Global Oats Market Research Report By Product Type (Whole Oats, Rolled Oats, Steel-Cut Oats, Instant Oats), By Application (Food and Beverage, Animal Feed, Pharmaceuticals, Cosmetics), By Form (Granules, Flakes, Powder, Coarse), By End Use (Household, Food Service, Bakery, Cereal Production) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

Global Oats Market Overview

Oats Market Size was estimated at 5.49 (USD Billion) in 2023. The Oats Industry is expected to grow from 5.67(USD Billion) in 2024 to 8.2 (USD Billion) by 2035. The Oats Market CAGR (growth rate) is expected to be around 3.4% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Oats Market Trends Highlighted

The growing popularity of plant-based diets and consumer awareness of healthy eating are driving a number of noteworthy industry trends in the global oats market. The demand for oats keeps rising as more people choose lifestyles that prioritize wholesome, natural meals. Oats are known for their many health advantages, including their high fiber content, ability to decrease cholesterol, and ability to provide long-lasting energy. A major market factor that is changing the perception of oats from only a breakfast choice to a flexible component for snacks, smoothies, and baked products is the trend toward healthier consumption. Businesses now have the chance to develop and launch new oat-based goods that satisfy a range of dietary requirements, such as organic and gluten-free choices. 

The rise of consumer groups who are health-conscious gives companies the opportunity to create niche products like protein-enriched oat blends, oatmeal cups, and dairy substitutes made from oats. Furthermore, companies that embrace eco-friendly sourcing and manufacturing methods can win over a devoted customer base that is growing more concerned about the effects on the environment as awareness of sustainable agriculture rises. Convenient and portable meal options have become more popular in recent years, and the global oat market has followed suit. The demand for pre-packaged and ready-to-eat oat products is rising as consumers look for items that match their hectic schedules. As home cooks and chefs alike experiment with new recipes, oats are increasingly being used in a variety of cuisines and meals. All things considered, the global oat market is expected to continue expanding as it embraces convenience, sustainability, and health as critical factors to meet changing customer demands.

Oats Market Drivers

Rising Health Consciousness Among Consumers

The Global Oats Market Industry is experiencing significant growth due to the rising health consciousness among consumers. As more individuals prioritize health and wellness, oats are becoming a staple food choice owing to their nutritional benefits. According to the World Health Organization, global obesity rates have accelerated, with more than 1.9 billion adults being classified as overweight in recent years. This has led to an increasing demand for healthier food options, specifically whole grains, which are rich in fibers and essential nutrients.

The Grain Food Foundation, an organization dedicated to the benefits of grain-based foods, states that whole grains can lower the risk of chronic diseases, contributing to the growing inclination towards oats in diets worldwide. Furthermore, the Global Oats Market industry's expansion is fueled by the rising prevalence of lifestyle diseases linked to poor diets, as evidenced by recent statistics indicating that heart disease remains the leading cause of death globally, affecting approximately 17.9 million people each year.This indicates a trend in consumer behavior shifting towards including oats as a preventive measure against such health issues.

Increased Demand for Gluten-Free Alternatives

The Global Oats Market Industry is set to benefit from the rising demand for gluten-free food products. As awareness of gluten intolerance and celiac disease increases, consumers are increasingly seeking gluten-free alternatives in their diets. According to a recent study, about 1 in 100 people globally suffer from celiac disease, which necessitates a strictly gluten-free lifestyle. This has led to a surge in the demand for oats as they are naturally gluten-free, boosting their popularity among health-conscious consumers.

Organizations such as Beyond Celiac have been advocating for increased gluten-free labeling and food choices. The increasing number of product launches that highlight oats as gluten-free options supports this trend, promoting the overall growth of the Global Oats Market Industry.

Growing Popularity of Plant-Based Diets

The shift towards plant-based diets is significantly propelling the Global Oats Market Industry. With more people opting for plant-oriented eating habits, oats have garnered attention due to their versatility and nutritional profile. The United Nations Food and Agriculture Organization has reported a growing trend for plant-based foods, indicating benefits such as lower environmental impact and health advantages. This dietary shift is confirmed by statistics stating that plant-based food sales have grown by 27% over the past year, showing the increasing acceptance of oats as an integral part of a balanced plant-based diet.This growing popularity among consumers who desire sustainable and healthy food options is substantially driving demand within the Global Oats Market Industry.

Oats Market Segment Insights

Oats Market Product Type Insights

The Global Oats Market is witnessing significant growth as it embraces various product types. In 2024, the market value for Whole Oats stands at 1.4 USD Billion, while it is expected to increase to 2.0 USD Billion by 2035. Whole Oats are important due to their high fiber content and minimal processing, which appeals to health-conscious consumers. Rolled Oats follow closely with a valuation of 1.5 USD Billion in 2024, projected to reach 2.35 USD Billion in 2035. This product type is favored for its versatility and quick cooking time, making it a staple in many households for breakfast options.Steel-Cut Oats, valued at 1.2 USD Billion in 2024 and expected to rise to 1.7 USD Billion by 2035, dominate among those seeking a hearty texture and prolonged satiety. Lastly, Instant Oats are estimated to be worth 1.57 USD Billion in 2024, with a projected value of 2.25 USD Billion in 2035, appealing to the growing demand for convenience in meal preparation. 

