The Prebiotics Market is shaped by dynamic and interconnected market dynamics that influence its growth, trends, and overall trajectory. One of the primary drivers is the increasing consumer awareness and emphasis on digestive health. As individuals become more cognizant of the pivotal role played by gut health in overall well-being, the demand for prebiotics, which act as food for beneficial gut microflora, experiences significant growth. This heightened awareness is propelled by an evolving understanding of the intricate connection between gut health and various health outcomes, contributing to the market's dynamic expansion.
The surge in demand for functional ingredients in the food and beverage industry is another pivotal market dynamic. Prebiotics, being non-digestible components with high fiber content, align with the broader trend toward functional foods. Consumers are increasingly seeking products that offer not only basic nutrition but also additional health benefits. Prebiotics, with their role in supporting gut health, are positioned as functional ingredients that cater to this growing consumer preference for holistic and health-promoting food choices.
The surge in market growth is primarily propelled by the heightened focus on digestive health, responding to the evolving lifestyle patterns globally. The increased worldwide demand for functional foods and dietary supplements has become a driving force, creating a substantial market demand for prebiotics. Furthermore, the expanding application possibilities of prebiotics across diverse industries present novel opportunities for manufacturers in this sector. Despite these positive trends, the market faces a constraint in the form of limited awareness regarding the benefits of prebiotics compared to probiotics, potentially impeding its growth trajectory. The market landscape is marked by competitive dynamics, with key industry players strategically employing various tactics such as expansion, acquisition, and product launches to fortify their market positions. The prevailing focus among companies is on broadening operational footprints across regions, enhancing capabilities, and fostering robust partner relations to navigate the competitive landscape effectively.
Changing lifestyles characterized by hectic daily schedules, extended working hours, and sedentary habits are impacting eating patterns and food choices. This lifestyle shift has contributed to an increased prevalence of lifestyle-related conditions such as diabetes and obesity. In response, there is a heightened focus on preventive health measures, leading to the rise in demand for functional foods, including those enriched with prebiotics. Consumers are proactively seeking dietary solutions that can address the challenges posed by modern lifestyles, contributing to the dynamic growth of the prebiotics market.
The scientific understanding of the symbiotic relationship between prebiotics and probiotics further fuels market dynamics. Prebiotics serve as a nourishing source for probiotics, supporting their growth and activity in the gut. This synergy between prebiotics and probiotics enhances the overall effectiveness of these components in promoting gut health. As scientific research continues to uncover the intricate workings of the gut microbiome and its impact on health, the demand for prebiotics is likely to evolve, driven by a deeper understanding of their role in fostering a healthy microbial balance.
Consumer preferences and the evolving landscape of dietary choices contribute to the market dynamics of the Prebiotics Market. The demand for natural and clean-label products is gaining prominence, with consumers seeking transparency in ingredient sourcing and processing. Prebiotics, often derived from natural sources such as chicory root, garlic, and bananas, align with these preferences. Manufacturers responding to the clean-label trend are incorporating prebiotics into a diverse range of products, further influencing the market dynamics.
Regulatory factors and standards also play a role in shaping the dynamics of the Prebiotics Market. As the importance of prebiotics in digestive health gains recognition, regulatory bodies are increasingly involved in establishing guidelines and standards for their use in food and beverage products. The regulatory landscape can impact market dynamics by influencing product claims, labeling practices, and overall market accessibility. Market players navigate these regulatory considerations to ensure compliance and maintain consumer trust.
Competitive dynamics within the Prebiotics Market are characterized by innovation, strategic partnerships, and a focus on research and development. Companies vie for market share by introducing novel prebiotic formulations, exploring diverse applications, and collaborating with research institutions. The competitive landscape also involves efforts to educate consumers about the benefits of prebiotics and differentiate products in a crowded market. The pursuit of scientific advancements and strategic collaborations is instrumental in staying competitive and meeting the evolving demands of consumers.
Prebiotics Market Size was valued at USD 4.33 Billion in 2023. The prebiotics industry is projected to grow from USD 4.814 Billion in 2024 to USD 10.13 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.74% during the forecast period (2024 - 2032). Expanding use in the dairy industry due to their health benefits and are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Large pharmaceutical companies are driving market CAGR for prebiotics are also period as a result of prebiotics' expanding use in the dairy industry due to their health benefits. Furthermore, increasing technological developments in the production of inulin and oligosaccharides are likely to displace sugar, which is predicted to dominate the market during the forecast period. Over the next seven years, growth is anticipated to be fueled by a high demand for supplements and a shifting consumer perception of the health benefits of fiber.
Constipation, Irritable Bowel Syndrome (IBS), Gastroesophageal Reflux Disease (GRD), and inflammatory bowel disease are just a few gastrointestinal tract conditions that have become more common in recent years. These conditions have sparked concerns about gut health, which is expected to fuel market growth over the forecasted time frame. The market is also expected to be driven by the rising cultivation and harvesting of prebiotic natural herbs. Manufacturers are now in charge of active health management programs due to companies' increasing investments in research and development (R&D) to create new ingredients and consumers' growing willingness to pay a premium price for food products that contain prebiotic ingredients.
This will ultimately fuel market expansion over the upcoming years. Prebiotics have many uses in the food and beverage industry, including improving texture and serving as sweeteners. Over the forecast period, it is anticipated that rising concerns about sugar diseases will fuel product growth. Additionally, there is a demand for key prebiotic components like inulin and fructooligosaccharide (FOS) from goods that need a low-calorie sweetening taste, which will fuel the growth of the prebiotic industry as a whole over the forecast period. Thus, driving the prebiotics market revenue.
