Online Classified Market Size

Online Classified Market Growth Projections and Opportunities

Technological progress has brought big changes to different industries. In countries like India, there's a push towards digital initiatives, leading to the use of online business models (B2B and B2C). More people using smartphones and the internet has given a convenient way for individuals and businesses to connect with their target audience and promote their products and services. Online classified ads, a part of digital marketing, let users directly interact with advertisers through text and email.

This type of advertising is widely used across various industries to share information and market products and services. It happens through mobile and web applications, search engine marketing, social media, banners, and more. It's a cost-effective and time-saving way for businesses and individuals to reach their target audience. Online classified ads are making a big impact and growing rapidly. Investments from advanced economies in online B2B advertising are expected to rise compared to traditional methods like newspapers and posters. Factors driving this growth include the use of social media for advertising, the increase in mobile ads on smartphones, and the availability of affordable online classified platforms. Integrating artificial intelligence (AI) and Big Data analytics into online classifieds is also seen as a huge opportunity.

However, the growth might be limited by rising fraudulent activities. According to an analysis by MRFR, the online classified market has three segments: revenue source, business model, and type. Social media classifieds make up the largest share in revenue source, and the vertical model in business model is expected to grow the most. The product classified type is currently the largest, with services classified as the second-largest and showing the highest growth. Geographically, the online classified market is divided into North America, Europe, Asia-Pacific, and the rest of the world. North America led the market in 2017, but Asia-Pacific is expected to grow the fastest, with Europe in second place. Key players in the global online classified market, according to MRFR, include Microsoft Corporation, Facebook, Claseek Pte. Ltd, Mitula Group, Mudah.my, Craigslist, Jualo, Syoknya, Singapore Press Holdings Ltd Co., and Masig. These companies compete based on their products, availability, and where they operate.