Pet Snacks & Treats Market has undergone significant transformations in recent years, reflecting the evolving preferences of pet owners and the growing emphasis on pet well-being. One prominent trend driving this market is the increasing humanization of pets, where owners view their furry companions as integral members of the family. This shift in perception has led to a surge in demand for high-quality and innovative pet snacks and treats that not only serve as rewards but also contribute to the overall health and happiness of pets.
A notable trend in the pet snacks and treats market is the rising demand for natural and nutritious ingredients. Pet owners are becoming more discerning about the food they provide to their pets, seeking treats that align with their own preferences for wholesome, organic, and minimally processed foods. This has prompted manufacturers to develop treats with premium ingredients such as real meat, fruits, and vegetables, emphasizing nutritional value and avoiding artificial additives.
The emphasis on functional treats is another key market trend. Pet owners are seeking treats that serve a specific purpose beyond simple indulgence, such as dental health, joint support, or skin and coat improvement. As a result, manufacturers are incorporating functional ingredients like probiotics, omega-3 fatty acids, and antioxidants into pet treats, addressing specific health concerns and providing added value for pet owners.
The e-commerce boom has significantly impacted the pet snacks and treats market. With the convenience of online shopping, pet owners can explore a wide range of products, compare reviews, and choose treats that cater to their pets' specific needs. E-commerce platforms also provide a space for niche and specialty brands to reach a global audience, fostering innovation and competition in the market.
Sustainability is emerging as a crucial factor influencing market trends. Pet owners are increasingly conscious of the environmental impact of pet products, leading to a demand for sustainable and eco-friendly packaging. Companies in the pet snacks and treats market are responding by adopting environmentally friendly packaging materials and communicating their commitment to sustainability, aligning with the broader consumer trend towards responsible and ethical consumption.
The focus on pet health and wellness is driving market trends in the direction of customized and personalized treats. Pet owners are seeking treats tailored to their pets' specific dietary requirements, allergies, and preferences. This has given rise to a variety of specialized treats, including grain-free, gluten-free, and hypoallergenic options, catering to the diverse needs of pets with different health considerations.
The premiumization of pet treats is evident in the market, with pet owners willing to invest in high-quality and indulgent treats for their pets. This trend is fueled by the perception that premium treats reflect a higher level of care and affection for pets. Manufacturers are responding by introducing gourmet and artisanal treats, often featuring unique flavors and sophisticated packaging to appeal to the discerning pet owner.
The global pet snacks and treats market is witnessing growth in emerging markets, particularly in Asia-Pacific and Latin America. As disposable incomes rise in these regions, pet ownership is increasing, driving demand for a variety of pet products, including snacks and treats. Additionally, the cultural shift towards viewing pets as companions rather than merely animals has contributed to the market's expansion in these regions.
In conclusion, the Pet Snacks & Treats Market is evolving to meet the changing expectations and preferences of pet owners. With a focus on natural ingredients, functional benefits, e-commerce convenience, sustainability, and customization, the market is adapting to the humanization of pets and the desire for high-quality, specialized, and indulgent treats. As the pet industry continues to flourish, the pet snacks and treats market is expected to experience continued innovation and growth in response to the evolving dynamics of pet ownership
Pet Snacks & Treats Market Highlights:
Pet Snacks & Treats Market Overview
Pet Snacks & Treats Market Size is Estimated to Reach USD 101.3 Billion by 2030 and it will register a CAGR of 5.65% during forecast period 2022 to 2030. Pet snacks & treats are the chewables and eatables offered to pets as a mode of appreciation and even as health supplements. Pet snacks are mainly eatables, whereas, treats are available in the form of both eatables and chewables. The global pet snacks & treats market is a minor but significant segment of the global pet food market, and it is gaining pace owing to the surging adoption of pets across the globe and increasing affection of owners towards their pets. An increasing acceptance of pet adoption is being witnessed among the high- and middle-income population base. This is also contributing towards the surging sales of pet snacks and treats. However, allergies due to active ingredients present in pet snacks is creating hurdles in the growth of the market.The market players are anticipated to witness lucrative opportunities during the forecast period due to the rising demand for pet treats and snacks incorporated with functional ingredients having a positive impact on immune system, cognitive health, gut health, heart, skin & coat, joints, calming or motion sickness and dental care or oral health.
