quality, natural pet foods is expected to continue to rise, driving the overall market growth.
Increasing Pet Ownership
The ongoing rise in pet ownership around the globe is a significant driver for the Natural Pet Food Market. According to the World Pet Association, pet ownership has increased by 8% in the last decade, with projections indicating that almost 70% of households in the U.S. will own a pet by 2025.
This increase in pet population directly correlates with a greater demand for pet food products, particularly those that are considered natural and healthy.
As more people adopt pets, the need for a sustainable supply of nutritious pet food has never been more critical. Furthermore, a healthier diet is becoming an expectation rather than an option among pet owners, propelling the market for natural pet food upwards.
Growing Awareness of Pet Nutrition
Increased access to information on pet nutrition has significantly impacted the Natural Pet Food Market. With the rise of the internet and social media, pet owners are more educated about the ingredients and quality of the food they feed their pets.
Research conducted by the Pet Food Manufacturers Association indicates that over 65% of pet owners actively seek information on pet nutrition from online resources.
This growing awareness is driving pet owners to choose products that are made from natural ingredients, influencing market trends in favor of natural pet food.
Organizations such as the Association of American Feed Control Officials (AAFCO) provide guidelines that emphasize the importance of pet nutrition, which further supports the market's shift towards natural products.
Influence of Veterinary Recommendations
Veterinary professionals play a crucial role in guiding pet owners towards healthier food choices, significantly impacting the Natural Pet Food Market.
Studies show that more than 50% of pet owners trust their veterinarian's advice regarding pet nutrition, which is driving the demand for natural pet food.
The American Veterinary Medical Association has stated that a well-balanced, natural diet is essential for pets' long-term health and wellness.
As veterinarians increasingly recommend natural or organic food options to pet owners, the market continues to see a shift towards products that are perceived as healthier and more beneficial for pet health.
This professional endorsement acts as a trust factor, further solidifying the position of natural pet food in consumer preferences.
Natural Pet Food Market Segment Insights
Natural Pet Food Market Product Type Insights
The Natural Pet Food Market is witnessing significant growth, with a market valuation of 4.37 USD Billion in 2024 and projected to escalate to 10.0 USD Billion by 2035.
Within this overall landscape, the Product Type segment is divided into several important categories, including Dry Food, Wet Food, Treats, and Raw Food.
Dry Food is a dominant player with a market value of 1.5 USD Billion in 2024, expected to grow to 3.5 USD billion by 2035, indicating its significant role in providing convenience and cost-effectiveness for pet owners.
This segment's majority holding stems from consumer preference for shelf-stable and easy-to-store options, aligning with busy lifestyles and the rising trend of pet ownership globally.
Wet Food, with a valuation of 1.2 USD Billion in 2024 and an anticipated rise to 2.8 USD Billion by 2035, offers enhanced palatability and hydration benefits for pets, making it a popular choice among pet owners who prioritize flavor and nutrition.
Treats, valued at 1.0 USD billion in 2024, with projections reaching 2.0 USD billion in 2035, play a significant role in the natural pet food market as they cater to pet training and bonding.
They provide opportunities for pet owners to reward their pets while also fulfilling their need for healthier snack options.
Lastly, the Raw Food segment, valued at 0.67 USD Billion in 2024 and expected to expand to 1.7 USD Billion by 2035, is gaining traction among health-conscious pet owners who believe in feeding their pets a diet that is closer to their natural state.
This segment’s growth reflects increasing awareness of the benefits of raw diets; however, it remains the least dominant due to higher handling and storage requirements.
Overall, each Product Type within the Natural Pet Food Market reveals unique insights about consumer preferences and trends, highlighting a shift towards healthier and more natural options to meet the demands of pet owners across the globe.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Natural Pet Food Market Ingredient Type Insights
The Natural Pet Food Market has been significantly influenced by various Ingredient Types, which play a crucial role in determining product quality and consumer preference.
In 2024, the overall market is expected to be valued at 4.37 billion USD, illustrating substantial growth potential.
Within this arena, ingredients such as Meat, Vegetables, Fruits, and Grains are pivotal. Meat serves as a primary source of protein, contributing to the nutrition desired by pet owners and frequently being favored for its versatility and palatability.
Vegetables and Fruits boast vitamins and minerals essential for pet health, aligning with the rising trend towards holistic and nutritious pet diets.