Instant Oats are particularly significant in the fast-paced lifestyle segments, as they require minimal preparation time. Collectively, these product types contribute to the overall dynamics of the Global Oats Market, where varying consumer preferences drive the demand across different segments.The increasing awareness about health and nutrition continues to bolster the popularity of oats, reflecting a notable trend in consumer behavior towards whole and minimally processed grains. As the market evolves, each product type plays a crucial role by addressing specific consumer needs and preferences, indicating strong opportunities for growth in the years ahead. The steady rise in health consciousness is expected to influence the trajectory and segmentation further, ensuring that the Global Oats Market remains a critical segment in the food industry landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Oats Market Application Insights

The Global Oats Market has shown significant growth in its Application segment, primarily driven by the increasing demand for oats in various industries. In 2024, the overall market was valued at 5.67 USD Billion, reflecting a consistent interest in health-oriented products. The Food and Beverage sector remains a major contributor, with a rising number of health-conscious consumers preferring oats for their nutritional benefits. Alongside, the Animal Feed industry benefits from the high fiber content of oats, making it an attractive feed option, supporting livestock health and growth.

The Pharmaceuticals sector takes advantage of the therapeutic properties of oats, increasingly integrating them into health supplements, which cater to the growing market for natural remedies. Additionally, the Cosmetics sector is leveraging oats for their soothing properties, gaining traction in skin care products. The Global Oats Market data indicates that each of these segments plays a crucial role in overall market dynamics, contributing towards an expected growth trajectory, with the market forecasted to reach 8.2 USD Billion by 2035, heralding opportunities across various industries driven by evolving consumer preferences for wholesome and natural products.

Oats Market Form Insights

The Global Oats Market has shown promising growth within the Form segment, which includes Granules, Flakes, Powder, and Coarse varieties. As of 2024, the overall market wasvalued at 5.67 USD Billion, reflecting a growing consumer preference for healthy and natural food options. Oat Flakes, in particular, have gained significant popularity due to their versatility in various dietary applications, making them a staple in breakfast cereals and baked goods. Granules, while slightly less prominent, have carved out a niche market owing to their ease of use in meal preparation and their high nutritional content.

Meanwhile, Oat Powder is being increasingly used in health supplements and protein bars, capitalizing on the trend of fitness and health-conscious consumers. The Coarse form serves as an essential ingredient in meal replacements and snacks, thus holding importance in formulations aimed at convenience and health. A collective understanding of these Forms showcases the Global Oats Market segmentation, which is evolving rapidly, driven by consumer demand for nutritious food products, convenience, and innovation in the industry.

Oats Market End Use Insights

The Global Oats Market is experiencing significant growth, , reflecting the increasing consumption across various end-use categories. The market segmentation identifies key areas, including Household, Food Service, Bakery, and Cereal Production. Among these, the Household segment plays a crucial role, as it caters to the growing trend of health-conscious consumers seeking nutritious breakfast options. The Food Service sector also significantly contributes, driven by the rise of eateries that emphasize healthy dining experiences.Furthermore, the Bakery segment demonstrates strong demand, as oats are increasingly favored for their nutritional benefits in various baked goods. Cereal Production is another vital area, with oats being a major ingredient in many breakfast cereals, appealing to both children and adults alike. Overall, the demand across these segments showcases the versatile applications of oats in everyday diets, leading to a sustained market growth narrative that is reflected in Global Oats Market data and statistics.

Oats Market Regional Insights

The Global Oats Market revenue is experiencing notable growth across various regions, reflecting increasing consumer demand for health-conscious food options. In 2024, North America hold a significant market share valued at 1.9 USD Billion, with a growth to 2.7 USD Billion by 2035, indicating its dominant position fueled by a strong preference for oats in products like breakfast cereals and snacks. Europe follows with an estimated value of 1.3 USD Billion in 2024, expanding to 1.8 USD Billion, where the market growth is driven by rising awareness of the health benefits of oat consumption.

The APAC region is also showing momentum, expected to achieve a market valuation of 1.4 USD Billion in 2024 and 2.0 USD Billion by 2035, signaling its potential due to the growing inclination towards nutritious diets in emerging economies. South America, though smaller, demonstrates growth potential with a market value anticipated at 0.7 USD Billion in 2024, expanding to 1.0 USD Billion. Meanwhile, the MEA region, valued at 0.4 USD Billion in 2024, is expected to increase to 0.7 USD Billion as interest in healthier food alternatives rises. The overall Global Oats Market segmentation indicates a healthy competitive landscape driven by shifting consumer preferences, promoting innovation and further opportunities within the oats industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Oats Market Key Players and Competitive Insights

The Global Oats Market has experienced significant growth due to the increasing demand for healthy and nutritious food options among consumers. This market is characterized by a wide range of products, including whole oats, instant oats, and oat flour, which cater to diverse consumer preferences and lifestyle changes. The competitive landscape of the Global Oats Market is shaped by several key players focusing on innovation, product development, and sustainability to gain market share. Trends indicate a strong emphasis on organic oats and gluten-free options, reflecting the broader shift toward health-oriented dietary choices. As companies strive to differentiate themselves, they are investing in marketing strategies that highlight the nutritional benefits of oats as well as their versatility in cooking and baking. The presence of both established brands and emerging players creates a dynamic environment where competition is driven by quality, pricing, distribution channels, and consumer engagement.

