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Pulse Flours Market Share

ID: MRFR//3437-HCR | 110 Pages | Author: Tejas Chaudhary| November 2024

The pulse flour market is a dynamic and competitive industry that relies on effective market share positioning strategies to gain a competitive edge. Market share is a crucial metric that reflects a company's portion of the total sales within a specific market. In the case of pulse flour, which includes products like chickpea flour, lentil flour, and pea flour, businesses employ various strategies to establish and enhance their market share.
One common market share positioning strategy in the pulse flour market is differentiation. Companies strive to distinguish their products from competitors by highlighting unique features or benefits. This could include promoting the nutritional value, organic certification, or specialty processing techniques that set their pulse flour apart. By emphasizing these distinctive qualities, businesses aim to attract consumers seeking specific attributes in their pulse flour products.
Another strategy involves cost leadership, where companies focus on becoming the low-cost producer in the pulse flour market. This allows them to offer competitive pricing to consumers, attracting price-sensitive buyers. Cost leadership may be achieved through economies of scale, efficient production processes, or strategic sourcing of raw materials. By providing affordable pulse flour without compromising quality, companies can capture a significant market share and appeal to a broad customer base.
Innovation is a key driver of market share growth in the pulse flour industry. Companies invest in research and development to create new pulse flour products or improve existing ones. This can involve developing innovative processing methods, introducing unique blends of pulse flours, or creating convenient packaging solutions. Innovations not only attract consumers looking for novel options but also position companies as industry leaders, helping them gain a larger share of the market.
Market segmentation is a targeted strategy employed by pulse flour businesses to focus on specific consumer groups. By identifying and understanding the needs of different market segments, companies can tailor their products and marketing efforts to effectively reach and satisfy those customers. For instance, a company might develop specialized pulse flour products for gluten-free consumers or those seeking high-protein alternatives. This targeted approach allows businesses to penetrate niche markets and build a strong market share within specific segments.
Collaboration and partnerships are increasingly important in the pulse flour market. Companies may form strategic alliances with agricultural producers, suppliers, or other players in the value chain. Such collaborations can enhance the overall supply chain efficiency, ensuring a stable and cost-effective source of raw materials. By working together, businesses can strengthen their market position, share resources, and collectively address challenges, ultimately increasing their market share.
Lastly, effective marketing and branding play a pivotal role in market share positioning. Companies invest in creating strong brand identities that resonate with consumers. This involves developing compelling brand stories, engaging in targeted advertising campaigns, and establishing a positive brand image. Recognizable brands build consumer trust, loyalty, and preference, contributing to increased market share over time.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate  12.5 % (2023-2030)

Global Pulse Flour Market Overview

Pulse Flour Market Size was valued at USD 8.9 billion in 2022. The Pulse Flour market industry is projected to grow from USD 10.01 Billion in 2023 to USD 20.29 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.5% during the forecast period (2023 - 2030). The demand for pulse flour is anticipated to rise in the near future due to qualities like low-fat, high fiber content, and low glycemic content. Due to the rising number of vegetarians and the manufacturers' intensive research and development efforts to create new products, the demand for pulse flours is anticipated to influence the market throughout the projected period positively. The government's program to encourage pulses is increasing the demand for pulse flour, thus driving the growth of the Pulse Flour market. These are just a few of the market drivers that are driving the market.Global Pulse Flour Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Pulse Flour Market Trends



  • Growing public knowledge of gluten-free options to drive the market growth


The demand for pulse flour is anticipated to rise in the near future due to qualities like low-fat, high fiber content, and low glycemic content. The product has major health advantages over rice or wheat flour. Therefore, pulse flours are being utilized more frequently in various blends and mixes of food products with high nutritious and protein content. The market for pulse flour is benefiting from the rising demand for gluten-free food products. Manufacturers are investing significantly in research and development initiatives to increase the quality of their products. This also encourages the creation of unique pulse flour variations that may be applied to various food products.Thus, this factor is driving the market CAGR.


The main goal is to improve flour and make it more useful, nutritious, and protein rich. As a result, manufacturers provide products like pulse flour in their product lines. Increased protein and other nutrient content can be achieved by blending a tiny amount of these functional flours with other kinds of wheat flour. Manufacturers are also focusing on creating gluten-free flour blends that have special sensory appeal and nutritional advantages. Due to their historical and cultural significance, pulses are still used in many different cooking types worldwide. The domesticated pulse has long been a favorite among all peoples, regardless of race, culture, or religion. 2016 was designated as the International Year of Pulses by the United Nations (UN). The designation of an International Year offers a special chance to raise awareness of and appreciation for the contribution of chickpeas, beans, lentils, and other pulses to the world's food supply. These measures complement those made to persuade stakeholders to raise awareness about the production and use of pulses. Thus, it is anticipated that this aspect will accelerate Pulse Flour market revenue.


Pulse Flour Market Segment Insights


Pulse Flour Form Insights


The Pulse Flour market segmentation, based on form includes beans, lentils, chickpeas, and peas. The chickpeas segment held the majority share in 2022 in the Pulse Flour market data. An important product category in the market for pulse flour is the chickpea segment. Chickpeas are a wonderful source of proteins, vitamins, minerals, and carbs and have a lot of dietary fiber. Moreover, chickpea flour has several health advantages, including improved digestion, weight management, lowered heart attack risk, and blood sugar stabilization. Several elements have contributed to the increase in chickpea demand. The market will likely increase due to the segment's increasing usage of soups, sauces, dips, and spreads. The expected factors driving the demand for chickpea flour include an increase in consumer health consciousness and a rise in the use of chickpea flour in developing nations.


