Natural Pet Food Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for natural pet food is estimated to be worth $ 4.37 billion in 2024 and $ 10 billion by 2035. This translates into a CAGR of 7.82% from 2025 to 2035. This upward trend is due to the growing concern for pet health and nutrition and the growing interest in natural and organic products. Pet owners are increasingly looking for high-quality, nutritious products for their animals. This is reflected in the increasing demand for natural pet food. This market is also driven by the development of food technology, which has made it possible to develop new formulas adapted to the nutritional needs of animals. In addition, the rise of e-commerce has made natural pet food more accessible to consumers, thus contributing to the market's growth. The main players in this market, such as Purina, Blue Buffalo and Hill's Pet Nutrition, are constantly launching new products and establishing strategic alliances to strengthen their market position and meet changing consumer preferences. Recent innovations, such as the use of clean ingredients and sustainable production methods, have been very well received by health-conscious pet owners and have thereby consolidated the growth potential of this market.

Regional Market Size

Regional Deep Dive

The natural pet food market is experiencing a significant growth in various regions, driven by rising pet ownership, an increasing trend towards a healthy diet for pets, and a growing awareness of the benefits of natural ingredients. In North America, the market is characterized by a strong demand for premium and organic pet food, while in Europe the market is diverse, influenced by local preferences and standards. The market in Asia-Pacific is growing rapidly, mainly driven by urbanization and changing lifestyles. Middle East and Africa are slowly adopting natural pet food, influenced by a growing middle class and the trend towards humanization. Latin America is also becoming a major player, driven by rising incomes and the increasing demand for healthy pet food.

Europe

• The European market is heavily influenced by stringent regulations regarding pet food safety and labeling, with organizations like the European Pet Food Industry Federation (FEDIAF) advocating for high standards.
• Innovations in plant-based pet food are gaining traction, with companies like Beyond Meat exploring partnerships to develop meat alternatives for pets, reflecting a shift towards sustainable and ethical consumption.

Asia Pacific

• Rapid urbanization in countries like China and India is leading to increased pet ownership, with a growing preference for natural and holistic pet food brands such as Petcurean and Orijen.
• The rise of e-commerce platforms in the region is facilitating access to a wider range of natural pet food products, allowing consumers to explore diverse options that were previously unavailable.

Latin America

• In Latin America, the increasing disposable income among consumers is driving the demand for high-quality natural pet food, with brands like GranataPet gaining popularity for their premium offerings.
• The region is witnessing a shift towards online shopping for pet products, with e-commerce platforms expanding their reach, making natural pet food more accessible to a broader audience.

North America

• The trend of pet humanization is driving demand for premium natural pet food, with companies like Blue Buffalo and Wellness Pet Food leading the charge in offering high-quality, organic options.
• Recent regulatory changes in the U.S. have focused on transparency in labeling, compelling manufacturers to disclose ingredient sourcing, which is expected to enhance consumer trust and influence purchasing decisions.

Middle East And Africa

• The pet food market in the Middle East is evolving, with local brands like Pet Arabia focusing on natural ingredients to cater to the growing demand for premium products among affluent pet owners.
• Government initiatives aimed at improving pet welfare and promoting responsible pet ownership are encouraging the adoption of natural pet food, as seen in various campaigns across the region.

Did You Know?

“Approximately 67% of U.S. households own a pet, and nearly 30% of pet owners are willing to pay more for natural pet food products, reflecting a significant shift in consumer preferences.” — American Pet Products Association (APPA)

Segmental Market Size

The natural pet food market is currently experiencing robust growth, driven by the growing interest of consumers in the health and nutritional needs of their pets. The trend towards clean label is also driving this growth. Moreover, a growing trend towards humanization is driving a preference for natural and premium ingredients. In addition, regulatory policies that favor the use of safe and organic ingredients are also increasing the appeal of this market. The natural pet food market is now in its mature stage, with the leading companies such as Blue Buffalo and Wellness Pet Foods leading product innovation and market penetration. The main applications are dry kibble, wet food and treats. Brands are increasingly introducing superfoods and functional ingredients to meet the health needs of pets. In addition, macro-economic factors such as the emergence of sustainable initiatives and the impact of the H1N1 pandemic on pet ownership and spending on pet health are driving growth. The evolution of the market is largely influenced by the technological innovations in food processing and ingredient sourcing, which meet the increasing demand for quality and sustainable products.

Future Outlook

The Natural Pet Food Market is expected to show a steady growth from 2024 to 2035, with an increase from US$4.37 billion to US$10 billion, at a Compound Annual Growth Rate (CAGR) of 7.82%. The main reason for this growth is the increasing demand for natural, organic, and sustainable pet food, based on the idea that pets are part of the family. Moreover, by 2035, it is expected that more than 60% of pet owners will prefer natural pet food, indicating a shift toward premium pet food that is compatible with the health-conscious lifestyle. In addition, the trend of introducing new technology and the influence of government policy are expected to shape the market. New production and preservation methods will make natural pet food more convenient and easy to use, which will increase the popularity of natural pet food. Regulations that encourage the transparency of the origin and labeling of the ingredients will also help to increase the penetration rate. Furthermore, the development of personalized pet food and the introduction of probiotics and superfoods will also play an important role in attracting health-conscious consumers. The companies that can take advantage of these trends and adopt sustainable practices will be able to keep up with the development of the market and stand out in this rapidly developing industry.