As per MRFR Analysis, the Global Oats Market was valued at 5.49 USD Billion in 2023 and is projected to grow to 8.2 USD Billion by 2035, reflecting a CAGR of 3.4% from 2025 to 2035. The market is driven by rising health consciousness, increased demand for gluten-free alternatives, and the growing popularity of plant-based diets. Oats are recognized for their health benefits, including high fiber content and cholesterol reduction, leading to their incorporation in various food products beyond breakfast.
Key trends driving the Global Oats Market include health awareness and dietary shifts.
Key players in the Global Oats Market include Puris, Cargill, Kellogg Company, Nestle, Quaker Oats, Post Holdings, and General Mills.
Key Oats Market Trends Highlighted
The Oats Market is witnessing significant trends driven by both consumer preferences and health consciousness.
An increase in the demand for gluten-free products is a notable driver, as oats serve as a suitable alternative for individuals with gluten sensitivities.
Consumers are gravitating towards natural and organic food options, further propelling the market.
The rising popularity of plant-based diets is creating opportunities for oats, as they are a versatile ingredient in snack bars, cereals, and oatmeal products.
Additionally, the focus on health and wellness, particularly post-pandemic, has led to a surge in demand for functional foods rich in nutrients.
Trends in recent times also highlight the growing use of oats in innovative food products. Companies are experimenting with oat-based drinks and desserts, capturing the attention of health-conscious consumers.
The expansion of e-commerce platforms has made it easier for consumers to access a variety of oat products, enhancing market reach.
Moreover, collaborations between food manufacturers and health influencers are promoting the versatility of oats in recipes and meal plans, fostering a culture of healthy eating.Â
Opportunities exist in developing regions where awareness about the health benefits of oats is increasing. Growth in urban areas is also leading to an uptick in demand for convenient, nutrient-rich food options.
With evolving consumer preferences and a strong emphasis on healthy lifestyles, the Oats Market is poised for growth, presenting manufacturers with avenues to innovate and expand their product lines.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Oats Market Drivers
Growing Health Consciousness Among Consumers
The Oats Market is expanding rapidly as consumers become more health-conscious. As previously said, oatmeal and oats are well known for their health advantages, which include decreased cholesterol levels and improved heart health.
According to the World Health Organization (WHO), cardiovascular disease is one of the main causes of mortality worldwide, killing around 17.9 million people each year.
As people change to better diets, the demand for oats, which are high in dietary fiber and vital minerals, is expected to increase.
Furthermore, official dietary standards in some countries encourage the consumption of whole grains, which increases the demand for oats.
Established agencies such as the Food and Agriculture Organization (FAO) have underlined the value of whole grains as part of a balanced diet, adding to the rising public preference for oats as a healthy food option.
Increasing Adoption of Oats in Food Processing
The Oats Market Industry is also propelled by the increasing adoption of oats in the food processing sector. Oats are being utilized in various products, including snack bars, cereals, and baked goods, due to their versatility and nutritional profile.
According to the Food and Agriculture Organization (FAO), the global consumption of processed oats has increased by more than 15% in the past five years. This trend reflects a rising demand for convenient and nutritious food options among consumers.
Furthermore, many food manufacturers are reformulating their products to include oats, aligning with the health trends emphasized in governmental nutritional guidelines.
This shift offers a promising outlook for the oats market, as food processors continue to create innovative products made with oats.
Rising Vegan and Plant-Based Diet Trends
The Oats Market Industry is thriving in parallel with the rising adoption of vegan and plant-based diets.
Research indicates that the number of people adopting vegetarianism and veganism has surged, with around 6% of the global population following a vegetarian diet according to data from the Food and Agriculture Organization (FAO) in recent years.
Oats serve as an excellent source of plant-based protein, making them a favored choice among individuals seeking meat alternatives.
The growing trend of plant-based eating aligns with various governmental policies aiming to promote sustainable and healthy food choices, thereby stimulating the demand for oats.