Puris has established a notable presence in the Global Oats Market, distinguished by its commitment to quality and innovation. The company focuses on organic and non-GMO oats, catering to the growing consumer demand for healthier food options. Puris leverages its strong supply chain and strategic partnerships to ensure the availability of high-quality raw materials and has developed credibility among health-conscious consumers. With a reputation for sustainable farming methods and community engagement, Puris strengthens its brand loyalty and market position. Furthermore, the company's emphasis on transparency, traceability, and continuous product improvement has allowed it to foster a strong connection with consumers who prioritize health and environmental factors in their purchasing decisions. As a result, Puris is well-positioned to capitalize on the expanding market for oats as a wholesome food source.

Cargill plays a crucial role in the Global Oats Market, bringing a wealth of expertise and resources that bolster its competitive advantage. Known for its broad range of key products and services, the company offers various oat-based ingredients used in food formulations, ranging from cereals and snack bars to baked goods. Cargill's global footprint enables it to access diverse markets, facilitating the distribution of its oat products across various regions with efficiency. The company has implemented significant investments in research and development, leading to innovations in oat processing and product offerings that meet changing consumer demands. Moreover, through strategic mergers and acquisitions, Cargill has expanded its portfolio and enhanced its capabilities in the oats segment. Its strengths lie in its robust supply chain management, extensive distribution network, and commitment to quality and sustainability, making Cargill a formidable player in the Global Oats Market.

Key Companies in the Oats Market Include

• Puris




• Cargill




• Kellogg Company




• Nestle




• Quaker Oats




• Post Holdings




• Heartland Food Products Group




• Dawn Foods




• Blue Diamond Growers




• Oatly




• Grain Millers




• General Mills




• Tropical Foods




• Nature's Path




• Bob's Red Mill

Oats Market Industry Developments

In recent months, the Global Oats Market has been witnessing significant developments and trends. In September 2023, the Demand for oat-based products surged, driven by the increased consumer preference for healthy, plant-based alternatives. Companies like Quaker Oats and Oatly have expanded their product lines to cater to this growing trend, offering innovative oat-based beverages and snacks. In August 2023, Cargill announced an investment to enhance its oat processing capabilities, reflecting the company's commitment to meeting the rising global demand. There have also been notable mergers; for instance, in July 2023, General Mills acquired a significant stake in Heartland Food Products Group, enhancing its portfolio in the oats segment. The global market valuation for oats products has shown a steady increase, largely due to the health benefits associated with oats, including their potential to reduce cholesterol and improve gut health. Organizations such as Grain Millers and Nature's Path reported growth in their market shares, indicating a positive outlook for the oatmeal sector. The increasing incorporation of oats in various food products also signifies a broader acceptance and integration of oats into daily diets across multiple demographics worldwide.

Oats Market Segmentation Insights

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  Oats Market Product Type Outlook

  
  
  
  

  • Whole Oats

  
  

  • Rolled Oats

  
  

  • Steel-Cut Oats

  
  

  • Instant Oats

  
  
  
  


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  Oats Market Application Outlook

  
  
  
  

  • Food and Beverage

  
  

  • Animal Feed

  
  

  • Pharmaceuticals

  
  

  • Cosmetics

  
  
  
  


• 
  

  Oats Market Form Outlook

  
  
  
  

  • Granules

  
  

  • Flakes

  
  

  • Powder

  
  

  • Coarse

  
  
  
  


• 
  

  Oats Market End Use Outlook

  
  
  
  

  • Household

  
  

  • Food Service

  
  

  • Bakery

  
  

  • Cereal Production

  
  
  
  


• 
  

  Oats Market Regional Outlook

  
  
  
  

  • North America

  
  

  • Europe

  
  

  • South America

  
  

  • Asia Pacific

  
  

  • Middle East and Africa

  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	5.49(USD Billion)
MARKET SIZE 2024	5.67(USD Billion)
MARKET SIZE 2035	8.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.4% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Puris, Cargill, Kellogg Company, Nestle, Quaker Oats, Post Holdings, Heartland Food Products Group, Dawn Foods, Blue Diamond Growers, Oatly, Grain Millers, General Mills, Tropical Foods, Nature's Path, Bob's Red Mill
SEGMENTS COVERED	Product Type, Application, Form, End Use, Regional
KEY MARKET OPPORTUNITIES	Rising health-conscious consumer demand, Increasing gluten-free product offerings, Expansion in plant-based food sector, Innovative oat-based snacks development, Growing e-commerce distribution channels
KEY MARKET DYNAMICS	health consciousness , growing vegan trend , product innovation , increased demand for organic , competitive pricing strategies
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA