Olive Oil Market Research Report By Type (Extra Virgin Olive Oil, Virgin Olive Oil, Refined Olive Oil, Pure Olive Oil), By Packaging Type (Bottles, Cans, Tetra Packs, Bulk Containers), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores), By End Use (Household, Food Service, Industrial) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Olive Oil Market Summary

As per MRFR Analysis, the Global Olive Oil Market was valued at 3.66 USD Billion in 2023 and is projected to grow to 5.5 USD Billion by 2035, with a CAGR of 3.44% from 2025 to 2035. The market is driven by increasing health consciousness among consumers, rising demand for premium quality olive oil, and enhanced production capabilities in key producing countries. The market is characterized by a shift towards organic and sustainably produced olive oils, reflecting evolving consumer preferences.

Key Market Trends & Highlights

The Olive Oil Market is witnessing significant trends that are shaping its growth trajectory.

• Extra Virgin Olive Oil is projected to grow from 1.14 USD Billion in 2024 to 1.67 USD Billion by 2035.
• The market for Virgin Olive Oil is expected to increase from 0.85 USD Billion in 2024 to 1.24 USD Billion by 2035.
• Rising demand for premium olive oils is driven by increasing disposable incomes and culinary tourism.
• The market is expanding due to the growing popularity of Mediterranean diets and health benefits associated with olive oil.

Market Size & Forecast

2023 Market Size: USD 3.66 Billion

2024 Market Size: USD 3.79 Billion

2035 Market Size: USD 5.5 Billion

CAGR (2025-2035): 3.44%

Largest Regional Market Share in 2024: Europe.

Major Players

Key players in the Olive Oil Market include Carbonell, Tortuga, Filippo Berio, Kirkland Signature, Colavita, Gallo, Sasso, California Olive Ranch, Primo Extra Virgin Olive Oil, Deoleo, Borges, Lucini Italia, Bertolli, and Pompeian.

Key Olive Oil Market Trends Highlighted

The Olive Oil Market is experiencing significant shifts driven by several key market drivers. A prominent trend is the rising health consciousness among consumers worldwide, prompting an increased demand for natural and nutritious cooking oils.

Olive oil, known for its health benefits such as high antioxidant content and heart-healthy properties, is being favored over other oils.

Additionally, the growing trend towards organic food consumption has led to a surge in the popularity of organic olive oil, appealing to consumers looking for environmentally friendly options. 

Opportunities lie in expanding the olive oil product range to include flavored and infused varieties, targeting a younger audience and enhancing consumer experience.

With the globalization of culinary practices, the interest in Mediterranean diets, which prominently feature olive oil as a staple, is also influencing market growth.

This trend presents a chance for producers to market olive oil's versatility in various global cuisines. Recent times have seen an increase in premiumization within the olive oil sector, where consumers are willing to pay more for high-quality, extra virgin olive oil.

This shift reflects a broader trend of consumers valuing authenticity and premium sourcing in food products. Efforts to improve traceability and transparency in the supply chain are becoming essential, as consumers are increasingly aware of where their food comes from.

Social media and digital platforms also play a vital role in educating consumers about the benefits and uses of olive oil, further influencing purchasing decisions. With these evolving trends, the Olive Oil Market is poised for continued growth and innovation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Olive Oil Market Drivers

Rising Health Awareness Among Consumers

The demand for better cooking oils, notably olive oil, is increasing as people throughout the world become more health-conscious.

According to the World Health Organization, the worldwide obesity rate has quadrupled since 1975, resulting in increased use of healthier goods.

As people become more knowledgeable about the advantages of olive oil, such as its role in lowering the risk of heart disease and supplying antioxidants, the Olive Oil Market Industry is expected to expand significantly.

Major health groups, such as the American Heart Association, promote the usage of monounsaturated fats, which are rich in olive oil, increasing market demand.

As health trends continue to impact food purchase decisions, olive oil is expected to become more popular in diverse cuisines throughout the world, increasing its market presence.

Growth of the Mediterranean Diet Popularity

The Mediterranean diet, which emphasizes the consumption of olive oil, fruits, vegetables, and whole grains, has gained traction globally. Studies conducted by health institutions have indicated that adherence to this diet can lead to a 30% reduction in heart disease risk.