Pet Snacks & Treats Market Segmentation
The global pet snacks & treats market has been segmented based on type, pet, category, distribution channel, and region.
By type, the global pet snacks & treats industry has been classified as chewable, and eatables.
On the basis of pet, the global pet snacks & treats market has been divided into dogs, cats, birds, fish, and others.
The global market has also been segregated, on the basis of category, into conventional, and organic.
By distribution channel, the global pet snacks & treats market has been classified as store based and non-store based. The store based segment is further segregated into supermarket and hypermarket, specialty stores, specialty stores, and others.
The global pet snacks & treats industry has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American pet snacks & treats market has further been segmented into the US, Canada, and Mexico. The European pet snacks & treats market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The pet snacks & treats market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The pet snacks & treats industry in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Pet Snacks & Treats Market Share (%), by Region, 2021
Source: Secondary Sources and MRFR Analysis
North America is expected to dominate the market for pet snacks & treats during the forecast period owing to the increasing number of pet ownership in the region. The increasing focus on pet care in the region is driving the growth of North America pet snacks & treats market. Europe is also expected to hold a significant share of the global pet snacks & treats market due to the rising concerns regarding pet health, as pets are considered as a crucial family member rather than an animal. The market in Asia-Pacific is projected to register the highest CAGR during the forecast period due to the changing lifestyle of people, rising disposable income, and growing pet care industry.Recent DevelopmentsPet snack and treat market is booming, with pet owners increasingly spoiling their furry companions. Here's a look at the latest trends:Eco-Conscious Choices: Sustainability is a growing concern for pet parents. Eco-friendly packaging and treats made with upcycled ingredients are gaining traction.Nutrient Powerhouse Treats: Pet owners are seeking treats that go beyond just a reward. Products enriched with vitamins, probiotics, and omega-3 fatty acids are popular choices, promoting pet health and well-being.Market on the Rise: Industry analysts predict a steady growth rate of 5% for the pet snack and treat market, reaching a value of over $22 billion by 2034Here are some specific examples from recent months:July 2023: Hill's Pet Nutrition launched a new line featuring treats made with insect protein and MSC-certified pollock, catering to pets with sensitive stomachs .New Facility Investment: Mars Incorporated, a major pet food player, opened its first Asian research and development center in April 2023. This signifies a growing focus on pet nutrition innovation across the globe The pet snack and treat industry is evolving to meet the demands of health-conscious and environmentally responsible pet owners. We can expect to see even more innovative and specialized products emerge in the coming months.
Global Market, By Type
Global Market, By Pet
- Dogs
- Cats
- Birds
- Fish
- Others
Global Market, By Category
Global Market, by Distribution Channel
- Store-Based
- Supermarket and Hypermarkets
- Specialty Stores
- Others
- Non-Store-Based
Global Market, by Region
-
North America
-
Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
-
Asia-Pacific
- Japan
- China
- India
- Australia and New Zealand
- Rest of Asia-Pacific
-
Rest of the World (RoW)
- South America
- Middle East
- Africa
Key Players in the Global Market
- Mars Incorporated (US)
- Nestlé S.A. (Switzerland)
- Colgate-Palmolive Company (US)
- The J. M. Smucker Company (US)
- LUPUS Food (Santa Luzia)
- Diamond Pet Foods (US)
- Charlee Bear Products (US)
- Addiction Foods (US)
Intended Audience
- Pet snacks & treats manufacturers
- Raw material suppliers and distributors
- Pet snacks & treats subcomponent manufacturers
- Traders, exporters, and importers