Personal Hygiene Market Analysis

Global Personal Hygiene Market Overview

The Personal Hygiene Market Size was valued at USD 514.9 Billion in 2022 and is projected to grow from USD 534.9 Billion in 2023 to USD 726.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.90% during the forecast period (2024 - 2032). One of the important market drivers driving market expansion is the growing awareness of the advantages of maintaining cleanliness and personal hygiene.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Personal Hygiene Market Trends

• Growing awareness of health and hygiene is driving the market growth

One of the key factors driving the increase in health and hygiene awareness is the increased information transmission through various media. Thanks in large part to the efforts of health authorities, governments, non-profit organizations, and the media, the general population has benefited enormously from education about the significance of preserving excellent personal hygiene practices. According to health ads, PSAs, and educational programs, maintaining personal cleanliness is crucial in limiting the transmission of infectious diseases like the flu, the common cold, and gastrointestinal ailments.

The global spread of the COVID-19 pandemic has highlighted the importance of maintaining proper personal hygiene for protecting oneself and others from life-threatening illnesses. Health organizations and governments from all over the world have produced guidelines highlighting the importance of normal hand washing, the use of hand sanitizers, and the proper usage of face masks in order to stop the virus from spreading. The pandemic's heightened emphasis on maintaining proper hygiene practices has had a long-lasting impact on consumer behavior, increasing demand for hygiene-related products. Due to the growing availability of information via the internet and social media platforms, people are increasingly more knowledgeable about personal hygiene practices and the benefits of various hygiene products. Influential social media users in the health and wellness sectors with millions of followers have also made a big contribution to raising awareness of the value of maintaining good hygiene practices. As consumers gain more awareness about the potential health benefits of doing so, they are more likely to include specific hygiene products into their regular routines.

Growing awareness of health and hygiene has led to a rise in the emphasis on self-care and personal wellbeing. Because they are more health concerned than ever, consumers are actively shopping for products that match their beliefs of sustainability and wellbeing. As a result of this trend, natural and organic personal hygiene products are rising in popularity as they are thought to be safer and more environmentally friendly alternatives to traditional, chemical-filled goods.

The growing awareness of health and cleanliness has fueled the need for medicated personal care products, which has also had an impact on how companies sell and advertise their items. Manufacturers are emphasizing product attributes including antibacterial properties, hypoallergenic formulations, and eco-friendly packaging in order to appeal to customers who are health conscious. Thus, driving the Personal Hygiene market revenue.

Personal Hygiene Market Segment Insights

Personal Hygiene Product Insights

The Market segments of Personal Hygiene, based on product, includes soaps, hand sanitizers, bath and shower products, face care products and other products. The bath and shower products segment dominated the market in 2022. The industry is primarily driven by people's growing awareness of health and hygiene around the globe. Additionally, as consumers' disposable income rises and their living standards rise, they are choosing more expensive, aesthetically pleasing bath and shower products with a variety of aromas and potent substances, which further fuels the market's expansion.

Personal Hygiene Gender Insights

The Personal Hygiene Market segmentation, based on gender, includes unisex, male and female. The unisex category generated the most income in 2022. Male and female consumers that like a minimalist lifestyle tend to purchase unisex products since they frequently feature simpler, more neutral designs. By meeting the needs of several people at once, these products can simplify personal care routines while also clearing up clutter and wasting less.

Figure 1: Personal Hygiene Market, by gender, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Personal Hygiene Distribution channel Insights

The Market segmentation of Personal Hygiene, based on distribution channel, includes retail pharmacies, hospital based pharmacies, supermarkets and e-commerce. The supermarkets category generated the most income in 2022. With its one-stop shopping experience, supermarkets are renowned for their convenience. Customers can find a wide variety of goods in one place, including groceries, fresh vegetables, home goods, personal care items, and more. Customers benefit from this ease by saving time and effort, which makes supermarkets a popular option for regular shopping needs.

Personal Hygiene Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia-Pacific Personal Hygiene Market dominated this market in 2022 (45.80%). The population of Asia Pacific is expanding quickly, which has raised demand for personal hygiene goods to meet the needs of a sizable consumer base.  Moreover, China’s market of Personal Hygiene held the largest market share, and the Indian market of Personal Hygiene was the fastest growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: PERSONAL HYGIENE MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Personal Hygiene market accounts for the second-largest market share. Strong health and safety laws in Europe encourage good personal cleanliness habits, especially in sectors like the food and healthcare. To ensure compliance and the protection of the public, these requirements increase the demand for hygiene goods in enterprises and organizations. Further, the German market of Personal Hygiene held the largest market share, and the UK market of Personal Hygiene was the fastest growing market in the European region.