Companies invested in the Oats Market Industry are keen on leveraging this trend to develop new products that cater to the plant-based consumer segment, thus ensuring continued market growth.
Oats Market Segment Insights
Oats Market Product Type Insights Â
The Oats Market demonstrates a comprehensive structure with a significant focus on various Product Types, which include Whole Oats, Rolled Oats, Steel-Cut Oats, and Instant Oats.
By 2024, the total Oats Market revenue is projected to reach 5.67 USD Billion, leading to a healthy market growth trajectory.
Among the different Product Types, Rolled Oats hold a major share, with a valuation of 1.75 USD Billion in 2024, which is indicative of its high consumer preference for convenience and versatility in various culinary applications.
Whole Oats follows closely, with a valuation of 1.5 USD Billion, reflecting the increasing health consciousness among consumers as they seek less processed, nutrient-rich food options.
Steel-Cut Oats are valued at 1.2 USD Billion, capturing the interest of those looking for hearty, fibrous breakfast choices, while Instant Oats, valued at 1.22 USD Billion, emphasize ease and rapid preparation for on-the-go consumption.
The forecast for 2035 showcases a robust growth potential across all segments, with Rolled Oats expected to rise to 2.51 USD Billion and Whole Oats advancing to 2.14 USD Billion. This growth can be attributed to an overall surge in healthy eating trends and the increasing incorporation of oats into diets globally.
Steel-Cut Oats may witness an increase to 1.74 USD Billion, driven by their reputation as a wholesome option among health enthusiasts, while Instant Oats will reach 1.61 USD Billion, demonstrating a consistent preference for quick meal solutions.
The segmentation reflects diverse consumer needs, where Rolled and Instant Oats may dominate due to their convenience, while Whole Oats and Steel-Cut Oats cater to the more health-conscious segment who prioritize nutritional benefits.
 The market continues to evolve with increasing innovations and product adaptations to meet consumer demands, ultimately leading to opportunities for growth within the Oats Market industry.
Market Statistics illustrate a clear demand for varying types of oats, which is manifested in the growing product accessibility and an upward trend in retail availability as well as online channels.
The ongoing challenges in the Oats Market, such as fluctuating agricultural outputs and international trade dynamics, do not hinder this segment's optimistic outlook, reinforced by a broad consumer base and a strengthened emphasis on health-oriented products.
 As the market continues to mature, these Product Types are expected to thrive, supported by growing awareness and the realization of oats' health benefits, driving continued interest and investment in the Oats Market revenue potential.
Overall, the Oats Market segmentation under Product Type reveals vital insights into consumer preferences and market opportunities as it navigates toward an increasingly health-focused future.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Oats Market Application Insights Â
The Oats Market, valued at 5.67 billion USD in 2024, showcases diverse applications including Food and Beverage, Animal Feed, Pharmaceuticals, and Cosmetics.
The Food and Beverage segment plays a pivotal role, driven by the growing preference for healthy dietary options and the rising demand for plant-based products.
Significant awareness around health benefits, such as cholesterol reduction and digestive support, positions this segment as a market leader.
Concurrently, Animal Feed is essential due to its nutritional richness, enhancing livestock health and productivity, which is vital for sustainable agriculture.
The Pharmaceuticals segment leverages oats for their medicinal properties, offering natural solutions for various health issues. Furthermore, the Cosmetics application benefits from the moisturizing and soothing properties of oats, propelling its use in skincare products.
The overall growth of these applications is supported by increasing consumer awareness and demand for natural ingredients, contributing significantly to the Oats Market statistics and market growth trends.
Furthermore, as global populations prioritize health and wellness, these applications stand to gain even more traction in the coming years, reflecting the market's robust segmentation dynamics.
Oats Market Form Insights Â
The Oats Market is anticipated to reach a value of 5.67 USD Billion in 2024, showcasing significant potential for growth in the coming years.
The Form segment of this market includes various categories such as Granules, Flakes, Powder, and Coarse, each catering to distinct consumer preferences and applications.
