By Region, the study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The Asia-Pacific Portable Generator Market accounted for USD 1.10 billion in 2021 and is expected to exhibit a 6.08% CAGR during the study period. This is due to rising power consumption, a lack of dependable grid infrastructure, the necessity for emergency backup power solutions, and the requirement for a consistent power supply, which are driving the portable generator market in this area.
According to the BP Statistical Review of World Energy 2022, primary energy consumption in the Asia-Pacific area accounted for around 272.45 exajoules (EJ), a roughly 6.4% rise over the previous year's estimate.
Owing to expanding infrastructure projects, a widening power demand-supply imbalance, the growth of manufacturing facilities across the country, and an increase in commercial office spaces, China portable generator market is likely to lead the Asia-Pacific portable generator market growth. The China Electricity Council (CEC) estimated that Chinese households would demand around 1,170 terawatt hours (TWh) of electricity in 2021. The secondary sector, which comprises manufacturing firms, had the highest power use at 5,610 terawatt hours.
While because of increased access to energy sources, the India portable generator market is expected to experience the fastest relative growth in per-person residential energy use over the forecast period, so the increasing number of power outages in the residential sector is expected to boost demand for portable generators. Hence Asia-Pacific region is expected to lead market growth during the forecast period.
Further, the major countries studied are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Portable Generator Market Share By Region 2024-2032 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
North America Portable Generator Market accounts for the second-largest market share due to the availability of cutting-edge treatment facilities, and the region being the leading consumer of electricity. With rising power shortage and high peak time electricity costs the region is expected to increasingly adopt portable generators in the market. Further, the US portable generator market held the largest market share and is expected to dominate the North America portable generator market as customers in the country are increasingly relying on off-grid power devices, such as portable generators, to provide electricity when demand is high and power rates are high.
The Europe Portable Generator Market is expected to grow at a CAGR of 19.97% from 2022 to 2030. The region is witnessing exponential urbanization because of higher rates of people moving from rural to cities. Moreover, Germany portable generator market held the largest market share and is expected to dominate the Europe region as a result of increased infrastructure projects, worsening power demand-supply mismatches, and the growth of manufacturing plants around the country.
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