As published guidelines from health authorities promote dietary patterns incorporating olive oil, awareness and consumption of this product are expected to rise.

The Olive Oil Market Industry stands to benefit significantly, as this dietary pattern extends its influence beyond its regional origins into a broader geographic footprint, expanding consumer bases and overall sales.

Increase in Culinary Innovations Incorporating Olive Oil

The food service industry has seen a significant rise in culinary innovations that utilize olive oil, ranging from gourmet restaurants to home cooking.

According to the International Olive Council, culinary trends embracing Mediterranean flavors have increased the demand for high-quality olive oil across various regions.

As restaurants and chefs experiment with new recipes and emphasize the use of flavorful ingredients like olive oil, this is likely to enhance consumer excitement and appetite for olive oil products.

The Olive Oil Market Industry is expected to grow as culinary diversity enhances the use of olive oil in both traditional and modern cuisine.

Olive Oil Market Segment Insights

Olive Oil Market Type Insights  

The Olive Oil Market has shown significant growth and diversification in its Type segment, which includes Extra Virgin Olive Oil, Virgin Olive Oil, Refined Olive Oil, and Pure Olive Oil. In 2024, the Olive Oil Market revenue is projected to be valued at 3.79 USD Billion, demonstrating a robust demand for various olive oil types.

Among these, Extra Virgin Olive Oil holds a majority share, being valued at 1.2 USD Billion in 2024 and expected to rise to 1.75 USD Billion by 2035. This sub-segment is highly regarded for its superior quality and health benefits, which include higher levels of antioxidants and healthy fats.

Following closely is Virgin Olive Oil, valued at 1.0 USD Billion in 2024, with growth to 1.5 USD Billion forecasted for 2035.

Virgin Olive Oil is favored for its natural production process, retaining some of the intrinsic flavors and health benefits of olives, making it highly sought after in culinary applications.

Refined Olive Oil, also a substantial portion of the market, is expected to see growth from 1.1 USD Billion in 2024 to 1.6 USD Billion in 2035.

This type appeals to consumers seeking a more neutral flavor profile, which serves various cooking methods and is used extensively in food manufacturing.

Lastly, Pure Olive Oil, though smaller in market size, valued at 0.49 USD Billion in 2024, is projected to increase to 0.65 USD Billion by 2035, catering to budget-conscious consumers or those looking for options outside the premium category.

The diverse offerings within the Olive Oil Market segmentation cater to varying consumer preferences and culinary uses. Trends such as health consciousness among consumers and the increasing popularity of Mediterranean diets are driving growth across these olive oil types.

Additionally, as awareness surrounding the advantages of Extra Virgin Olive Oil and Virgin Olive Oil rises, these segments are likely to further dominate market statistics and hold significant shares in terms of overall consumption.

Such dynamics illustrate the importance of each Type and the respective value they add to the Olive Oil Market, reinforcing its position as a key ingredient in both homes and professional kitchens across the globe.

The continued emphasis on quality, authenticity, and health benefits positions these olive oil types for continued relevance and expansion, making their evaluations integral to understanding the overall market's trajectory.

The Olive Oil Market will likely continue to evolve, influenced by trends in health and wellness, cooking practices, and consumer preferences, affirming the significance of understanding the Type segment and its subcategories for stakeholders and consumers alike.

The market landscape is characterized by steady growth prospects and increasing awareness of product benefits, particularly for Extra Virgin Olive Oil and Virgin Olive Oil, which are important for their higher pricing structures and quality perception.

Overall, this segment not only reflects the present consumer appetite but also charts a course for future growth within the Olive Oil Market industry as a whole. 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Olive Oil Market Packaging Type Insights  

The Packaging Type segment of the Olive Oil Market plays a pivotal role in the industry's growth, with the overall market expected to reach a valuation of 3.79 USD Billion by 2024.

In this segment, various packaging forms such as Bottles, Cans, Tetra Packs, and Bulk Containers cater to different consumer preferences and distribution channels.

Bottles dominate the market due to their attractiveness and reusability, making them a preferred choice among consumers for retail display. Cans offer durability and protection against light and oxygen, essential factors for maintaining the oil's quality, which drives their usage in both domestic and commercial sectors.

Tetra Packs have emerged as a convenient option, appealing particularly to those seeking practical packaging solutions, while Bulk Containers serve the needs of larger buyers, such as restaurants and food service industries.