Granules are becoming increasingly popular for their convenience and versatility, making them a significant player in the market. Flakes, recognized for their health benefits and ease of preparation, are also gaining traction among health-conscious consumers.
Powders offer a convenient option for smoothies and baking, while Coarse oats appeal to those seeking a more textured, traditional breakfast option.
The segmentation within the Oats Market provides opportunities to address diverse dietary needs and preferences, driven by rising health awareness and demand for natural, whole-food products.
The evolving consumer trends towards organic and gluten-free options are propelling market growth, while factors such as fluctuating raw material prices pose challenges.
 Overall, the Oats Market continues to expand, driven by innovation and changing consumer behaviors.
Oats Market End Use Insights Â
The Oats Market, with a valuation of 5.67 billion USD in 2024, showcases diverse applications across various end uses. The segments, including Household, Food Service, Bakery, and Cereal Production, play pivotal roles in driving the market's growth.
The Household segment, which includes consumers purchasing oats for personal consumption, remains a significant contributor, driven by the increasing health consciousness among individuals.
The Food Service segment, catering to restaurants and cafes, also holds substantial potential as more establishments incorporate healthy grains into their menus.
Bakery products utilizing oats are gaining popularity due to the rising demand for nutritious baked goods. Furthermore, Cereal Production is essential as oats are a key ingredient in many breakfast cereals, which consistently appeal to health-conscious consumers.
The overall Oats Market data reflects a steady upward trend, with expected expansion fueled by shifting dietary preferences and increased awareness of the health benefits associated with oats.
Market statistics indicate that the growth drivers include a preference for whole grains and a surge in the gluten-free product range.
However, challenges such as fluctuating agricultural conditions and price volatility of raw materials could impact market dynamics.
Opportunities abound, particularly for innovations in product offerings tailored to diverse consumer needs within these end-use segments.
Oats Market Regional Insights Â
The Oats Market revenue showcases a dynamic framework across regional segments, with a total valuation of 5.67 USD Billion expected by 2024.
North America leads significantly with a market value of 2.05 USD Billion, representing a majority holding in this segment, and is forecasted to grow to 2.83 USD Billion by 2035.
Europe follows, holding a value of 1.45 USD Billion in 2024 and projected to reach 1.96 USD Billion in 2035, focusing on healthier food trends which are driving the market.
The Asia Pacific region, with a valuation of 1.35 USD Billion in 2024, reflects increasing health awareness and dietary changes, facilitating its growth to 2.0 USD Billion by 2035.
South America, valued at 0.55 USD Billion in 2024, and the Middle East and Africa, at 0.27 USD Billion in the same year, are anticipated to demonstrate promising growth, fueled by rising consumption of oats for their nutritional benefits.
Collectively, these regions show a robust Oats Market industry that benefits from evolving consumer preferences, although challenges such as supply chain disruptions and market competition exist.
With a notable CAGR of 3.41 from 2025 to 2035, the Oats Market statistics highlight emerging opportunities, particularly in health-conscious consumer segments within these regions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Oats Market Key Players and Competitive Insights
The Oats Market has seen significant growth driven by rising health consciousness among consumers and the increasing preference for convenience foods. Given the nutritious profile of oats, which are rich in dietary fiber, vitamins, and minerals, they have become a crucial component in the daily diets of consumers worldwide.
The competitive landscape is influenced by various factors, including product innovation, pricing strategies, and brand positioning.
As more players enter the market, there is a growing emphasis on organic and gluten-free oat products, and companies are focusing on sustainable sourcing practices to cater to the environmentally conscious consumer.
The competition is characterized by both multinational corporations and niche players that bring unique offerings to the forefront, thereby enhancing the variety and appeal of oats.
For instance, Quaker Oats Company holds a prominent position in the Oats Market, leveraging its established brand recognition and extensive distribution network to reach a diverse consumer base.
The company is well-known for its wide array of oat products, ranging from traditional rolled oats to ready-to-eat oatmeal.