Grains, while often debated, can provide beneficial fibers and energy sources when adequately sourced. The growing focus on natural ingredients in pet food, propelled by consumer awareness of pet nutrition, exemplifies an opportunity for market expansion.
However, challenges such as ingredient sourcing and meeting regulatory standards persist. As the market evolves, trends towards transparency and clean labeling are also gaining momentum.
With the expected rise in market revenue to 10.0 billion USD by 2035, the significance of these ingredient types in the Natural Pet Food Market remains evident and influential in shaping consumer choices and preferences.
Natural Pet Food Market Animal Type Insights
The Natural Pet Food Market focuses significantly on the Animal Type segment, which primarily includes Dogs, Cats, Birds, and Small Pets.
By 2024, the overall market is expected to be valued at 4.37 USD billion, showcasing the increasing consumer preference for natural and organic food products for pets.
Dogs and Cats account for the majority of the market share, driven by their popularity as household pets and the growing awareness among pet owners regarding health benefits associated with natural food diets.
Birds and Small Pets also contribute, albeit to a lesser extent, with natural food options becoming more prominent due to trends in holistic pet care.
The Natural Pet Food Market is influenced by factors such as the increasing humanization of pets, which drives pet owners to seek premium, nutrient-rich food. Additionally, organic and natural ingredients have become essential for brand differentiation and consumer loyalty.
A strong trend toward environmentally sustainable practices in pet food production further supports this segment’s growth.
Overall, the diverse preferences within the Animal Type segment reflect broader shifts in pet ownership and care standards globally.
Natural Pet Food Market Distribution Channel Insights
The Natural Pet Food Market is dynamically evolving, especially within its Distribution Channel segment, which plays a crucial role in facilitating consumer access to natural pet food options.
By 2024, the overall market is expected to reach a valuation of 4.37 billion USD, reflecting an increasing shift towards health-conscious pet food selections.
Among various distribution channels, online sales have emerged as a vital facet, driven by the convenience and accessibility they provide consumers.
Supermarkets continue to maintain a significant presence, capitalizing on their widespread reach and established consumer trust.
Pet specialty stores offer a unique environment tailored to pet owners seeking specialized products, enhancing customer loyalty and satisfaction. Convenience stores, though smaller in scale, play a complementary role by providing quick access to natural pet food for impulsive purchases.
The segmentation within the Natural Pet Food Market allows for targeted strategies, aligning with evolving consumer behavior and preferences, ultimately driving overall market growth.
Natural Pet Food Market Regional Insights
The Natural Pet Food Market is poised for substantial growth, with the overall market expected to be valued at 4.37 USD billion in 2024. This growth is reflected in the various regional segments, which are significant in shaping the market landscape.
North America leads the way with a valuation of 1.75 USD billion in 2024, indicating strong consumer demand and diverse product offerings.
Europe follows closely, valued at 1.35 USD billion, showcasing a growing trend towards natural ingredients in pet food. South America, with a valuation of 0.4 USD Billion, is emerging, influenced by an increasing number of pet owners seeking healthier options.
The Asia Pacific segment, valued at 0.87 USD billion, highlights a rising awareness of pet nutrition, reflecting significant growth potential in this region.
Meanwhile, the Middle East and Africa, valued at 0.1 USD Billion, show a nascent but developing market driven by a rising inclination towards premium pet food products.
Together, these regions illustrate the varied dynamics of the Natural Pet Food Market, emphasizing North America's majority holding while showcasing the rising importance of emerging markets worldwide.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Natural Pet Food Market Key Players and Competitive Insights
The competitive landscape of the Natural Pet Food Market showcases a dynamic environment characterized by shifting consumer preferences towards healthier and natural pet food options.
 The increasing awareness regarding the health benefits of natural ingredients in pet foods is driving significant growth in this sector.
Brands are constantly innovating and expanding their product lines to meet the growing demand for high-quality, sustainable pet food alternatives.
The market is witnessing a blend of both large and small players, each with unique strategies aimed at capturing their share of the expanding customer base.
Online retailing and direct-to-consumer business models are also becoming prevalent, allowing companies to broaden their reach and engage more effectively with customers.
General Mills has made notable strides in the Natural Pet Food Market with its robust portfolio and strategic initiatives focused on health-conscious pet owners.