As the Olive Oil Market experiences growth, driven by rising health awareness and culinary trends, the diverse range of packaging options continues to provide opportunities for brand differentiation and market penetration, reflecting significant dynamics in Olive Oil Market revenue and statistics.

Olive Oil Market Distribution Channel Insights  

The Olive Oil Market continues to evolve, with Distribution Channels playing a critical role in its growth. By 2024, the market is expected to be valued at 3.79 billion USD, reflecting the increasing demand for olive oil across various consumer demographics.

Major Distribution Channels include Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Specialty Stores. Supermarkets and Hypermarkets dominate the landscape, providing consumers easy access to a wide variety of olive oil brands and types.

Convenience Stores are gaining importance due to changing lifestyles, offering a quick and accessible option for consumers seeking fast purchases.

Online Retail has emerged as a significant channel, driven by the rise of e-commerce and changing shopping habits, particularly amplified during recent global events.

Specialty Stores cater to niche markets, offering high-quality and gourmet olive oil, which appeals to health-conscious consumers and culinary enthusiasts.

With the Olive Oil Market showing steady growth, understanding these Distribution Channels is crucial for stakeholders aiming to capitalize on emerging trends and consumer preferences in the market.

Olive Oil Market End Use Insights  

The Olive Oil Market is witnessing significant growth, driven by various end use categories such as Household, Food Service, and Industrial segments. As of 2024, the market is projected to be valued at 3.79 billion USD.

In particular, the Household sector is noteworthy for its vast consumption, where consumers are increasingly leaning towards healthier cooking oils, making it a dominant force in the market. Meanwhile, the Food Service segment has also gained traction, as restaurants and culinary establishments emphasize high-quality ingredients in their offerings.

This shift towards premium and authentic cooking experiences underlines the importance of olive oil in professional kitchens globally.

Additionally, the Industrial segment is expanding, catering to food manufacturers who utilize olive oil for its flavor and health benefits in processed foods and products. The demand across these end-use categories highlights growth trends influenced by rising health consciousness and culinary trends.

Overall, the Olive Oil Market revenue reflects an evolving consumer preference, as households and the food industry acknowledge olive oil's versatility and health benefits, fostering opportunities for market expansion.

Olive Oil Market Regional Insights  

The Olive Oil Market presents a diverse landscape across various regions, showcasing distinct dynamics in each area. In 2024, Europe holds a significant position with an impressive valuation of 1.7 USD Billion, capturing the majority of the market due to its long-standing tradition and high consumption rates of olive oil.

North America follows, valued at 0.75 USD Billion, reflecting increasing health awareness and a growing interest in Mediterranean diets, which boosts demand.

South America, valued at 0.4 USD Billion, is gradually emerging as a prominent player, primarily driven by rising culinary trends and health consciousness among consumers.

The Asia Pacific region, with a valuation of 0.6 USD Billion, offers substantial growth potential as expanding middle-class incomes and an inclination toward healthy eating foster increased olive oil adoption.

Meanwhile, the Middle East and Africa segment, valued at 0.34 USD Billion, is characterized by unique culinary preferences and a developing market for premium olive oils, setting the stage for potential growth.

Collectively, these regions contribute to the overall growth trajectory of the Olive Oil Market, with varying degrees of influence and opportunity based on local consumer behavior and market conditions.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Olive Oil Market Key Players and Competitive Insights

The Olive Oil Market is characterized by a diverse and competitive landscape that includes a variety of players ranging from large multinational corporations to small local producers.

The growing demand for healthy and natural food products across the globe has significantly enhanced the market for olive oil, which is recognized for its numerous health benefits and culinary uses.

Factors such as increasing consumer awareness regarding the advantages of incorporating olive oil into diets, along with rising trends towards Mediterranean cuisine, have paved the way for heightened competition among key brands.

The market has also seen innovation in product offerings, packaging, and distribution methods, as manufacturers aim to attract health-conscious consumers while strengthening their brand presence and market share.

Pernod Ricard has established a strong foothold in the Olive Oil Market through its commitment to quality and sustainability. The company's position is bolstered by its effective marketing strategies and its ability to capitalize on the growing trend of premium products.