Quaker's commitment to quality and innovation has allowed it to maintain a strong competitive edge. Its marketing efforts focus on promoting oats as a wholesome breakfast option, capitalizing on health benefits such as heart health and weight management.
The brand’s strength lies in its ability to adapt to changing consumer preferences through product diversification and flavor enhancements, thereby ensuring a lasting presence in the market.
SunOpta has also carved out a niche within the Oats Market with its focus on organic and non-GMO products. The company provides a range of key offerings, including oat-based snacks and cereals, appealing to health-conscious consumers.
SunOpta's strengths are evident in its commitment to sustainability and quality, which resonates well in the current marketplace where consumers are increasingly seeking ethically sourced ingredients.
The company has been active in expanding its market presence through strategic partnerships and mergers, enhancing its operational capabilities and distribution channels.
With a growing portfolio that emphasizes innovation and a focus on organic products, SunOpta is positioned to take advantage of the surging demand for nutritious and sustainable oat products in the global landscape.
Key Companies in the Oats Market Include
Oats Market Industry Developments
The Oats Market has seen significant developments recently, influenced by rising health consciousness among consumers preferring oatmeal and oat-based products. Companies like Quaker Oats Company and General Mills continue to innovate in product offerings to capture market share.
In October 2023, SunOpta announced a partnership to enhance its organic oat supply chain, addressing increasing demand for organic food products.
Additionally, Kellogg Company has expanded its oat-based cereal lines, aligning with consumer trends toward whole grains.
On the merger and acquisition front, Nutraceutical Corporation completed the acquisition of a smaller oat-focused brand in September 2023, boosting its portfolio in the nutritious snack segment.
Furthermore, Bob's Red Mill has reported a growth valuation amid its expansion into international markets, demonstrating the increasing global interest in oats.
Market valuation trends indicate that the Oats Market is expected to grow substantially, with projections reflecting increased investment in oat processing technologies and sustainable sourcing practices, crucial for meeting the burgeoning demand for eco-friendly products over the next few years.
Major happenings also include the uptick in oat prices due to supply chain disruptions caused by climatic changes reported in mid-2022.
Oats Market Segmentation Insights
| Report Attribute/Metric | Details |
| Market Size 2023 | 5.49(USD Billion) |
| Market Size 2024 | 5.67(USD Billion) |
| Market Size 2035 | 8.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 3.41% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Quaker Oats Company, SunOpta, General Mills, Nutraceutical Corporation, Kellogg Company, The Hain Celestial Group, Bob's Red Mill, Post Holdings, Manna Organics, Kallo Foods, Threshers, Danfoss, Grain Millers, Nature Valley, Agro Tech Foods |
| Segments Covered | Product Type, Application, Form, End Use, Regional |
| Key Market Opportunities | Health-focused product development, Rising demand for gluten-free options, Expansion in emerging markets, Innovation in oat-based snacks, Sustainable sourcing and production practices |
| Key Market Dynamics | rising health consciousness, increasing demand for non-GMO products, growth of gluten-free food market, expanding retail distribution channels, fluctuating raw material prices |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Oats Market Highlights:
Frequently Asked Questions (FAQ) :
The Oats Market is expected to be valued at 5.67 USD Billion in 2024.
The market is projected to reach 8.2 USD Billion by 2035.
The expected CAGR for the Oats Market during this period is 3.41%.
North America is expected to dominate the market, valued at 2.83 USD Billion by 2035.
Whole Oats is valued at 1.5 USD Billion in the year 2024.
Rolled Oats is projected to reach a market value of 2.51 USD Billion by 2035.
Key players include Quaker Oats Company, General Mills, and Kellogg Company, among others.
The market valuation for Steel-Cut Oats is estimated at 1.2 USD Billion in 2024.
The Asia Pacific region is expected to reach a market size of 2.0 USD Billion by 2035.
The Instant Oats segment is anticipated to achieve a value of 1.61 USD Billion by 2035.
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