The company benefits from high brand recognition and a strong distribution network that allows its products to reach various regions efficiently.
General Mills operates within the natural pet food segment by leveraging its expertise in food manufacturing and innovation.
The integration of natural ingredients into its formulations has resonated well with pet owners seeking wholesome options for their furry companions.
Furthermore, General Mills’ commitment to sustainability and responsible sourcing practices enhances its brand image and fosters customer loyalty in an increasingly competitive market.
Blue Buffalo holds a significant position in the Natural Pet Food Market, recognized for its premium offerings that emphasize natural ingredients and healthy nutrition.
The company is known for its key products, including dry and wet food formulations rich in real meat, fruits, and vegetables. Blue Buffalo's strong market presence is bolstered by its strategic marketing campaigns that promote the benefits of natural pet food.
Over the years, the company has engaged in several mergers and acquisitions, augmenting its product portfolio and expanding its reach within the global arena.
The brand’s strengths lie in its ability to address market trends, such as grain-free and limited ingredient diets, which align with health trends among pet owners.
Through these efforts, Blue Buffalo continues to enhance its competitive edge and maintain strong relationships with consumers who prioritize their pets’ health and well-being.
Key Companies in the Natural Pet Food Market Include
Natural Pet Food Market Developments
The Natural Pet Food Market has been very busy lately because more and more people want clean-label, high-quality food for their pets. General Mills said in June 2025 that it would start selling its Blue Buffalo "Love Made Fresh" line of products.
This was the company's first step into the fresh and natural pet food market. This move is meant to meet the growing need for high-quality, minimally processed pet food. Mars Inc., a major player in the pet nutrition business, has kept spending money on research and development in 2024.
They are focusing on high-protein and grain-free formulas under their natural brands, like Nutro and Nature's Table. In early 2024, Hill's Pet Nutrition added new therapeutic formulas to its Prescription Diet and Science Diet lines.
These new formulas focus more on natural ingredients, but there was no separate line of natural products launched in 2023 as had been suggested.
J.M. Smucker's purchase of Ainsworth Pet Nutrition, which owns the Rachael Ray Nutrish natural pet food brand, was finished in April 2018, not 2023.
The company, on the other hand, has kept growing its pet food division by coming up with new products and combining brands through 2023–2024.
Companies like Chr. Hansen, Nestlé Purina, and WellPet are also increasing their production and innovation efforts to stay competitive in the changing natural pet food market as demand for clear labeling, environmentally friendly ingredients, and health-focused ingredients grows.
Natural Pet Food Market Segmentation Insights
| Report Attribute/Metric | Details |
| Market Size 2023 | 4.05 (USD Billion) |
| Market Size 2024 | 4.37 (USD Billion) |
| Market Size 2035 | 10.0 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 7.82% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | General Mills, Blue Buffalo, Merrick Pet Care, Earthborn Holistic, Hill's Pet Nutrition, Mars, J.M. Smucker, Natural Balance, Nestle, WellPet, Diamond Pet Foods, Fromm Family Foods, Canidae |
| Segments Covered | Product Type, Ingredient Type, Animal Type, Distribution Channel, Regional |
| Key Market Opportunities | Rising pet humanization trend, Increased demand for organic ingredients, Growth in e-commerce for pet food, Expansion of premium product lines, focus on sustainability, and eco-friendly packaging. |
| Key Market Dynamics | Increasing health consciousness, premiumization trend, sustainability concerns, pet humanization, and availability of organic options |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Natural Pet Food Market Highlights:
Frequently Asked Questions (FAQ) :
The Natural Pet Food Market is expected to be valued at 4.37 billion USD in 2024.
By 2035, the Natural Pet Food Market is projected to reach a value of 10.0 billion USD.
The expected CAGR for the Natural Pet Food Market from 2025 to 2035 is 7.82%.
North America is leading the market, valued at 1.75 billion USD in 2024.
The value of the Europe market is projected to be 3.3 billion USD by 2035.
The market value of Dry Food is expected to be 1.5 billion USD in 2024.
Major players include General Mills, Blue Buffalo, Merrick Pet Care, and Mars, among others.
The expected market value for Wet Food is estimated to be 2.8 billion USD by 2035.
In 2024, the Natural Pet Food market in South America is valued at 0.4 billion USD.
The market value for Raw Food is projected to reach 1.7 billion USD by 2035.
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