Its reputation for producing high-quality olive oil is supported by stringent quality control processes and sourcing from the finest regions known for their olives. Pernod Ricard’s strengths lie in its global distribution network, allowing it to reach a wide range of markets effectively.

Additionally, the company benefits from leveraging its established brand heritage and expertise in the food and beverage sector, fostering consumer trust and loyalty in a highly competitive environment.

California Olive Ranch has made its mark in the Olive Oil Market by emphasizing premium quality products sourced from California and other regions known for olive cultivation.

The company specializes in producing extra virgin olive oil and offers a range of products appealing to health-conscious consumers.

Its strong marketing campaigns and focus on cultivating a direct relationship with olive growers enhance its ability to maintain high standards of quality and traceability.

California Olive Ranch has strategically expanded its market presence through various partnerships and collaborations, ensuring its products reach a global audience.

The company continues to innovate and adapt to consumer preferences, which, combined with its commitment to sustainability and environmentally friendly practices, solidifies its position as a leader in the olive oil space.

Key Companies in the Olive Oil Market Include

• Pernod Ricard


• California Olive Ranch


• Mann's


• Barilla


• Minerva


• Fuchs Petrolub


• La Tourangelle


• Deoleo


• Acetum


• Filippo Berio


• Colavita


• Bertolli


• Gallo Family Estates


• Sierra Nevada


• Kraft Heinz

Olive Oil Market Industry Developments

The Olive Oil Market has experienced several noteworthy developments recently. In October 2023, California Olive Ranch announced its strategic plans to expand its product line, focusing on organic and sustainably sourced oils, reflecting the increasing consumer demand for healthier and eco-friendly options.

In the same month, Deoleo, known for its diverse olive oil brands, reported strong financial results, highlighting the growing global appetite for premium olive oils.

Notably, in September 2023, Minerva launched a new marketing campaign aimed at increasing brand visibility in North America, driven by rising imports and consumer interest in Mediterranean diets.

There was a significant merger announced between Barilla and another major player specializing in gourmet products, which is set to enhance their market footprint and product offerings in the olive oil sector, expected to finalize in early 2024.

Additionally, prices in the olive oil market have been affected by fluctuating harvest yields, especially in Mediterranean countries, with notable companies like Bertolli and Filippo Berio adjusting their pricing strategies to remain competitive.

The demand for high-quality olive oil continues to rise, driven by health-conscious consumers and culinary trends emphasizing premium ingredients in global cuisine.

Olive Oil Market Segmentation Insights

• 
  Olive Oil Market Type Outlook
  
  
  
  • Extra Virgin Olive Oil
  
  
  • Virgin Olive Oil
  
  
  • Refined Olive Oil
  
  
  • Pure Olive Oil
  
  
  
  


• 
  Olive Oil Market Packaging Type Outlook
  
  
  
  • Bottles
  
  
  • Cans
  
  
  • Tetra Packs
  
  
  • Bulk Containers
  
  
  
  


• 
  Olive Oil Market Distribution Channel Outlook
  
  
  
  • Supermarkets/Hypermarkets
  
  
  • Convenience Stores
  
  
  • Online Retail
  
  
  • Specialty Stores
  
  
  
  


• 
  Olive Oil Market End Use Outlook
  
  
  
  • Household
  
  
  • Food Service
  
  
  • Industrial
  
  
  
  


• 
  Olive Oil Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	3.66(USD Billion)
Market Size 2024	3.79(USD Billion)
Market Size 2035	5.5(USD Billion)
Compound Annual Growth Rate (CAGR)	3.44% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Pernod Ricard, California Olive Ranch, Mann's, Barilla, Minerva, Fuchs Petrolub, La Tourangelle, Deoleo, Acetum, Filippo Berio, Colavita, Bertolli, Gallo Family Estates, Sierra Nevada, Kraft Heinz
Segments Covered	Type, Packaging Type, Distribution Channel, End Use, Regional
Key Market Opportunities	Rising health consciousness among consumers, Increasing demand for organic products, Expansion of premium olive oil brands, Growth of e-commerce channels, and Emerging markets in Asia and Africa.
Key Market Dynamics	rising health consciousness, increasing demand for organic, fluctuating olive oil prices, regional production variability, competitive global landscape
Countries Covered	North America, Europe, APAC, South America, MEA