The North America Personal Hygiene Market is expected to grow at the fastest CAGR from 2023 to 2032. The market of personal hygiene in North America has been impacted by e-commerce and the rise of direct-to-consumer sales. With easier access to a wider variety of products and the ability to acquire them online, consumers are promoting competition and expanding the market. Further, the U.S. market of Personal Hygiene held the largest market share, and the Canada market of Personal Hygiene was the fastest growing market in the North America region.

Personal Hygiene Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the market of Personal Hygiene, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Personal Hygiene industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Personal Hygiene industry to benefit clients and increase the market sector. In recent years, the Personal Hygiene industry has offered some of the most significant advantages to medicine. Major players in the market of Personal Hygiene, including 3M, Johnson & Johnson, Unilever, P&G, Syndy Pharma, Colgate-Palmolive Company, B. Braun Melsungen, HARTMANN, Kimberly-Clark Corporation, and Reckitt Benckiser Group and others, are attempting to increase market demand by investing in research and development operations.

Pharmaceuticals, medical equipment, and consumer goods are all developed, produced, and sold by Johnson & Johnson (J&J). Pharmaceuticals for immune, cancer, neurological, cardiovascular, and metabolic diseases are offered by the business, along with consumer products in the categories of oral care, baby care, beauty, over-the-counter (OTC) medications, women's health, and wound care. Additionally, the business offers medical devices for use in the fields of cardiovascular, orthopaedic, neurovascular, general surgery, and vision care. In addition to providing consumer goods through retail stores and distributors, J&J also distributes pharmaceutical and medical products to retailers, wholesalers, medical professionals, and hospitals. Apart from the US, the corporation sells its goods throughout the US, Europe, Asia-Pacific, Africa, and the Western Hemisphere. The US city of New Brunswick, New Jersey, is home to J&J's headquarters.

Products for dental care, personal care, home care, and pet nutrition are produced and sold by Colgate-Palmolive Co (Colgate-Palmolive). Its product line includes toothpaste, toothbrushes, deodorants, shampoos, conditioners, dishwashing detergents, cleansers, mouthwashes, bar and liquid soaps, laundry items, and cat and dog food. Colgate, Palmolive, elmex, EltaMD, AJAX, Axion, Murphy's, Fabuloso, Suavitel, Hill's Prescription Diet, Lady Speed Stick, Fluffy, Tahiti, Speed Stick, PCA Skin, Hello, Cuddly, Axion, Irish Spring, and Afta are just a few of the brand names under which the corporation sells its goods. In the Americas, Africa, Europe, and Asia-Pacific, it runs manufacturing sites. The United States' Colgate-Palmolive company is based in New York City.

Key Companies in the Personal Hygiene market include

• 3M


• Johnson & Johnson


• Unilever


• P&G


• Syndy Pharma


• Colgate-Palmolive Company


• Braun Melsungen


• HARTMANN


• Kimberly-Clark Corporation


• Reckitt Benckiser Group

Personal Hygiene Industry Developments

May 2022: An exclusive SS Beauty store by Estée Lauder and Shoppers Stop launched in Mumbai. The two businesses' collaboration in India has now been strengthened by this establishment. Only Estée Lauder brands including MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford will be sold at the SS beauty boutique.

March 2022: The Colgate-Palmolive Company has introduced Visible White O2, a new toothpaste. This is a cutting-edge whitening toothpaste that eliminates stains from the inside out. With this product, the company hopes to target a particular customer base in the luxury personal care market.

January 2022: To expand its portfolio of prestige brands, Procter & Gamble purchased the upscale skincare line Tula. Tula is a clean skincare line supported by superfoods and probiotic extracts. P&G Beauty will assist the Tula team in promoting brand expansion and innovation as part of the acquisition agreement.

Personal Hygiene Market Segmentation

Personal Hygiene Product Outlook

• Soaps


• Hand Sanitizers


• Bath and Shower Products


• Face Care Products


• Other Products

Personal Hygiene Gender Outlook

• Unisex


• Male


• Female

Personal Hygiene Distribution Channel Outlook

• Retail Pharmacies


• Hospital based Pharmacies


• Supermarkets


• E-commerce

Personal Hygiene Regional Outlook

• North America
  
  
  
  • U.S.
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America