Based on type, the prebiotics market segmentation includes functional food & beverage, dietary supplements, and others. The functional food & beverage segment dominated the market; the growing importance of animal proteins and the fortification of animal feed with bacteria that enhance animal gut health will lead to further growth in the demand for prebiotics in animal feed, which was already high in 2021. The market for dietary supplements is anticipated to experience the fastest volume-based CAGR during the forecast period. The market demand for these products is anticipated to increase as consumer awareness of the benefits of consuming protein increases, particularly its role in maintaining ideal nutritional levels and maintaining lean body mass. A crucial role in encouraging the use of dietary supplement products is anticipated to be played by growing awareness of the advantages of protein and maintaining an active and healthy lifestyle. The two main factors boosting the demand for the product in various applications are the aging population and the rising concerns regarding gut health. Over the forecast period, the demand is anticipated to increase due to consumers' growing spending on products that promote intestinal health.
Based on application, the prebiotics market segmentation includes fructooligosaccharides, galactooligosaccharides, inulin, and others. The inulin category generated the most income. Over the forecast period, the growing demand for inulin in baked goods and beverages is anticipated to fuel segment growth significantly. The demand for GOS products worldwide will increase significantly between 2022 and 2030. Over the next eight years, demand is anticipated to increase due to growing applications in infant foods and increasing demand for synbiotics manufacturing. Over the forecast period, demand is anticipated to increase due to the expanding applications of FOSin dietary fibers and their capacity to prevent gastrointestinal diseases. The segment will grow due to the increased use of FOS in managing bacterial infections in hospital wards and long-term care facilities. As the demand for prebiotics in animal feeds rises, so does the demand for MOS ingredients. Nevertheless, it is anticipated that the segment growth will be constrained by the lack of MOS ingredients and the rising cost of raw materials.
Figure 1: Prebiotics Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American prebiotics market area will dominate this market; BSE, PEDv, and swine flu cases have increased in frequency in the U.S., which has caused manufacturers to place a higher value on the ingredients used in animal feed as a way to guarantee high-quality feed. Prebiotic demand is anticipated to increase due to rising consumer disposable income levels in Brazil and Argentina over the forecast period. Large nations like Brazil, Argentina, and Chile will likely experience increased domestic meat consumption, which is anticipated to contribute to market expansion significantly.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: PREBIOTICS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's prebiotics market accounts for the second-largest market share. To reduce the spread of animal diseases like swine flu and other diseases that can infect cattle, consumers are becoming more conscious of the food that animals are fed and what they put in their bodies. Feed manufacturers use prebiotics in their processes to produce nutritious animal feed, which also increases the product's usefulness in the prebiotics market. Further, the German prebiotics market held the largest market share, and the UK prebiotics market was the fastest-growing market in the European region.
The Asia-Pacific Prebiotics Market is expected to grow at the fastest CAGR from 2023 to 2032. Countries with large populations and expanding food and beverage industries, like Japan, China, and India, are the main drivers of product demand. Furthermore, the expansion of the regional market is aided by the high consumption of dairy products in Asian nations. According to an economic survey, 198.4 million tonnes of milk were produced in India in 2019–20, up 5.7 percent from 2018–19. The National Dairy Development Board (NDDB) estimates India’s demand for dairy products will increase to 266.5 million metric tonnes by 2030. Moreover, China’s prebiotics market held the largest market share, and the Indian prebiotics market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the prebiotics market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the prebiotics industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the prebiotics industry to benefit clients and increase the market sector. The prebiotics industry has offered some of the most significant advantages recently. Major players in the prebiotics market, including Jarrow Formulas, Inc. (U.S.), Cargill, Incorporated (U.S), GTC Nutrition LLC (U.S), Clasado Ltd. (U.K), Kraft Foods Group, Inc (U.S), Cosucra Group Warcoing SA (Belgium), Stonyfield Farm Inc. (U.S), Nexira Inc. (U.S), BENEO-Orafti SA (Belgium), Beghin Meiji (France), and Roquette America, Inc (U.S) and others, are attempting to increase market demand by investing in research and development operations.
Cargill Incorporated (US) intends to nourish the world safely, ethically, and sustainable manner; Cargill's 155,000 employees across 70 countries work tirelessly every day. Cargill links customers with ingredients, farmers with markets, and people and animals with the food they require for daily survival. They serve as a trusted partner for customers in the food, agriculture, financial, and industrial sectors in more than 125 countries by fusing our 155 years of experience with new technologies and insights. They are constructing an agricultural future that is more robust and sustainable together.
GTC Nutrition LLC (U.S), Golden, Colorado GTC Nutrition LLC. --Denise Wagner joins as a public relations specialist, and Michelle Selzer is hired as a technical sales representative. Michelle Selzer has a bachelor's degree in food science and joins GTC. She gained a solid foundation in product development for the food industry as a former Product Development Technologist at a well-known sports nutrition company. In addition, Barbara Overton, the previous sales and marketing coordinator, has been promoted to sales and marketing manager. The short-chain fructooligosaccharide (scFOS) supplement NutraFlora is only available in the Americas from GTC.
Prebiotics Industry Developments
March 2022: Jarrow Formulas, Inc. (U.S.), Cargill, Incorporated (U.S), GTC Nutrition LLC (U.S), Clasado Ltd. (U.K), Kraft Foods Group, Inc (U.S), Cosucra Group Warcoing SA (Belgium), Stonyfield Farm Inc. (U.S), Nexira Inc. (U.S), BENEO-Orafti SA (Belgium), Beghin Meiji (France), and Roquette America, Inc (U.S)
January 2022: HUMAN NUTRITION INC. has announced the release of Skin Heroes, the first prebiotic and probiotic designed specifically to improve dry skin and acne-prone skin.
February 2021: Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.
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