Pet Snacks & Treats Market Size

Pet Snacks & Treats Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for pet snacks and treats is currently valued at $102. 3 billion in 2023 and is expected to remain at this level through to 2030. This stability is coupled with a CAGR of 5.6% from 2022 to 2030, which suggests a solid and resilient market. This growth is driven by the increasing pet population and the growing concern for pet health and welfare. It is the increasing demand for nutritious and healthy snacks that is influencing the development of the market and the innovation of products. A number of factors are driving this market, including the growth in organic and premium pet foods and the development of pet nutrition science. Also playing a significant role is the growth in e-commerce and the use of data analytics to gain insights into customer behaviour. This is driving a number of strategic initiatives from the major pet food companies, including Blue Buffalo, Mars, and Nestlé. These strategic initiatives include a number of collaborations and product launches that respond to evolving customer preferences. These include the introduction of sustainable packaging and the development of a range of snacks that are designed to address specific health concerns.

Regional Market Size

Regional Deep Dive

The Pet Snacks & Treats Market is experiencing strong growth in various regions, primarily driven by increasing pet ownership, a shift towards premium products, and a growing awareness of pet health and nutrition. In North America, the market is characterized by a strong demand for organic and natural products, while in Europe, the trend is towards sustainable and ethical sourcing. In Asia-Pacific, the market is expanding rapidly due to rising incomes and changing lifestyles, while in the Middle East and Africa, growth is driven by increasing pet ownership and urbanization. Latin America, on the other hand, is characterized by a growing middle class that is increasingly spending on pet care, including snacks and treats, which is part of a general trend of humanizing pets.

North America

• The emergence of e-commerce platforms such as Chewy and Amazon has transformed the distribution of pet snacks and made premium products more accessible to consumers.
• Product innovations, such as the introduction of treats enriched with CBD by companies such as Pet Releaf, respond to the growing demand for health-related pet products.
• As a result of regulatory changes, including the FDA’s heightened scrutiny of pet food safety standards, manufacturers are making efforts to increase the transparency and quality of their offerings.

Europe

• OVERALL, the European market is becoming more and more influenced by the trend towards organic and natural products. Forthglade and Lily’s Kitchen are leading the way in offering organic and natural pet treats.
• The strict regulations on labelling and the safety of pet foods in the European Union are forcing manufacturers to adopt higher standards, which is reshaping the market.
• Wild Earth is a brand of pet snacks, a brand of plant-based foods that has been gaining popularity among consumers who are concerned about the environment.

Asia-Pacific

• The rapid urbanization of China and India has increased the number of pet owners, and with them the demand for premium pet food.
• Petsutra, a local company, uses the traditional ingredients of the country to produce a pet treat that is both local and culturally relevant.
• Social media has a strong influence on the purchase of pet food.

MEA

• Pet Corner has been established in the UAE since 2007, with a vision to meet the increasing demand for high-quality pet food.
• Governmental initiatives aimed at encouraging pet ownership and responsible pet care have helped create a more favourable market for pet food and snacks.
• The changing culture of treating pets as family members is reflected in the changing spending patterns of consumers, who are more willing to spend money on premium and health-oriented products.

Latin America

• Brazil and Mexico are now emerging as affluent countries, where the middle class is increasing and bringing with it the purchase of treats and snacks for pets.
• The demand for a healthier diet is reflected in the appearance of local brands like Dog’s Love, which use natural ingredients.
• Governments are tightening regulations for the safety of pet food, which is encouraging manufacturers to improve product quality.

Did You Know?

“Pet ownership in the United States is already at the level of nearly seventy per cent of households. Pet owners are increasingly spending more on premium food and treats for their pets, and some spend as much as $500 a year on their pet alone.” — American Pet Products Association (APPA)

Segmental Market Size

The pet snack and treat market is a dynamic market within the pet care industry, which is currently experiencing strong growth driven by rising pet ownership and rising pet health and welfare awareness. A trend towards premiumisation in the pet care industry is also reflected in the demand for higher quality, healthier pet snacks and treats. This market is characterised by a wide variety of products, including organic snacks, snacks without grains and treats with a specific health benefit.

The main demand drivers are the trend of humanization of pets, which treats pets as family members, resulting in higher spending on premium snacks. Moreover, advances in food technology are leading to the development of new products that meet consumers' evolving tastes. The market is now in the mature adoption stage, with companies such as Nestlé Purina and Mars leading the way in product innovation and distribution. A number of important trends, such as the sustainable development of food, the impact of avian influenza (A/H7N9) on pet ownership and spending, and the impact of the A/H7N9 pandemic on the number of pets, are driving the market. Also, the application of new technology, such as e-commerce and big data, is expected to further drive the market.

Future Outlook

From 2023 to 2030, the pet snack and treat market is expected to grow steadily at a CAGR of 5.65%. This growth is expected to increase the current market value of about 105 billion to about 105 billion by 2030. This growth is mainly due to the growing trend of pet ownership, especially among millennials and generation Z consumers. , which is more inclined to treat pets as family members. With the development of humanization, the demand for healthy and premium snacks and treats will also increase significantly. , consumers are more inclined to buy snacks and treats with natural and organic ingredients. According to the American Pet Product Association, the proportion of pet owners in the United States is nearly 70 percent, which shows that the market is broad and can be developed in the future.

Technological developments in product formulation and packaging are also expected to play a key role in shaping the market. Personalised nutrition and the use of active ingredients with health-promoting properties are expected to appeal to health-conscious pet owners. Moreover, the growing importance of e-commerce is transforming the distribution channels for pet snacks and treats, making them more readily available to consumers. By 2030, it is estimated that more than a third of pet snacks will be purchased through the digital channel, further boosting market penetration. Furthermore, regulatory initiatives to ensure food safety and quality will increase consumer confidence, thereby facilitating the growth of the market. In summary, the pet snacks and treats market is expected to evolve in the future, driven by changing consumer preferences, technological developments and a focus on pet health and well-being.