Pulse Flour Application Insights


The Pulse Flour market segmentation, based on application includes meat products, beverages, bakery products, and savory products. The bakery products segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The rapidly expanding gluten-free and health food industries and the rising potential for low Glycemic Index (GI) foods and other specialty and niche pulse products are driving up demand for the product. Consumers worldwide have been drawn to the flour's novelty, spurring the market's expansion throughout the years. The increased consumer awareness of nutrition and health is anticipated to increase product demand during the forecast period. The choice of healthier alternatives to conventional barley, rye, and wheat flour is anticipated to support the market for pulse flour further. Rising consumer demand for vegetarian diets and cleaner product labeling is also anticipated to expand the market, hence contributing to the growth of the Pulse Flour market.


Pulse Flour Distribution Channel Insights


The Pulse Flour market segmentation, based on distribution channel includes, Store-Based, Non-Store-Based. The Store-Based segment held the majority share in 2022 in the Pulse Flour market data. The store-based segment has dominated this market due to a strong manufacturing supply chain in the supermarket, convenience stores and grocery stores, contributing to its share.


Figure 1: Pulse Flour Market, by Distribution Channel, 2022 & 2030 (USD Billion)Pulse Flour Market, by Distribution Channel, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Pulse Flour Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific Pulse Flour market accounted for USD 4.0762 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. Asia Pacific, excluding Japan, will likely continue to be the region with the largest market for pulse flour. This is partially due to the rise in pulse consumption across various Asia Pacific areas, excluding Japan. India is considered the top exporter and importer of pulses in the world. As part of their staple diet, Asians eat a variety of pulses. Innovative culinary products with pulse ingredients are gaining more consumer interest. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the market.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.Figure 2: PULSE FLOUR MARKET SHARE BY REGION 2022 (%)PULSE FLOUR MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Pulse Flour market accounts for the second-largest market share. The two main variables influencing pulse production in the region have been improvements in farming methods and seed genetics. The demand for pulse flour in Europe is anticipated to rise as people become more aware of the health advantages of high-quality goods based on pulses. Moreover, UK Pulse Flour market held the largest market share, and the Germany Pulse Flour market was the fastest growing market in the region.


North America Pulse Flour Market is expected to grow at the fastest CAGR from 2022 to 2030. People in the USA and Canada are becoming more aware of the ingredients manufacturers use as they become more aware of the importance of food to health and well-being. The factors above have led to increased demand for pulse flours in the USA. Further, the U.S. Pulse Flour market held the largest market share, and the Canada Pulse Flour market was the fastest-growing market in the region.


Pulse Flour Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Pulse Flour market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the Pulse Flour industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Pulse Flour industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Pulse Flour industry has provided medicine with some of the most significant benefits. The Pulse Flour market major player such Archer Daniels Midland, SunOpta, Blue Ribbon LLC, The Scoular Company, Batory Foods Inc., Ingredion Incorporated, Anchor Ingredients Co. LLC.


A worldwide Swiss company called Bühler Holding AG is in Uzwil, Switzerland. It is renowned for its facilities, machinery, and related services for processing food and producing cutting-edge materials. In 2020, Buhler collaborated with the Food Application Center (FAC) in Minnesota to develop sustainable products for the North American market. There may be conferences involving start-ups, researchers, clients from the food and feed industry, and other partners.


A worldwide American ingredient manufacturer headquartered in Westchester, Illinois, Ingredion Incorporated primarily produces starches, non-GMO sweeteners, stevia, and pea protein. One of the pulse-based ingredient options that Ingredion introduced in 2021 for applications based on plant proteins, such as immediate and ready-to-eat (RTE) foods, is Homecraft Prista P 101 pea flour.


Key Companies in the Pulse Flour market includes



  • Archer Daniels Midland

  • SunOpta

  • Blue Ribbon LLC

  • The Scoular Company

  • Batory Foods Inc.

  • Ingredion Incorporated

  • Anchor Ingredients Co. LLC


Pulse Flour Industry Developments


May 2021: Limagrain Ingredient created Uniflour 35501, a novel heat-treated pea flour to fulfill the demand for milk substitutes from calves and piglets.


June 2020: Bühler will use the cutting-edge application center to transform crops of raw materials, including pulses, ancient grains, beans, oats, and others, into flours, snacks, extruded goods, and even plant-based protein products.


Pulse Flour Market Segmentation


Pulse Flour Form Outlook (USD Billion, 2018-2030)



  • Bean

  • Lentils

  • Chickpea

  • Pea


Pulse Flour Application Outlook (USD Billion, 2018-2030)



  • Meat products

  • Beverages

  • Bakery products

  • Savory products


Pulse Flour Distribution Channel Outlook (USD Billion, 2018-2030)



  • Store-Based

  • Non-Store Based


Pulse Flour Regional Outlook (USD Billion, 2018-2030)



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

  • Rest of the World

  • Middle East

  • Africa

  • Latin America

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